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WHAT DOES IT MEAN
TO BE CLIENT-CENTRIC?
BEYOND
RHETORIC
THE
Meet Pat
ADVISOR
Pat and clients
THE BRADYS
Meeting: Face-to-face. Comfortable.
Reports: Comprehensive. Personalized cover.
Product: Offers access to exclusive fund.
Performance: Beat benchmark by 5% YTD.
What’s WRONG with
this picture?
Meeting: Hard to schedule. Inconvenient.
Reports: Static PDF. Overwhelming.
Product: Starts with wrong goal in mind.
Performance: Wrong beta. Wrong conversation.
Pat and clients
THE BRADYS
Meeting: Face-to-face. Comfortable.
Reports: Comprehensive. Personalized cover.
Product: Offers access to exclusive fund.
Performance: Beat benchmark by 5% YTD.
The bar is
RISING
The bar is
RISING
The digital revolution
DOL fiduciary rule
Competition
Demographic shifts
The bar is
RISING
The traditional value proposition
is under threat.
Pat will be
OBSOLETE
in 5 years
How can you keep up?
By creating a
CLIENT-
CENTRIC
organization
that is…
Goals-based
Goals-based
Helping your clients achieve their life
goals − instead of simply chasing
performance.
Holistic
Holistic
Managing the household’s wealth as
one interconnected whole.
Tax-aware
Tax-aware
Optimizing portfolios to capture
tax alpha.
Personalized
Personalized
Crafting portfolios specific to each
investor, reflecting their unique profile.
Digital
(For Boomers)
Digital
(For Millennials)
Anytime, anywhere digital collaboration.
All done
AT SCALE
Liberate your advisors by centralizing
core functions.
All done
AT SCALE
Now let’s revisit
Pat & The Bradys
The
CLIENT-
CENTRIC
future
The
CLIENT-
CENTRIC
future
Meeting: Virtual anytime collaboration.
Video chat. Co-browsing.
Reports: Interactive investor portal.
Recognizes all household accounts.
Product: Personalized, tax managed portfolios.
Goal-oriented.
Performance: Progress towards overall life goals.
info@myvest.com
(415) 369-9511
Talk to us about
creating the client-centric
organization of the future

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Beyond the Rhetoric: What Does it Mean to be Client-Centric?