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Yoga Clothes And Gear
Power Factor Correction
Take Stephanie for instance, who is both a busy soccer mom and chief products engineer. B2B and B2C marketers focus on
very different perspectives on the same buyer. Demographic data, keyword search terms and online behavior make all the
difference in how a B2B audience is segmented and targeted across the Internet. Make sure that you are viewing B2B
buyers from the appropriate vantage point to obtain the best digital marketing results.
Only Stephanie's professional side is relevant for
B2B audience targeting. B2B marketers can now
use firmographic data, business related keyword
searches and site content to target her, online.
From the B2B perspective,
Stephanie holds a leadership
position within a small-mid
sized engineering company.
She manages a team in
checking the reliability of new
products within the constraints
of a limited budget.
She loves browsing the web for escape outlets,
such as her upcoming travel adventures abroad,
health/fitness/yoga related news, and
human-interest stories on NPR.
Stephanie's frequently searched keywords
give insight to her lifestyle as a busy soccer
mom. She seeks products, services and
content to support her interests.
It's important for Stephanie to keep up with
her industry. As a leader on her team, she spends
time reading work-related information on
authoritative association and industry news sites.
As a principal engineer, Stephanie's
frequently searched keywords offer
insight into which types of products and
services her organization is interested in.
From the B2C perspective,
Stephanie is a busy soccer
mom who loves to relax
from a fast-paced life with
yoga and relaxing weekend
vacations. She is happily
married and has two children in
elementary school and preschool.
Interests: Yoga, Travel
Household: 2 parents, 2 children
Education: M.A. Engineering