Social Media Talk for #BBytes Workshop Series

1. NEXT STEPS IN SOCIAL MEDIA
Dr Paul Coulton
Sunday, 22 May 2011

2. WTF IS SOCIAL MEDIA?
Dr Paul Coulton
Sunday, 22 May 2011

3. POP QUIZ Relentless
Software
Sunday, 22 May 2011

4. Q1. What has lasted
450,000 years?
POP QUIZ Relentless
Software
Sunday, 22 May 2011

5. A1. Total player time on
XboxWhat has lasted
Q1. live since launch
(man appeared 150,000
450,000 years?
years ago)
POP QUIZ Relentless
Software
Sunday, 22 May 2011

6. A1. Total player time on
XboxWhat has lasted
Q1. live since launch
Q2. Third biggest
(man appeared 150,000
population in years?
450,000 the world?
years ago)
POP QUIZ Relentless
Software
Sunday, 22 May 2011

7. A1. Total player time on
XboxWhat has lasted
Q1. live since launch
Q2. Third biggest
A2. Facebook
(man appeared 150,000
population in years?
450,000 the world?
years ago)
POP QUIZ Relentless
Software
Sunday, 22 May 2011

8. A1. Total player time on
XboxWhat has lasted
Q1. live since launch
Q2. Third biggest
Q3.A2. Facebook
4064 per second
(man appeared 150,000
population in years?
450,000 the world?
years ago)
POP QUIZ Relentless
Software
Sunday, 22 May 2011

9. A1. Total player time on
A3. Highest recorded
tweets What has lasted
Xbox per second during
Q1. live since launch
Q2. Third biggest
Q3.A2. Facebook
4064 per second
(man appeared2011.
superbowl 150,000
population in years?
450,000 the world?
years ago)
POP QUIZ Relentless
Software
Sunday, 22 May 2011

10. A1. Total player time on
A3. Highest recorded
tweets What has lasted
Xbox2 Third biggest
Q1. per second during
Q4. live since launch
Q2. Billion per day
Q3.A2. Facebook
4064 per second
(man appeared2011.
superbowl 150,000
population in years?
450,000 the world?
years ago)
POP QUIZ Relentless
Software
Sunday, 22 May 2011

11. A4. Number of You Tube
A1. Total player time on
A3. Highest recorded
tweets What has lasted
Xbox2 Third biggest
Q1. per second during
Q4. live since launch
Q2. watches day
Billion per
Q3.A2. Facebook
4064 per second
population in years? )
(man appeared2011.
(95% are catsworld?
superbowl 150,000
450,000 the :)
years ago)
POP QUIZ Relentless
Software
Sunday, 22 May 2011

12. A4. Number of You Tube
A1. Total player time on
A3. Highest recorded
Q5. 105,878 years spent
tweets What has lasted
Xbox2 Third biggest
Q1. per second during
Q4. live since launch
Q2. watches day
Billion per
Q3.A2. Facebook
4064what?
on per second
population in years? )
(man appeared2011.
(95% are catsworld?
superbowl 150,000
450,000 the :)
years ago)
POP QUIZ Relentless
Software
Sunday, 22 May 2011

13. A5. Total manof You spent
A4. Number years Tube
A1. Total player time on
A3. Highest recorded
Q5. 105,878 years spent
tweets What has lasted
Xbox2 Third biggest
Q1. per farming on
Q4. live second during
virtual since launch
Q2. watches day
Billion per
Q3.A2. Facebook
4064what?
on per second
population in years? )!)
(man appeared2011.
Facebook catsworld?
(95% are (so far
superbowl 150,000
450,000 the :)
years ago)
POP QUIZ Relentless
Software
Sunday, 22 May 2011

14. USA
Japan
Spain
Italy
Brazil Orkut
Switzerland
Australia
Germany
France
UK
50 55 60 65 70 75 80 85 90
SOCIAL MEDIA USE 2010
Inside View
Sunday, 22 May 2011

15. AdAge Digital
13
48
None
6
Facebook 7
Twitter
My Space 11
LinkedIn
Foursquare
Gowalla
Other 17
18 41
COMMUNICATION FROM
MARKETERS
Sunday, 22 May 2011

