1.
Program Overview

2.
Conference Overview
Master Class
Keynote Addresses Breakout Sessions
Un-Conference
Come listen to 5 outstanding Participate in up to 8 10 of our speakers will host
keynote addresses from different break out sessions. One-on-One Master Classes
nationally recognized social These sessions focus on the in their disciplines. Get up close
media experts & practitioners pragmatic realities and & personal with industry thought
implementation of one of the leaders to discuss your projects,
four P’s – Personas, Profits, problems, & opportunities
Projects & Profits
10 Slides on a ‘P’
Video Contest Great Food
In 3 Minutes
Mountain Social is hosting a On Sunday morning attendees will Unlike a lot of social media
short-form video competition. have the opportunity to share their conferences, Mountain Social
Entries are limited to 90 seconds comments on one or more of the understands the value of a
and the footage/commentary must 4 P’s of Social Media – good meal. Included in your
be shot during one or more of the Personas, Problems, Profits & Projects. registration is our Friday Night
Conference activities. This contest Build your personal brand by sharing social event as well as your
focuses on the best use of your insights and expertise with breakfasts, lunch, & dinner.
SmartPhone / iPhone video all of the conference attendees Come enjoy some fine
composition. Judging is Saturday Mountain Cooking at Mountain
night after dinner and the winner Social.
gets an iPod Nano

3.
Saturday, September 12th Conference Guide
7:30-8:30 Breakfast & Registration
Welcome & Opening Session
8:30-8:45 Jon Gatrell
Naked in a Sauna
8:45-9:30 Michelle Vandepas
Break
9:30-10:00 Coffee, Juice, Biscuits, etc.
Market Problems
10:00-11:00 Chris Carfi
Learning Markets, Enhancing Your Brand and
11:00-11:45 Improving your position with Social Media
Dan Greenfield
11:45-1:00 Southern BBQ Lunch

4.
Saturday, September 12th Conference Guide
1:00–2:00 Afternoon Break Out Session #1
Social Media Therapist: Presence,
Monetizing Social Media
Personas & Authority
John Mecke
Sarah Dopp
Implementing a Social
Green Trends in Social Media
Media Marketing Strategy
Sandra Cummins
Stephen B. Smith
2:00-2:30 Break – Coffee, Sodas, Cookies, etc.
2:30-3:30 Afternoon Break Out Session #2
Large Audiences Won’t
Trust, Reviews and Readership
Make You an Expert
Rob Sutton
Mark Resch
Social Media Problems: Facilitating Collaboration
The Business Need for Sustainable Businesses
Sherry Heyl Ofra Tessler & Galit Levin

5.
Saturday, September 12th Conference Guide
3:30-5:30 Master Class Un-Conference
Come discuss the topic of your choosing with one or more
of our speaker-experts
•Jon Gatrell •John Mecke
•Chris Carfi •Sandra Cummins
•Sherry Heyl •Ofra Tessler / Galit Levitin
•Mark Resch •Stephen Smith
•Dan Greenfield •ZeroG Creative
Dinner
5:30-7:00 Platinum Sponsor Keynote Address (To Be Announced)
Video Contest Judging
7:30-8:30 Winner gets iPod Nano from one of our Sponsors
8:30- ??? Socializing, Networking, Star Gazing, etc.

6.
Sunday, September 13th Conference Guide
7:30-9:00 Breakfast
Panel Discussion: Social Branding & Execution
9:00-10:00 Jon Gatrell and others to be announced
10:00-11:00 10 Slides on a ‘P’ in 3 Minutes
Come share your insights on Personas, Problems, Profits & Projects
Platinum Sponsor Keynote Address
11:00-12:00 To be announced
Feedback Session on the Mountain Social Experience
12:00-12:30 Emily Gatrell
12:30 Adjourn

7.
Sponsors & Speakers

8.
Our Speakers
Sponsors
Platinum
Watch this space Watch this space
For updates coming For updates coming
soon soon
Watch this space Watch this space
Sponsors
For updates coming For updates coming
Gold
soon soon
Sponsors
Silver

9.
Our Speakers
Jon Gatrell Chris Carfi Sarah Dopp Michelle Vandepas
Sherry Heyl
Sandra Cummins Mark Resch Ofra Tessler Galit Levitin
John Mecke
Stephen Smith Rob Sutton Dan Greenfield

10.
Chris Carfi
Christopher Carfi is an entrepreneur and is currently the CEO of Cerado,
Inc. Cerado was founded in 2002 to provide software and services that
enable businesses, organizations and associations to better connect and
understand their customer and member communities. His blog, The
Social Customer Manifesto, is a “Top 25″ marketing blog, and has won
numerous other awards including “Top CRM Blog” in 2005 and 2007. He
is also an active contributor to the ProjectVRM, based at the Berkman
Center at Harvard University, which focuses on improving customer-
vendor relationships and is creating tools to equip individuals with tools
of both independence and engagement.
Prior to co-founding Cerado, Chris was a product marketing executive at
Extricity, a provider of B2B integration services. He also spent nearly a
decade at Andersen Consulting (now Accenture) as a manager at
Andersen’s Center for Strategic Technology in Palo Alto, California.
Chris grew up in Chicago, holds an MBA from Carnegie Mellon
University, and a Bachelor’s in Computer Science from Northwestern
University, and currently lives in the Bay Area with his family.

