Slides from a discussion at a Mynewsdesk breakfast seminar on the evolution of influencer relations. This was based around a survey of 400+ communicators from around Northern Europe on how they manage and measure their work with influencers.
Download: Influencer Relations 3.0: The new rules of PR engagement report to read more about the changing influencer landscape and insights from the survey
http://pr.mynewsdesk.com/influencer-3-0/?utm_source=social&utm_medium=slideshaer&utm_campaign=uk-influencer-report15
2. Let’s talk about…
1.Why we should care about Influencer Relations
1.Our survey says...
2.Any questions?
3. Why should we care about
Influencer Relations?
DOWNLOAD
INFLUENCER RELATIONS 3.0
the news rules of PR engagement
4. Influencer
noun
An individual who has the power to affect decisions of
others because of their (real or perceived) authority,
knowledge, position or relationship.
16. “This analysis doesn’t just show the people
with the most Twitter followers: it looks at
who’s talking about political issues and has
the platforms to make themselves heard.”
Chris Moon, head of insights & analytics, Telegraph Hill
Opinion
17. We say...
A large audience doesn’t necessarily mean
influence. A captive, niche audience can be
very valuable.
18.
19. “Paying for influence is like paying for sex.
Those that need to pay for influence are
probably not engaging enough to get it for
free.”
Alex Myers, Manifest London
Opinion
20. Opinion
“Expecting to use someone’s time and
influence to your advantage for free is big
mistake...it can be exponentially more
beneficial to focus on choosing influencers
wisely, compensating them fairly and building
long-term relationships...”
Daniel Newman, The New Rules of Customer Engagement
24. We say...
Focus. Identify influencers most relevant to the
group you’re aiming to…well…influence!
Try to keep efforts around a specific topic or
objective.
26. Useful reads
Based on some of the discussions at the seminar:
1. Psychology of sharing content: Why people share stories online?
2. Content Shock, term originally coined by Michael Schaefer, useful post
on Heidie Cohen’s blog
3. Google’s ZMOT (zero moment of truth)
4. PR is dead?
5.
Are you sitting comfortably? Jon Morter, oh and check out
condescending corporate brands if you fancy a self-deprecating giggle
27. See you again soon!
Tweet us @Mynewsdesk
Mutesa Sithole
@mutesas
mutesa.sithole@mynewsdesk.com