Mobile Trends presentation from MobileMarch 2011 covering Mobile adoption, statistics, usage trends, and future innovation. Group brainstorm by Mobile TC user group, presentation curated by Peter Pascale and Ron Lancaster, and made available for others to deliver and reuse.

1. the Mobile Revolution
Mobile March 2011
January Participants
Mobile Twin Cities
Peter Pascale, Enterprise Architect
Ron Lancaster, Director of Technology
Pearson VUE

2. A Curated Presentation
Because All of Us are
Smarter Than Each of Us
Smarter Than Each of Us

3. A Curated Presentation
Because All of Us are
Smarter Than Each of Us
Smarter Than Each ofMe

4. (Re)Use
Build Awareness of Mobile Trends -
(Re)Give the Presentation to That End
Licensed for Reuse - See ‘Terms of Use’

5. Who Is This Guy?

6. Who Is This Guy?
(Is He Qualified?)

7. Is He Qualified?
No
Because All of Us are
Smarter Than Each of Us
Smarter Than Each oHim

8. The Mobile Revolution
Mainframe
1 Million Units Sold in First Ten Years

9. The Mobile Revolution
Minicomputer
10 Million Units
Sold in First
Ten Years

10. The Mobile Revolution
PC
100 Million Units
Sold in First
Ten Years

11. The Mobile Revolution
Desktop Internet
1 Billion+ Users
In First Ten Years

12. The Mobile Revolution
Mobile Internet
10+ Billion Units
Sold in First
Ten Years

13. This is Not a Bubble, It’s a Revolution
Units Sold/Users in First 10 Years
10 Billion
5 Billion
Mainframe Minicomputer PC Desktop Mobile
Internet Internet
1 Million 10 Million 100 Million 1 Billion 10 Billion

14. January 25th, Egypt
http://www.youtube.com/watch?v=5SD4_CRNETw

15. The Mobile Revolution
January 25th - Egypt
Creator Records Video,
Joins YouTube:
600,000 views in two weeks
http://www.youtube.com/watch?v=I_emuOVvlbU

16. Smartphone units sold will
surpass PC units in 2012
- Morgan Stanley - June 2010
Smartphone units sold actually
surpassed PC units...
In Q4 2010
- IDC Worldwide Quarterly Tracker - January 2011
100 million units sold in Q4 2010 vs. 92 million PCs

17. Year Over Year PC
Growth is Currently 2.7%
Year Over Year Smartphone
Growth Currently 87.2 %
- IDC

18. By 2011, Over 85% of
Handsets Shipped Globally...
Will Include Some Sort
of Web Browser.
- Gartner

19. The iPhone is Available from
185 Communication Service
Providers Around the World
- Gartner
Not Just Smartphones -
Nokia Sold 360 Million
‘Dumbphones’ in 2010
- Nokia / Tomi Ahonen

20. India and China Added
300 Million New Mobile
Subscribers in 2010
... More Than the Total
Number of Subscribers
in the US
- Int’l Telecom Union

21. There Were 5.3 Billion Mobile
Subscribers by the End of 2010
Comprising 77% of the
World’s Population,
3.8 Billion of them in
the Developing World
- Int’l Telecom Union

22. Mobile, Mobile, Mobile, Mobile
http://www.youtube.com/watch?v=8To-6VIJZRE&feature=related

23. Mobile:
How We Live

24. More Than Half the Time...
Other
Games
Internet
8% 3%
9%
The Phone
45% Voice
Music 10% Isn’t Used
as a Phone
12%
E-Mail 14%
SMS
- Morgan Stanley / iSuppli - iPhone usage studies

25. Media
Mobile Devices Match
Always-On Internet and
Convenient Consumption...
To a Time-Crunched
Consumer Lifestyle

26. Media:Video
Video Currently Half of
All Mobile Data Traffic...
Expected to be 70%
in Four Years
- Morgan Stanley

27. Univision:Video
Mobile Part of Univision’s Strategy
to Be the #1 US Network
Mobile Short-Form Video
World Cup Mobile App - FREE

28. Time Shifting:
Flagging Content to be Consumed
Later at a More Convenient Time

29. Time Shifting:
“The flood of content disrupts
us all day...
as if we have a maniacal paperboy
throwing new editions on our
doorstep every 15 seconds.”
- Read It Later
http://readitlaterlist.com/blog/2011/01/is-mobile-affecting-when-we-read/

