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CASE STUDY
WORK CULTURE AT
PRESENTED BY
NEETHU S JAYAN
COMPANY OVERVIEW
Google is an American multinational technology company specializing in Internet-
related services and products.
These include online advertising technologies, search, cloud computing, software,
and hardware.
Google was founded in 1996 by Larry Page and Sergey Brin while they were Ph.D.
students at Stanford University, in California.
It is Headquartered at Googleplex, Mountain View, California, U.S
Number of employees is 57,100
SERVICES OR PRODUCTS
Search tools
Advertising services
Communication and publishing
tools
Development tools
Security tools
Statistical tools
Operating systems
Desktop applications
Mobile applications
Map related products
WORK CULTURE
Work culture plays an important role in extracting the best out
of employees and making them stick to the organization for a
longer duration.
 An organization is said to have a strong work culture when the
employees follow the organization’s rules and regulations and
adhere to the existing guidelines
It is the work culture which decides the way employees interact
with each other and how an organization functions.
GOOGLE’S WORK CULTURE
Google had an informal work culture
The founder’s wanted to make Google a fun place to work
 Google has a flat structure, which means they have minimal
middle and upper-level management.
This structure allows for more creativity. Innovation and problem-
solving skills are encouraged.
Employees have the ability to make more decisions on projects.
Google's open culture allows a free flow of information
throughout the company, and everyone can share their ideas
and opinions.
Google has a 'TGIF' meeting every Friday, where employees
can meet with top executives and give ideas or ask questions.
Google supports an open line of communication through
meetings, email and an open door policy to any office in the
company.
Google’s mission statement and corporate culture reflect a
philosophy that you can make money without doing evil and
that work should be challenging and the challenge should be
fun.
HIRING PEOPLE
They focus on recruiting people with right frame of mind.
In order to attract high performing candidates Google posted top 10 reasons
to work for Google on its website.
Google recruited people with diverse skills and qualities.
While recruiting Google attached a lot of importance to the academic
excellence
To get an interview call from Google, a person had to be from a top ranking
university.
GOOGLE’S UNIQUENESS
Google showers its employees with unique perks.
Google provides a complete Gourmet meal, 3 times a day, to its
employees.
Google believes that its employees should not have to go more than
150 feet for food. Therefore, it has food stations placed everywhere
within the 150 feet for the employees.
Google has a real job profile named “Chief Cultural Officer” who is
responsible to retain Google’s cultures
A Google employee is named a “Googler” and a new employee
is given the name of “Noogler”.
Google is a dog friendly company that allows its employees to
bring their well-behaved canines to office with them.
 Google loves the environment so it formed Google Green that
is dedicated towards developing renewable energy supplies.
Google encourages its engineers to spend 20% of their time on
ideas of their own. Google has many products that came out of
this 20% idea.
Googlers can ride company provided bicycles around the
Googleplex.
Google provides on-site physicians and nurses, who make sure the
employees do not have to leave the campus for medical checkups.
Google believes that happy and healthy employees are the best
employees
 Google provides its employees with comprehensive health coverage
that also covers their families’ health care requirements.
 Googlers can request to work anywhere for a change of mood. They
do not have to go and sit in their cubicles every day.
 Google like charitable work so made Google.org to develop
technologies to help address global challenges and supports
innovative partners through grants, investments and in-kind
resources.
QUESTIONS
DO YOU THINK THE WORK ENVIRONMENT AT
GOOGLE WOULD COMPEL EMPLOYEES TO GIVE
THEIR BEST? EXPLAIN THE REASONS.
Yes, I think the work environment at Google will compel the
employees to give out their best.
Google’s policy is to make the work more fun
The employee’s at Google is getting better and far more
facilities than any other organization
The Google is following a unique work culture.
There are so many reasons that compel the employees to work
at Google.
Health care facilities for the employees and their family plus
on-site physician and dental care at the headquarters.
Vacation days and holidays and also flexible working hours.
Maternity and parental leave. Google’s maternity leave plan was 12
weeks paid time off.
Google child care center, just 5 minutes from the headquarters.
Fuel efficiency vehicle incentive plan.
Employee discounts
Onsite dry cleaning, plus a coin free laundry room.
Innovation in their technologies
Appreciation as a motivation tool.
ARE THERE ANY SPECIFIC REASONS WHY OTHER
COMPANIES ARE NOT ABLE TO EMULATE GOOGLE’S
EXPERIMENT AND CONVERT WORK INTO FUN? IF YES,
PROVIDE EXAMLES AND JUSTIFY THE ANSWER
 Yes it is clear that other companies can not emulate the work
culture followed by the Google.
 It includes huge investment in order to set up a work place that
provides fun during their work.
 It is basically based on the trust that the management of
Google have on their employees.
 It is not acceptable by most of the other organisations.
 It is clear that Google is following an unique work culture.
The most of the other companies felt that company’s culture
was not set to manage its growth.
Google’s recruitment process was also criticized by analysts.
They focus only on the academic excellent candidates.
But it may not be possible by all the companies.