11.
Sarah Dopp
Sarah Dopp is a social media practitioner and developer who actively
blogs on identity issues, the impact of perception driven interactions,
and the importance of community. While not exactly in those words,
these are the types of topics covered at Dopp Juice, her blog.
Sarah has been blogging and building websites for over ten years. Her
clients include Chevron, Jiffy Lube, Hyperion, Seton Pediatric Hospital,
BlogHer, and Cisco, among others. She’s the founder and editor of
Genderfork, as well as a co-founder of both The Writ and Boffery. Sarah
is also an experienced performance poet and co-host of a monthly open
mic.
Simply put - Sarah Dopp is a change agent. She likes social media, web
development, project management, consulting, writing, editing,
creativity, change, spoken-word poetry, fresh squeezed juice, and
keeping her hair remarkably short. She lives in San Francisco.

12.
Michelle Vandepas
Michelle is a frequent speaker and active social marketer. As a published
author on Holistic Marketing and a practicing social media market her
session will provide insights on the challenges and successes in
leveraging social media as a central channel.
Michelle is a Doctor of Divinity and a Reiki Master. She is also an
Entrepreneur and co-founder of Divine Purpose Unleashed and founder
of ‘Conscious Destiny‘. These companies focus on enhancing Creativity,
Consciousness, Integrity, Purpose, Passion and Intuition.
An entrepreneur, Michelle has formed a variety of companies: Retail,
Manufacturing, Medical, Training, and Service. She was voted ‘Young
Careerist of Colorado’ in ‘Business Professional Women’ magazine and
‘The Gazette Telegraph’ listed her in ‘Women to Watch in the 90’s’.
Her book, ‘Marketing for the Holistic Practitioner‘ was first released
December 2003 and has been turned into a Holistic Spiritual Marketing
practice that she shares with her clients.
Married since 1981 Michelle and husband Bob have fostered ten
children. Michelle’s also wrote ‘Two Empty Bedrooms’, a book which
chronicles the experience.

13.
Mark Resch
As an industry analyst, researcher and former CEO of Creative
Commons, Mark was definitely someone who we all wanted to provide
a futurists views on content, personas and identity. Mark’s successful
projects, most recently www.boffery.com, has earned his projects to be
highlighted on CNN and Valleywag. In his own words, here is what mark
has to say on his Haystack profile:
“Working on projects that I’m passionately interested in has given me a
nicely checkered past. Mostly I work with companies (from Fortune 100
to startup) envisioning how they might evolve using emerging
technologies to expand their business. Often, I accept vaguely defined
assignments, and make sense of the opportunity by triangulating from
the creative perspectives of business, technology and culture. I have
experience and familiarity with: the emerging new media community,
mobile and wireless communication, online and ecommerce business
methods and models, interactive systems that use technology like a
medium”

14.
Jon Gatrell
Jon’s a technology marketing and pragmatic speaker. Jon previously has
been a university lecturer and geographic researcher. Currently Jon and
his family live outside Atlanta just a little bit.
Jonathan Gatrell is a social marketer, writer and frequent conference
speaker on emerging technology trends and how they impact markets.
Jon has published numerous articles on demand, supply and product
management for both online and traditional publications. Jon has
presented globally at over 50 conferences in somewhere around 10
countries. Jon actively blogs on product marketing, supply chain stuff
and branding.
You can keep up with what Jon’s working/doing on Twitter (@spatially)
or at Spatially Relevant.

15.
Sherry Heyl
Sherry is a social media and technology consultant and a community
leader for technology in Georgia.
Sherry Heyl is the Chief Strategy Officer for Concept Hub (formerly What
a Concept!), the first social media agency in the Southeast. Her
responsibilities include business development and collaborating with
clients to develop online communities of raving fans by integrating
streaming video, blogs, podcasts, RSS, and virtual worlds into
communication plans for B2B, B2C, Non-profit and Higher Education
organizations. Sherry has been recognized as a thought leader in social
and collaborative technologies and trends through invitations to speak
for many varied associations, conferences, and private events.
Sherry was a key organizer of SoCon07, the first Social Media un-
conference in Metro Atlanta and on the planning committee for
SoCon08. Sherry is the Chair of the Technology Association of GA
Enterprise 2.0 Society, on the Interim Board of Directors for the Social
Media Club and on the National Advisory Board for KSU Communication
Department.

