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Professional
Performance
Metrics
A framework to
optimize decision
making
• A performance metric measures an organization's behavior,
activities, and performance.
• It assesses how well workers are doing their respective tasks
and how companies are accomplishing their objectives.
• It provides hard data and gives off outcomes that appraise
clearly defined quantities within a range that facilitates
improvement and upgrading. Ideally, good performance
metrics form the basis for better achieving a small business'
overall goals.
Professional Performance Metrics
• Performance metrics can be divided into two parts:
• Employee Performance Metrics
• Organizational Performance Metrics
• Employee Performance metrics can be divided into three
parts:
• Work quality metrics
• Work quantity metrics
• Work efficiency metrics
Classification: Professional Performance Metrics
Work quality – employee performance metrics
Work quality metrics say something about the quality of the employee’s
performance. The best-known metric is subjective appraisal by the direct
manager.
1. Management by objectives
Management by objectives is a management model aimed at improving the
performance of an organization by translating organizational goals into
specific individual goals. These goals often take the form of objectives that
are set by the employee and the manager.
• The employee works towards these goals and reports back to the manager
on their progress. These goals can even be given a certain weight (a
number of points). Upon successful completion of these goals, points are
awarded to the employee. In turn, managers are able to make goals more
tangible and make performance reviews more data-driven.
Work quality – employee performance metrics
2. Subjective appraisal by manager
In most companies, performance is
assessed several times a year
during (bi-)annual performance
reviews. Employees are assessed
on several criteria, the quality of
their work being the most
common.
Work quality – employee performance metrics
3. Product defects
It is tricky to measure (production) quality objectively. An approach
often seen by more traditional manufacturing industries would be to
calculate the number of product defects. Defect, or incorrectly
produced products, are an indication of low work quality and should be
kept as low as possible.
Work quality – employee performance metrics
4. Number of errors
The number of input errors could act as an alternative to the previously
mentioned product defects. The same goes for the number of
corrections in written work or the number of bugs in software code.
Especially in computer programming, a single error can stop an entire
program from working. This can have a major impact on the business,
especially for companies who release weekly or monthly new software
versions.
Work quality – employee performance metrics
5. Net promoter score
Net promoter score (NPS) can act as an indicator of employee
performance. NPS is a number (usually between 1 and 10) which
represents the willingness of a client to recommend a company’s
service to other potential clients. Clients who score a 9 or 10 are likely
to be highly satisfied and will act as promoters for the company. This
score is used regularly to assess sales employees, e.g. in car sales,
where it is included in the final form customers need to sign.
• The advantage of NPS is its simplicity. The disadvantage is that it is
not uncommon for employees to instruct customers to give a certain
rating (i.e. 9 or 10).
Work quality – employee performance metrics
6. 360-degree feedback
360-degree feedback is another tool to measure employee
performance. To assess an employee’s score, his peers, subordinates,
customers, and manager are asked to provide feedback on specific
topics. This feedback often represents an accurate and multi-
perspective view of an employee’s performance, skill level and points
of improvement.
Work quality – employee performance metrics
7. 180-degree feedback
180-degree feedback is a simpler version of the 360-degree feedback
tool. In the 180-degree feedback system, only the employee’s direct
colleagues and manager provide feedback. The system is therefore
often used by workers who do not manage people and/or do not have
direct customer contact.
Work quality – employee performance metrics
8. Forced ranking
Forced ranking is a way of ranking employees by asking managers to
make a list of his best to his worst employee, in that order. This way, all
the firm’s employees are compared with each other and evaluated on
their performance. Each ranking is aimed at improving the workforce.
The bottom 10% of the workforce can be fired and replaced by the top
applicants from the company’s talent pool, a practice that is claimed
to lead to a significant improvement in workforce potential.
• However, there has been a lot of critique on this “rank and yank”
approach and most companies stopped the practice, including
General Electric, whose then-CEO Jack Welch popularized the
practice.
Work quantity – employee performance metrics
9. Number of sales
• The number of sales is a particularly easy way to pinpoint a sales
employee’s output. This holds especially true with ‘simple sales’. This
means that, for example, organized street vendors only steer on the
number of sales, because, when given sufficient time, the people with
the best skills will sell the most in an hour on the same location. This
is an example of an outcome metric.
Work quantity – employee performance metrics
• However, when sales are more complex (i.e. a longer sale cycle), the
number of sales becomes less reliable because lower frequency and
randomness/luck will play a larger role in the successful outcome of the
sale. Complex sales cycles are best measured by Process metrics, as they
represent the actions one needs to do that increase the chance of a
successful sale.
