2. Out line
• Brand Identification
• Goals & Objectives
• Strategy
• Tactics
• Target Audience
• Competition
• Communication
• campaigns
3. Brand Identifaction
• We are fast growing kids wear company located in
Egypt
• our designs are simple and contemporary and
never forget to have abit of fun
• We always used high quality fabrics to ensure
sofeten,comfotable and durability for kids
• Our produts are fast cleaning to make it easy for
mothers
4. Goals , stregey and tatics
goals stragey
Be known as the first
kids wear company in
egypt
Brand awarness Increase engagment
through our channel
Attract new customers Icrease our number of
fans on social media
• Get our current
customers loyality
and satisfaction
• Ask customers about
thier expectations
from our channels
• Good crisis
managment to build
confidence
• Ctreat an attractive
and creative content
5. Target audience
• Demographic profile :
Gender: females
age: 21to 45
• Residential area
Egypt
• Behaviour Mothers caring about thier kids who are
hyper,clumsy and careless
Mid and high class
• Interest:kids,good appearance,elegancy,comfort
6. competition
Company Website Facebook twitter Linke
d in
insatgram
Our kids yes No of
fans:105,694
engagement
: low
Followers;
6,296
N/A yes
Concrete yes No of
fans:86,261
engagement
: low
Followers;
326
yes N/A
Lovely yes No of
fans:8,149
engagement
: low
N/A N/A N/A
7. commiuncation
• Style:
voice;Arabic and English
Tone:informal
• Channels
Facebook,twitter.linkedin,insatgram,pinterest
• Content strategy
sat sun mon tuse wed Thrus
morning evening DIY tips voting DIY
Tips campiagn engagment campiagn evening compiagn
8. Campaign
• First one
Kids like bridal dress up games we will make
application to kids to use our products in dress
up and th most liked bride will win a day in
kedzenya
• Second one
Contest( the most creative photo of kid with our
product will win the title of the kid of the week
9. Crisis managment
• Be Sorry
we’ll be forgiven, if we say we’re sorry and mean it.
• Know When to Take it Off line
Social media crisis management isn’t about
winning, it’s about damage control. Some people
will be angry enough that we’re not going to
convince them of anything.
• Never send a third reply
A third reply is an argument, not an answer. On
the third reply, we take it offline.
12. campaign
• Do your kids like bridal dress up games let
them play it on our new application with
our products and the most liked bride will
win ADAY to kidzayna