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TropicoHF

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TropicoHF

  1. 1. LOGO/CONCEPT BRANDING & IDENTITY TROPICO REBRANDING PRESENTATION A PRESENTATION BY HARPER FLUX PVT LTD
  2. 2. 01 REBRANDING BRANDING & IDENTITY COMPETITOR ANALYSIS AND BRAND ARENAS MARKET TRENDS
  3. 3. 02 FRESHER JUICE NAI, FRUIT HAI YE! (Fruity tone) MARKET TRENDS BRANDING & IDENTITY
  4. 4. 03 BENZ FLAVOR & HERITAGE (unbeatable style) MARKET TRENDS BRANDING & IDENTITY
  5. 5. 04 MAZA UNIQUE TASTE (maza peena, maza jeena) MARKET TRENDS BRANDING & IDENTITY
  6. 6. 05 NESFRUTA PURE FRUITS (best quality/namesake) MARKET TRENDS BRANDING & IDENTITY
  7. 7. 06 SHEZAN SIMPLY PURE & NATURAL (Allpure) MARKET TRENDS BRANDING & IDENTITY
  8. 8. CATEGORY ASSESSMENT 07 REBRANDING BRANDING & IDENTITY
  9. 9. Consumers purchase juice for several uses. 08 CATEGORY ASSESSEMENT BRANDING & IDENTITY As an everyday Refreshment/Beverage. With their Meal. As a nutrition supplement/healthy drink.
  10. 10. POSITIONING STATEMENT 09 REBRANDING BRANDING & IDENTITY
  11. 11. For masses, who like to take things one at a time, AND MAKE TIME TO KICK BACK AND RELAX AND LOOK AT LIFE THROUGH POSITIVE EYES, TROPICA IS NOT JUST ALL ABOUT THE FRUITY TASTE IN FACT IT’S A LOT MORE THAN THAT. 10 POSITIONING STATEMENT BRANDING & IDENTITY
  12. 12. It’s a belly washer, it doesn’t just clear your belly, but also your mind. WITH A CLEAR MIND YOU CAN SEE THE BRIGHTER SIDE OF LIFE. SO, BASICALLY ITS BEST FOR ALL THOSE WHO ENJOY LIFE. 11 POSITIONING STATEMENT BRANDING & IDENTITY
  13. 13. A STRONG BRAND STARTS WITH A SIMPLE QUESTION. 12 POSITIONING STATEMENT BRANDING & IDENTITY
  14. 14. 13 POSITIONING STATEMENT BRANDING & IDENTITY WHO ARE YOU?
  15. 15. AND THIS QUESTION CAN TURN NEW OR STRUGGLING BRANDS INTO SUCCESS STORIES 14 POSITIONING STATEMENT BRANDING & IDENTITY
  16. 16. 15 POSITIONING STATEMENT BRANDING & IDENTITY IN ORDER TO BUILD A STRONG BRAND...
  17. 17. WE HAVE TO SHAPE THE THINKING & FEELINGS OF OUR CONSUMERS 16 POSITIONING STATEMENT BRANDING & IDENTITY
  18. 18. 17 POSITIONING STATEMENT BRANDING & IDENTITY SO THAT THEY CAN HAVE POSITIVE THOUGHTS, BELIEFS, OPINIONS & PERCEPTION ABOUT THE PRODUCT
  19. 19. BECAUSE WHEN YOU HAVE A STRONG BRAND EQUITY 18 POSITIONING STATEMENT BRANDING & IDENTITY Your consumers will buy your product. They will recommend to other. They will be more loyal.
  20. 20. THE TROPICO PERSONALITY 19 REBRANDING BRANDING & IDENTITY
  21. 21. WHAT IS IT THAT MAKES THE TROPICS THE TROPICS? 20 REBRANDING BRANDING & IDENTITY
  22. 22. 21 POSITIONING STATEMENT BRANDING & IDENTITY THE FRESHNESS, THE GREENERY, THE LEAVES THE FLOWERS, SUNNY SKIES BRIGHTNESS,NATURE’S BOUNTY, THE FRUITS, A PROMISE OF A HEALTHY LIFE THE CLOSE PROXIMITY TO NATURE TO SUM EVERYTHING UP... IT’S
  23. 23. 22 FRESH REBRAND BRANDING & IDENTITY
  24. 24. 23 TARGER AUDIENCE BRANDING & IDENTITY THE CONSUMER PORTRAIT! ABSULOUTELY EVERYBODY
  25. 25. 24 250ML PACKAGING BRANDING & IDENTITY
  26. 26. 25 ADVERTISING CONCEPT BRANDING & IDENTITY
  27. 27. CHANGES AS PER BRIEF 26 REBRANDING BRANDING & IDENTITY
  28. 28. 27 PACKAGING VERSION 2 BRANDING & IDENTITY
  29. 29. 28 PACKAGING VERSION 2 BRANDING & IDENTITY
  30. 30. 29 PACKAGING VERSION 3 BRANDING & IDENTITY
  31. 31. 30 PACKAGING VERSION 3 BRANDING & IDENTITY
  32. 32. 31 PACKAGING VERSION 4 BRANDING & IDENTITY
  33. 33. 32 PACKAGING VERSION 4 BRANDING & IDENTITY
  34. 34. 33 PACKAGING VERSION 5 BRANDING & IDENTITY
  35. 35. 34 PACKAGING VERSION 5 BRANDING & IDENTITY
  36. 36. THANK YOU! A PRESENTATION BY HARPER FLUX PVT LTD LOGO/CONCEPT BRANDING & IDENTITY

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