1. St. LOUIS, MO
May 15-17, 2013
Gateway to Communications

2. 2
Welcome to St. Louis, the Gateway to the West, and for the next three days, your Gateway to Communications! On
behalf of the Board of Directors and the Annual Conference Committee, I want to welcome you to the 2013 FCA
Annual Conference.
When you think of St. Louis, three things quickly come to mind—the awesome Gateway Arch, Busch Stadium and
the St. Louis Cardinals, and Anheuser-Busch/Budweiser and the iconic Clydesdales. There is plenty more to see in
St. Louis, but you will experience these three things during the annual conference.
Whether this is your first FCA meeting or your attendance at the annual conference borders on the “most attended
conferences” record, there is always something to learn, a new friend to make, an associate member to meet,
or recognition to receive. The fun of learning and networking never gets old, and this conference will provide
numerous opportunities for both.
For the next three days, you will be immersed in communication topics from the Early Bird sessions on Best
Editorial Practices and a Social Media Workshop to the closing business meeting on Friday afternoon. This
annual conference has been planned with each of you in mind. There is something for everyone, including the
opportunity to make FCA better by attending the business meetings and volunteering for a committee. What
better way is there to meet people and influence the future of FCA than to get involved with a committee? We
are glad you are here to laugh and learn from our speakers and from each other. There are new awards to present
this year, including a new Critics’ Choice award for photography. The conference culminates with the prestigious
Recognition Banquet to acknowledge and honor our accomplishments. You don’t want to miss a minute of this
conference, so ask questions, meet new people, and return home with new ideas, new contacts and, hopefully, new
recognition hardware.
Sit back and enjoy the Cardinals vs. the Mets, marvel at the Anheuser Busch Brewery tour, and take in the views of
the Arch just outside the hotel door. But, above all, learn and enjoy as you enter the Gateway to Communications.
Interfraternally,
Jennifer M. Siler
2012-2013 FCA President
Alpha Delta Pi Sorority
Welcome

3. 3
Table of Contents
2
4
5
6
18
20
21
26
Welcome
Hotel Map
Schedule at a Glance
Special Events
Associate Members
FCA Committees
8
10
12
14
Friday Schedule
Meet Our Speakers
Wednesday Schedule
Thursday Schedule
Conference Interns
Conference Committee
FCA Leadership
Follow @FraternityComm and tweet using
#FCASTL to contribute to the conversation
and track key takeaways from the
conference.
Like Fraternity Communications Association
on Facebook to stay updated on FCA news
and events.
Scan to download the
Bizzabo app to see the
conference schedule,
receive realtime updates,
and connect with other
attendees on LinkedIn.
Search for “FCA Annual
Conference 2013.”
FCA sincerely thanks Groopt for its generous support of the Bizzabo app.