16. SOCIAL CAPITAL Fresh Networks
The resources accumulated through the relationships
among people.
Sunday, 22 May 2011

17. Maslow’s Hierarchy of Needs
SOCIAL CAPITAL
Sunday, 22 May 2011

18. BRIDGING AND BONDING
Sunday, 22 May 2011

19. Linked to what is often termed "weak ties," which
are loose connections between individuals who
may provide useful information or new
perspectives for one another but typically not
emotional support
BRIDGING AND BONDING
Sunday, 22 May 2011

20. Linked to what is often termed "weak ties," which
are loose connections between individuals who bonding social capital is found between individuals
may provide useful information or new in tightly-knit, emotionally close relationships, such
perspectives for one another but typically not as family and close friends.
emotional support
BRIDGING AND BONDING
Sunday, 22 May 2011

21. GROOMING AND GOSSIP
Dunbar speculated that as much as 42% of the group's time
would have to be devoted to social grooming.
Sunday, 22 May 2011

22. GROOMING AND GOSSIP
Dunbar speculated that as much as 42% of the group's time
would have to be devoted to social grooming.
Sunday, 22 May 2011

23. ITS ALL IN OUR MEMES
Sunday, 22 May 2011

24. ITS ALL IN OUR MEMES
Sunday, 22 May 2011

25. ITS ALL IN OUR MEMES
Sunday, 22 May 2011

26. SOCIAL GRAPH
AYBABTU Zero Wing
Sunday, 22 May 2011

27. SOCIAL GRAPH
AYBABTU Zero Wing
Sunday, 22 May 2011

28. All your
social graph are belong
to me
SOCIAL GRAPH
AYBABTU Zero Wing
Sunday, 22 May 2011

29. Diving
Friends
Lancaster
Friends
Colleagues/ Family
Students
REAL SOCIAL GRAPH
Sunday, 22 May 2011

30. ONLINE SOCIAL GRAPH
Sunday, 22 May 2011

31. Weak Ties
Diving
Friends
Lancaster Strong Ties
Friends
Colleagues/ Family
Students
GRANULAR SOCIAL GRAPH
Sunday, 22 May 2011

32. Temporay Ties
Matt Adams
Weak Ties
Diving
Friends
Lancaster Strong Ties
Friends
Colleagues/ Family
Students
TEMPORARY TIES
Sunday, 22 May 2011

33. many to many
one to many
Matt Adams
few to many
one to few
one to one
few to few
COMMUNICATING
DIFFERENTLY
Sunday, 22 May 2011

34. many to many
one to many
Matt Adams
few to many
one to few
one to one
few to few
COMMUNICATING
DIFFERENTLY
Sunday, 22 May 2011

35. Are My Decisions Being Made Over Here?
MAKING DECISIONS
Sunday, 22 May 2011

36. Are My Decisions Being Made Over Here?
MAKING DECISIONS
Sunday, 22 May 2011

37. MYTHICAL INFLUENCER
Sunday, 22 May 2011

38. Influential?
Influenceable?
MYTHICAL INFLUENCER
Sunday, 22 May 2011

39. What we think hubs work like What they actually work like
SOCIAL HUBS
Sunday, 22 May 2011

40. Weak Ties
Diving
Friends
Lancaster Strong Ties
Friends
Colleagues/ Family
Students
Sunday, 22 May 2011

41. DOES MY BUM LOOK BIG IN
THIS?
Sunday, 22 May 2011

42. All your social graph
are belong to me
DOES MY BUM LOOK BIG IN
THIS?
Sunday, 22 May 2011

43. All your social graph
are belong to me
DOES MY BUM LOOK BIG IN
THIS?
Sunday, 22 May 2011

44. h The Status
The Purcha
se The Query Grap The Check-
In
The Social
Update
Doin g.
. What I'm
t Who I Am .
What I Bu
y
W hat I Wan w Whats's Where I Am
Who I Kno
Happening
Amazon. Google. FaceBook. Foursquare
Twitter.
EBay. Yahoo. MySpace. Gowalla
Facebook
Nectar Bing Google Places
WHAT DO WE REVEAL?
Sunday, 22 May 2011

45. Matt McKeon
http://mattmckeon.com/facebook-privacy/
WHAT HAPPENED TO MY
PRIVACY?
Sunday, 22 May 2011

46. The
Oatmeal
WHO OWNS YOUR
TWITTER ID?
Sunday, 22 May 2011

47. We
reserve the right at
all times (but will not
have an obligation) to
remove or refuse to distribute
any Content on the Services
and to terminate users or
reclaim
usernames.
The
Oatmeal
WHO OWNS YOUR
TWITTER ID?
Sunday, 22 May 2011

