The internet is a powerful way to get your message across to the right audience. Social media sites like YouTube, Twitter, Flickr, MySpace, and Facebook can help raise awareness for your cause, build a network of support, coordinate events and create change. We'll explore the Dos and Don'ts of social networking, as well as hear some inspiring examples of how other nonprofits have used social media to advance their cause & broadcast their message to the world.
Gamified Crowdsourcing: The Impact on Community EngagementBilal Mufti
FILM260 assignment called a FlipBook. Using inspiration through a software called HaikuDeck, I was able to create a FlipBook using PowerPoint and taking advantage of the many different design aspects embedded in the software.
I chose to create my FlipBook on how Gamified Crowdsourcing has an impact on community engagement.
Here's the pictures from the presentation
http://www.nmc.org/preso/7271
http://www.flickr.com/photos/cogdog/4055876635/
http://www.flickr.com/photos/cogdog/4056617620/
http://www.flickr.com/photos/cogdog/4055876775/in/photostream/
Internet lifestyle network testimonial reviewjeffduhon
Internet Lifestyle Network created by Mark Hoverson and Vincent Ortega Jr. is such a powerful system. The pieces of this puzzle have been quoted as being worth 2 million dollars or more. You will be able to learn the skills necessary to expand your business. I personally have learned blogging and video marketing since beginning with ILN. Join the many mentors who are already successful and are now helping others grow.
Gamified Crowdsourcing: The Impact on Community EngagementBilal Mufti
FILM260 assignment called a FlipBook. Using inspiration through a software called HaikuDeck, I was able to create a FlipBook using PowerPoint and taking advantage of the many different design aspects embedded in the software.
I chose to create my FlipBook on how Gamified Crowdsourcing has an impact on community engagement.
Here's the pictures from the presentation
http://www.nmc.org/preso/7271
http://www.flickr.com/photos/cogdog/4055876635/
http://www.flickr.com/photos/cogdog/4056617620/
http://www.flickr.com/photos/cogdog/4055876775/in/photostream/
Internet lifestyle network testimonial reviewjeffduhon
Internet Lifestyle Network created by Mark Hoverson and Vincent Ortega Jr. is such a powerful system. The pieces of this puzzle have been quoted as being worth 2 million dollars or more. You will be able to learn the skills necessary to expand your business. I personally have learned blogging and video marketing since beginning with ILN. Join the many mentors who are already successful and are now helping others grow.
The Social Way | Engagement in a Social Economymattmbrown
This is the one hour basic version of my social media seminar I perform for chambers and organizations. Most recently presented this at Grow & Reinvent business expo in Lima, Ohio.
The presentation is a philosophical look at how social media has impacted our economy and how YOU can leverage it for ultimate engagement with your ideal consumer.
My slides for a presentation I gave on Feb 16th in Fraktio's Perjantaipresis. You can find the video and a blog recap for the post at http://hamatti.org/perjantaipresis
Why People are Sharing Online - and why you should tooSu Butcher
Thoughts about why people are sharing stuff online and why you should too by Su Butcher of Barefoot & Gilles Architects.
Presentated to be2campeast on 24 June 2010 more info http://www.be2camp.com/page/be2camp-east-2
Collaboration for the greater good: How a new government agency changed the face of financial experiences.
UXPA 2013's opening keynote from Noah Kunin, Daniel Munz, and John Yuda chronicles the efforts of the Consumer Financial Protection Bureau to transform traditional mortgage forms into a more user-friendly version of themselves.
There are two videos referenced in the slides, viewable online as follows:
Slide 50: http://www.youtube.com/watch?v=MC515DJrhsM&list=SP4DF0E02026116FC5
Slide 81: http://www.youtube.com/watch?v=U2-M1SbyBVA
Slides from talk to the London Community Managers Meet-Up in March 2012 on the subject of the Evolution of the Community Manager from a careers, skills and capability perspective.
Steve Ward | CloudNine Social Media & Digital Talent
This is a presentation that introduced the www.wiredfor2020.com event held April 18, 2009 at the Mall of America. The goal was to drive awareness for mentoring and how social media can help foster those relationships.
While the public relations landscape seems to change at rapid speed, there are certain things that never change. With the exploding growth of social media, the need for strategic thinking has never been more important. Join the discussion and find out how to manage a social media campaign. Learn how your insight and deep understanding of strategy, paired with the skills and enthusiasm of technically savvy junior pros, can result in social media success.
This presentation was given as part of the library's 2009 Nonprofit Week. It gives a basic overview of several social networking websites and shows how nonprofits can use them to get the word out about their organizations and the services they provide.
The Social Way | Engagement in a Social Economymattmbrown
This is the one hour basic version of my social media seminar I perform for chambers and organizations. Most recently presented this at Grow & Reinvent business expo in Lima, Ohio.
