5. Why Read the Business Plan—and What Are They Looking For? There are two primary audience for a firm’s business plan. Audience What They are Looking For A Firm’s Employees Investors and other external stakeholders A clearly written business plan, which articulates the vision and future plans of the firm, helps the employees of a firm operate in sync and move forward in a consistent and purposeful manner. A firm’s business plan must make the case that the firm is a good use of an investor’s funds or the attention of other external stakeholders. The key is to include facts generated through a properly conducted feasibility analysis. A business plan rings hollow if it is based strictly on what an entrepreneur or team of founders “thinks” will happen.
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22. Presenting the Business Plan to Investors (3 of 3) The most important issues to cover in a PowerPoint presentation to investors (including recommendations for the number of slides to use for each topic)