48. Heavy Contributors
1%
Will Hill 9%
Intermittent
Contributors
90%
Lurkers
Sabine DuFaux
90-9-1 Rule
PARTICIPATION INEQUALITY
Sunday, 22 May 2011

49. danah boyd
INVISIBLE AUDIENCE
Sunday, 22 May 2011

50. Social Gold
TIME IS MONEY
Sunday, 22 May 2011

51. GAMIFICATION ?
Sunday, 22 May 2011

52. Use of game
mechanics to
encourage
engagement in an
activity that
otherwise might be
considered a chore
or boring
GAMIFICATION ?
Sunday, 22 May 2011

53. Use of game
Encouraging certain
mechanics to
user behaviour
encourage
using Games as a
engagement in an
Lens
activity that
otherwise might be
considered a chore
or boring
GAMIFICATION ?
Sunday, 22 May 2011

54. Self
Reward Status Achievements Competition Altruism
Expression
EPIC
WIN WIN WIN
Points
WIN
EPIC
WIN WIN
Levels
WIN
EPIC
WIN WIN WIN
Challenges
WIN
Virtual WIN WIN
EPIC
WIN
WIN
Goods
Leader WIN WIN
EPIC
WIN
Boards
EPIC
WIN WIN WIN
Gifting
WIN
GAMIFIERS HANDBOOK?
Sunday, 22 May 2011

55. SOCIAL ANALYTICS
Sunday, 22 May 2011

56. CAN WE PREDICT THE
FUTURE?
Sunday, 22 May 2011

57. TWEETING WITH THE TELLY
Sunday, 22 May 2011
ON

58. !"#$%&'()'*+%%,-'.%&'/&'
Sunday, 22 May 2011
!"
#!!"
$!!!"
$#!!"
%!!!"
%#!!"
&!!!"
&#!!"
'!!!"
$(!!")*"
$(!!"+*"
$(!!")*"
$(!!"+*"
$(!!")*"
$(!!"+*"
$(!!")*"
,-./01234"5--6"
$(!!"+*"
$(!!")*"
7/234"5--6"
$(!!"+*"
$(!!")*"
$(!!"+*"
TWEETS PER HOUR
$(!!")*"
$(!!"+*"

59. $!!"#
,!"#
+!"#
*!"#
!"#$"%&'(")*+),-""&.)/"#)0#)
)!"#
(!"#
'!"#
&!"#
%!"#
$!"#
!"#
%,-$$-%!$!# &!-$$-%!$!# !$-$%-%!$!# !%-$%-%!$!# !&-$%-%!$!# !'-$%-%!$!# !(-$%-%!$!#
./01# 2314# 560#78109:;6# 23<# =0>0993#
SEMIFINAL WEEK TWEETS
Sunday, 22 May 2011

60. Sunday, 22 May 2011

61. $!!"#
,!"#
+!"#
!"#$"%&'(")*+),-""&.)/"#)01%2&")
*!"#
)!"#
(!"#
'!"#
&!"#
%!"#
$# %# &# '# (# )# *# +# ,# $!# $$# $%#
$!"#
!"#
$,-$!#
$,-%!#
$,-&!#
$,-'!#
$,-(!#
%!-!!#
%!-$!#
%!-%!#
%!-&!#
%!-'!#
%!-(!#
%$-!!#
%$-$!#
%$-%!#
%$-&!#
%$-'!#
%$-(!#
./01# 2314# 560#78109:;6# 23<# =0>0993#
SEMIFINAL SATURDAY SHOW
Sunday, 22 May 2011

62. $!!"#
“Some weird
song choices for tonight's
,!"#
#XFactor but I'm liking them!
Cher - LTWYL, 1D - Only
+!"#
Girl”
!"#$"%&'(")*+),-""&.)/"#)01%2&")
*!"#
)!"#
(!"#
'!"#
&!"#
%!"#
$# %# &# '# (# )# *# +# ,# $!# $$# $%#
$!"#
!"#
$,-$!#
$,-%!#
$,-&!#
$,-'!#
$,-(!#
%!-!!#
%!-$!#
%!-%!#
%!-&!#
%!-'!#
%!-(!#
%$-!!#
%$-$!#
%$-%!#
%$-&!#
%$-'!#
%$-(!#
./01# 2314# 560#78109:;6# 23<# =0>0993#
SEMIFINAL SATURDAY SHOW
Sunday, 22 May 2011

