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comScore - Linkedin LTS Professionals by Industry

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comScore - Linkedin LTS Professionals by Industry

  1. 1. LinkedIn reaches a unique audience Source: comScore Cross Visitation , Media Metrix, May’15 , US. Desktop Only. 40M Unique monthly visitors 17.9M UMVof LinkedIn users do not visit Indeed.com 87% 5.2M of LinkedIn users do not visit Stackoverflow.com 7.3M UMV 93% 3M of LinkedIn users do not visit Glassdoor.com 6.5M UMV 93% 2.9M 7.5M UMV of LinkedIn users do not visit Monster.com 94% 2.5M of LinkedIn users do not visit CareerBuilder.com 95% 6.1M UMV 2.2M Desktop Only
  2. 2. LinkedIn reaches a unique audience Source: comScore Cross Visitation , Media Metrix, May’15 , US. Multiplatofrm. 101M Unique monthly visitors 38.7M UMVof LinkedIn users do not visit Indeed.com 79% 21M of LinkedIn users do not visit Stackoverflow.com 7.5M UMV 96% 4.5M of LinkedIn users do not visit Glassdoor.com 15.6M UMV 90% 1M 22M UMV of LinkedIn users do not visit Monster.com 86% 13.9M of LinkedIn users do not visit CareerBuilder.com 95% 9.6M UMV 5.6M Multiplatform
  3. 3. LinkedIn reaches many more Professionals in the Technology Industry Source: ComScore Cross visitation, Plan Metrix. ’15 US. Desktop Only Technology Professionals = those who work in the Computer Industry or have a computer/ mathematical job title (As reported by Plan matrix panelists) 4.3M Unique monthly visitors 2.0M UMV of LinkedIn users do not visit Indeed.com 86% .59M of LinkedIn users do not visit Stackoverflow.com .87M UMV 92% .34M of LinkedIn users do not visit Glassdoor.com .79M UMV 91% .38M 1.0M UMV of LinkedIn users do not visit Monster.com 93% .33M of LinkedIn users do not visit CareerBuilder.com 97% .46M UMV .15M
  4. 4. Industry Snapshot: Technology Total Audience Visiting Average Daily Visitors Total Pages Viewed (M) Total Minutes Spent (M) LinkedIn 4,325,201 657,291 188 160 Indeed 2,032,577 185,194 52 32 CareerBuilder 464,669 34,540 7 6 Monster 1,011,131 55,220 11 8 Glassdoor 788,417 56,985 10 5 Stackoverflow 869,905 119,192 24 14 Source: ComScore Cross visitation, Plan Metrix. Feb’15 US. Desktop Only Professionals in the Technology Industry = those who work in the Computer Industry or have a computer/ mathematical job title (As reported by Plan matrix panelists) LinkedIn’s Shared Audience Indeed 13.6% CareerBuilder 3.5% Monster 7.5% Glassdoor 8.8% Stackoverflow 7.9% Take-aways • There are twice as many Tech Professionals on LinkedIn vs. Indeed • Only 7.5% of Tech Professionals on LinkedIn visit Monster & 7.9% visit Stackoverflow • 12x more Tech professionals visit LinkedIn daily than Monster • Total pages viewed on LinkedIn is 27x higher than CareerBuilder
  5. 5. LinkedIn reaches a large number of Software Professionals Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop Only Software Professionals = those who have a computer/ mathematical (programmers /software engg.. / system admins/ actuaries) job title (As reported by Plan matrix panelists) 1.9M Unique monthly visitors .54M UMVof LinkedIn users do not visit Indeed.com 91% .17M of LinkedIn users do not visit Stackoverflow.com .35M UMV 93% .13M of LinkedIn users do not visit Glassdoor.com .22M UMV 94% .12M .19M UMV of LinkedIn users do not visit Monster.com 95% .10M of LinkedIn users do not visit CareerBuilder.com 99% .07M UMV .03M
  6. 6. Audience Snapshot: Software Professionals Total Audience Visiting Average Daily Visitors Total Pages Viewed (M) Total Minutes Spent (M) LinkedIn 1,885,309 320,878 115 88 Indeed 541,010 39,784 11 6 CareerBuilder 72,103 6,147 1 1 Monster 193,124 11,146 2 1 Glassdoor 217,363 12,383 2 1 Stackoverflow 347,790 54,069 14 7 Source: ComScore Cross visitation, Plan Metrix. Feb’15 US. Desktop Only Software Professionals = those who have a computer/ mathematical (programmers /software engg.. / system admins/ actuaries) job title (As reported by Plan matrix panelists) Take-aways • There are 3x as many Software professionals on LinkedIn vs. Indeed • Only 6.1% of Software professionals on LinkedIn visit Glassdoor • 29x more Software professionals visit LinkedIn daily than Monster • Total pages viewed on LinkedIn is 8x higher than Stackoverflow LinkedIn’s Shared Audience Indeed 8.8% CareerBuilder 1.3% Monster 5.1% Glassdoor 6.1% Stackoverflow 6.8%
  7. 7. LinkedIn reaches many more professionals in Healthcare Industry * Some bases are low. Use for directional purposes only. Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop Only Professionals in the Healthcare Industry = those who work as Healthcare practitioners/ technicians/ healthcare support/ other medical services or hospitals 1.5M Unique monthly visitors .9M UMV of LinkedIn users do not visit Indeed.com 87% .2M of LinkedIn users do not visit Stackoverflow.com .18M UMV 97%.04M of LinkedIn users do not visit Glassdoor.com .3M UMV 92% .13M .33M UMV of LinkedIn users do not visit Monster.com 93% .11M of LinkedIn users do not visit CareerBuilder.com 98% .19M UMV .03M