The presentation is a philosophical look at how social media has impacted our economy and how YOU can leverage it for ultimate engagement with your ideal consumer.
My slides for a presentation I gave on Feb 16th in Fraktio's Perjantaipresis. You can find the video and a blog recap for the post at http://hamatti.org/perjantaipresis
Why People are Sharing Online - and why you should tooSu Butcher
Thoughts about why people are sharing stuff online and why you should too by Su Butcher of Barefoot & Gilles Architects.
Presentated to be2campeast on 24 June 2010 more info http://www.be2camp.com/page/be2camp-east-2
Collaboration for the greater good: How a new government agency changed the face of financial experiences.
UXPA 2013's opening keynote from Noah Kunin, Daniel Munz, and John Yuda chronicles the efforts of the Consumer Financial Protection Bureau to transform traditional mortgage forms into a more user-friendly version of themselves.
There are two videos referenced in the slides, viewable online as follows:
Slide 50: http://www.youtube.com/watch?v=MC515DJrhsM&list=SP4DF0E02026116FC5
Slide 81: http://www.youtube.com/watch?v=U2-M1SbyBVA
Slides from talk to the London Community Managers Meet-Up in March 2012 on the subject of the Evolution of the Community Manager from a careers, skills and capability perspective.
Steve Ward | CloudNine Social Media & Digital Talent
This is a presentation that introduced the www.wiredfor2020.com event held April 18, 2009 at the Mall of America. The goal was to drive awareness for mentoring and how social media can help foster those relationships.
While the public relations landscape seems to change at rapid speed, there are certain things that never change. With the exploding growth of social media, the need for strategic thinking has never been more important. Join the discussion and find out how to manage a social media campaign. Learn how your insight and deep understanding of strategy, paired with the skills and enthusiasm of technically savvy junior pros, can result in social media success.
This presentation was given as part of the library's 2009 Nonprofit Week. It gives a basic overview of several social networking websites and shows how nonprofits can use them to get the word out about their organizations and the services they provide.
How to Build Relationship and Achieve Fundraising Success in a Web 2.0 WorldCAMT
Establishing your organization’s brand and presence on the Web, with opportunities for potential donors to learn, blog, question and connect, leads to community-building and, ultimately, long-term giving. Join Jono Smith, director of marketing at Network for Good, to learn how to build affinity for your organization and use your Web presence to turn Web visitors into Web donors.
Social Media Presentation as Seen at 2012 ConventionEAG
Facilitating Sertoma's Second Century of Service with the use of social media, as presented by Paul Weber and Laura Lake at the 2012 Convention. videos in the presentation are embedded after the actual video slide.
http://www.smallbusinessmiracles.com
If Facebook were a country, it would be the most populous nation on earth ahead of China, with 1.39 billion people logging in each month. It has a suite of free and powerful tools enabling charities to reach new audiences and communicate their impact. But how can charities make the best of Facebook to connect with supporters and increase engagement with their cause?
In this webinar with digital marketing expert, Dawn Newton we will cover:
1 - Setting goals to increase engagement
2 - How to find out what interests your audience
3 - How to create varied content
4 - Becoming more playful and visual
5 - Clearly inviting interaction and crafting questions
6 - Listen and responding when you get interactions and encourage further discussion
7 – Review, refine and constantly improve
Lasa does lots more charity tech help and advice - find out more at:
Twitter: @lasaict
Web: www.lasa.org.uk/lasaict
This webinar is supported by the City of London Corporation's charity, City Bridge Trust.
Strategic Leadership and Social Media For Social GoodMichelle Johnson
Notes from the Strategic Leadership and Social Media for Social Good Workshops on Friday, July 24, 2009, hosted by the University of Richmond, Jepson School of Leadership Studies
Best Practices Using Linkedin and Facebook for Youth EntrepreneurshipDebra Askanase
Best practices in using Linkedin, Twitter, and Facebook to promote youth businesses and support mentors. It is based on research interviews with seven member organizations of Youth Business International in seven different countries. A segment from my longer presentation at the YBI Global Forum 2010 in Mexico City.
Open Brands: How Twitter is Pushing Radical Transparency in Brand ManagementEarthsite
This presentation was delivered as an introduction to a panel on "Open Brands" at the Twitter 140 conference in Mountain View, CA. Representatives from Dominos, JetBlue, Ebay, and Intuit sat on the panel and provided great insights in their corporate use of Twitter. Also, thanks to all the great people who voted for the Open Brand 'unconference' session to make this happen.
Presentation Description: Twitter is pushing radical transparency on brand management. Check out recent corporate case studies in Twitter use, and learn key strategies/practices in Social Media. If you've heard me speak before, I added some new content in this presentation specific for the Twitter audience: Twitter-specific case studies and reorganized/focused slides on the key Twitter concepts. Hope you enjoy it!