30. Time Shifting:
Is Mobile Affecting When We Read?

31. Time Shifting: Read It Later
Articles Saved
Source: ReadItLater - 100 Million
Articles Saved on Web and Mobile

32. Time Shifting: Read It Later
Articles Saved Articles Read on iPhone
Source: ReadItLater - 100 Million
Articles Saved on Web and Mobile

33. Time Shifting:
Is Mobile Affecting When We Read?
Yes
- Read It Later
http://readitlaterlist.com/blog/2011/01/is-mobile-affecting-when-we-read/

34. Time Shifting: Instapaper
Instapaper

35. Content Aggregation
Flipboard

36. Passive Personalization
Pandora Netflix

37. Future Media: In the Cloud
Whose New Datacenter?
datacenterknowledge.com

38. Trend: Communication
Social Networking time
spent globally surpassed
email in November 2007
Social Networking users surpass
email users in July 2009
- Comscore Global

39. Facebook
150 Million Mobile Users

40. Facebook had 150 million mobile
users in 2010. Up from 65 million
in 2009
Each of those 150 million mobile
users creates twice the daily
activity of desktop users.
- facebook.com/press/info.php?statistics
http://digitalbuzz.s3.amazonaws.com/wp-content/uploads/2010/10/
Facebook-Mobile-Large.gif

41. Facebook is the Third Most Visited
Mobile Destination in the US
And the Most Popular Mobile
Destination in the UK

42. Twitter
Fast Company’s #2 most
innovative company for 2011
(behind Apple)
- http://www.fastcompany.com/most-innovative-companies/2011/profile/twitter.php

43. Twitter
Mobile Twitter usage up 347%
from January 2009 - 2010
- Comscore
40 % of all tweets come
from mobile users
- Twitter CEO Dick Costolo at 2011 CES

44. Mobile Learning
iTunes University -
Stanford iPhone Course

45. Basic Skills and Test Prep

46. “Say Something Irish”
Every Student in Ireland Learns
Gaeilge from Age 4 to 18.
Speaking and Listening Skill
Development is “Deacair”

47. “Say Something Irish”
Every Student in Ireland Learns
Gaeilge from Age 4 to 18.
Speaking and Listening Skill
Development is “Deacair”
(Difficult)

48. Learning Language
http://www.youtube.com/watch?v=zsUo-YcBpEY

49. “Say Something Irish”
Use Familiar and Commonly
Available Technology - Mobile
Personalized, Present,
Comfortable Learning

50. Learning Language

51. Learning Language

52. It Worked
15,374 Calls - Ave. 42 Calls/Student
As Late as 11pm, 1am, 6am
Highest Use - 272 Calls
Usage Continued After the
Project
http://prezi.com/hra-d3ytaq8p/2010-learnisity-prezi/

53. It Worked
Teachers Perception of Listening Skills
Ok Good Very Good
Pre Project 64% 18% 9%
Post Project 50% 50%
Teachers Perception of Irish Enjoyment
It’s Ok Enjoy Really Enjoy
Pre Project 43% 36% 14%
Post Project 88% 13%
http://prezi.com/hra-d3ytaq8p/2010-learnosity-prezi/

54. Mobile: Agent of Change

56. Ubiquitous Communication
1,615 Texts Per Month - Ages 18 - 24
3,339 Texts Per Month - Teens
4,050 Texts Per Month - Teen Girls
6.1 Trillion SMS text
messages sent in 2010
- ITU, 2010

57. 16.7 Billion messages per day
2.5 SMS for every live person
on the planet per day, or 11.6
million messages every minute

59. Managing the
Supply of Anti-
Malarial Drugs
in Africa
SMS Reminders
to Record
Inventory and
Request
Restocking
SMS as Application

60. SMS as Application Architecture
Forthcoming Facebook SMS-based
service will reach all phones, not
just smartphones
-http://blogs.wsj.com/tech-europe/2011/02/15/facebook-
could-be-accessed-by-every-gsm-phone/

