2. RECONCEPTIONA LIZING REA DING
" We are moving toward a media- agnostic consumer who doesn’ t
think of the difference between textual and visual and auditory
experience… It’ s the story and it' s there for you in any way you
want it” - Don Katz
"Audio Books Have Emerged as a Rare Bright
Spot in the Publishing Business." The Wall
Street Journal (2013): n. pag. Acres. Web. 7 Oct.
2016.
3. 81%
68%
Of people are more likely to read an
eBook over print media when outside
of their home
Of people are more likely to purchase
the next book in a series if finished the
previous novel on an eBook
Source: "Print Media and the Emergence of EReaders." Canadian Technology Journal (2014):. Proquest. Web.
19 Oct. 2016.
5. REA DING YOU
Y o u r e B o o k i s
" According to a recent article in The
Guardian, e- book retailers are now able
to tell which books we’ ve finished or not
finished, how fast we have read them,
and precisely where we snapped shut
the cover of our e- books and moved on
to something else"
Prosey, Francine. "They're Watching
What You Read." NYR Daily. 12 June 14.
Web. 11 Oct. 16.
6. 28. 6% FROM 2014
"ebook sales in 2016 have increased
2 8 . 6 % F R O M 2 0 1 4 A N D C O N T I N U E T O G R O W A S A R E S U L T O F
M A S S - M E D I A P R O D U C T I O N A N D T H E N E E D F O R I N S T A N T
G R A T I F I C A T I O N " - F O R B E S M A G A Z I N E
"Then and Now: Ereaders in Today's
Market." Forbes Magazine. Forbes
Magazine, 18 June 2016. Web. 19 Oct.
2016.
7. "The rise of the eBook is media culture is a part of a
LA RGER STORY
about a shift from printed media to an
INDIVIDUAL EXPERIENCE"
Emersons, Sam. The Power of ECulture.
Toronto: U of Toronto, 2010. Print.
8. "eReaders offer a portal to
Michael Tamblyn, CEO of Kobo
1 3 0 m i l l i o n
books"
The Market of EReading. Ted Talk. Perf.
Michael Tamblyn. Youtube. 16 Feb. 15.
Web. 19 Oct. 16.
9. "Freed from the shackles of convention and
scarcity, E-books are immune to most
advertising, and enjoying full access to
information, reviews, and navigation,
experienced consumers are trying out new
services, new authors, new *anything* with post
mass-market gusto”
TRYSUMING
"Developments of EReaders." Trend
Watching in Central America (12): 33-81.
Qcat. Web. 19 Oct. 2016.
10. A CCURA CY
"Now, e-books are providing a glimpse into the story
behind the sales figures, revealing not only how many
people buy particular books, but how intensely they
read them"- NYR DAILY
Prosey, Francine. "They're Watching What
You Read." NYR Daily. 12 June 14. Web. 11
Oct. 16.
11. TO E- REA DERS
M a k i n g t h e m o v e
" The average reader of e-
books says they have
read 24 books ( the mean
number) in the past 12
months, compared with
an average of 15 books by
a non- e- book consumer"
"The Rise of EReading." PEW Internet and Life
Proect Journa;lj (16): Qcat. Web. Sept.Oct. 16.
12. 30%
81%
of those who read e- content say they
now spend more time reading, and
owners of tablets and e- book readers
particularly stand out as reading more
find the e- content is available in the
format they want
Source: " The Rise of E- Reading. " PEW Internet and Life Project ( 16) : Qcat. Web. Sept. - Oct. 16.
13. "Some publishers are already beginning to
market test books digitally, before releasing a
print edition" - The Wall Street Journal
TEST
MA RKET
Alter, Alexandrea. "Your E-Book Is Reading You." The
Wall Street Journal. , 12 June 2012. Web. 19 Oct. 2015.
14. PRINT VERSION"
E v e n t u a l l y , r e a d e r s '
f e e d b a c k w i l l b e
i n c o r p o r a t e d i n t o t h e
" Earlier this year, Sourcebooks, which
publishes 250 titles a year, began
experimenting with a new model of
serial, online publishing
...
Alter, Alexandrea. "Your E-Book Is Reading You." The Wall Street
Journal., 12 June 2012. Web. 19 Oct. 2015.
15. SURVIVE, AND THRIVE, IN THE
DIGITAL FUTURE"
"Authors and publishers that experiment and
innovate, that embrace and invent new business
models and new, ground-breaking forms of e-
books and digital content, will be the ones that
Warren, John. Innovation and the Future of eBooks. Santa Monica, CA:
RAND Corporation, 2009. http://www.rand.org/pubs/reprints/RP1385.html.
16. " Meanwhile, those who feel that,
will find, like incunabula, that they
are publishing for an ever- smaller
audience of collectors"
Warren, John. Innovation and the Future of e-Books. Santa Monica, CA:
RAND Corporation, 2009. http://www.rand.org/pubs/reprints/RP1385.htm
“ B O O K S W I L L A L W A Y S
B E O N P A P E R ”
17. NEW MA RKETS
CHILDREN- " Amazon
launches KDP kids and
Kindle Kids’ Book
Creator"
TEENS - " eBooks offer
teens the blend of high
and low media that they
crave"
SENIORS - " Digital Readers
tend to weigh less then a
hardcover novel, and give
seniors the ability to
enhance the size of the
fonts, making it easier to
read"
1
2
3
A"Seniors Gravitate Towards EBooks." Good Ereader.
Michael Kozlowski, Apr. 14. Web. Oct. 15.
W, B. D. "Amazon Launches KDP Kids and Kindle Kids’
Book Creator." Digital Publishing News for the 21st
Century. BDW, 3 Sept. 2014. Web. 9 Oct. 2016.
Conrad "Teens and eReaders" Journal of
Developmental Psychology. Web. 13 Oct. 2016.
18. FOR BOOKS
" If those readers do sign up, getting
them to go with a subscription service
that shares data can give publishers an
edge: with good data at their disposal,
publishers can focus their marketing
efforts with more precision"
Alba, Davey. "Publishers Are Lining Up Behind ‘Netflix
for Books’ Services. But Why?" Wired Business. Wired,
13 Jan. 2015. Web. 19 Oct. 2016.
19. "Digital technology has changed the way books
are sold and published, but it has opened up new
possibilities for understanding how people read,
as they read"
CA N A
PA PERBA CK
DO THA T?
Alba, Davey. "Publishers Are Lining Up
Behind ‘Netflix for Books’ Services. But
Why?" Wired Business. Wired, 13 Jan.
2015. Web. 19 Oct. 2016.
20. "Ultimately, the promise
of more and better data
may be irresistible to
consumers who are
seeking any edge they can
find in an industry
upended by the last 20
years of innovation"
@muskokaa
Alba, Davey. "Publishers Are Lining Up
Behind ‘Netflix for Books’ Services. But
Why?" Wired Business. Wired, 13 Jan.
2015. Web. 19 Oct. 2016.