Social Media Strategies and Tactics for Fundraisingfrank barry
Learn the key to raising money online using social media, the tools and techniques you need to successfully execute social fundraising campaigns, and how to focus on long term donor cultivation - Social CRM.
Michael Hofman, CEO of See3 Communications' presentation at the 2010 PEJE Conference about how schools must use video to meet their goals, build awareness, and raise funds
Kent House and KUSBP "Using Social Network sites to develop business" eventKent House
Kent House and Keele University Science and Business Park presentation for local businesses on how to take advantage of social networking techniques, social media, and social marketing.
I presented on social media today for the HR group with the Minnesota Department of Transportation. They organized their conference with a Star Trek motif, which caused me to refresh my presentation, encouraging them to boldly go....
Similar to Monica Hamburg - Twitter, Facebook & You Tube Oh My! Understanding Philanthropy 2.0 (20)
Increasingly, small and medium sized charities are growing their fundraising programs by running team-based events like runs, walks, and other "-thons".
In this webinar, speakers Paul Nazareth and Shannon Craig from CanadaHelps will share concrete examples of successful small charity peer-to-peer campaigns and provide key insights on how to choose your event type, "right-size" your event, as well as share eight guide posts for maximizing your results.
Monthly giving is an incredibly powerful way for you to kick-start your fundraising program’s earning potential. Cultivating relationships with donors who are already connected to your cause by asking them to make smaller, ongoing gifts means more money for your organization today, and a strong list of prospects for upgraded and larger gifts in the future.
Donations of securities are currently one of the most tax-smart ways to make charitable donations in Canada – but is your charity set up to accept them? CanadaHelps has you covered! Since 2007 we have been successfully helping our charities to accept donations of publicly traded securities and mutual funds. This webinar will outline how the donation works for the charity and the donor, how CanadaHelps processes gifts for your charity and how to market, promote and speak to donors about this type of donation.
Our speaker Paul Nazareth, VP of Community Engagement at CanadaHelps is a 15 year planned giving professional who is a national instructor with the Canadian Association of Gift Planners, has worked with securities donations in charities of all sizes and with the advisors who make these gifts happen. Get your program set up to get more gifts this year!
How many times have you heard that the last few months of the year are critical to online fundraising? Simren Deogun from Stephen Thomas shares 30 online fundraising tips to help make your end of year appeal a success. December alone can bring your charity 30% of your online donations for the year, so this is one session you don’t want to miss!
Topics discussed:
How many emails should you be sending?
Is there a time and place for multiple asks?
Do donors really care about the tax deadline?
And much more!
Douglas Brodhead from Innoweave will share his knowledge about innovative tools and approaches that your charity can use to generate greater impact at a lower cost.
Topics to be discussed:
Learn about Innoweave
New social innovations that are helping organizations generate greater impact
The Innoweave process and how your organization can benefit
Opportunities to apply for implementation funding
The role of the board in fundraising is often a touchy topic. Discover the source of the tension - from both sides of the coin. Learn how you can engage your organization's board of directors and strengthen their role as part of a highly functioning development team. Cynthia Armour (author of Charity Village's Fundraising Q & A for four years) will provide practical tips and tools for building board confidence and raising more money.
Learning Objectives:
Identify the challenges and benefits of board
engagement
Summarize best practices in board’s fundraising
role and how staff can foster engagement
Provide practical tips and tools for successful
board involvement
Join the conversation on Twitter using the hashtag #BoardStrategy and be sure to follow us @CharityLifeCA!
Lori and Sean from The Connected Brand share their expertise on how strong brands are built, why this matters to charitable organizations of all sizes, and the common misconceptions about what brands are. They will also be sharing a donor journey tool that attendees can take away and put into action.
Learn some of the key ways to increase donations and be discovered by new donors and media this GivingTuesday and holiday season! We'll discuss the new CanadaHelps Gift Guide, tax-time, holiday campaigns and more.
Download these slides and then watch the webinar recording! http://bit.ly/GTCgh7yt
Join Paul Nazareth of CanadaHelps and the Canadian Association of Gift Planners to pick up strategies to engage your leadership and major donors as part of Canada’s biggest new philanthropic movement!
Explore ways your nonprofit can get involved in #GivingTuesdayCA this year. This presentation shares many ideas - from the simple to more complex - for engaging your supporters, raising awareness, and supporting philanthropy this December 2nd, 2014. GivingTuesday is a global movement that creates a new day on the calendar focused on giving back.
Learn more about Innoweave, an initiative of the J.W. McConnell Family Foundation and Social Innovation Generation, that provides community sector leaders with new tools and processes to affect large-scale change. Learn about the webinars, workshops, coaching and grants that Innoweave offers to help you implement approaches such as developmental evaluation, social enterprise, social finance, impact and strategic clarity, collective impact, outcomes finance and cloud computing.