61. Location

62. Location: Evolved
More than
just seeing
who’s
nearby.

63. Using the
phone’s
camera, an
information
layer is
superimposed
over the real-
world.
Augmented Reality

64. Device Integration
Square Credit
Card Reader

65. Mobile Integration - Chevy Volt

67. Near Field Communication:
Touch to Share

68. NFC: Touch to Pay

69. NFC: Touch to Learn

70. NFC: Personalized Advertising

71. The Mobile
Personal
Computer

72. The Mobile
Personal
Computer
Not This

73. References
http://www.pcworld.com/article/130207/the_50_best_tech_products_of_all_time.html
http://dataviz.tumblr.com/post/433636552
Adoption and Sales Data:
http://www.slideshare.net/CMSummit/ms-internet-trends060710final
http://tech.fortune.cnn.com/2011/02/07/idc-smartphone-shipment-numbers-passed-pc-in-q4-2010/
http://www.idc.com/about/viewpressrelease.jsp?
containerId=prUS22689111&sectionId=null&elementId=null&pageType=SYNOPSIS
http://www.macworld.com/article/157196/2011/01/apple_financials.html
IDC Worldwide Quarterly Trackers
Global:
http://www.itu.int/net/pressoffice/press_releases/2010/39.aspx
http://mobithinking.com/mobile-marketing-tools/latest-mobile-stats#subscribers
Media:
http://readitlaterlist.com/blog/2011/01/is-mobile-affecting-when-we-read/
http://www.digitalbuzzblog.com/infographic-the-rise-of-facebook-mobile/
http://digitalbuzz.s3.amazonaws.com/wp-content/uploads/2010/10/Facebook-Mobile-Large.gif
http://www.facebook.com/press/info.php?statistics
http://digitalmedia.strategyeye.com/article/MQVftdhrc/2011/01/18/us_embraces_social_media_claims_pew_research/
http://www.fastcompany.com/most-innovative-companies/2011/profile/twitter.php
http://www.comscore.com/Press_Events/Press_Releases/2010/3/
Facebook_and_Twitter_Access_via_Mobile_Browser_Grows_by_Triple-Digits
http://blogs.wsj.com/tech-europe/2011/02/15/facebook-could-be-accessed-by-every-gsm-phone/
Learnosity
http://www.learnosity.com/
http://www.innovationsintesting.org/downloads/2011/using-mobile-devices-for-spoken-assessment.pdf
http://foghlaim.edublogs.org/background/

74. Terms of Reuse
Licensed for Reuse
Creative Commons Attribution
http://creativecommons.org/licenses/by/3.0/
Attributions must include the following text, which can be placed in a reference slide.
Mobile Twin Cities
http://mobiletwincities.com/
Peter Pascale, Enterprise Architect
Ron Lancaster, Director of Technology
Pearson VUE
http://pearsonvue.com
Learnocity
Learnocity Slides Must Not Be Remixed
http://www.learnosity.com/

75. Image Attribution
All image use licensed under Creative Commons - Attribution unless otherwise noted:
http://creativecommons.org/licenses/by/3.0/
Mobile Revolution Fist - Peter Pascale
Mainframe - Michael Cote
http://www.flickr.com/photos/cote/54408562/
Minicomputer - Jamie Cox, 2007
http://www.flickr.com/photos/ajmexico/2682618330/
IBM Desktop - Accretion Disc
http://www.flickr.com/photos/befuddledsenses/4453351592/
Netscape - Joe Stump
http://www.flickr.com/photos/joestump/3350437192/
Flipboard, Pandora, Netflix, Instapaper Screenshots - Peter Pascale
Apple Datacenter - fair use
http://www.datacenterknowledge.com/archives/2010/02/22/first-look-apples-massive-idatacenter/
Obama - Tech Leaders - US Government Work Licensed: http://www.usa.gov/copyright.shtml
http://www.flickr.com/photos/whitehouse/5454952553/in/photostream/
iTune University screenshots - Peter Pascale
Algebra Prep, iPad Test Prep App, Pearson Education - Peter Pascale
Learnosity Logo - Learnosity / Gavin Cooney
Irish Language Assessment - foghlaim.edublogs.org
Learnocity/Irish Language Assessment images and slide cannot be remixed.
Macalester SMS Print Ad - Media Use License, No Remixing
http://www.macalester.edu
SMS as Application - Jeffrey Gluck - IBM
http://www.flickr.com/photos/21317126@N04/4184752296/
Location - Gesa Henselmans
http://www.flickr.com/photos/32615508@N02/3047982712/
Location Evolved - Dennis Crowley
http://www.flickr.com/photos/dpstyles/3253717612/
Augmented Reality - Nearest Tube Media Package - Media Use License, No Remixing
http://acrossair.com/_ui/images/acrossair_nearesttube.jpg
Square - Square Media Package - Media Use License, No Remixing
https://squareup.com/about
Volt - Android Car - Media Use License, No Remixing
http://gm-volt.com
Crystal Ball - Tigris777
http://www.flickr.com/photos/tigris777/3260950152/
Touch to Share - George Panos
http://www.flickr.com/photos/originalgoast/2671669130/
iPhone - Minority Report - Terry Johnston
http://www.flickr.com/photos/powerbooktrance/353462860/