16.
John Mecke
John is the Managing Director of a corporate development advisory firm
based in Atlanta.
John Mecke is the Managing Director of DevelopmentCorporate, a
corporate development advisory firm based on Atlanta. John is active in
helping technology organizations maximize their value through mergers,
acquisitions, divestitures, and other strategic initiatives. He is also an
executive leader of the ANSI ASC X12 EDI standards group. He is also a
frequent blogger on technology company related public equity, private
equity, and venture capital topics. He is also an active researcher in how
organizations can monetize their social media activities.
You can follow John on Twitter (@DevCorporate) or visit
www.developmentcorporate.com

17.
Sandra Cummins
Sandra is the founder of Southeast Green.
Southeast Green was launched in the Fall of 2007. The mission of
Southeastgreen.com is to promote a sustainable economy by linking the
consumer to the resources and services available in the Southeast green
industry and business community. Before starting Southeast Green,
Sandra worked in the music industry as a sales and marketing account
manager. Originally from Chicago, she graduated from Georgia State
University in 1990. She enjoys living in the Atlanta area because of the
abundance of outdoor activities that are available.

18.
Ofra Tessler
Ofra is the President of the Green Chamber of the South
Founded in 2008 in Atlanta, Georgia, the Green Chamber of the South
supports the growth and success of sustainability in businesses and
encourages innovation and adoption of clean technology. We are a non-
profit organization. The Green Chamber of Commerce facilitates
connections and collaboration between companies, government, NGOs
and the community, supporting the growth of green companies. Our
vision facilitates the success and growth of green businesses and
establishes a hub for green commerce in the Southeast. Ofra Tessler has
a BA and MA in Environmental and Occupational Health and spent most
of her working life in the software industry. After years in software
development, customer service and training, she created the Green
Chamber out of the conviction that businesses will be the drivers of
change and will play a fundamental role in creating a sustainable world.

19.
Galit Levitin
Galit is the Vice President and Co-Founder of the Green Chamber of the
South
Galit Levitin has M.S. in Analytical Chemistry and PhD in
Electrochemistry from Technion-Israel Institute of Technology. She spent
most of her working life in performing cutting edge clean technology
research; has multiple scientific publications, issued patent and patent
applications. She found her passion in promoting Green Chamber of the
South, and she strongly believes that the sustainable future can be
insured only through collaborative efforts of business, government
organizations, and communities.in 2008 in Atlanta, Georgia, the Green
Chamber of the South supports the growth and success of sustainability
in businesses and encourages innovation and adoption of clean
technology.

20.
Stephen Smith
Stephen is a leader in the industry with proven dedication to pursuing
social media as a career. He is an active graduate of SOBCon and will
provide insights into setting goals meeting them and achieving more.
Stephen Smith starting blogging about productivity in 2006 and became
one of the more popular of the “GTD Bloggers” with his site,
Productivity in Context. Looking to turn it into an actual business and
stop working for “the Man”, Stephen attended internet marketing
conferences and dove headfirst into research on this topic.
After two years of extensive research and practical experience Stephen
has turned that goal into a reality - working for himself, running an
Internet Marketing/Social Media consulting business from wherever he
happens to be.
Stephen is an alumnus and presenter at the annual SOBCon conference
in Chicago, IL and co-founder of the Work.Life.Creativity forum
(www.worklifecreativity.net ).
You can follow Stephen on Twitter (@hdbbstephen) or visit
www.stephenpsmith.com for more information.

21.
Rob Sutton
Rob brings an interesting take to the conference - rapid success in not
only his blog, but his passion - mountain biking!
Rob founded Mountain Biking by 198 as another outlet for his passion
for the sport, but also as a way to capture its progression over time. The
blog covers product reviews, bike reviews, industry news, riding tips,
ride reports and anything else related to his obsession.
Mountain Biking by 198 has grown rapidly in a very short period of time
to have several thousand readers. MTG is now essentially one of the
leading blogs in the industry and has reviewed nearly $50,000 in product
with transparent and authentic views on products.

22.
Dan Greenfield
Dan Greenfield is principal of Bernaise Source Media
(www.bernaisesource.com ) a media consulting practice that blends the
power of new and traditional media to manage corporate reputations
and build brands.
Formerly, he was vice president of corporate communications at
EarthLink, a national Internet service provider (ISP). Greenfield’s blog,
Bernaise Source examines the impact of social media on corporate
communications, marketing and the Atlanta technology community