4. 4
Hotel Map

5. 5
Schedule at a Glance
WEDNESDAY, MAY 15
details on pages 8-9
THURSDAY, MAY 16
details on pages 10-11
FRIDAY, MAY 17
details on pages 12-13
1:00pm
2:30pm
5:00pm
6:00pm
5:30pm
7:15pm
7:15pm
1:30
3:00
3:00
6:00
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Registration Opens
Early Bird General Session
Early Bird Breakout Session
How to Create an Engaging and Valued Publication
Fraternal Thoughts
General Registration
Walk to Busch Stadium
Welcome Reception
hosted by NPC—Enviation
Cardinals vs. Mets Baseball Game
General Registration
New Member Breakfast
General Breakfast
The Future of Marketing and Communications
hosted by Member Planet
Magazine Critiques
Meet Your Associate Members Break
hosted by Patriot Software Solutions, Inc.
Breakout Session I
Are You Reaping the Profitable Rewards of “Co-Mailing?”
How the Right Brain Can Fuel Your Organization
Lunch
The Power of Storytelling
hostedbytheNationalPanhellenicCommunicationsConference
Magazine Critiques
Meet Your Associate Members Break
Opening Business Meeting
Event Promotion—Walking Backwards Toward the Finish Line
hosted by Groopt
Load Buses for Brewery
Brewery Tour
hosted by Shelle Design
9:00am
9:00am
8:30am
10:30am
12:00pm
11:00am
12:00pm
1:15pm
2:30pm
5:30pm
3:00pm
4:00pm
5:00pm
5:30pm
7:45pm
7:30
8:00
9:00
9:30
10:30
11:00
12:15
1:30
2:30
2:30
3:00
4:00
6:00
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Associate Member Breakfast
General Breakfast
The Art of Cinematography
hosted by Rhyme & Reason Design
Meet Your Associate Members Break
Breakout Session II
Filming on a Budget
A Surprise Rebranding
Lunch & Committee Meetings
hosted by NPC—Enviation
Closing Business Meeting
Associate Member Social (ticket required)
Cocktail Reception
hosted by GIN Systems
90th FCA Recognition Banquet
9:00am
8:30am
10:30am
11:00am
12:00pm
1:15pm
3:00pm
4:00pm
7:00pm
10:00pm
8:00
9:00
10:30
11:00
12:15
1:30
3:00
6:00
7:00
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6. 6
Special Events
Anheuser Busch Brewery Tour
Thursday, May 16 | 5:30 - 7:45pm
Anheuser Busch Brewery
hosted by Shelle Design
Join your fellow FCA attendees and Shelle Design for a tour of
the oldest and largest Anheuser-Busch Brewery, which includes
visits to three national historic landmarks. The tour offers
visitors an in-depth look at how some of America’s favorite
beers are crafted using the finest, all-natural ingredients. Since
its founding in 1852 in St. Louis, Anheuser-Busch has been
perfecting this process, taking pride in producing some of the
world’s finest beers, one batch at a time.
We will have an opportunity to taste some of Anheuser-Busch’s
quality products in the Hospitality Room at the conclusion of
the tour. Soft drinks and snacks are also available.
Associate Member Breakfast
Friday, May 17 | 8:00 - 9:00am
Gateway 1
The Associate Members willl gather for breakfast to discuss
ways to enhance the FCA experience and their involvement.
FCA hosts this breakfast for our Associate Members as another
way to say thank you for all they do to support the Association.
Cocktail Reception
Friday, May 17 | 6:00 - 7:00pm
Arch View Foyer
hosted by GIN Systems
Join your fellow attendees to celebrate our Annual Conference
in St. Louis. GIN Systems will be our host to kick-off the
celebration of the 90th FCA Recognition Banquet. A cash bar
will be available along with appetizers.
90th FCA Recognition Banquet
Friday, May 17 | 7:00 - 10:00pm
Arch View Ballrooom
The highlight of our time together during the annual conference,
our annual recognition banquet, focuses on our members’
achievements and celebrates our creative work throughout the
year. The Association will present nearly 100 honors between
our annual awards competition and individual awards. Our
program includes glimpses of winning entries and allows us
to give kudos to our peers.
FCA Accolades
Gateway Gallery
For purchase at the registration table
FCA’s on-site philanthropic program was launched at the 2012
Annual Conference in Atlanta. The program was renamed
FCA Accolades this year to allow FCA members to honor one
another while supporting a nonprofit in the local community
where the Annual Conference is held.
This year’s nonprofit is the St. Louis-based street publication
What’s Up Magazine, a successful social enterprise that has
provided income opportunity to the poor and homeless through
publication and street sales of an urban-issues magazine.
Welcome Reception
Wednesday, May 15 | 6:00pm - 7:15pm
Busch Stadium
hosted by NPC—Enviation
The Annual Conference officially begins with a welcome
reception hosted by NPC—Enviation! Meet in the hotel lobby
at 5:30pm to walk to Busch Stadium for the welcome reception
followed by a St. Louis Cardinals game.
Cardinals vs. Mets Baseball Game
Wednesday, May 15 | 7:15pm
Busch Stadium
FCA is taking you out to the ball game! Get your peanuts,
Cracker Jack®
, and more as you watch the New York Mets take
on the 2012 National League runner-up, the St. Louis Cardinals.
New Member Breakfast
Thursday, May 16 | 8:00 - 9:00am
Gateway 1
All new members are invited to a special breakfast to learn
about FCA’s mission and vision as a progressive, interfraternal
organization promoting high standards of communication
within the Greek community. The breakfast allows you to meet
other FCA newcomers as well as seasoned members.

