![Analytical CRM…supporting High Value CCO services. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],High Value Service to Sales Features Customer Life Cycle Features ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/analyticalcrm-124464181649-phpapp02/75/analytical-crm-1-2048.jpg?cb=1667548293)
![Analytical CRM Initiative at a Glance Key Questions Description What is it? ,[object Object],[object Object],[object Object],[object Object],[object Object],Who needs it? Clients concerned with customer satisfaction, retention and loyalty, and customer growth, wallet share and lifetime value. How will clients purchase? Analytic capabilities will be embedded into Contact Center Outsourcing Services industry solutions. “Analytically enabled” industry solutions such as Integrated Sales to Service for High Tech, Integrated Smartphone Device Management, Consumer Direct for Retail, and Customer-centric Retail Banking will be available Q1 2009. What is the typical deal size? Analytics revenue component of solution will typically run from $0.5M-$1.5M per year. What is the value to the client? Analytics enables a personalized customer experience, revenue increases through targeted up-sell/cross-sell, and costs savings…yielding a 3-6 times payback.](https://image.slidesharecdn.com/analyticalcrm-124464181649-phpapp02/75/analytical-crm-2-2048.jpg?cb=1667548293)
![Analytical CRM Initiative: Executive Summary ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Benefits of Analytics Benefit to Services Benefits of Partner Delivery Selected Partner Tactical Roadmap](https://image.slidesharecdn.com/analyticalcrm-124464181649-phpapp02/75/analytical-crm-3-2048.jpg?cb=1667548293)
![Analytics offer s a whole new set of value based services that enable differentiation and drive TCV. Value Added Analytic Services Analytics add s value and compete with differentiation. Category Capabilities Business Value Business Drivers Advanced Analytics & Consulting ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Information Management ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Marketing Automation & Consulting ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/analyticalcrm-124464181649-phpapp02/75/analytical-crm-4-2048.jpg?cb=1667548293)
![Embedded analytics directly supports BPO CRM’s strategy to create high value end-to-end industry services. Selling and servicing banking products to customers in a multi-channel environment ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],End-to-end management of the smartphone device lifecycle within Telecommunications Definition Analytic Components Current Components ,[object Object],[object Object],[object Object],[object Object],Multi-channel, integrated order-to-cash, fulfillment and intelligence capabilities Manage aftermarket life cycle activities supporting customer service activity from purchase through product end-of-life ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],CRM for Retail Banking Consumer Direct Services CI&R Aftermarket Sales & Services High Tech Smartphone Services for Telecom](https://image.slidesharecdn.com/analyticalcrm-124464181649-phpapp02/75/analytical-crm-6-2048.jpg?cb=1667548293)
![Analytical CRM Pricing Model Examples ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/analyticalcrm-124464181649-phpapp02/75/analytical-crm-7-2048.jpg?cb=1667548293)
![Industry-Specific Solutions Industry-Specific Solutions Core Solutions Financial Services Retail Communications (Telecom/Cable) Marketing Databases ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Analytics & Modeling Services ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Data Enhancement ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Data Processing, Management& Integration ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Value Proposition Focus on customer contact and lead management programs across marketing programs, channels, and vendors with analytics and a robust technology platform. Measurably improve retailers’ business performance by optimizing growth strategy through innovative customer-centric activities that are analytically-led Drive business growth, minimize churn, and gain cost savings through effective marketing operations and analytical solutions.](https://image.slidesharecdn.com/analyticalcrm-124464181649-phpapp02/75/analytical-crm-8-2048.jpg?cb=1667548293)
![A nalytical CRM will enhance the customer’s experience. Customer Marketing Automation & Consulting Analytically Enabled Recommendations for Customer Experience Optimization Advanced Analytics & Consulting Information Management Contact Center Outsourcing Technical Support Marketing & Sales ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Email Marketing Loyalty Programs Surveys ,[object Object],[object Object],[object Object],[object Object],[object Object],Promotions Management Lead Management Marketing Resource Mgmt ,[object Object],[object Object],[object Object],[object Object],[object Object],Data Processing Data Enhancement ,[object Object],[object Object],[object Object],[object Object],[object Object],IVR ACD CRM Web Email KM Industry Solutions Customer Care](https://image.slidesharecdn.com/analyticalcrm-124464181649-phpapp02/75/analytical-crm-9-2048.jpg?cb=1667548293)
![Value Add Call Flow Overlay Customer PDA Technical Support ~13 min call ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Update Scores Measurement and Reporting Prioritized support / proactive retention / limited, targeted cross-sell / follow-up / close-loop](https://image.slidesharecdn.com/analyticalcrm-124464181649-phpapp02/75/analytical-crm-10-2048.jpg?cb=1667548293)
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- 5. How Analytical CRM Capabilities will be Sold Embedded analytics into vertically based CCO solutions Analytic uplift to horizontally based CCO services BPO CRM Contact Center Outsourcing Services Marketing & Sales Customer Care Technical Support CRM for Retail Banking Consumer Direct Services Consumer and Retail Industries Integrated Aftermarket Sales and Services for High Tech Manufacturing Smartphone Services for Telecom