  8. 8. Industry Snapshot: Healthcare LinkedIn’s Shared Audience Indeed 13.0% CareerBuilder 2.2% Monster 7.0% Glassdoor 8.4% Stackoverflow 2.7% Take-aways • There are twice as many Healthcare Professionals on LinkedIn vs. Indeed • 9x more Healthcare professionals visit LinkedIn daily than Monster • Total pages viewed on LinkedIn is 13x higher than CareerBuilder • Only 8.4% of Healthcare professionals on LinkedIn visit Glassdoor * Some bases are low. Use for directional purposes only. Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop Only Professionals in the Healthcare Industry = those who work as Healthcare practitioners/ technicians/ healthcare support/ other medical services or hospitals Total Audience Visiting Average Daily Visitors Total Pages Viewed (M) Total Minutes Spent (M) LinkedIn 1,532,662 176,995 36 32 Indeed 898,348 89,842 26 16 CareerBuilder 190,296 12,910 3 2 Monster 324,574 19,194 3 2 Glassdoor 301,203 19,263 3 2 Stackoverflow 181,624 11,608 1 1
  9. 9. LinkedIn reaches many more Health Practitioners * Some bases are low. Use for directional purposes only. Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop Only Health Practitioners = those who have Healthcare practitioners/ technicians as job title (As reported by Plan matrix panelists) 672K Unique monthly visitors 323K UMVof LinkedIn users do not visit Indeed.com 92% 55K of LinkedIn users do not visit Stackoverflow.com 65K UMV 98%17K of LinkedIn users do not visit Glassdoor.com 103K UMV 94% 43K 76K UMV of LinkedIn users do not visit Monster.com 95% 33K of LinkedIn users do not visit CareerBuilder.com 98% 41K UMV 14K
  10. 10. Audience Snapshot: Healthcare Practitioners Total Audience Visiting Average Daily Visitors Total Pages Viewed (M) Total Minutes Spent (M) LinkedIn 672,429 69,314 13 11 Indeed 322,512 31,298 9 7 CareerBuilder 41,063 2,465 -- -- Monster 75,881 5,627 1 -- Glassdoor 103,110 5,698 1 1 Stackoverflow 64,839 -- -- -- * Some bases are low. Use for directional purposes only. Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop Only Health Practitioners = those who have Healthcare practitioners/ technicians as job title (As reported by Plan matrix panelists) LinkedIn’s Shared Audience Indeed 8.2% CareerBuilder 2.1% Monster 4.9% Glassdoor 6.4% Stackoverflow 2.5% Take-aways • There are twice as many Healthcare Practitioners on LinkedIn vs. Indeed • Only 2.1% of Healthcare Practitioners on LinkedIn visit CareerBuilder • 12x more Healthcare Practitioners visit LinkedIn daily than Monster • Total minutes spent on LinkedIn is 21x higher than Glassdoor
  11. 11. LinkedIn reaches many more Healthcare Support Professionals * Some bases are low. Use for directional purposes only. Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop Only Healthcare Support Professionals= those who have Healthcare support (medical/dental assistant, aides, professional caregivers) job title (As reported by Plan matrix panelists) 467K Unique monthly visitors 377K UMV of LinkedIn users do not visit Indeed.com 80% 95K of LinkedIn users do not visit Stackoverflow.com 53K UMV 98%8K of LinkedIn users do not visit Glassdoor.com 117K UMV 86% 67K 196K UMV of LinkedIn users do not visit Monster.com 86% 66K of LinkedIn users do not visit CareerBuilder.com 97% 100K UMV 15K
  12. 12. Audience Snapshot: Health Support Professionals Total Audience Visiting Average Daily Visitors Total Pages Viewed (M) Total Minutes Spent (M) LinkedIn 466,745 66,891 16 14 Indeed 376,532 40,721 13 7 CareerBuilder 99,786 7,987 2 1 Monster 196,145 11,389 2 2 Glassdoor 117,453 8,023 1 1 Stackoverflow 52,635 -- -- -- * Some bases are low. Use for directional purposes only. Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop Only Healthcare Support Professionals= those who have Healthcare support (medical/dental assistant, aides, professional caregivers) job title (As reported by Plan matrix panelists) LinkedIn’s Shared Audience Indeed 20.3% CareerBuilder 3.1% Monster 14.1% Glassdoor 14.3% Stackoverflow 1.6% Take-aways • There are 5x as many Health Support Professionals on LinkedIn vs. CareerBuilder • Only 20.3 % of Health Support Professionals on LinkedIn visit Indeed • 6x more Healthcare Support professionals visit LinkedIn daily than Monster • Total pages viewed on LinkedIn is 8x higher than CareerBuilder
  13. 13. LinkedIn reaches many more Professionals in the Food Services Industry * Some bases are low. Use for directional purposes only. Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop Only Professionals in Food Svc.= those who work in the Food Services industry or have a Food Preparation & serving job title (As reported by Plan matrix panelists) 542K Unique monthly visitors 255K UMVof LinkedIn users do not visit Indeed.com 90% 55K of LinkedIn users do not visit Stackoverflow.com 73K UMV 98%11K of LinkedIn users do not visit Glassdoor.com 74K UMV 93% 36K 66K UMV of LinkedIn users do not visit Monster.com 94% 34K of LinkedIn users do not visit CareerBuilder.com 98% 53K UMV 10K