63. $!!"#
“Some weird
song choices for tonight's
,!"#
#XFactor but I'm liking them!
Cher - LTWYL, 1D - Only
+!"#
Girl”
!"#$"%&'(")*+),-""&.)/"#)01%2&")
*!"#
)!"#
(!"#
“Rebecca is dancing
thru lightsabers... clearly a
blatant attempt to capture the
'!"# sci-fi vote. #xfactor”
&!"#
%!"#
$# %# &# '# (# )# *# +# ,# $!# $$# $%#
$!"#
!"#
$,-$!#
$,-%!#
$,-&!#
$,-'!#
$,-(!#
%!-!!#
%!-$!#
%!-%!#
%!-&!#
%!-'!#
%!-(!#
%$-!!#
%$-$!#
%$-%!#
%$-&!#
%$-'!#
%$-(!#
./01# 2314# 560#78109:;6# 23<# =0>0993#
SEMIFINAL SATURDAY SHOW
Sunday, 22 May 2011

64. $!!"#
,!"#
+!"#
!"#$"%&'(")*+),-""&.)/"#)01%2&")
*!"#
)!"#
(!"#
'!"#
2314#?86KB#
&!"#
E;<;F#G@;#H66;I690D# ./01#?86KB#
%!"#
2314#CJ8F863A0D#
$!"# ?/;@#?A31AB# ?/;@#C6DB#
!"#
$,-&!#
$,-'!#
$,-(!#
%!-!!#
%!-$!#
%!-%!#
%!-&!#
%!-'!#
%!-(!#
%$-!!#
%$-$!#
%$-%!#
%$-&!#
./01# 2314# 560#78109:;6# 23<# =0>0993#
SEMIFINAL SUNDAY SHOW
Sunday, 22 May 2011

65. $!!"#
,!"#
“Black
+!"# Eyed Peas are laaame on
#xfactor”
!"#$"%&'(")*+),-""&.)/"#)01%2&")
*!"#
)!"#
(!"#
'!"#
2314#?86KB#
&!"#
E;<;F#G@;#H66;I690D# ./01#?86KB#
%!"#
2314#CJ8F863A0D#
$!"# ?/;@#?A31AB# ?/;@#C6DB#
!"#
$,-&!#
$,-'!#
$,-(!#
%!-!!#
%!-$!#
%!-%!#
%!-&!#
%!-'!#
%!-(!#
%$-!!#
%$-$!#
%$-%!#
%$-&!#
./01# 2314# 560#78109:;6# 23<# =0>0993#
SEMIFINAL SUNDAY SHOW
Sunday, 22 May 2011

66. $!!"#
,!"#
“Black
+!"# Eyed Peas are laaame on
#xfactor”
!"#$"%&'(")*+),-""&.)/"#)01%2&")
*!"#
)!"#
“danni
pick mary
(!"# pleeeeeasssssseeeeeeeee!!!!!!!
#xfactor”
'!"# ”
2314#?86KB#
&!"#
E;<;F#G@;#H66;I690D# ./01#?86KB#
%!"#
2314#CJ8F863A0D#
$!"# ?/;@#?A31AB# ?/;@#C6DB#
!"#
$,-&!#
$,-'!#
$,-(!#
%!-!!#
%!-$!#
%!-%!#
%!-&!#
%!-'!#
%!-(!#
%$-!!#
%$-$!#
%$-%!#
%$-&!#
./01# 2314# 560#78109:;6# 23<# =0>0993#
SEMIFINAL SUNDAY SHOW
Sunday, 22 May 2011