7. Creative energy that speaks.Creative energy that speaks.
• Strengthen your membership communications.
• Collaborate with an award-winning creative team.
• Build brand awareness for your organization.
• Strengthen your membership communications.
• Collaborate with an award-winning creative team.
• Build brand awareness for your organization.
765.938.3111 •• www.shelledesign.com

8. 8
Wednesday, May 15
1:00pm
2:30pm
5:00pm
6:00pm
5:30pm
7:15pm
7:15pm
1:30
3:00
3:00
6:00
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Registration Opens
Gateway Gallery
What’s Up Magazine Tells Us a Story
Gateway 3
How to Create an Engaging and Valued
Membership Publication on a Budget
Gateway 3
Fraternal Thoughts: Using Social Media to Elevate
the Fraternity Experience
Gateway 4
General Registration
Gateway Gallery
Meetup to Walk to Reception
Hotel Lobby
Welcome Reception
hosted by NPC – Enivation
Busch Stadium
Cardinals vs. Mets Baseball Game
Busch Stadium
EARLY BIRD GENERAL SESSION
What’s Up Magazine Tells Us a Story
1:30pm - 2:30pm | Gateway 3
Jay Swoboda, Editor of What’s Up Magazine, will discuss the
growth of homelessness in America, the causes of homelessness,
and the role of street publications like What’s Up Magazine.
Swoboda will talk about hope and the need for action by the
entire community that involves action and risk if we are to
change the course of our human family.
Jay Swoboda, What’s Up Magazine
EARLY BIRD SESSION I
How to Create an Engaging and Valued Membership Publication on
a Budget
3:00pm - 5:00pm | Gateway 3
One of your most important communication tools is your print
magazine. During this session we will discuss:
• How to continue to ensure the relevance of your print
magazine in today’s highly-visual and digital media world.
• Who is your target audience? We will discuss its segments
and how to generate engaging and relevant content.
• What type of magazine content do we need to generate and
how do we present it in order to further our missions and
grow the affinity our members feel with our organizations?
• How do we compete with the big-budgets, fancy-photo-
shoots, and celebrity-filled newsstand publications? We
will discuss several strategies.
• We will finish with a creative exercise that will provide
practical creative solutions to improving our publications.
Bruce Tria, Tria Designs
WEDNESDAY SCHEDULE AT A GLANCE

9. 9
EARLY BIRD SESSION II
Fraternal Thoughts: Using Social Media to Elevate the Fraternity
Experience
3:00pm - 5:00pm | Gateway 4
Blogs and social media can be more than just vehicles for
communication­­—they can be tools to inspire and change
behavior. Knowing and understanding the tools—such as
Facebook, Twitter, and Blogger is the first step. However, the
message is still what matters the most. This session will explore
the current landscape of social media, case studies in success,
and strategies for how to use these tools to tackle some of our
biggest challenges in fraternity and sorority life. Some of the
most successful blogs, twitter campaigns, and social networking
strategies will be analyzed and discussed. Bring along your
greatest thoughts, ideas, and questions.
John Shertzer, Kiwanis International
Welcome Reception
6:00pm - 7:15pm | Busch Stadium
hosted by NPC—Enviation
The Annual Conference officially begins with a welcome
reception hosted by NPC—Enviation! Meet in the hotel lobby
at 5:30pm to walk to Busch Stadium for the welcome reception
followed by a St. Louis Cardinals game.
Cardinals vs. Mets Baseball Game
7:15pm | Busch Stadium
FCA is taking you out to the ball game! Get your peanuts,
Cracker Jack®
, and more as you watch the New York Mets take
on the 2012 National League runner-up, the St. Louis Cardinals.