  14. 14. Industry Snapshot: Food Services Total Audience Visiting Average Daily Visitors Total Pages Viewed (M) Total Minutes Spent (M) LinkedIn 542,231 69,473 18 18 Indeed 255,253 17,210 4 2 CareerBuilder 53,432 2,915 1 0 Monster 65,808 3,796 1 0 Glassdoor 73,735 10,788 2 1 Stackoverflow 72,577 -- -- -- Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop Only Professionals in Food Svc.= those who work in the Food Services industry or have a Food Preparation & serving job title (As reported by Plan matrix panelists) Take-aways • There are twice as many Professional in Food Svc. Industry on LinkedIn vs. Indeed • Only 8.8% of Food Svc. Professional on LinkedIn visit Stackoverflow • 18x more Food Svc. Professionals visit LinkedIn daily than Monster • Total pages viewed on LinkedIn is 23x higher than CareerBuilder LinkedIn’s Shared Audience Indeed 11.6% CareerBuilder 1.8% Monster 6.4% Glassdoor 12.6% Stackoverflow 8.8%
  15. 15. LinkedIn reaches many more Professionals in the Food Retail & Services Industry * Some bases are low. Use for directional purposes only. Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop Only Professionals in Food Svc.& Retail= those who work in the Food Services/ Retail industry or have a Food Preparation & serving job title (As reported by Plan matrix panelists) 1.0M Unique monthly visitors .5M UMV of LinkedIn users do not visit Indeed.com 90% .1M of LinkedIn users do not visit Stackoverflow.com .16M UMV 97%.03M of LinkedIn users do not visit Glassdoor.com .16M UMV 95% .06M .08M UMV of LinkedIn users do not visit Monster.com 96% .04M of LinkedIn users do not visit CareerBuilder.com 99% .07M UMV .01M
  16. 16. Industry Snapshot: Food Retail &Services Total Audience Visiting Average Daily Visitors Total Pages Viewed (M) Total Minutes Spent (M) LinkedIn 1,006,667 126,288 30 27 Indeed 496,185 34,937 8 5 CareerBuilder 74,569 4,014 1 1 Monster 83,590 4,699 1 1 Glassdoor 163,718 15,293 3 2 Stackoverflow 157,632 11,911 2 1 * Some bases are low. Use for directional purposes only. Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop Only Professionals in Food Svc.& Retail= those who work in the Food Services/ Retail industry or have a Food Preparation & serving job title (As reported by Plan matrix panelists) Take-aways • There are twice as many Food Industry Professionals on LinkedIn vs. Indeed • Only 3% of Food Industry Professionals on LinkedIn visit Stackoverflow • 27x more Food Industry Professionals visit LinkedIn daily than Monster • Total pages viewed on LinkedIn is 29x higher than CareerBuilder LinkedIn’s Shared Audience Indeed 10.4% CareerBuilder 1.3% Monster 3.6% Glassdoor 5.5% Stackoverflow 3.0%
  17. 17. LinkedIn reaches many more Professionals in the Retail Industry Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop Only Professionals in Retail Industry = those who work in Retail industry (other than Food Retail) (As reported by Plan matrix panelists) 2.1M Unique monthly visitors 1M UMVof LinkedIn users do not visit Indeed.com 85% 311K of LinkedIn users do not visit Stackoverflow.com .41M UMV 92%173K of LinkedIn users do not visit Glassdoor.com .42M UMV 90% 203K .76M UMV of LinkedIn users do not visit Monster.com 85% 299K of LinkedIn users do not visit CareerBuilder.com 94% .3M UMV 131K
  18. 18. Industry Snapshot: Retail Total Audience Visiting Average Daily Visitors Total Pages Viewed (M) Total Minutes Spent (M) LinkedIn 2,051,666 307,138 85 77 Indeed 1,045,729 97,722 23 14 CareerBuilder 335,130 19,538 5 5 Monster 755,592 48,177 9 11 Glassdoor 422,619 30,235 6 3 Stackoverflow 407,446 33,550 7 4 Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop Only Professionals in Retail Industry= those who work in Retail industry (other than Food Retail) (As reported by Plan matrix panelists) Take-aways • There are twice as many Retail professionals on LinkedIn vs. Indeed • Only 8.4% of Retail professionals on LinkedIn visit Stackoverflow • 6x more Retail professionals visit LinkedIn daily than Monster • Total pages viewed on LinkedIn is 16x higher than CareerBuilder LinkedIn’s Shared Audience Indeed 15.1% CareerBuilder 6.4% Monster 14.6% Glassdoor 9.9% Stackoverflow 8.4%
  19. 19. LinkedIn reaches many more Architecture & Engineering Professionals * Some bases are low. Use for directional purposes only. Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop Only Architecture & Engg.. Professionals = those who have Architecture/Engineering as job title (As reported by Plan matrix panelists) 778K Unique monthly visitors 253K UMV of LinkedIn users do not visit Indeed.com 83% 129K of LinkedIn users do not visit Stackoverflow.com 191K UMV 87%101K of LinkedIn users do not visit Glassdoor.com 151K UMV 88% 97K 94K UMV of LinkedIn users do not visit Monster.com 93% 55K of LinkedIn users do not visit CareerBuilder.com 95% 44K UMV 39K