Many organizations are struggling with the decision to start a plan giving program. Many are actively engaged in various forms of fund raising and plan giving never seems to get on top of the "pile" of things to do. This interactive session will present an overview of various forms of planned giving programs that can be run with volunteers, part-time staff, and/or full-time staff. Things you need to know, structures you need to build, donated property you can readily accept, timelines to be expected, and controls you need to put in place will all be discussed. Most importantly, your questions will be answered. So bring them on May 14!
About DeWayne Osborn:
Lawton Partners’ General Manager, Chief Compliance Officer and in-house expert on charitable and planned giving, DeWayne is one of Canada’s leading authorities on planned giving. DeWayne's professional knowledge as a Certified Financial Planner (CFP) and Certified General Accountant (CGA), has made DeWayne a highly sought-after public speaker and consultant on the financial complexities and philanthropic benefits that can be achieved by applying tax-effective strategies for gifting real property, cash, securities and life insurance products.
Reference materials for The Evolution of a Planned Giving Program webinar including:
-Gifts and Income Tax 2013 from CRA
-Planned Gifts Program Policies and Guidelines draft
-Suggested Timelines for Planned Giving worksheet
Technology trends are continuously changing and improving the way we work and communicate with each other. Staying on top of these trends is essential in developing new strategies for attracting, engaging, and retaining volunteers. Join the founders of Kindness Connect, Jonathan Burns and Kevan Osmond, as they explore these changes and how you can best utilize new and affordable technology to maintain an effective and engaged volunteer program.
Now that your charity has signed up with CanadaHelps, please join us for this webinar about how to make the most of your MyCharity account.
Learn how to:
- Navigate your MyCharity account
- Find information about your donors and donations
- Update your Charity Profile
- Add the "Donate Now" button to your website
- Customize your Donate Page
- And much more!
Learning Outcomes
-Making a case for donor relations in the quest to renew first-time supporters
-Introducing key terms you need to know
-Defining the value of relationship building
-Identifying steps to a strong donor relations program
-Providing names and sources for more information
An introduction to CanadaHelps and its benefits to Canadian registered charities.
Topics we'll cover:
- How can my charity use CanadaHelps to raise funds online?
- What are the features of CanadaHelps?
- How does my charity sign up?
GivingTuesday is coming to Canada on December 3, 2013! It's a new Canadian day of giving and volunteering, taking place each year after Black Friday and Cyber Monday. The movement encourages individuals and organizations to join together and find innovative ways to give back to the charities and causes they support throughout the holiday season.
Join us for this webinar for tips and tricks on how to build an execute a successful online campaign for #GivingTuesday! Simren Deogun, Senior Account Manager, Digital and Marketing Services at Stephen Thomas, will provide attendees with:
- practical online fundraising tips for charities ... with real charity examples
- key elements of a well-conceived online fundraising campaign
- expert advice and insights
www.givingtuesday.ca
@GivingTuesdayCa
#GivingTuesdayCa
This presentation provides an introduction to quantitative trait loci (QTL) analysis and marker-assisted selection (MAS) in plant breeding. The presentation begins by explaining the type of quantitative traits. The process of QTL analysis, including the use of molecular genetic markers and statistical methods, is discussed. Practical examples demonstrating the power of MAS are provided, such as its use in improving crop traits in plant breeding programs. Overall, this presentation offers a comprehensive overview of these important genomics-based approaches that are transforming modern agriculture.
We all have good and bad thoughts from time to time and situation to situation. We are bombarded daily with spiraling thoughts(both negative and positive) creating all-consuming feel , making us difficult to manage with associated suffering. Good thoughts are like our Mob Signal (Positive thought) amidst noise(negative thought) in the atmosphere. Negative thoughts like noise outweigh positive thoughts. These thoughts often create unwanted confusion, trouble, stress and frustration in our mind as well as chaos in our physical world. Negative thoughts are also known as “distorted thinking”.
How to Create Map Views in the Odoo 17 ERPCeline George
The map views are useful for providing a geographical representation of data. They allow users to visualize and analyze the data in a more intuitive manner.
The Indian economy is classified into different sectors to simplify the analysis and understanding of economic activities. For Class 10, it's essential to grasp the sectors of the Indian economy, understand their characteristics, and recognize their importance. This guide will provide detailed notes on the Sectors of the Indian Economy Class 10, using specific long-tail keywords to enhance comprehension.
For more information, visit-www.vavaclasses.com
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
The Roman Empire A Historical Colossus.pdfkaushalkr1407
The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
Embracing GenAI - A Strategic ImperativePeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
This is a presentation by Dada Robert in a Your Skill Boost masterclass organised by the Excellence Foundation for South Sudan (EFSS) on Saturday, the 25th and Sunday, the 26th of May 2024.
