The 3 Most Common SEO Mistakes

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A very quick look at the 3 SEO mistakes we see the most, regarding keyword choice, on-page keyword use, and link building. As presented at Think Digital Cardiff, 11/11/11.

Technology Design

WHAT IS SEO?

Increasing exposure in the search results

WHAT IS SEO?

Increasing exposure in the search results

Pushing your site to the top of Google

WHAT IS SEO?

Increasing exposure in the search results

Pushing your site to the top of Google

As well as your blog, social proﬁles,
press releases, articles, videos, etc.

WHY DO SEO?

Trafﬁc on websites means...

WHY SME’S DO SEO?

SEO is an industry leveller

WHY SME’S DO SEO?

SEO is an industry leveller

You can compete internationally in
competitive markets and win

WHY SME’S DO SEO?

SEO is an industry leveller

You can compete internationally in
competitive markets and win

So long as you do it right...

SEO MISTAKE 1

Choosing the wrong keywords

CHOOSING KEYWORDS

Assumption is the enemy of SEO

CHOOSING KEYWORDS

Assumption is the enemy of SEO

So, use the Google Keyword Tool

CHOOSING KEYWORDS

Assumption is the enemy of SEO

So, use the Google Keyword Tool
(it’s free and easy to use)

CHOOSING KEYWORDS

Look at ‘exact’ match keywords

CHOOSING KEYWORDS

Look at ‘exact’ match keywords

Compare volume with competition - ﬁnd
gaps in the market

CHOOSING KEYWORDS

Look at ‘exact’ match keywords

Compare volume with competition - ﬁnd
gaps in the market

Mix quick-wins with long-term goals

SEO COPYWRITING

Google ranks webpages, not websites

SEO COPYWRITING

Google ranks webpages, not websites

1-2 phrases per page

SEO COPYWRITING

Google ranks webpages, not websites

1-2 phrases per page

In your title, meta data, heading, sub-
heading, alt tag, body copy, etc...

SEO MISTAKE 3

Sitting back and waiting for the sales

LINK BUILDING

Your site needs in-bound links

LINK BUILDING

Your site needs in-bound links

Google is a popularity contest

LINK BUILDING

Your site needs in-bound links

Google is a popularity contest

Many ways to get links...

SO...

Choose your keywords carefully

Optimise your pages properly

SO...

Choose your keywords carefully

Optimise your pages properly

Build lots of links from external sites

ANY QUESTIONS?

Visit:
LibertyMarketing.co.uk

Connect:
uk.LinkedIn.com/in/MrGarethMorgan

Follow:
@LibertySEOs

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The 3 Most Common SEO Mistakes

1. THINK DIGITAL CARDIFF November 2011

2. WHAT IS SEO?

3. WHAT IS SEO? Increasing exposure in the search results

4. WHAT IS SEO? Increasing exposure in the search results Pushing your site to the top of Google

5. WHAT IS SEO? Increasing exposure in the search results Pushing your site to the top of Google As well as your blog, social proﬁles, press releases, articles, videos, etc.

6. THE ‘ORGANIC’ RESULTS

7. WHY DO SEO?

8. WHY DO SEO? Trafﬁc on websites means...

9. WHY DO SEO? Trafﬁc on websites means... Greater brand exposure

10. WHY DO SEO? Trafﬁc on websites means... Greater brand exposure More enquiries

11. WHY DO SEO? Trafﬁc on websites means... Greater brand exposure More enquiries And more sales

12. WHY SME’S DO SEO?

13. WHY SME’S DO SEO? SEO is an industry leveller

14. WHY SME’S DO SEO? SEO is an industry leveller You can compete internationally in competitive markets and win

15. WHY SME’S DO SEO? SEO is an industry leveller You can compete internationally in competitive markets and win So long as you do it right...

16. SEO MISTAKE 1

17. SEO MISTAKE 1 Choosing the wrong keywords

18. CHOOSING KEYWORDS

19. CHOOSING KEYWORDS Assumption is the enemy of SEO

20. CHOOSING KEYWORDS Assumption is the enemy of SEO So, use the Google Keyword Tool

21. CHOOSING KEYWORDS Assumption is the enemy of SEO So, use the Google Keyword Tool (it’s free and easy to use)

22.

23. CHOOSING KEYWORDS

24. CHOOSING KEYWORDS Look at ‘exact’ match keywords

25. CHOOSING KEYWORDS Look at ‘exact’ match keywords Compare volume with competition - ﬁnd gaps in the market

26. CHOOSING KEYWORDS Look at ‘exact’ match keywords Compare volume with competition - ﬁnd gaps in the market Mix quick-wins with long-term goals

27. SEO MISTAKE 2

28. SEO MISTAKE 2 Poor keyword focus

29. SEO COPYWRITING

30. SEO COPYWRITING Google ranks webpages, not websites

31. SEO COPYWRITING Google ranks webpages, not websites 1-2 phrases per page

32. SEO COPYWRITING Google ranks webpages, not websites 1-2 phrases per page In your title, meta data, heading, sub- heading, alt tag, body copy, etc...

33. SEO COPYWRITING

34. SEO MISTAKE 3

35. SEO MISTAKE 3 Sitting back and waiting for the sales

36. LINK BUILDING

37. LINK BUILDING Your site needs in-bound links

38. LINK BUILDING Your site needs in-bound links Google is a popularity contest

39. LINK BUILDING Your site needs in-bound links Google is a popularity contest Many ways to get links...

40. LINKS AVAILABLE

41. SO...

42. SO... Choose your keywords carefully

43. SO... Choose your keywords carefully Optimise your pages properly

44. SO... Choose your keywords carefully Optimise your pages properly Build lots of links from external sites