1.
2015
Idea to Iteration
Design Thinking Workshop: Method to the
Madness
Mydhili Bayapuneedi | Praneet Koppula
CEO, YoungCurrent | UX, MathWorks
4th December 2015
#GHCI15
2015

2.
2015
About Us
Mydhili B
@myd
EdTech, Startups,
Design, Product
Previously
Google, YouTube, Harvard, MIT,
Microsoft Research, Startups…
Praneet K
@mphaxise
UX, Product,
Enterprise, Customer
Experience
Previously
HFI, GrameenPhone, Samsung,
Stanford, Startups…

3.
2015
Purpose
Empower you with the 5 step Design
Thinking process in order to create
meaningful products/services for your users.

4.
2015
Expectations
▪ What are somethings that you expect
from this workshop?

5.
2015
Take Aways
▪ Human-Centered Design: Establishing User Empathy
▪ Prototyping: Enlightened trial-and-error as a companion to
intelligent planning
▪ Radical Collaboration: Project teams, Management and
Customers
▪ Integrated Solutions: Technology, Business and Human Values
▪ Process Mindfulness: A reliable sequence of creative tools

6.
2015
Agenda
▪ Design Thinking Workshop
▪ Feedback + Reflections
▪ Wrap Up

7.
2015
Design Thinking
“…design thinking is neither art nor science
nor religion. It is the capacity, ultimately, for
integrative thinking.”
- Tim Brown, Change by Design

8.
2015

9.
2015
Teams for the Workshop
▪ Find a complete stranger in the room. You
are both now a Pair for the rest of the
workshop.
▪ Amongst yourselves decide who will be
‘the User’ for the rest of the workshop.

10.
2015
Teams for the Workshop
▪ Try to find team of 2 people who you are
both fairly unfamiliar with. The four of
you are now a group for the rest of the
workshop.
▪ The user from each group will be
interviewed

11.
2015
5 Step Design Thinking Process
EMPATHIZE
DEFINE
IDEATE
PROTOTYPE
TEST

12.
2015
Empathize
Interview:
▪ Keep your questions Open Ended
▪ To understand habits, avoid ‘on average’ or ‘usually’. Choose ‘Tell me
about the the last time….’
▪ Encourage stories
▪ Don’t fill the pauses with suggesting answers to their questions.
▪ Don’t ask leading questions.
Take a minute and think as a pair about the questions you
want to ask your user.

13.
2015

14.
2015
Empathize
Dig Deeper
▪ Probe by asking a ’why’ question.
▪ For a few minutes forget about the wallet, find out more about your user.

15.
2015

16.
2015
Define
‘Goals and wishes’ & ‘Insights’
(User’s) (Interviewees)
“I always carry cash when I do grocery shopping on Sunday
morning.”
“That’s when they get fresh stocks, it makes me feel good
to buy fresh vegetables for my family.”

17.
2015

18.
2015
Define
“Point of View” [problem statement, sort of- not really.]
▪ YOUR point of view of what your user needs.
▪ Be aware of the contradictions, surprises, tensions.

19.
2015
Define
“Point of View” [problem statement, sort of- not really.]
▪ YOUR point of view of what your user needs.
▪ Be aware of the contradictions, surprises, tensions.
Praneet
needs
a way to easily know how much cash is left in his wallet
because
he shops in crowded marketplaces.

20.
2015

21.
2015
Diverge Then Converge

22.
2015
Ideate
Sketch
▪ Turn off the Critique’s voice in your head. Don’t judge - just draw
solutions.
▪ Go for volume.
▪ Remember to be visual.

23.
2015

24.
2015
Ideate
Take a minute, as a pair pick top 5 ideas
Share
▪ Keep your explanation to the minimum. Listen Now. Go back to
Empathy mode.
▪ Explain your idea. Don’t spend time defending.
▪ This is about validating your ideas.
▪ Remember that you are not necessarily looking to find one winner
idea.

25.
2015

26.
2015
Diverge Then Converge

27.
2015
Iterate
Reflect
▪ You have a LOT of information now about your user AND the ideas
you’ve generated
▪ Think about all this information against the problem statement you
came up with earlier
Generate
▪ Quickly sketch what your solution

28.
2015

29.
2015
Build
▪ It doesn’t have to be perfect
▪ Think of how your user is going to use the
wallet
▪ Be scrappy!

30.
2015

31.
2015
Testing & Getting Feedback
▪ Let Go!
▪ Your Prototype is not important. The feedback is.
▪ Observe for a bit how the user uses OR misuses it.
▪ Make notes on how your user interacts and their
reactions.
▪ Now, ask them what worked and what didn’t.

32.
2015

33.
2015
5 Step Design Thinking Process
EMPATHIZE
DEFINE
IDEATE
PROTOTYPE
TEST
ITERATE

34.
2015
Reflections
Did you as a user find a great
wallet designed for you?
Design Thinking Process:
▪ Plus
▪ Delta
▪ Puzzle

35.
2015
Got Feedback?
Rate and review the session on our mobile app – Convene
For all details visit: http://ghcindia.anitaborg.org