Tom Pursey from Flying Object

1. CultureGeek: Spanning the attention gap
Tom Pursey
Founder & Creative Director, Flying Object

2. Flying Object earn attention for cultural organisations and brands.
Tate Sensorium | Tate Mix the City | British Council A-Z of YouTube | YouTube

3. Digital tools have made attention a valuable commodity.

5. And digital tools can win that attention back.
Today: some thoughts on how

6. Using digital to earn attention: our ideas checklist
• Is it true to your organisation? Is it something only you can do?
• Does it offer a uniquely attractive opportunity?
• Is built around experiences and people or is it technology for technology’s sake?

7. Four methods of using digital technology in culture to earn attention
1. Breathe new life into the exhibition & staging of art

13. Four methods of using digital technology in culture to earn attention
2. Empower visitors to create

17. Four methods of using digital technology in culture to earn attention
3. Expand storytelling

19. Four methods of using digital technology in culture to earn attention
4. Build ongoing relationships with your communities through content

21. 3m views, 600k
signatures on the
petition

22. A few words on working with digital creatives

23. Connect the world with art from the Tate collection
Short briefs, bigger ideas

24. What it first looked like: What everyone else thought it looked like:
Simple
Good ideas develop with time
Complex

25. Knowledge
sharing Finesse
concept
Initial
ideas &
tests
Build in
small
teams
Test
Iterate
in small
teams
Dress
rehearse Iterate
Prototype, learn, test

26. Bring us into the team

27. Tate Sensorium: the team
•Creatives & producers (Flying Object)
•Sound designer (Nick Ryan)
•Fragrance specialist (Odette Toilette)
•Chocolatier (Paul A Young)
•Scientists & haptic specialists (Dr Marianna Obrist & Univ. of Sussex team)
•Interactive theatre maker (Annette Mees)
•Lighting designer (Cis O’Boyle)
•Developers & interactive designers (Make Us Proud)
•Tate producer (Tony Guillan)
And be part of ours

28. Oh, the places we’ll go!
Five things we’re interested in

29. 1. Audio

30. 2. Scent

31. 3. Content

32. 4. Taking culture online, not (just) online to culture

33. 5. AI

34. Question time
Tom Pursey,
tom@weareflyingobject.com
weareflyingobject.com // @objectingfly