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Startups and big brands doing it right
by leveraging shared audiences
11 KILLER STRATEGIC
The startup home delivery service, which promises local goods
brought to your door within an hour, took advantage of the wildly
popular NYC restaurant by offering free dessert to celebrate Pi Day.
Postmates & Momofuku
Google, an investor in Uber, has integrated the
service into its mobile Maps function, allowing
travelers to opt for an on demand car vs. walking or
taking public transportation.
Uber & Google Maps
The iconic hotel brand and the Italian automaker,
which is trying its luck in America, supply free
chauffeur services to guests at select locations.
Fiat & Loews
A bit of an unexpected pairing, Reddit included its
infamous logo character in a special sticker
package within the private social app for couples.
Reddit & Couple
Eat24, a food delivery app, partnered with medical
marijuana dispensary, Vapor Room, to name a
handful of weed strains after the service. It is even
labeled as “the official sponsor of your munchies”.
Eat24 & the Vapor Room
After a recent drop in its monthly active users,
Twitter signed up a variety of European museums
to participate in its first-ever #museumweek,
which of course included #museumselfies.
Twitter & Museums
Didi Dache, the top taxi hailing app in China,
double its registered members by integrating its
service with WeChat, the super popular
WeChat & Taxi App
To highlight messaging around International Women’s
Day, Amnesty International went beyond typical
mobile advertising by using the Tinder platform to
connect with users at a relevant time and place.
Amnesty International & Tinder
Betting that power networkers at SXSW would
probably run out of business cards during the
festival, Moo, a card printing company, buddied up
with Taskrabbit to deliver freshly pressed cards on
demand, straight to your location in Austin.
Moo & Taskrabbit
The on-demand car service joined forces with the Brooklyn
crowdsourced maker company on #UberCOOL, a short-
term promotion that offered free delivery of air conditioners
to humidity-soaked New Yorkers.
Uber & Quirky
The streaming music service and the athletic shoe
company built a website together that allows
runners to enter key information about upcoming
runs and unlock curated playlists and routes.
Spotify & Adidas
Biz dev & growth strategy consultant