2. What? ”Contentmarketing is a marketing techniqueofcreating and distributing relevant and valuablecontenttoattract, acquire, and engage a clearlydefined and understoodtargetaudience - with the objectiveofdriving profitable customer action.”
6. The new model of content consumption We are now dealing with educated buyers Word of Mouth has become Word of Mouse Source: Content is critical in social media marketing | Search Engine Marketing News
21. Through your Mynewsdesk newsroom - In 1o minutes you CAN… 50 MILLION PEOPLE PUBLISH BLOG 490 MILLION PEOPLE 50 MILLION PEOPLE 200 MILLION PEOPLE 600 MILLION PEOPLE
25. Ourblogs How? 3 weekly (guest or ”knowledge”, product feature, Fridayfun) Editorialcalender Verycarefulwith SEO, tags and categorization Somenumbers Doubled the amountofreads in 2010 20-25% ofvisitorswrites the blogurl or has it as a favorite. Links from Twitter, Facebook and LInkedIngenerates 10% ofblogtrafic. The visitorreads in average 1:30 minutes.
26. our social media newsrooms 7 newsrooms! Small as largepieceofnews gets published – doesn’thaveto be a press release. Wereach media, butalsootherinfluencers like customers, bloggers and ownstaff. Transparant – all staffcan be found in newsrooms. SEO – youfinduseverywherewhensearching. All content is uploadedautomaticallytoour social media platform = saves time.
Notas do Editor
Explain the difference
Someusefulquestionsto start with:How is my contentbeinggenerated?Who is generating my content?Am I usingmultiple formats?Am I making my contentaccessible?Am I making my contenteasytoview?Am I making my contenteasytouse and share?
YOU CONTENT IS ONLY AS STRONG / USEUL AS THE PEOPLE THAT SURROUND ITWHAT ARE YOU DOING TO CREATE AND ENGAGE WITH YOU GANGCONTENT ECONOMY / LINK ECONOMY / NETWORK ECONOMY – JEFF JARVIS
There are 20 types hereCompanies over 1000 employees 9 tactics- Companies less than 10 employees average of 6