10. 10
Thursday, May 16
General Registration
7:30 - 9:00am | Gateway Gallery
New Member Breakfast
8:00 - 9:00am | Gateway 1
All new members are invited to breakfast to learn about FCA’s
mission and vision as a progressive, interfraternal organization
promoting the highest standards of communication within the
Greek community. The breakfast will allow you to meet other
FCA newcomers as well as seasoned members.
General Breakfast
8:30 - 9:00am | Gateway 2
GENERAL SESSION I
The Future of Marketing and Communication
9:00 - 10:30am | Gateway 3 & 4
hosted by Member Planet
“What’s next?” Social gurus are constantly wondering, “Is this
the next Facebook? Twitter? Instagram?” The truth is we can’t
predict the tools. We can, however, be ready for them. There are
new skills and job functions required of “The Marketer of the
Future”—like market research, trend analysis, and basic design
and coding skills—and new company structures that need to
be explored to allow for more collaboration and agile decision-
making. Join us to learn more about these skills and how you
can improve your own!
Danielle Hohmeier, Atomicdust
Jesse McGowan, Atomicdust
Magazine Critiques
9:30 - 12:00pm | Gateway 1 & 2
Organizations assigned to meet with Jennifer Rowe will meet in
Gateway 1 & 2 during a designated time between 9:30am and
12:00pm.
Meet Your Associate Members Break
10:30 - 11:00am | Gateway Gallery
Enjoy a snack break while visiting with our Associate Members!
9:00am
9:00am
10:30am
12:00pm
11:00am
12:00pm
1:15pm
3:00pm
5:30pm
3:00pm
4:00pm
5:00pm
5:30pm
8:30
8:30
9:00
9:30
10:30
11:00
12:15
1:30
2:30
2:30
3:00
4:00
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New Member Breakfast
Gateway 1
General Breakfast
Gateway 2
The Future of Marketing and Communications
hosted by Member Planet
Gateway 3 & 4
Magazine Critiques
Gateway 1 & 2
Meet Your Associate Member Break
Gateway Gallery
AreYouReapingtheProfitableRewardsof“Co-Mailing?”
Gateway 3 & 4
How the Right Brain Can Fuel Your Organization
Grand Suites 2 & 3
Lunch
hosted by Freeport Press
Gateway 1&2
The Power of Storytelling
hosted by National Panhellenic Communications Conference
Gateway 3 & 4
Magazine Critiques
Grand Suites 2 & 3
Meet Your Associate Members Break
Gateway Gallery
Opening Business Meeting
Gateway 3 & 4
Event Promotion
hosted by Groopt
Gateway 3 & 4
Anheuser-Busch Brewery Tour
hosted by Shelle Design
Meet in Hotel Lobby
THURSDAY SCHEDULE AT A GLANCE

11. 11
BREAKOUT SESSION I please select one session to attend
Are You Reaping the Profitable Rewards of “Co-Mailing”?
11:00am - 12:00pm | Gateway 3 & 4
Sure, you always want to produce a quality periodical magazine,
but sometimes your organization has budget constraints. Why
not get some relief with your overall postage costs and share
these savings within your organization? Co-Mailing Services
may be just what you are looking for. In this session, you will
learn exactly what Co-Mailing is and how it can benefit fraternal
organizations just like yours. You’ll preview video and visuals
illustrating Postage Cost vs. Savings, and industry experts will
share a step-by-step summary of the overall process. If you are
intrigued by the idea of a seamless supply chain solution, this is
one session you won’t want to miss.
Mike Baron, NPC Inc.
Chris Agne, ALG Worldwide Logistics
How the Right Brain Can Fuel your Organization
11:00am - 12:00pm | Grand Suites 2 & 3
Design, Story, Symphony, Empathy, Play and Meaning.
Participants will be introduced to author Daniel Pink’s
framework from A Whole New Mind and explore how right-
minded thinking can elevate your communication efforts.
This interactive program will provide a framework for
relevant communications. A paradigm shift in thinking can
drive creativity and emphasize the importance of design and
storytelling within your organization. The Innovation Age
should change your approach to reaching the college students.
Aimee Ash, Willow Marketing
Lunch
12:15 - 1:15pm | Gateway 1 & 2
hosted by Freeport Press
GENERAL SESSION II
The Power of Storytelling
1:30 - 2:30pm | Gateway 3 & 4
hosted by the National Panhellenic Communications Conference
Whether we call ourselves communicators,
communications coordinators, writers, editors or
bloggers, we are all storytellers. Learn the power
behind the story and how it connects the teller
with the reader and readers with one another.
Jennifer Rowe, University of Missouri
School of Journalism
Magazine Critiques
2:30 - 5:00pm | Grand Suites 2 & 3
Organizations assigned to meet with Jeannette Cooperman will
meet in Grand Suites 2 & 3 during a designated time between
2:30pm and 5:30pm.
Meet Your Associate Members Break
2:30 - 3:00pm | Gateway Gallery
Enjoy a snack break while visiting with our Associate Members!
Opening Business Meeting
3:00 - 4:00pm | Gateway 3 & 4
The meeting agenda will be available at each business session.
GENERAL SESSION III
Event Promotion—Walking Backwards Toward the Finish Line
4:00 - 5:00pm | Gateway 3 & 4
hosted by Groopt
Let’s face it. We are graphic designers, editors, photographers,
journalists, and marketing people. By and large, we are not
conference gurus, leadership developers or the party planners.
What we do is get the message out and execute event themes in
a graphical way. Most of us do not have enough time to think
about putting an elaborate graphic package together for a large-
scale event, let alone an adequate budget to communicate what
our organizations want us to. In this session, we will take a
moment to concentrate on event promotions in a way that is
conducive to all deadlines and budgets and seek to engage any
population from 18 to 90 year-olds.
Dani Hiar, Leadership Safari
Meet for Anheuser-Busch Brewery Tour
5:30pm | Hotel Lobby
Anheuser-Busch Brewery Tour
6:00 - 7:45pm
hosted by Shelle Design
Join your fellow FCA attendees and Shelle Design for a tour of
the oldest and largest Anheuser-Busch Brewery, which includes
visits to three national historic landmarks. More details about
the tour can be found on page 6.

