1. Milkpak Launch
Local Key Accounts

2. Objective
• To creatively and impact fully introduce the new
and “improved” Milkpak Key Account Shoppers
• To make the shoppers understand the new USP
of “fortified iron” in Milkpak
• To have a creatively “different” launch vs. what
we have been doing (better thann what we have
done before).

3. Activities being conducted at KA’s
• Account Building Elevation
• Entrance Gates
• Entrance Arches/Pillars
• Floor Graphics
• Picture Activity
• Aisle Branding
• Category Captain Placement
• Milkpak Life Size Packs
• Mobiles
• Gondola Branding

4. Building
Elevation on
selected
Accounts
This Activity would be performed outside the store to create the hype and the Light
would be having a Milkpak Stensil on it
CSD

5. Pillar Branding with
green confetti,
Curtains. This would
be done on the
outside pillars

6. Life Size
Milkpak Pack
shot outside the
store to
announce new
Launch placed
at Specific Key
Accounts

7. Entrance Door
Decoration to
welcome the
shoppers and
make them
aware of the
launch activity

8. Path-to-Purchase
– In order to
guide the
shopper towards
the Milkpak aisle
and Gondola

9. Aisle Branding in
the UHT Aisle

10. Green Floor
Runner in the
Liquid Milk Aisle -
Giving the Iron
Message in the
new Milkpak

11. Curtains on the
Milkpak Gondola
– Indicating that
a new Milkpak
has been
launched

12. LCD Placement
on Liquid Milk
Gondolas playing
Milkpak Ad – This
is something new
and is done for
the first time in
the Key Accounts
by any company

13. Picture Activity – For the shopper who purchases the Milkpak from the Key
Accounts engaging him in a relationship with the new Milkpak. There would be a
booth at the Key account where a person would take the pictures and give them
back in the Milkpak Folder similar

14. Branded T-Shirts
for Key Account
Shop
Merchandisers

15. Category
Captains –
Educating the
shopper about
the new Milkpak
and its
advantages

16. Milkpak Launch
Makro

17. Activities being conducted at
International KA’s (4 Makro Stores)
• Entrance Gates
• Entrance Arches/Pillars
• Floor Graphics
• Picture Activity
• Aisle Branding
• Category Captain Placement
• Milkpak Life Size Packs
• Mobiles
• 4 Sided Pallet Display
• Milkpak Truck

18. 4 way
customised pallet
display with Pack
size of new
milkpak on top in
all 4 stores
Out of Category
in front of
checkouts

19. Customised
Nestle Pallet
display at the
rented location in
Mangopir

20. Standee Design

21. Mobile Design

22. Other Designs