• For example, the person who calls the most customers has, in the end, the
best shot at making a successful sale. In this case, the number of phone
calls would be a more reliable metric of long-term sales success. Employee
performance metrics like this include 10. the number of (potential) client
contacts one has, 11. the number of phone calls one makes, 12. the
number of company visits, et cetera.
Work quantity – employee performance metrics
13. Number of units produced
Different industries have different ways to express their quantitative output.
In traditional manufacturing, the number of units produced was often a
reliable quantitative metric. In modern (service) organizations, similar
metrics are still being used. For example, Bloomberg tracks the number of
keys that their 2,400 journalists hit per minute when they are typing on their
keyboard.
• There are some obvious disadvantages to using a purely quantitative
metric of production. Like in the previous example, only when one’s output
is very simple and straightforward should such an output metric be used.
An example would be the number of Rubik’s Cubes one can solve in an
hour, as skilled Rubik’s Cubes solvers can solve over a hundred per hour.
Work quantity – employee performance metrics
14. Handling time, first-call resolution, contact quality, etc.
Call centers are one of the most employee performance metrics driven
places. Metrics like average handling time, which is the average time
the customer is on the phone including when they are on hold, first-call
resolution, which is the number of callers whose problem is resolved
the first time they called, contact quality, which is the rating a customer
can give on the call and service level, which is a measure of how many
calls are answered in what time (e.g. 90% of calls are answered in 25
seconds).
Work efficiency – employee performance metrics
15. The balance between work quality and quantity:
• The difficulty of both qualitative and quantitative employee performance
metrics is that they do not say much on their own. When a programmer
writes 40 lines of code an hour, he produces a lot of code, but that says
nothing about the code’s quality.
• It is hard to achieve this balance, which is one of the reasons a lot of
companies struggle with rating employees and with the performance
review practice itself. Companies like Deloitte, GE, and Adobe scrapped
performance reviews mainly because of this reason.
• However, solid performance data will help organizations to predict future
performance.
Organizational performance metrics
• Organizations can also use employee performance metrics to assess
their own competitiveness.
16. Revenue per employee
Revenue per FTE = Total revenue / FTE
• This function calculates the revenue per FTE (Full-time equivalent).
This metric gives a ball-park estimate of how much an individual
employee brings in. Low revenue and many employees give a lower
rating than the combination of high revenue and fewer employees.
This metric can also be used to benchmark companies.
Organization level employee performance metrics
FTE and How to calculate it?
Here are several examples of how the FTE concept is calculated:
1. There are 168 working hours in January, and Labaid Diagnostics
staff works 7,056 hours during the month. When 168 hours are
divided into 7,056 hours, the result is 42 FTEs.
2. There are 8 working hours in the day on Monday, and Labaid
Properties Company staff works 136 hours during that day. When
8 working hours are divided into 136 hours, the result is 17 FTEs.
3. There are 2,080 working hours in the year, and Labaid Pharma
staff works 22,880 hours during that year. When 2,080 working
hours are divided into 22,880 hours, the result is 11 FTEs.
Organization level employee performance metrics
17. Profit per Employee
Profit per FTE = Total profit / FTE
• Profit per FTE is a similar metric to the previous one (17) but focuses
on profit instead of revenue. A company’s profit is its total revenue
minus expenses. A high profit per employee is a solid metric of an
organization’s financial healthiness.
Organization level employee performance metrics
18. Human Capital ROI
• The human capital ROI is a metric that assesses the value of human
capital (i.e. knowledge, habits, and social and personal attributes).
• By calculating the company’s revenue (minus operating expenses and
compensation and benefit cost) and dividing this number by the total
compensation and benefit cost that the company pays its employees,
you can calculate a human capital ROI.
Organization level employee performance metrics
19. Absenteeism Rate
• Absenteeism and performance are two highly correlated constructs.
Highly motivated and engaged employees take in general fewer sick
days (up to 37% less, according to Gallup).
• Additionally, absent employees are less productive and high absence
rates throughout an organization is a key indicator of lower
organizational performance.
Organization level employee performance metrics
20. Overtime per Employee
Overtime per FTE = Total hours of overtime / FTE
• The average overtime per FTE is a final employee performance
metrics. Employees who are willing to put in the extra effort are
generally more motivated and produce more (in terms of work
quantity).
Conclusion
• It is impossible to capture performance in one single employee
performance metric. Why? Because it does not exist yet. The best
metrics combine qualitative and quantitative metrics. Most
companies try to do this by asking managers and colleagues to review
people’s performance, in a 180 or 360-degree feedback loop.
• And I think that’s the way to go. The best metric is a combination of
different qualitative and quantitative employee performance metrics,
done by multiple people.