  20. 20. Audience Snapshot: Architecture/Engg. Professionals Total Audience Visiting Average Daily Visitors Total Pages Viewed (M) Total Minutes Spent (M) LinkedIn 778,107 167,207 40 37 Indeed 253,010 32,276 4 2 CareerBuilder 44,430 -- -- -- Monster 94,384 4,660 1 -- Glassdoor 151,213 9,237 1 -- Stackoverflow 191,154 33,169 5 3 * Some bases are low. Use for directional purposes only. Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop Only Architecture & Engg. Professionals = those who have Architecture/Engineering as job title (As reported by Plan matrix panelists) Take-aways • There are 3x as many Architecture/ Engg. Professionals on LinkedIn vs. Indeed • Only 7.1% of Architecture/ Engg. Professionals on LinkedIn visit Monster • Architecture/ Engg. Professionals spent 17x more minutes on LinkedIn than Indeed • Total pages viewed on LinkedIn is 11x higher than Stakeoverflow LinkedIn’s Shared Audience Indeed 16.5% CareerBuilder 5.0% Monster 7.1% Glassdoor 12.4% Stackoverflow 13.0%
  21. 21. LinkedIn reaches many more Professionals in the Construction Industry * Some bases are low. Use for directional purposes only. Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop Only Professionals in Construction Industry = those who work in the Construction Industry or have a construction job title (As reported by Plan matrix panelists) 1.3M Unique monthly visitors .4M UMV of LinkedIn users do not visit Indeed.com 92% .11M of LinkedIn users do not visit Stackoverflow.com .3M UMV 91% .11M of LinkedIn users do not visit Glassdoor.com .16M UMV 95% .07M .13M UMV of LinkedIn users do not visit Monster.com 96% .06M of LinkedIn users do not visit CareerBuilder.com 96% .1M UMV .05M
  22. 22. Industry Snapshot: Construction Total Audience Visiting Average Daily Visitors Total Pages Viewed (M) Total Minutes Spent (M) LinkedIn 1,272,015 189,128 38 36 Indeed 390,869 44,740 12 8 CareerBuilder 96,326 7,282 1 1 Monster 127,026 5,962 1 1 Glassdoor 160,924 10,376 1 1 Stackoverflow 292,262 36,044 6 4 * Some bases are low. Use for directional purposes only. Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop Only Professionals in Construction Industry = those who work in the Construction Industry or have a construction job title (As reported by Plan matrix panelists) Take-aways • There are 3x as many Construction Industry professionals on LinkedIn vs. Indeed • Only 8.8% of Construction Industry professionals on LinkedIn visit Stackoverflow • 32x more Construction professionals visit LinkedIn daily than Monster • Total pages viewed on LinkedIn is 43x higher than CareerBuilder LinkedIn’s Shared Audience Indeed 8.5% CareerBuilder 3.7% Monster 4.4% Glassdoor 5.2% Stackoverflow 8.8%
  23. 23. LinkedIn reaches many more Professionals Advertising/ Media/ Sales Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop Only Advertising/ Media/ Sales Professionals = those who work in the Advertising Industry or have a Arts/Design/Media/ Sports/ entertainment/Sales job title (As reported by Plan matrix panelists) 2.8M Unique monthly visitors 1.7M UMV of LinkedIn users do not visit Indeed.com 82% .52M of LinkedIn users do not visit Stackoverflow.com .73M UMV 89%.32M of LinkedIn users do not visit Glassdoor.com .73M UMV 87% .36M 1M UMV of LinkedIn users do not visit Monster.com 86% .4M of LinkedIn users do not visit CareerBuilder.com 95% .37M UMV .15M
  24. 24. Industry Snapshot: Advertising/ Media/ Sales Total Audience Visiting Average Daily Visitors Total Pages Viewed (M) Total Minutes Spent (M) LinkedIn 2,791,374 427,653 105 93 Indeed 1,732,508 180,385 55 32 CareerBuilder 373,323 30,299 7 5 Monster 997,586 59,170 12 11 Glassdoor 733,050 55,713 10 6 Stackoverflow 729,018 69,602 12 7 Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop Only Advertising/ Media/ Sales Professionals = those who work in the Advertising Industry or have a Arts/Design/Media/ Sports/ entertainment/Sales job title (As reported by Plan matrix panelists) Take-aways • There are twice as many Advertising/ Media/ Sales Professionals on LinkedIn vs. Indeed • Only 12.7% of Advertising/ Media/ Sales Professionals on LinkedIn visit Glassdoor • 7x more Advertising/ Media/ Sales Professionals visit LinkedIn daily than Monster • Total pages viewed on LinkedIn is 15x higher than CareerBuilder LinkedIn’s Shared Audience Indeed 18.5% CareerBuilder 5.3% Monster 14.4% Glassdoor 12.7% Stackoverflow 11.5%
  25. 25. LinkedIn reaches a large number of Sales Professionals Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop Only Sales Professionals = those who have a Sales job title (As reported by Plan matrix panelists) 2.2M Unique monthly visitors 1.3M UMV of LinkedIn users do not visit Indeed.com 82% .4M of LinkedIn users do not visit Stackoverflow.com .53M UMV 89%.25M of LinkedIn users do not visit Glassdoor.com .56M UMV 88% .27M .91M UMV of LinkedIn users do not visit Monster.com 84% .36M of LinkedIn users do not visit CareerBuilder.com 94% .34M UMV .13M