He discussed the concept of quality improvement, emphasizing its applicability to various aspects of life, including personal, project, and program improvements. He defined quality as doing the right thing at the right time in the right way to achieve the best possible results and discussed the concept of the "gap" between what we know and what we do, and how this gap represents the areas we need to improve. He explained the scientific approach to quality improvement, which involves systematic performance analysis, testing and learning, and implementing change ideas. He also highlighted the importance of client focus and a team approach to quality improvement.
3. Social Media is NOT about the Technology
It’s about the people
Photo credit: left-hand
4.
5. What others say about
you is more important
than what you say about
yourself
Photo credit: Stu Willis
6. “As Tony [Hsieh, CEO of Zappos]
says...quot;People don't relate to companies,
they relate to people.quot; This is important
insight. You, the 57 year old CEO may not
use social, but that doesn't mean that your
customers don't use social. You are not
your customer.”
- Bill Sweetman “10 Twitter Tips for Professionals”
on One Degree
6
25. Stories
“Tell real stories in as many ways as possible
including video, photos and through personal
emails. Quotes from people benefiting from the
project as well as people that have been to the
community are important. There has to be a real
connection to what the money is being raised for.”
25
36. “...to the extent people can’t solve a problem,
they tend to ignore that problem”
- Tom Bowman of Bowman Design Group
Seed Magazine – “The Last Experiment”
36
64. Kevan Gilbert, Project Coordinator of Creative
Technologies at Union Gospel Mission:
1. Strong, Engaging Call to Action
2. Find Bloggers who are already Talking about you
3. Having a blog establishes that you speak the same language
4. Remember to tell stories
5. Understand that endorsement is stronger when coming from
others
64
74. Ling Chan, Social Media Manager, Vancouver Opera:
1. Ask: What is your purpose/goal?
2. Be Dedicated! Devote significant time to it (or find someone
who can)
3. Combined several tools (Facebook, Twitter, Youtube, Blog,
Bloggers, Flickr)
4. Identified the key influencers
74
79. From Darren Barefoot & Julie Szabo of Capulet – Advice:
1. Marry your online work with offline PR.
2. Don't rely on a single online tactic to get the job done.
3. Give yourself enough time to succeed. Many people think a few
weeks is enough time to achieve campaign success.
79
83. And Thank You
Thanks to the following people for their help:
• Kevan Gilbert of Union Gospel Mission
• Ling Chan of the Vancouver Opera
• Darren Barefoot & Julie Szabo of Capulet
Communications
• Caroline MacGillivray of Beauty Night
Set up:Open in browser: http://delicious.com/mhamburg/MCCfacebook From there make sure to open Playlist in a seperate window (Reference:Playlist at: http://diaryofnicky.blogspot.com/2009/05/mcc-presentation-videos.html)Now advance to 2nd slide
[Talk has changed – “see ______ - Talk with Notes”]My name is Monica & I love social media. The reason I love social media is because it’s social – it’s not just about connecting online. It’s about making connections that transfer to “real life” to a world outside the internet.While we often bemoan the fact that the internet has no barriers – that’s it the wild-west or a free for all. But it’s the lack of barriers that often allow people to feel more comfortable than they would in traditional social situations. It’s easier to make connections online without the limitations and judgements that meeting in person entails. I read this very cool article in Psychology Today about how teenagers are finding kindred spirits online – people like them, no matter how “quirky” they are and that internet culture is fostering a type of acceptance and self-acceptance that didn’t exist before. http://www.powerhousebooks.com/book/432Social media also allows us to stay in touch with old friends. We now have a continual pulse on friends and family, no matter where they live.
Social Media uses technology. It’s not about the technology. It’s not about what’s behind all of this – it’s who’s a part of it.And that’s all of us.This form of connecting has meant that the concept of “word of mouth” has become larger, more encompassing --- How many of you are getting tired of ads? So many of us are. In fact it seems like sometimes we’re getting immune, because it so constant and constant and pervasive.
This is my favourite example of how bad it’s gotten... Here’s an article about how irritating ads are – and it has an ad, about advertising. It’s like one of those Russian Marushka dolls of irony or advertising In contrast – what our friends tell us and recommend is more worthwhile and feels more reliable – more authentic.
People online talk – they talk about the things they’re doing – what they like – and what they support/believe in.And when otherpeople endorse, talk about your organization, spread the message, - it is believed to be more reliableUnlike advertising – it is personal, is not a corporation or a faceless entity talking – it’s a pal. ) not self-interestWhat people you know say cuts through the clutter of other advertising By being a online - you are able to show yourself in more personal vein. And when people about you it also has more value. And when someone talks online – there is exponential exposure. It’s no longer 1 person talking to 1 person. It’s _______ Someone else talks about you, others hear about it. ] Over the internet, your exposure is not 1 to 1. It is 1 to many and many to many.
