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Build the Perfect Rainmaking Plan:
Make 2018 YOUR Year!
#2018Rainmaking

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About our presenter
Jaimie B. Field, Esq.
‣ Has been involved in the legal industry since the age
of 13
‣ Went to Temple University School of Law
‣ Began her career in-house working at an
entertainment company owned by The Jackson
Family, where, because it was a start-up, learned to
also do the marketing and business development
‣ In 2002 She started Marketing Field, LLC – a
marketing and business development coaching
company devoted solely to lawyers and law firms
‣ In 2010 she rebranded as The-Rain-Maker
‣ She has been twice voted (2015 and 2016) the Best
Legal Marketing Consultancy AND the Best Lawyer/
Law Firm Business Development Coaching firm by
the readers of the New Jersey Law Journal
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Build the Perfect Rainmaking Plan:
Make 2018 YOUR Year!
#2018Rainmaking

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Hoping, Wishing and Praying is
NOT
a Business Development
Strategy

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Just because you build
it !
DOESN’T
mean they will come !

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Bright Shiny !
Object Syndrome!
• Latest and greatest marketing technique!
• Build a 7 figure firm in 10 days or less
promise!
• Become Number #1 on Google!

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“Throw it Against the Wall and See if It Sticks” Method of Marketing!

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RAINMAKING = RELATIONSHIPS
• Just because you connect with them doesn’t
create a relationship!
• As with any relationship it takes time and !
effort!
• People do business with people they know, !
like and trust!

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Benjamin
Franklin
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Poll #1
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Do You have A Rainmaking Plan?
A: Yes, I write one every year
B: I’ve written one in the past, but did nothing with it
C: I’ve thought about it, but don’t see the point
D: What’s a Rainmaking Plan?

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Three Steps to Becoming a Rainmaker
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1. Marketing!
2. Networking !
3. Relationship Building!

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Three Steps to Becoming a Rainmaker
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• Developing your brand!
• Creating visibility !
• Establishing yourself as the go-to authority!
Marketing!

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Three Steps to Becoming a Rainmaker
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Networking !
• You have to meet people !
• Networking can be done both on and off line !
• Determine where your ideal clients “hang-out”!

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Three Steps to Becoming a Rainmaker
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Relationship Building!
• You have to create trust !
• You have to create credibility !
• Be professional !

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Why Have a Rainmaking
(Business Development) Plan?
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• A written plan forces you to clarify your goals!
• You have a program which you can follow
that that is yours and yours alone!
• You become committed to your success !

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Why Have a Rainmaking
(Business Development) Plan?
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• It helps to keep you on track!
• It helps to free your mind to take your
thinking to the next level!
• You are more likely to become
successful with a written plan!

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The Elements of a Rainmaking Plan!
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• Ideal Clients/Niche!
• Goals !
• Activities to Achieve the
Goals!

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The Day Of Generalization is Over! !

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The Elements of a Rainmaking Plan!
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• Ideal Clients/Niche!
• Goals !
• Activities to Achieve the
Goals!

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Ideal Clients
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• Target Marketing!
• Niche Marketing !
• Micro-Marketing !

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Ideal Clients
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• Demographic Information!
• Lifestyles !
• Industries!
• Hobbies!

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Ideal Clients
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• Who do I like to work with?!
• Can they pay my fees?!
• Is the market large enough? !
• Who is my competition? !
• Do I understand my market? !
• Where can I find them? !

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Poll #2
Do you have a Target Market?
• No, I work for anyone who walks in the door
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• I’m not really sure
• Yes, and I find a way to position myself as an authority in front of them
consistently
• Sort of, but I am really inconsistent

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The Elements of a Rainmaking Plan
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• Ideal Clients/Niche!
• Goals !
• Activities to Achieve the
Goals!

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• Career & Financial Goals!
• Physical & Health Goals !
• Home & Family Goals !
• Friends & Social Goals!
• Intellectual & Spiritual Goals !

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Set S.M.A.R.T.Y Goals !
S!
M!
A!
R!
T!
Y!
Specific!
Measurable!
Actionable!
Realistic!
Time Bound!
Yours (and Why?)!

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The Elements of a Rainmaking Plan
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• Ideal Clients/Niche!
• Goals !
• Activities to Achieve the
Goals!

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Rainmaking Tactics
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• Social Media Networking Allows You to Meet Almost Anyone In the
World and Create A Relationship with Them Virtually!
• Blogging, Vlogging, Webinars & Live Broadcasting allows you to
showcase your knowledge = you create relationships with those who
comment!
• Referral Marketing Programs allows you create relationships by
helping others get what they want - In return, they will help you get
what you want!
Rainmaking Tactics

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• Association Networking allows you to create relationships with your
Ideal Clients. !
• Referral Groups are specifically designed to promote referrals
amongst and between the members!
• Attorney Networks allow you to create relationships with other
attorneys who do not compete for the type of work you do. !
• Email Marketing & Newsletters allow you to keep yourself top of
mind with potential clients, current clients and referral sources so
that the relationship is continually nurtured !
Rainmaking Tactics

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Rainmaking Tactics
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The Ones That You Will Do Consistently & Constantly!

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Executing the Rainmaking Plan
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• Break each goal into bite-size pieces!
• Schedule each action step you can take !
• Take ACTION!

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Rainmaking Plan Masterclass
4 Consecutive Mondays in November beginning November 6th (plus a
bonus call)
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• Live Calls: 60 + minute group coaching and training calls
• Open Q&A on every call so any questions you have may be
answered
• Worksheets for each call to help you develop your 2018 Rainmaking
Plan
• BONUS: A final call on Monday, December 4th to wrap it all up
• Private Facebook Page
76% Discount for !
Webinar Participants!
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http://jaimiefield.com/masterclass!
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For more information and to sign up.Participation will be limited!!
Questions: info@marketingfield.com !

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Contact Us
Jaimie B. Field, Esq. !
The-Rain-Maker !
A Division of Marketing Field, LLC !
info@marketingfield.com!
201-264-6040!
MyCase!
www.MyCase.com!
support@mycase.com!
800-571-8062!
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Thank you
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