  26. 26. Audience Snapshot: Sales Professionals Total Audience Visiting Average Daily Visitors Total Pages Viewed (M) Total Minutes Spent (M) LinkedIn 2,380,252 350,211 90 75 Indeed 1,055,851 116,191 28 18 CareerBuilder 200,383 13,002 2 1 Monster 671,550 44,763 11 6 Glassdoor 378,573 32,403 4 3 Stackoverflow 468,641 50,165 7 4 Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop Only Sales Professionals = those who have a Sales job title (As reported by Plan matrix panelists) Take-aways • There are twice as many Sales professionals on LinkedIn vs. Indeed • Only 7.4% of Sales professionals on LinkedIn visit Glassdoor • 8x more Sales professionals visit LinkedIn daily than Monster • Total pages viewed on LinkedIn is 57x higher than CareerBuilder LinkedIn’s Shared Audience Indeed 15.1% CareerBuilder 3.6% Monster 9.5% Glassdoor 7.4% Stackoverflow 12.7%
  27. 27. LinkedIn reaches many more Community & Social Service Professionals * Some bases are low. Use for directional purposes only. Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop Only Professionals in Community & social service= those who have a Community & social service job title (As reported by Plan matrix panelists) 204K Unique monthly visitors 67K UMV of LinkedIn users do not visit Indeed.com 94% 12K of LinkedIn users do not visit Glassdoor.com 40K UMV 98% 3K 11K UMV of LinkedIn users do not visit Monster.com 99% 2K of LinkedIn users do not visit CareerBuilder.com 100% 3K UMV 1K
  28. 28. Audience Snapshot: Community/Social Service Professionals Total Audience Visiting Average Daily Visitors Total Pages Viewed (M) Total Minutes Spent (M) LinkedIn 203,762 16,421 2 2 Indeed 66,700 -- -- -- CareerBuilder 3,269 -- -- -- Monster 10,608 -- -- -- Glassdoor 39,743 -- -- -- Stackoverflow 14,063 -- -- -- * Some bases are low. Use for directional purposes only. Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop Only Professionals in Community & social service= those who have a Community & social service job title (As reported by Plan matrix panelists) Take-aways • There are 3x as many Social Service Professionals on LinkedIn vs. Indeed • Only 1.5% of Social Service Professionals on LinkedIn visit Glassdoor LinkedIn’s Shared Audience Indeed 6.0% CareerBuilder .4% Monster 1.1% Glassdoor 1.5%
  29. 29. LinkedIn reaches many more Professionals in the Real Estate Industry * Some bases are low. Use for directional purposes only. Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop Only Real Estate Professionals = those who work in the Real Estate Industry (As reported by Plan matrix panelists) 442K Unique monthly visitors 117K UMVof LinkedIn users do not visit Indeed.com 92% 34K of LinkedIn users do not visit Stackoverflow.com 86K UMV 89% 47K of LinkedIn users do not visit Glassdoor.com 76K UMV 90% 46K 49K UMV of LinkedIn users do not visit Monster.com 95% 20K of LinkedIn users do not visit CareerBuilder.com 97% 24K UMV 14K
  30. 30. Industry Snapshot: Real Estate Total Audience Visiting Average Daily Visitors Total Pages Viewed (M) Total Minutes Spent (M) LinkedIn 442,305 102,377 15 14 Indeed 116,589 18,288 3 1 CareerBuilder 24,187 -- -- -- Monster 49,034 -- -- -- Glassdoor 76,306 -- -- -- Stackoverflow 86,155 -- -- -- * Some bases are low. Use for directional purposes only. Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop Only Real Estate Professionals = those who work in the Real Estate Industry (As reported by Plan matrix panelists) Take-aways • There are 4x as many Real Estate Professionals on LinkedIn vs. Indeed • Only 10.5% of Real Estate Professionals on LinkedIn visit Glassdoor • 6x more Real Estate Professionals visit LinkedIn daily than Indeed LinkedIn’s Shared Audience Indeed 7.8% CareerBuilder 3.2% Monster 4.6% Glassdoor 10.5% Stackoverflow 10.6%
  31. 31. LinkedIn reaches many more Professionals in Production * Some bases are low. Use for directional purposes only. Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop Only Professionals in Production = those who have a Production job title (As reported by Plan matrix panelists) 757K Unique monthly visitors 330K UMV of LinkedIn users do not visit Indeed.com 88% 88K of LinkedIn users do not visit Stackoverflow.com 130K UMV 91% 67K of LinkedIn users do not visit Glassdoor.com 152K UMV 87% 95K 112K UMV of LinkedIn users do not visit Monster.com 94% 48K of LinkedIn users do not visit CareerBuilder.com 98% 32K UMV 14K