(Read quote) “As Tony [Hsieh, CEO of Zappos] says...\"People don't relate to companies, they relate to people.\" This is important insight. You, the 57 year old CEO may not use social, but that doesn't mean that your customers don't use social. You are not your customer.”Participating in social media is referred to as social networking . And just like networking offline, while sometimes you might prefer not to do it, there is a huge benefit to participating. You may not want to go to that cocktail party – but you know it’s a good idea. And if the cocktail party had an infinite amount of people, and you could potentially have face-time with all of them, wouldn’t it seem like an even better idea?http://www.onedegree.ca/#ixzz0FCr6X3Jo&A
And even if you feel this isn’t the thing for you – what you should consider is that your audience, your potential donors, your current donors – are already online. & you should meet them where they are. 75% of the total U.S. Internet audience watches YouTubeTwitter is fast becoming the go to source for immediate breaking news and informationFacebook has More than 150 million active usersStill wondering if people are online.Facebook has so many users, that it has become a type of internet phone book… pages:
The story involves a business called Workspace in Vancouver – it’s a shared office space.
One night, someone broken in and stole 6 computers. (Here’s a picture of the video footage of the two guys entering the building) In many cases of property theft, the odds of the computers being found and returned aren’t great.
So, Flickr [picture or browser http://www.flickr.com/ ] is an online photo sharing site. People upload their pictures to share them with the public. And what this computer had installed was something called Flickrbooth
which you can use to take pictures from your computer
and, you can set it to upload picture automatically to the your Flickr account online.
So a few days after the robbery at workspace, Kris Krug, a friend of Bill McEwen (who owns workspace), checked Workspace’s Flickr stream and saw something strange – This picture taken a few days after the robbery.
And then he realized - what this was...– the new owner of the computer (possibly also the thief) had taken a picture of himself with his new toy and didn’t realize it would get uploaded to his victim’s public photo account...
Bill McEwen, posted a blog entry with the picture http://billmacewen.com/blog/2007/09/24/name-that-theif/And other people blogged about it too - because it’s hilarious - and included the link to the Flickr photo.
(Huge sites picking it up)
Wired online (sounds circus-y)
International - I also don’t speak --- Norweigen...? But I have a feeling this refers to America’s Dumbest CriminalAnd the Flickr photo got Dugg (next)–....
Digg is a social new site. Users (regular people) submit news stories (links with a brief synopsis) and the importance/rank (how close to the front page and the top of the page is determined by the users (i.e. how many users vote up – i.e. “Digg” an item).By the next day the photo had been viewed more than 217 thousand times.The alleged thief was phoned by his lawyer who encouraged him to turn himself in to police.
& Here’s the Vancouver Sun headline from less than 6 days after the theft.
So, of course this is a special circumstance. But what makes this happen is that people get excited and passionate.
So not everyoneis lucky enough to have a story that involves Canada’s dumbest criminal. But what every nonprofit does have in its arsenal is “a story” – and generally a compelling one. Numbers are dull and impersonal– people have difficulty connecting to numbers (e.g. Darfur). People relate to stories. Who is affected? What is happening? And how can it be solved.
GO TO PLAYLIST http://diaryofnicky.blogspot.com/ http://www.youtube.com/view_play_list?p=633CE5704326FAA8Delbert – Green Dot CommercialLINK: http://www.youtube.com/watch?v=btt_naCXi2U
Blogs are a great way to get the word around.Blog = Literally is web-logging. it’s like an online diary or log – with latest/most recent content on topEach dated entry is called a posthttp://www.ugm.ca/blog/UGM1_10170802.aspxit can be very editorial and focus specific entries about a particular topic. It’s viewed now as an alternative media. (Talk,Not just about your organization –related things, any number of different varients)Variety of things you can talk about
You can talk about most anything in a blog – from specificstories about people donations are going to, or responses to items in the news, to things that are top of mind – for instance concerns or questions that you getting. Almost anything goes
Current.A standardwebsite can be stagnant, often hard to update and often that updating is not done in house. Blogs = very easy to update Personal.You are able to post content, tell stories (updates, impact, thoughts). It allows there to feel like there’s a human voice / entity to the organization. There’s someone there that you can talk to, communicate with. 2-way communication. People on websites can only talk to you through email. On blogs people can directly and easily respond to content by commenting, or by posting responses on their own blog and link back (which helps you – ranking and traffic wise).
OTHER BLOGGERS HELP YOU SPREAD THE MESSAGEOther Bloggers can help by: Linking to you Quoting you Passing message around - eventshttp://www.miss604.com/2009/01/beauty-night-vancouver-an-interview-with-caroline.html
YouTube is a video site that anyone can post videos to.Sometimes that’s a problem:
[Results for “Crotch kick” ...]So yes, it does have has alot of fluff but it also has the ability to get a message out succinctly and effectively – to very very large audience.
