2. • A plan or drawing produced to show the look
and function or working of any object before
it is made.
• A design has different connotations in
• A design is a very vast term that include
3. Graphics are visual image or design on some
surface such as wall, canvas, screen, paper or
stone to inform, to illustrate or to entertain.
In contemporary usage it includes: pictorial
representation of data, as in computer-aided
design and in educational and recreational
software. Images that are generated by a
computer are called computer graphics.
6. it is any two
Lines are useful for
dividing space and
drawing the eye to a
Lines can be vertical,
or curved. They can
be any width or
It can be continuous,
implied, or broken.
7. • Color is one of the most
obvious elements of
design, for both the user
and the designer.
• It can stand alone, as a
background, or be applied
to other elements, like
lines, shapes, textures or
• Color creates a mood
within the piece and tells
a story about the brand.
• Every color says something
combinations can alter
that impression further.
9. • A shape is defined as a
two or more
dimensional area that
stands out from the
space next to or around
it due to a defined or
• Everything is ultimately
a shape, so you must
always think in terms of
how the various
elements of your design
are creating shapes,
and how those shapes
10. space is one of the most commonly
underutilized and misunderstood aspects of
designing for the page.
The parts of the surface that are left blank,
whether that’s white or some other color,
help to create an overall image.
Positive space and negative space
11. • Meaning the way a
surface feels or is
perceived to feel.
Texture can be added
to attract or repel
interest to an
on the pleasantness
of the texture.
12. This is very important part of graphic and web
design is typography. Like color, texture, and
shapes, the fonts you use tell readers you’re a
serious online news magazine, a food blog or a
game portal or a fashion website.
Words are important, but the style of the words
is equally essential.
13. • Form can be measured, from top to bottom
(height), side to side (width), and from back to
• Form is also defined by light and dark. It can be
defined by the presence of shadows on surfaces
or faces of an object.
• Form may be created by the combining of two or
more shapes. It may be enhanced by tone,
texture and color. It can be illustrated or