4. Working with web
“DIWO”: Regardless of the job position or
the size of the group, working with web
and interaction design still means
interaction with people.
Client: “What’s my username?”
Me: “It’s your first name, a space and then your last name.”
Client: ”How am I supposed to remember that?”
Valeria Gasik
5. What designers do wrong?
Ignoring common patterns
» Reusable solutions for reoccurring problems
Ignoring consistency
» Being different is good when its better
» Except Easter Eggs
Too many changes
» When things change, it drags peoples attention.
Lack of design and content standard
Valeria Gasik
6. What designers do wrong?
Bad visibility
» Where are things? Why are they there?
» Lack of visual keys (texture, arrow, color)
Unnatural graphical solutions
Ignoring details
» “Era of everything is clickable”
Poor content, no contact
Valeria Gasik
7. Feedback and Critique
Lack of clarity » Ask more questions
Taking it personally » Change perspective
Apathy » Find the reason
Contradiction » Put other in your shoes
Hard to decide » Present professional opinion
Negativity » Know when to start over
Valeria Gasik