The Humane Society had a video competition that addressed: “Stop Dogfighting - it drew 2,000 new members to their email list, provided the organization with a whole batch of new online videos to use, & garnered over 95,000 views of the winning video.)
All of these are Short. Tell the story in a brief way & make it clear. Riveting – Make it Compelling so that people will want to share it with others.& Call to Action – Tell someone how they can take action What do you need them to do (sign a petition, take pictures? ) - where they should go to do it.GO TO PLAYLIST http://diaryofnicky.blogspot.com/Educate/Raise Awareness (24HRS FOR DARFUR)LINK: www.youtube.com/watch?v=Hzf2flWM0WISend a Message (to government etc.)Shauna for healthcare reform (SHAUNA FOR HEALTHCARE REFORM)LINK: http://www.youtube.com/watch?v=SrYrti4G5-ASHOW “World Water Day Video from charity: water” http://www.youtube.com/watch?v=DEnlrE4iMBU 2.5min
Try to provide a solution – that’s clear. Not drop in bucket but a clear goal & campaignTargets $ 20,00
Is a place where you can interact with your friends and find out what they are doing. Plus you can create and join groups of like-minded people, schedule and join events and share photos from Flickr,videos from Youtube,blog posts and articles from around the web.Status http://thefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/GroupsPagesEvents
Status The nature of Facebook is entirely viral, People information about their contacts/friends in the “news feed” (events, groups they join etc.) & the message spreads!)LOG ON AND SHOW IN BROWSER WINDOWhttp://www.Facebook.comMix of business and personal – even if you’re the President & Founder of an organization
People can:Create a group (like SHOW IN BROWSER WINDOWSupport Monks in Burma) http://www.new.facebook.com/pages/Support-The-Monks-Protest-In-Burma/29132528736?ref=ts
- A fan page - Message issue
Message large database to:-encourage signing petition-remind them about an event – or changes to plan - Where something is at
Keep supporters apprised of events (meeting, protests etc.) - invite their networks and share
Like a Fan Page – but allows for Donation on site “Causes empowers anyone with a good idea or passion for change to impact the world. Using our platform, individuals mobilize their network of friends to grow lasting social and political movements.
Twitter can be a powerful tool to get a message out quickly and build relationships.Twitter messages are a maximum of 140 characters – they can direct people to relevant links. It’s been described as a cross between instant messaging and chat rooms. So people write short posts and talk to each other. Twitter communication is brief and its life-span is short.
www.telegraph.co.uk/scienceandtechnology/technology/twitter/4269765/New-York-plane-crash-Twitter-breaks-the-news-again.html- People also report on things themselves, often quicker than traditional media because the participants are news – what makes it very powerful. No filter
You can communicate, Learn from others – information, reading material, other initiatives, Ask for help etc.Can Mobilize people to do things with urgency (that’s what Twitters quite good for) – you can ask people occasionally to donate, encourage signing of petition, submit and vote on articles re social news sites like Digg etc.Post new information, blog posts - call out press releases, links to new pages on their blog or websiteOther people can Re-post important messages or requests from your nonprofits, which gets the word out to people beyond your network.You can ask questions from a whole bunch of people at once in an unobtrusive way E.g. – Recommendations etc. “Someone know a good consultant re: X?”, “Does anyone know someone at company X that I could contact? I`ve been having trouble getting my calls returned...” Twitter – Facebook IMPORTANT POINT = HASHTAGIf you want to make your messages searchable – which is ideal - since Twitter doesn’t have a tag section- so you need to write the key word with a #sign in front of it. That’s called a Hashtag.This makes the message searchable, so for a particular topic/event [#MCC] LearningOne of the big appeals is the ability to learn from others- People post articles they read and liked
http://twitter.com/greenpeace Look at Tweets
Login http://twitter.com/antigenocide
Look at Tweets Login http://twitter.com/spirit_bearThis was part of a very successful campaign that I’ll be discussing laterThe tweets are pretty cute – even about a serious topic Calls for trophy-hunting ban in Great Bear RainforestUpdated: Tue Mar. 17 2009 08:48:57The Canadian PressConservation and First Nations groups are calling for a ban on trophy hunting for bears in the Great Bear Rainforest on the B.C. coast. Bruce Passmore of the Humane Society International says the provincial government should listen to public opinion and science and stop the hunt, which opens on April 1st. He says an Ipsos Reid poll found 78 per cent of B.C. residents oppose bear hunting in the Great Bear Rainforest. Ian McAllister of Pacific Wild says hunting bears doesn't make sense in a protected area and also hurts eco-tourism.
Google Alerts - ______ (options of frequency – also available in Email or as a feed – link you can go to o see the list)Technorati – search and see your “rank” & “authority”Google Analytics – special stuff for nonprofits - “Understand how people find and interact with information on your website” (find out what page they clicked on, how long they stayed & where they came from.