Thank You

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Professional Performance Metrics: A Framework to Optimize Decision Making

  • 2. • A performance metric measures an organization's behavior, activities, and performance. • It assesses how well workers are doing their respective tasks and how companies are accomplishing their objectives. • It provides hard data and gives off outcomes that appraise clearly defined quantities within a range that facilitates improvement and upgrading. Ideally, good performance metrics form the basis for better achieving a small business' overall goals. Professional Performance Metrics
  • 3. • Performance metrics can be divided into two parts: • Employee Performance Metrics • Organizational Performance Metrics • Employee Performance metrics can be divided into three parts: • Work quality metrics • Work quantity metrics • Work efficiency metrics Classification: Professional Performance Metrics
  • 4. Work quality – employee performance metrics Work quality metrics say something about the quality of the employee’s performance. The best-known metric is subjective appraisal by the direct manager. 1. Management by objectives Management by objectives is a management model aimed at improving the performance of an organization by translating organizational goals into specific individual goals. These goals often take the form of objectives that are set by the employee and the manager. • The employee works towards these goals and reports back to the manager on their progress. These goals can even be given a certain weight (a number of points). Upon successful completion of these goals, points are awarded to the employee. In turn, managers are able to make goals more tangible and make performance reviews more data-driven.
  • 5. Work quality – employee performance metrics 2. Subjective appraisal by manager In most companies, performance is assessed several times a year during (bi-)annual performance reviews. Employees are assessed on several criteria, the quality of their work being the most common.
  • 6. Work quality – employee performance metrics 3. Product defects It is tricky to measure (production) quality objectively. An approach often seen by more traditional manufacturing industries would be to calculate the number of product defects. Defect, or incorrectly produced products, are an indication of low work quality and should be kept as low as possible.
  • 7. Work quality – employee performance metrics 4. Number of errors The number of input errors could act as an alternative to the previously mentioned product defects. The same goes for the number of corrections in written work or the number of bugs in software code. Especially in computer programming, a single error can stop an entire program from working. This can have a major impact on the business, especially for companies who release weekly or monthly new software versions.
  • 8. Work quality – employee performance metrics 5. Net promoter score Net promoter score (NPS) can act as an indicator of employee performance. NPS is a number (usually between 1 and 10) which represents the willingness of a client to recommend a company’s service to other potential clients. Clients who score a 9 or 10 are likely to be highly satisfied and will act as promoters for the company. This score is used regularly to assess sales employees, e.g. in car sales, where it is included in the final form customers need to sign. • The advantage of NPS is its simplicity. The disadvantage is that it is not uncommon for employees to instruct customers to give a certain rating (i.e. 9 or 10).
  • 9. Work quality – employee performance metrics 6. 360-degree feedback 360-degree feedback is another tool to measure employee performance. To assess an employee’s score, his peers, subordinates, customers, and manager are asked to provide feedback on specific topics. This feedback often represents an accurate and multi- perspective view of an employee’s performance, skill level and points of improvement.
  • 10. Work quality – employee performance metrics 7. 180-degree feedback 180-degree feedback is a simpler version of the 360-degree feedback tool. In the 180-degree feedback system, only the employee’s direct colleagues and manager provide feedback. The system is therefore often used by workers who do not manage people and/or do not have direct customer contact.
  • 11. Work quality – employee performance metrics 8. Forced ranking Forced ranking is a way of ranking employees by asking managers to make a list of his best to his worst employee, in that order. This way, all the firm’s employees are compared with each other and evaluated on their performance. Each ranking is aimed at improving the workforce. The bottom 10% of the workforce can be fired and replaced by the top applicants from the company’s talent pool, a practice that is claimed to lead to a significant improvement in workforce potential. • However, there has been a lot of critique on this “rank and yank” approach and most companies stopped the practice, including General Electric, whose then-CEO Jack Welch popularized the practice.
  • 12. Work quantity – employee performance metrics 9. Number of sales • The number of sales is a particularly easy way to pinpoint a sales employee’s output. This holds especially true with ‘simple sales’. This means that, for example, organized street vendors only steer on the number of sales, because, when given sufficient time, the people with the best skills will sell the most in an hour on the same location. This is an example of an outcome metric.
  • 13. Work quantity – employee performance metrics • However, when sales are more complex (i.e. a longer sale cycle), the number of sales becomes less reliable because lower frequency and randomness/luck will play a larger role in the successful outcome of the sale. Complex sales cycles are best measured by Process metrics, as they represent the actions one needs to do that increase the chance of a successful sale. • For example, the person who calls the most customers has, in the end, the best shot at making a successful sale. In this case, the number of phone calls would be a more reliable metric of long-term sales success. Employee performance metrics like this include 10. the number of (potential) client contacts one has, 11. the number of phone calls one makes, 12. the number of company visits, et cetera.