The work culture of Google can not be copied and pasted
Google’s culture has been conceived, developed and honed for
Google: it’s not a template to be lifted and applied universally.
google-181119060225.pdf

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google-181119060225.pdf

  • 1. CASE STUDY WORK CULTURE AT PRESENTED BY NEETHU S JAYAN
  • 2. COMPANY OVERVIEW Google is an American multinational technology company specializing in Internet- related services and products. These include online advertising technologies, search, cloud computing, software, and hardware. Google was founded in 1996 by Larry Page and Sergey Brin while they were Ph.D. students at Stanford University, in California. It is Headquartered at Googleplex, Mountain View, California, U.S Number of employees is 57,100
  • 3.
  • 4. SERVICES OR PRODUCTS Search tools Advertising services Communication and publishing tools Development tools Security tools Statistical tools Operating systems Desktop applications Mobile applications Map related products
  • 5. WORK CULTURE Work culture plays an important role in extracting the best out of employees and making them stick to the organization for a longer duration.  An organization is said to have a strong work culture when the employees follow the organization’s rules and regulations and adhere to the existing guidelines It is the work culture which decides the way employees interact with each other and how an organization functions.
  • 6. GOOGLE’S WORK CULTURE Google had an informal work culture The founder’s wanted to make Google a fun place to work  Google has a flat structure, which means they have minimal middle and upper-level management. This structure allows for more creativity. Innovation and problem- solving skills are encouraged. Employees have the ability to make more decisions on projects.
  • 7. Google's open culture allows a free flow of information throughout the company, and everyone can share their ideas and opinions. Google has a 'TGIF' meeting every Friday, where employees can meet with top executives and give ideas or ask questions. Google supports an open line of communication through meetings, email and an open door policy to any office in the company. Google’s mission statement and corporate culture reflect a philosophy that you can make money without doing evil and that work should be challenging and the challenge should be fun.
  • 8. HIRING PEOPLE They focus on recruiting people with right frame of mind. In order to attract high performing candidates Google posted top 10 reasons to work for Google on its website. Google recruited people with diverse skills and qualities. While recruiting Google attached a lot of importance to the academic excellence To get an interview call from Google, a person had to be from a top ranking university.
  • 9. GOOGLE’S UNIQUENESS Google showers its employees with unique perks. Google provides a complete Gourmet meal, 3 times a day, to its employees. Google believes that its employees should not have to go more than 150 feet for food. Therefore, it has food stations placed everywhere within the 150 feet for the employees. Google has a real job profile named “Chief Cultural Officer” who is responsible to retain Google’s cultures
  • 10. A Google employee is named a “Googler” and a new employee is given the name of “Noogler”. Google is a dog friendly company that allows its employees to bring their well-behaved canines to office with them.  Google loves the environment so it formed Google Green that is dedicated towards developing renewable energy supplies. Google encourages its engineers to spend 20% of their time on ideas of their own. Google has many products that came out of this 20% idea. Googlers can ride company provided bicycles around the Googleplex.
  • 11. Google provides on-site physicians and nurses, who make sure the employees do not have to leave the campus for medical checkups. Google believes that happy and healthy employees are the best employees  Google provides its employees with comprehensive health coverage that also covers their families’ health care requirements.  Googlers can request to work anywhere for a change of mood. They do not have to go and sit in their cubicles every day.  Google like charitable work so made Google.org to develop technologies to help address global challenges and supports innovative partners through grants, investments and in-kind resources.
  • 13. DO YOU THINK THE WORK ENVIRONMENT AT GOOGLE WOULD COMPEL EMPLOYEES TO GIVE THEIR BEST? EXPLAIN THE REASONS.
  • 14. Yes, I think the work environment at Google will compel the employees to give out their best. Google’s policy is to make the work more fun The employee’s at Google is getting better and far more facilities than any other organization The Google is following a unique work culture. There are so many reasons that compel the employees to work at Google. Health care facilities for the employees and their family plus on-site physician and dental care at the headquarters.
  • 15. Vacation days and holidays and also flexible working hours. Maternity and parental leave. Google’s maternity leave plan was 12 weeks paid time off. Google child care center, just 5 minutes from the headquarters. Fuel efficiency vehicle incentive plan. Employee discounts Onsite dry cleaning, plus a coin free laundry room. Innovation in their technologies Appreciation as a motivation tool.
  • 16. ARE THERE ANY SPECIFIC REASONS WHY OTHER COMPANIES ARE NOT ABLE TO EMULATE GOOGLE’S EXPERIMENT AND CONVERT WORK INTO FUN? IF YES, PROVIDE EXAMLES AND JUSTIFY THE ANSWER
  • 17.  Yes it is clear that other companies can not emulate the work culture followed by the Google.  It includes huge investment in order to set up a work place that provides fun during their work.  It is basically based on the trust that the management of Google have on their employees.  It is not acceptable by most of the other organisations.  It is clear that Google is following an unique work culture.
  • 18. The most of the other companies felt that company’s culture was not set to manage its growth. Google’s recruitment process was also criticized by analysts. They focus only on the academic excellent candidates. But it may not be possible by all the companies. The work culture of Google can not be copied and pasted Google’s culture has been conceived, developed and honed for Google: it’s not a template to be lifted and applied universally.