Addict-o-matic – if you like something shinyThis page shows you the activity on several sites related to the keyword Finding out what’s going on is critical for your organization, but it also helps inspire blog posts etc. And finding out what’s being said about your organization enables you to respond, or understand who’s already in your corner...
These tools work together – so it might seem like there are so many things to do, but on some level it can often make things easier – and certainly more integrated. So say you constantly upload things to Flickr. When you need a picture you just embed and it [?]It all works together Show examples online/screenshotsEmbed video in newsletter, slideshareBlogFlickr into Blog YouTube into Blog etc.Recently Linkedin has been making strides to make the platform more appetizing, adding SlideShare and blog post integration (and other applications) as well as “Groups“
And now – onto the Case Studies
http://www.ugm.ca/ HOMELESS DOESN'T MEAN HOPELESSUnion Gospel Mission is a non-profit urban relief organization serving Metro Vancouver and the City of Mission, providing hope for the hungry, hurting and homeless since 1940. If you find yourself without shelter, without food or without hope, UGM can help. You can also donate online to help us reach our community. Thanks for visiting!
ORANGE DAY AT UNION GOSPEL MISSIONOrange Day was a hit at Union Gospel Mission this Easter. Over 3,000 traditional Easter meals were served to those in need across Greater Vancouver, as staff and volunteers showed off their orange gear. The BC Lions were onsite, giving their support, while Orange Day’s social media campaign raised $23,069.59 dollars for the homeless.
Strong, Engaging Call to Action - Theirs was very clear2. Find Bloggers who are already Talking about you - Also look at, who are the key influencers 3.Having a blog establishes that you speak the same language 4.Remember to tell stories 5. Understand that endorsement is stronger when coming from others
Social media = Opening up to a new demographic. Noticed that there were younger people attending 20-35 Ling Chan, SM Manager, figured she’d run with that
Set up a Flickr account – took people’s picture “Fashion at the Opera”
1rst Blogger Night = experiment Contact prominent bloggers – relevant – read local – already Found people who were influential and local – Ling already read those blogs so she knew who to contactAskedthem to attend theatre for special bloggers night. Very receptive.Then emailed week before gave backgrounders –– w/ synopsis artist bios
(Please do not feed the bloggers) Photo by: Miss604
ProvidedBackstage tour Set up wireless outside blogged observations prior to curtain at intermission they continued to blog and [twitter about they saw, impressions, thoughts - ]Invited to main lobby, created buzz [pic of them ] Sidebar of the blog linked to them – so they checkedPeople were reading blogs and commenting even during Photo by: Ling Chan
Did the same for their next Opera – RigalettoMost of the same bloggers + some new/established ones (still small group)They moved the bloggers nightto the same night as traditional media (before it was a few days after trad. Media) Traditional media – reviews Bloggers discussed the experience (newbies – more “of the people” – instant audience reliability Salome as well- They also do things on Facebook & Twitter – Bloggers night has been very influencial
Also have a Fan Page on Facebook w/ They had some Fan Appreciation Nights 50-60 showing – pre-show talk w/ Q&A Intermission coffee mingle – VIP Lounge [Talking online into real life]Twitter Ling, Social Media Manager, does dress rehearsal tweeting Tweet behind the scenes, tidbits – noticed - also tweeted promotion Aggregator – factoids about Opera etc. Follow not all – but do follow other Opera communities – know what their doing, support Follow fans, activily engaged in Vancouver opera or opera in general Also have a Youtube channel where they’ve given some of artists a flip can to take around with them (obvious not when they’re performing)
Traditional media blogged about them People contacting them wanting to blog at bloggers nightOn blog comments – “This makes Vancouver opera seem more interesting Surprised and impressed that a “stuffy” would be doing cutting edge Traditional media blogged about themHas spread – now Portland Opera is having a Blogger Night influenced by Vancouver Opera’s success - Demystify stories and event – great date night, reinforcing cool hip thing to do – Not abandoning loyal fans – they’re excited too – impassioned
Not online just to be online-Had to build [___] 1/3 of time devoted + after hours- Go to your audience – create a new audience Used Facebook as an entry point to direct (& promo code)[Gave something that was appealing/unique (backstage)Made contact and spoke to their new audience Brought audience inside ]
PLAY VIDEO http://www.youtube.com/watch?v=ZNxmM3cCQno Notable stats:
Marry your online work with offline PR. In the case of Save the Great Bear, the two worked in tandem to raise awareness.Don't rely on a single online tactic to get the job done. For the Save the Great Bear campaign we simultaneously ran four online campaigns: Facebook group, online petition, blogger outreach and the photo contest. Each of these campaigns contributed to the overall project successGive yourself enough time to succeed. Many people think a few weeks is enough time to achieve campaign success. The Save the Great Bear online campaign ran for five months, and all that time was needed to build sizable awareness and support.