67. $!!"# “Louis sends through Mary, Dannii
sends through Cher, Cheryl goes with
,!"# Cher...it's down to Simon.
“Black
+!"# Eyed Peas are laaame on
#xfactor”
!"#$"%&'(")*+),-""&.)/"#)01%2&")
*!"#
)!"#
“danni
pick mary
(!"# pleeeeeasssssseeeeeeeee!!!!!!!
#xfactor”
'!"# ”
2314#?86KB#
&!"#
E;<;F#G@;#H66;I690D# ./01#?86KB#
%!"#
2314#CJ8F863A0D#
$!"# ?/;@#?A31AB# ?/;@#C6DB#
!"#
$,-&!#
$,-'!#
$,-(!#
%!-!!#
%!-$!#
%!-%!#
%!-&!#
%!-'!#
%!-(!#
%$-!!#
%$-$!#
%$-%!#
%$-&!#
./01# 2314# 560#78109:;6# 23<# =0>0993#
SEMIFINAL SUNDAY SHOW
Sunday, 22 May 2011

68. $!!"# “Louis sends through Mary, Dannii
sends through Cher, Cheryl goes with
,!"# Cher...it's down to Simon.
“Black
+!"# Eyed Peas are laaame on “Grow a pair
#xfactor” Simon. Let the public decide!
!"#$"%&'(")*+),-""&.)/"#)01%2&")
*!"# #xfactor”
)!"#
“danni
pick mary
(!"# pleeeeeasssssseeeeeeeee!!!!!!!
#xfactor”
'!"# ”
2314#?86KB#
&!"#
E;<;F#G@;#H66;I690D# ./01#?86KB#
%!"#
2314#CJ8F863A0D#
$!"# ?/;@#?A31AB# ?/;@#C6DB#
!"#
$,-&!#
$,-'!#
$,-(!#
%!-!!#
%!-$!#
%!-%!#
%!-&!#
%!-'!#
%!-(!#
%$-!!#
%$-$!#
%$-%!#
%$-&!#
./01# 2314# 560#78109:;6# 23<# =0>0993#
SEMIFINAL SUNDAY SHOW
Sunday, 22 May 2011

69. $!!"# “Louis sends through Mary, Dannii
sends through Cher, Cheryl goes with
,!"# Cher...it's down to Simon.
“Black
+!"# Eyed Peas are laaame on “Grow a pair
#xfactor” Simon. Let the public decide!
!"#$"%&'(")*+),-""&.)/"#)01%2&")
*!"# #xfactor”
)!"#
“danni
“Simon ya ejit! :/
pick mary
(!"# f**k sake! What a joke!
pleeeeeasssssseeeeeeeee!!!!!!!
#xfactor”
#xfactor”
'!"# ”
2314#?86KB#
&!"#
E;<;F#G@;#H66;I690D# ./01#?86KB#
%!"#
2314#CJ8F863A0D#
$!"# ?/;@#?A31AB# ?/;@#C6DB#
!"#
$,-&!#
$,-'!#
$,-(!#
%!-!!#
%!-$!#
%!-%!#
%!-&!#
%!-'!#
%!-(!#
%$-!!#
%$-$!#
%$-%!#
%$-&!#
./01# 2314# 560#78109:;6# 23<# =0>0993#
SEMIFINAL SUNDAY SHOW
Sunday, 22 May 2011

70. '#$
()*+$
""#$
,-+.$
/0*$12+*3450$
!"#$
,-6$
%&#$ 7*8*33-$
!#$
FACEBOOK LIKES
2,235,322 in total
Sunday, 22 May 2011

71. $!!"#
,!"#
+!"#
!"#$"%&'(")*+)!,*%")-*&".)
*!"#
)!"#
(!"#
'!"#
&!"#
%!"#
$!"#
!"#
$# %# &# '# (# )# *# +# ,# $!# $$#
/""0)
-./# 012133.# 451#678139:5# ;<18# -.8=# >.?518#
@.91# A.7B1# C7D15# E81=3# F1GG1#CH71# I:<5#
67J.#K1J18# LM:8H# KN6# O73:G:#K1PM.#
PHONE VOTES
Sunday, 22 May 2011

72. SUMMARY
• Social Capital fuelled by Grooming, Gossip and Memes
• Our Social Graphs provides the conduit for this fuel.
• Current Social Networks do not reflect the structure of our
real networks or the way this information flows
• If influence is to occur then the networks must be more
reflective of our real life networks
• Growth in social analytics driven by increasing amounts of
information revealed online.
• Whilst communities can produce content there is still great
inequality of participation which could be aided with
gamification.
• Social media will have increasing influence within traditional
media.
Sunday, 22 May 2011

73. QUESTIONS
@mysticmobile
Sunday, 22 May 2011