  32. 32. Audience Snapshot: Professionals in Production Total Audience Visiting Average Daily Visitors Total Pages Viewed (M) Total Minutes Spent (M) LinkedIn 756,768 142,204 39 43 Indeed 330,321 31,559 6 5 CareerBuilder 32,403 -- -- -- Monster 111,824 6,452 1 1 Glassdoor 152,200 11,513 1 1 Stackoverflow 129,789 -- -- -- * Some bases are low. Use for directional purposes only. Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop Only Professionals in Production = those who have a Production job title (As reported by Plan matrix panelists) Take-aways • There are 2x as many Production professionals on LinkedIn vs. Indeed • Only 6.4% of Production professionals on LinkedIn visit Monster • 12x more Production professionals visit LinkedIn daily than Glassdoor • Total pages viewed on LinkedIn is 6x higher than Indeed LinkedIn’s Shared Audience Indeed 11.6% CareerBuilder 1.8% Monster 6.4% Glassdoor 12.6% Stackoverflow 8.8%
  33. 33. LinkedIn reaches many more Professionals in Mechanical & Industrial Engg. Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop Only Professionals in Mechanical & Industrial Engg. = those who work in the Manufacturing/Processing/Mining/raw Materials industries (As reported by Plan matrix panelists) 1.7M Unique monthly visitors .8M UMV of LinkedIn users do not visit Indeed.com 86% .24M of LinkedIn users do not visit Stackoverflow.com .26M UMV 92%.14M of LinkedIn users do not visit Glassdoor.com .35M UMV 88% .2M .26M UMV of LinkedIn users do not visit Monster.com 95% .09M of LinkedIn users do not visit CareerBuilder.com 96% .19M UMV .06M
  34. 34. Industry Snapshot: Mechanical & Industrial Engg. Total Audience Visiting Average Daily Visitors Total Pages Viewed (M) Total Minutes Spent (M) LinkedIn 1,690,094 297,018 71 69 Indeed 795,091 73,915 19 12 CareerBuilder 190,727 14,328 3 2 Monster 263,996 16,178 3 2 Glassdoor 349,175 24,365 3 2 Stackoverflow 262,900 34,946 8 5 Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop Only Professionals in Mechanical & Industrial Engg. = those who work in the Manufacturing/Processing/Mining/raw Materials industries (As reported by Plan matrix panelists) Take-aways • There are 2x as many Mechanical & Industrial Engineering professionals on LinkedIn vs. Indeed • Only 3.6% of Mechanical & Industrial Engineering professionals on LinkedIn visit CareerBuilder • 18x more Mechanical & Industrial Engineering professionals visit LinkedIn daily than Monster • Total pages viewed on LinkedIn is 23x higher than CareerBuilder LinkedIn’s Shared Audience Indeed 14.2% CareerBuilder 3.6% Monster 5.3% Glassdoor 11.6% Stackoverflow 8.2%
  35. 35. LinkedIn reaches many more Education Professionals Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop only. Education Professionals = those who are in the Elementary/ Secondary/ College Education Industry or have a Education/ Training/Librarian job title (As reported by Plan matrix panelists) 3.6M Unique monthly visitors 1.8M UMV of LinkedIn users do not visit Indeed.com 85% .52M of LinkedIn users do not visit Stackoverflow.com .72M UMV 95% .2M of LinkedIn users do not visit Glassdoor.com .64M UMV 91% .32M .57M UMV of LinkedIn users do not visit Monster.com 94% .23M of LinkedIn users do not visit CareerBuilder.com 96% .37M UMV .15M
  36. 36. Audience Snapshot: Education Professionals Total Audience Visiting Average Daily Visitors Total Pages Viewed (M) Total Minutes Spent (M) LinkedIn 3,588,000 539,631 144 124 Indeed 1,771,908 189,302 56 36 CareerBuilder 366,960 36,300 6 5 Monster 564,859 44,379 10 7 Glassdoor 639,663 43,959 6 5 Stackoverflow 716,707 75,763 12 9 Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop only. Education Professionals = those who are in the Elementary/ Secondary/ College Education Industry or have a Education/ Training/Librarian job title (As reported by Plan matrix panelists) LinkedIn’s Shared Audience Indeed 14.6% CareerBuilder 4.1% Monster 6.5% Glassdoor 8.9% Stackoverflow 5.2% Take-aways • There are twice as many Education Professionals on LinkedIn vs. Indeed • Only 8.9% of Education Professionals on LinkedIn visit Glassdoor • 12x more Education professionals visit LinkedIn daily than Monster • Total pages viewed on LinkedIn is 24x higher than CareerBuilder
  37. 37. LinkedIn reaches many more Professionals in the Materials Movement & Transportation Industry Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop Only Professionals in Transportation & Material Moving = those who work in the Transportation/ communication/Public utilities industry or have a transportation/ material moving job title (As reported by Plan matrix panelists) .96M Unique monthly visitors .47M UMV of LinkedIn users do not visit Indeed.com 85% .14M of LinkedIn users do not visit Stackoverflow.com .22M UMV 87%.13M of LinkedIn users do not visit Glassdoor.com.19M UMV 90% .09M .31M UMV of LinkedIn users do not visit Monster.com 90% .09M of LinkedIn users do not visit CareerBuilder.com 97% .09M UMV .03M