12. 12
Friday, May 15
Associate Member Breakfast
8:00 - 9:00am | Gateway 1
The Associate Members willl gather for breakfast to discuss
ways to enhance the FCA experience and their involvement.
FCA hosts this breakfast for our Associate Members as another
way to say thank you for all they do to support the Association.
General Breakfast
8:30 - 9:00am | Gateway 2
GENERAL SESSION IV
The Art of Cinematography
9:00 - 10:30am | Gateway 3 & 4
hosted by Rhyme & Reason Design
Jeanne Tyson will be discussing the art of cinematography. This
will include basic camera and lighting theories and techniques,
as well as how young people can turn a passion for filmmaking
into a career. We will take a look at examples from her own
experiences in the independent filmmaking market, as well as
from her position with The Oscars in 2013.
Jeanne Tyson, UCLA Extension
Meet Your Associate Members Break
10:30 - 11:00am | Gateway Gallery
Enjoy a snack break while visiting with our Associate Members!
9:00am
9:00am
10:30am
11:00am
12:00pm
1:15pm
3:00pm
4:00pm
5:00pm
7:00pm
10:00pm
8:00
8:30
9:00
10:30
11:00
12:15
1:30
3:00
3:00
6:00
7:00
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Associate Member Breakfast
Gateway 1
General Breakfast
Gateway 2
The Art of Cinematography
Jeanne Tyson, UCLA Extension
hosted by Rhyme & Reason Design
Gateway 3 & 4
Meet Your Associate Members Break
Gateway Gallery
Filming on a Budget
Gateway 3 & 4
A Suprise Rebranding
Grand Suites 2 & 3
Lunch & Committee Meetings
hosted by NPC—Enviation
Gateway 1&2
Closing Business Meeting
Gateway 3 & 4
Associate Members Social (ticket required)
Yo My Goodness!
Networking Time
Gateway Gallery
Cocktail Reception
hosted by GIN Systems
Arch View Foyer
90th FCA Recognition Banquet
Arch View Ballroom
FRIDAY SCHEDULE AT A GLANCE

