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SplitPerspectives:
B2BvsB2CBuyerProfiles
SplitPerspectives:
B2BvsB2CBuyerProfiles
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B2B vs B2C Buyer Profiles

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The infographic showcases how important it is for B2B marketers to ensure that they are using the right lens to identify, target and communicate with their potential customers online.

Publicada em: Marketing
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B2B vs B2C Buyer Profiles

  1. 1. Travel.com Self.com NPR.org SplitPerspectives: B2BvsB2CBuyerProfiles SplitPerspectives: B2BvsB2CBuyerProfiles Healthy Recipes Family Vacations Yoga Clothes And Gear Capacitance Power Factor Correction S-ATA Connectors Thelensusedtoviewabuyerdetermineshowtheyaretargetedonline. Take Stephanie for instance, who is both a busy soccer mom and chief products engineer. B2B and B2C marketers focus on very different perspectives on the same buyer. Demographic data, keyword search terms and online behavior make all the difference in how a B2B audience is segmented and targeted across the Internet. Make sure that you are viewing B2B buyers from the appropriate vantage point to obtain the best digital marketing results. STEPHANIE SoccerMom multiview.com solutions@multiview.com Asinterestingasshemaybe... Only Stephanie's professional side is relevant for B2B audience targeting. B2B marketers can now use firmographic data, business related keyword searches and site content to target her, online. LearnhowtocraftyourB2Bbuyerprofileinourebook: AudienceTargetingTechniquesforB2BMarketers. Viewyourbuyerthrough theappropriatelensin ordertotargettheright personattherighttime withtherightmessage. From the B2B perspective, Stephanie holds a leadership position within a small-mid sized engineering company. She manages a team in checking the reliability of new products within the constraints of a limited budget. She loves browsing the web for escape outlets, such as her upcoming travel adventures abroad, health/fitness/yoga related news, and human-interest stories on NPR. Stephanie's frequently searched keywords give insight to her lifestyle as a busy soccer mom. She seeks products, services and content to support her interests. It's important for Stephanie to keep up with her industry. As a leader on her team, she spends time reading work-related information on authoritative association and industry news sites. As a principal engineer, Stephanie's frequently searched keywords offer insight into which types of products and services her organization is interested in. PrincipalEngineer OnlinePublications From the B2C perspective, Stephanie is a busy soccer mom who loves to relax from a fast-paced life with yoga and relaxing weekend vacations. She is happily married and has two children in elementary school and preschool. LIFESTYLE:BUSYSOCCERMOM Interests: Yoga, Travel Age: 32 HHI: $100,000/yr Household: 2 parents, 2 children TITLE:PRINCIPALENGINEER Education: M.A. Engineering Industry: Transportation Budget: $200,000 Employees: 200 EETimes.com Nema.org Engineering.com Demographics Firmographics KeywordsSearched (OnlineBehavior) KeywordsSearched (OnlineBehavior) (OnlineBehavior) OnlinePublications (OnlineBehavior)

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