  38. 38. Industry Snapshot: Material Movement & Transportation Total Audience Visiting Average Daily Visitors Total Pages Viewed (M) Total Minutes Spent (M) LinkedIn 959,013 144,024 35 38 Indeed 467,952 48,254 15 9 CareerBuilder 88,740 4,769 1 1 Monster 313,098 17,702 4 2 Glassdoor 188,211 12,205 2 1 Stackoverflow 216,527 17,093 3 2 Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop Only Professionals in Transportation & Material Moving = those who work in the Transportation/ communication/Public utilities industry or have a transportation/ material moving job title (As reported by Plan matrix panelists) Take-aways • There are twice as many Transportation professionals on LinkedIn vs. Indeed • Only 9.8% of Transportation professionals on LinkedIn visit Monster • 8x more Transportation professionals visit LinkedIn daily than Monster • Total pages viewed on LinkedIn is 36x higher than CareerBuilder LinkedIn’s Shared Audience Indeed 14.7% CareerBuilder 2.7% Monster 9.8% Glassdoor 9.7% Stackoverflow 13.2%
  39. 39. LinkedIn reaches many more Professionals in the Finance Industry Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop Only Professionals in the Finance Industry = those who work in the Finance/Insurance Industry or have a Accountant/CPA/ Financial advisor/ Business or financial Ops specialist job title (As reported by Plan matrix panelists) 1.3M Unique monthly visitors .74M UMV of LinkedIn users do not visit Indeed.com 82% .23M of LinkedIn users do not visit Stackoverflow.com .32M UMV 87% .16M of LinkedIn users do not visit Glassdoor.com .36M UMV 84% .21M .48M UMV of LinkedIn users do not visit Monster.com 86% .18M of LinkedIn users do not visit CareerBuilder.com 93% .26M UMV .09M
  40. 40. Industry Snapshot: Finance Total Audience Visiting Average Daily Visitors Total Pages Viewed (M) Total Minutes Spent (M) LinkedIn 1,294,858 213,539 54 44 Indeed 739,814 99,480 28 17 CareerBuilder 256,049 20,626 3 3 Monster 478,002 32,459 5 3 Glassdoor 356,731 29,622 4 3 Stackoverflow 317,383 41,602 7 4 Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop Only Professionals in the Finance Industry= those who work in the Finance/Insurance Industry or have a Accountant/CPA/ Financial advisor/ Business or financial Ops specialist job title (As reported by Plan matrix panelists) Take-aways • There are twice as many Finance Professionals on LinkedIn vs. Indeed • Only 12.7% of Finance Professionals on LinkedIn visit Stackoverflow • 7x more Finance Professionals visit LinkedIn daily than Monster • Total pages viewed on LinkedIn is 17x higher than CareerBuilder LinkedIn’s Shared Audience Indeed 17.9% CareerBuilder 7.0% Monster 14.2% Glassdoor 15.9% Stackoverflow 12.7%
  41. 41. LinkedIn reaches many more Professionals in the Insurance Industry * Some bases are low. Use for directional purposes only. Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop Only Professionals in the Insurance Industry = those who work in the Insurance Industry (As reported by Plan matrix panelists) 212K Unique monthly visitors 109K UMVof LinkedIn users do not visit Indeed.com 94% 13K of LinkedIn users do not visit Glassdoor.com 45K UMV 89% 24K 22K UMV of LinkedIn users do not visit Monster.com 99% 2K of LinkedIn users do not visit CareerBuilder.com 98% 32K UMV 4K of LinkedIn users do not visit Stackoverflow.com .41K UMV 89%.23K
  42. 42. Industry Snapshot: Insurance Total Audience Visiting Average Daily Visitors Total Pages Viewed (M) Total Minutes Spent (M) LinkedIn 211,887 25,213 4 4 Indeed 108,580 8,970 4 3 CareerBuilder 32,400 -- -- -- Monster 22,131 -- -- -- Glassdoor 44,618 -- -- -- Stackoverflow 41,137 -- -- -- * Some bases are low. Use for directional purposes only. Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop Only Professionals in the Insurance Industry = those who work in the Insurance Industry (As reported by Plan matrix panelists) Take-aways • There are 2x as many Insurance Professionals on LinkedIn vs. Indeed • Only 11.1% of Insurance Professionals on LinkedIn visit Glassdoor LinkedIn’s Shared Audience Indeed 6.3% CareerBuilder 2.0% Monster 1.1% Glassdoor 11.1% Stackoverflow 11.0%
  43. 43. LinkedIn reaches a large number of Accountants/CPAs * Some bases are low. Use for directional purposes only. Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop Only Accountants /CPAs= those who have a Accountant/ CPA job title (As reported by Plan matrix panelists) 611K Unique monthly visitors 406K UMVof LinkedIn users do not visit Indeed.com 75% 155K of LinkedIn users do not visit Stackoverflow.com 176K UMV 85% 93K of LinkedIn users do not visit Glassdoor.com 202K UMV 79% 129K 358K UMV of LinkedIn users do not visit Monster.com 79% 131K of LinkedIn users do not visit CareerBuilder.com 89% 171K UMV 70K