13. 13
BREAKOUT SESSION II please select one session to attend
A Surprise Rebranding
11:00am - 12:00pm | Grand Suites 2 & 3
Research. Research. Research. Don’t underestimate the power of
research. In 2011, Pi Beta Phi’s marketing and communications
team began its work on a website redesign. What was going
to be a simple face-lift and navigation upgrade turned into a
full integration of the Members-Only website into the main
site, including a searchable library of resources and a volunteer
job board. Shortly after we launched, our research also led
us to completely revamp our Fraternity brochure, and with
it, all our parent communication tools. When it was all said
and done—with exception of our logo—we had completely
rebranded. Through the power of research and key stakeholder
management, we were able to successfully launch our new look
externally and to our membership.
Eily Cummings, Pi Beta Phi Headquarters
Jenny Schmidt, Pi Beta Phi Headquarters
Filming on a Budget
11:00am - 12:00pm | Gateway 3 & 4
In this breakout session, Jeanne will discuss how to execute
small-scale film projects. We will focus on how to develop
ideas into small, low-budget projects with high impact. Those
interested in creating web content, short films, and commercials
will find this session helpful.
Jeanne Tyson, UCLA Extension
Lunch & Committee Meetings
12:00 - 1:15pm | Gateway 1 & 2
hosted by NPC – Enivation
Enjoy your lunch while learning about an FCA committee and
getting to know your new committee members! Find more
information about each committee on page 20.
Closing Business Meeting
1:30 - 2:30pm | Gateway 3 & 4
The meeting agenda will be distributed at the opening business
session.
Meet Your Associate Members Break
2:30 - 3:00pm | Yo My Goodness!
Throughout the conference, we encourage each attendee to
meet and engage with every Associate Member representative
attending. When you do, you will be given, at the discretion
of the Associate Member, a ticket for a FREE cup of fro yo.
These can be redeemed during the last break of the conference
together with FCA members and Associate Members. “Chill
out” one last time together before everyone puts on their finest
for the reception and final recognition banquet.
Networking Time
3:00 - 5:00pm | Gateway Gallery
Cocktail Reception
6:00 - 7:00pm | Arch View Foyer
hosted by GIN Systems
Join your fellow attendees to celebrate our Annual Conference
in St. Louis. GIN Systems will be our host to kick-off the
celebration of the 90th FCA Recognition Banquet. A cash bar
will be available along with appetizers.
90th FCA Recognition Banquet
7:00 - 10:00pm | Arch View Ballroom
The highlight of our time together during the annual conference,
our annual recognition banquet, focuses on our members’
achievements and celebrates our creative work throughout the
year. The Association will present nearly 100 honors between
our annual awards competition and individual awards. Our
program includes glimpses of winning entries and allows us to
give kudos to our peers.

14. 14
JAY SWOBODA, What’s Up Magazine
EARLY BIRD GENERAL SESSION
Jay Swoboda, Executive Director, is the
founder and editor-in-chief of What’s Up
Magazine. Swoboda started the magazine
after meeting the founder of a similar
publication in Boston, MA. Swoboda brought the idea of a
street publication to St. Louis in the fall of 2000 upon his return
from Americorps. Through his efforts and those of countless
volunteers the organization has become the source of social
awareness news in St. Louis. Swoboda is a 2002 graduate of
Washington University in St. Louis and currently is building
energy-efficient, affordable homes in the St. Louis area.
Meet Our Speakers
AIMEE ASH, Willow Marketing
BREAKOUT SESSION I
AimeeAshhasaoveradecadeofexperience
working with fraternal organizations and
member-based associations. Aimee earned
a bachelor’s degree in public and corporate
communications and journalism from Butler University and
a Master of Arts degree in student affairs administration in
higher education from Ball State University. She is a certified
association executive through the American Society of
Association Executives. In her role at Willow Marketing, she
works with non-profit, membership-based, and fraternal
organizations, focusing on managing multiple brand entities
and providing consistent messages in order to enhance the
mission.
Aimee is a member of the American Society of Association
Executives, the Indiana Society of Association Executives, and
the Association of Fraternity/Sorority Advisors. She is an active
volunteer for the Butler University Alumni Association and
the Circle of Sisterhood Foundation.
JESSE McGOWAN, Atomicdust
GENERAL SESSION I
Jesse is a Partner and the Account Director
at Atomicdust. In addition to leading
the account team and overseeing client
relationships, he is heavily involved in
developing the strategies at the heart of the agency’s work. Jesse’s
passion lies in solving B2B branding challenges in conservative
industries and saturated markets.
JOHN SHERTZER, Fraternal Thoughts
EARLY BIRD SESSION II
John Shertzer has managed the Fraternal
Thoughts blog since 2008, and the blog is
home to over 100 unique posts.
John is a former VP of Leadership Education for the NIC, has
coordinated UIFI and other programs, and is a former board
member of the Center for the Study of the College Fraternity.
John joined Theta Chi at Miami University and is a
former member of Theta Chi’s Leadership and
Education Committee.
BRUCE TRIA, Tria Designs
EARLY BIRD SESSION I
Bruce worked at Sigma Chi Headquarters
for over 8 years and has worked directly
with several Greek-letter organizations for
more than 15 years. His experience has
provided him with an intimate understanding of your audience,
your goals, and your challenges as staff members and as an
organization.
EditorialdesignisBruce’spassionandimprovingthepublications
of Greek-letter organizations continues to be the driving force
that founded his design firm, Tria Designs, in 2009.
DANIELLE HOHMEIER, Atomicdust
GENERAL SESSION I
Danielle Hohmeier is the Online
Marketing Manager at St. Louis-based,
brand marketing firm, Atomicdust.
She is responsible for developing and
implementing social media and content strategies, paid
search advertising campaigns, community engagement and
search engine optimization—specifically for B2B brands in
conservative industries. You can follow Danielle on Twitter at
@daniellesmyname.