  • 14. Work quantity – employee performance metrics 13. Number of units produced Different industries have different ways to express their quantitative output. In traditional manufacturing, the number of units produced was often a reliable quantitative metric. In modern (service) organizations, similar metrics are still being used. For example, Bloomberg tracks the number of keys that their 2,400 journalists hit per minute when they are typing on their keyboard. • There are some obvious disadvantages to using a purely quantitative metric of production. Like in the previous example, only when one’s output is very simple and straightforward should such an output metric be used. An example would be the number of Rubik’s Cubes one can solve in an hour, as skilled Rubik’s Cubes solvers can solve over a hundred per hour.
  • 15. Work quantity – employee performance metrics 14. Handling time, first-call resolution, contact quality, etc. Call centers are one of the most employee performance metrics driven places. Metrics like average handling time, which is the average time the customer is on the phone including when they are on hold, first-call resolution, which is the number of callers whose problem is resolved the first time they called, contact quality, which is the rating a customer can give on the call and service level, which is a measure of how many calls are answered in what time (e.g. 90% of calls are answered in 25 seconds).
  • 16. Work efficiency – employee performance metrics 15. The balance between work quality and quantity: • The difficulty of both qualitative and quantitative employee performance metrics is that they do not say much on their own. When a programmer writes 40 lines of code an hour, he produces a lot of code, but that says nothing about the code’s quality. • It is hard to achieve this balance, which is one of the reasons a lot of companies struggle with rating employees and with the performance review practice itself. Companies like Deloitte, GE, and Adobe scrapped performance reviews mainly because of this reason. • However, solid performance data will help organizations to predict future performance.
  • 17. Organizational performance metrics • Organizations can also use employee performance metrics to assess their own competitiveness. 16. Revenue per employee Revenue per FTE = Total revenue / FTE • This function calculates the revenue per FTE (Full-time equivalent). This metric gives a ball-park estimate of how much an individual employee brings in. Low revenue and many employees give a lower rating than the combination of high revenue and fewer employees. This metric can also be used to benchmark companies.
  • 18. Organization level employee performance metrics
  • 19. FTE and How to calculate it? Here are several examples of how the FTE concept is calculated: 1. There are 168 working hours in January, and Labaid Diagnostics staff works 7,056 hours during the month. When 168 hours are divided into 7,056 hours, the result is 42 FTEs. 2. There are 8 working hours in the day on Monday, and Labaid Properties Company staff works 136 hours during that day. When 8 working hours are divided into 136 hours, the result is 17 FTEs. 3. There are 2,080 working hours in the year, and Labaid Pharma staff works 22,880 hours during that year. When 2,080 working hours are divided into 22,880 hours, the result is 11 FTEs.
  • 20. Organization level employee performance metrics 17. Profit per Employee Profit per FTE = Total profit / FTE • Profit per FTE is a similar metric to the previous one (17) but focuses on profit instead of revenue. A company’s profit is its total revenue minus expenses. A high profit per employee is a solid metric of an organization’s financial healthiness.
  • 21. Organization level employee performance metrics 18. Human Capital ROI • The human capital ROI is a metric that assesses the value of human capital (i.e. knowledge, habits, and social and personal attributes). • By calculating the company’s revenue (minus operating expenses and compensation and benefit cost) and dividing this number by the total compensation and benefit cost that the company pays its employees, you can calculate a human capital ROI.
  • 22. Organization level employee performance metrics 19. Absenteeism Rate • Absenteeism and performance are two highly correlated constructs. Highly motivated and engaged employees take in general fewer sick days (up to 37% less, according to Gallup). • Additionally, absent employees are less productive and high absence rates throughout an organization is a key indicator of lower organizational performance.
  • 23. Organization level employee performance metrics 20. Overtime per Employee Overtime per FTE = Total hours of overtime / FTE • The average overtime per FTE is a final employee performance metrics. Employees who are willing to put in the extra effort are generally more motivated and produce more (in terms of work quantity).
  • 24. Conclusion • It is impossible to capture performance in one single employee performance metric. Why? Because it does not exist yet. The best metrics combine qualitative and quantitative metrics. Most companies try to do this by asking managers and colleagues to review people’s performance, in a 180 or 360-degree feedback loop. • And I think that’s the way to go. The best metric is a combination of different qualitative and quantitative employee performance metrics, done by multiple people.