  44. 44. Audience Snapshot: Accountants/ CPA Total Audience Visiting Average Daily Visitors Total Pages Viewed (M) Total Minutes Spent (M) LinkedIn 610,712 104,469 26 19 Indeed 405,899 61,185 16 10 CareerBuilder 170,598 15,114 2 2 Monster 357,764 24,386 4 3 Glassdoor 201,609 19,792 3 2 Stackoverflow 175,867 28,288 4 2 Take-aways • There are twice as many Accountants/ CPAs on LinkedIn vs. Indeed • Only 15.3% of Accountants/ CPAs on LinkedIn visit Stackoverflow • 4x more Accountants/ CPAs visit LinkedIn daily than Monster • Total pages viewed on LinkedIn is 12x higher than CareerBuilder LinkedIn’s Shared Audience Indeed 25.3% CareerBuilder 11.4% Monster 21.1% Glassdoor 21.1% Stackoverflow 15.3% * Some bases are low. Use for directional purposes only. Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop Only Accountants /CPAs= those who have a Accountant/ CPA job title (As reported by Plan matrix panelists)
  45. 45. LinkedIn reaches a large number of Financial Advisors * Some bases are low. Use for directional purposes only. Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop Only Financial Advisors = those who have a Financial Advisor job title (As reported by Plan matrix panelists) 14K Unique monthly visitors 8.9K UMVof LinkedIn users do not visit Indeed.com 97% .4K of LinkedIn users do not visit Glassdoor.com .79K UMV 96% .5K 2.3K UMV of LinkedIn users do not visit Monster.com 97% .4K of LinkedIn users do not visit CareerBuilder.com 99% .68K UMV .2K
  46. 46. Audience Snapshot: Financial Advisors Total Audience Visiting LinkedIn 14,011 Indeed 8,851 CareerBuilder 681 Monster 2,288 Glassdoor 785 * Some bases are low. Use for directional purposes only. Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop Only Financial Advisors = those who have a Financial Advisor job title (As reported by Plan matrix panelists) Take-aways • There are 2x as many Financial Advisors on LinkedIn vs. Indeed • Only 1% of Financial Advisors on LinkedIn visit CareerBuilder.com LinkedIn’s Shared Audience Indeed 2.6% CareerBuilder 1.1% Monster 2.9% Glassdoor 3.6%
  47. 47. LinkedIn reaches many more Admin Support Professionals * Some bases are low. Use for directional purposes only. Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop Only Admin Support = those who have Office & Admin support job title (As reported by Plan matrix panelists) 1.3M Unique monthly visitors .74M UMV of LinkedIn users do not visit Indeed.com 86% .18M of LinkedIn users do not visit Stackoverflow.com .22M UMV 93%.09M of LinkedIn users do not visit Glassdoor.com .25M UMV 91% .12M .48M UMV of LinkedIn users do not visit Monster.com 89% .15M of LinkedIn users do not visit CareerBuilder.com 94% .21M UMV .07M
  48. 48. Audience Snapshot: Admin Support Professionals Total Audience Visiting Average Daily Visitors Total Pages Viewed (M) Total Minutes Spent (M) LinkedIn 1,282,194 180,311 53 52 Indeed 741,999 80,941 26 16 CareerBuilder 214,437 16,622 5 3 Monster 476,198 30,828 6 5 Glassdoor 251,195 22,084 4 2 Stackoverflow 215,415 15,248 2 2 * Some bases are low. Use for directional purposes only. Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop Only Admin Support = those who have Office & Admin support job title (As reported by Plan matrix panelists) LinkedIn’s Shared Audience Indeed 14.2% CareerBuilder 5.6% Monster 11.4% Glassdoor 9.0% Stackoverflow 7.1% Take-aways • There are twice as many Admin Support Professionals on LinkedIn vs. Indeed • Only 11.4% of Admin Support Professionals on LinkedIn visit Monster • 6x more Admin Support Professionals visit LinkedIn daily than Monster • Total pages viewed on LinkedIn is 11x higher than CareerBuilder
  49. 49. LinkedIn reaches many more C-Level/ Top Executives Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop Only C-Level/ Top executives = those who have a C-Level/ Manager+ (VP, Director/ Manager) job title (As reported by Plan matrix panelists) 2.5M Unique monthly visitors .82M UMV of LinkedIn users do not visit Indeed.com 89% .27M of LinkedIn users do not visit Stackoverflow.com .41M UMV 93%.19M of LinkedIn users do not visit Glassdoor.com .43M UMV 88% .29M .2M UMV of LinkedIn users do not visit Monster.com 97% .07M of LinkedIn users do not visit CareerBuilder.com 97% .19M UMV .08M
  50. 50. Audience Snapshot: C-Suite/ Top Executives Total Audience Visiting Average Daily Visitors Total Pages Viewed (M) Total Minutes Spent (M) LinkedIn 2,469,174 437,797 102 102 Indeed 814,588 68,560 20 12 CareerBuilder 188,158 12,314 2 2 Monster 197,012 10,439 2 1 Glassdoor 427,468 27,962 4 3 Stackoverflow 412,868 40,155 7 5 Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop Only C-Level/ Top executives = those who have a C-Level/ Manager+ (VP, Director/ Manager) job title (As reported by Plan matrix panelists) LinkedIn’s Shared Audience Indeed 10.9% CareerBuilder 3.1% Monster 2.9% Glassdoor 11.6% Stackoverflow 7.5% Take-aways • There are 3x as many Top Executives on LinkedIn vs. Indeed • Only 11.6% of Top Executives on LinkedIn visit Glassdoor • 42x more Top executives visit LinkedIn daily than Monster • Total pages viewed on LinkedIn is 54x higher than CareerBuilder

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