15. 15
JENNIFER ROWE,
University of Missouri School of Journalism
GENERALSESSIONII&MAGAZINECRITIQUES
Jennifer Rowe chairs the magazine
journalism faculty and has taught various
magazine classes since joining the School
of Journalism in 1998. She also serves as editorial director of
Vox, an award-winning weekly city magazine.
Rowe worked as communications coordinator and editor for an
association in St. Louis from 1989 to 1996, during which she
was elected president of an association of editors. Rowe holds
both her bachelor’s and master’s degrees from the Missouri
School of Journalism.
Having been a contributing editor for Italian Cooking and
Living magazine as well as the Magazine of Cucina Italiana for
more than five years, Rowe has also written freelance articles
for Runner’s World, Elle, Real Simple, Westways, and St. Louis
magazines, among others. She is a speaker at a variety of
conferences and workshops across the country.
Rowe has earned two of the University of Missouri’s more
prestigious teaching awards: the William T. Kemper Fellowship
for Teaching Excellence in 2009 and the Provost’s Outstanding
Junior Faculty Teaching Award in 2004.
JEANNETTE COOPERMAN,
St. Louis Magazine
MAGAZINE CRITIQUES
Jeannette Cooperman is a staff writer for
St. Louis Magazine. She was editor-in-
chief of St. Louis Magazine for two and a
half years; during her tenure the magazine’s newsstand sales
increased over 50 percent and won two national awards from
the City and Regional Magazine Association.
She has also served as editor of Saint Louis University’s alumni
magazine, St. Louis College of Pharmacy’s alumni magazine,
and Barnes Hospital magazine. She has done stylistic editing for
15 books and written feature articles for many major magazines.
She holds a doctorate in American studies and undergraduate
degrees in philosophy and communication from Saint Louis
University.
Over the years, she has interviewed artists and murderers,
chefs, polo players, symphony conductors, heroin addicts, a
Trappist monk, a Bulgarian spy, and Martha Stewart before
it all fell apart.
CHRIS AGNE, ALG Worldwide Logistics
BREAKOUT SESSION I
Chris Agne is Vice President of Sales and
Marketing for the Print Media Division.
He has been in his current position for six
years and has recently taken on more of a
business development and strategic client alliance role due to
significant growth in postage cost mitigation services swithin
the print media marketplace.
Prior to ALG, Chris was President of Direct Technologies,
an international manufacturing and distribution company
supplying electronic and electrical components and sub-
assemblies supporting major contractors on a global basis. Chris
has over 25 years of experience in supply chain consultative
sales and has been very successful implementing strategies for
value-add sales success.
MIKE BARON, NPC Inc.
BREAKOUT SESSION I
Mike Baron has been with NPC for three
years as its Digital Print and Mailing
Manager. Mike manages NPC’s 24/7,
high-security facility where they produce,
process, and mail over 120 million mail pieces annually. Prior
to joining NPC, Mike had a 27-year printing career as General
Manager with Printegra Inc. where he was also instrumental
in developing customer print and mail solutions within many
Printegra facilities throughout the United States and England.

16. 16
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17. 17
Meet Our Speakers
JENNY SCHMIDT, Pi Beta Phi
BREAKOUT SESSION II
As Assistant Director, Marketing and
Communications, for Pi Beta Phi, Jenny
Schmidt coordinates marketing efforts
for the Fraternity’s in-house store, Pi Phi
Express, and all extension-related communications, including
applications and materials for new Pi Phi chapters. Jenny
has served as Editor of The Arrow magazine, Special Events
Coordinator, and Manual Coordinator for Pi Beta Phi. She
holds a bachelor’s degree in English from Drury University.JEANNE TYSON, UCLA Extension
GENERALSESSIONIV&BREAKOUTSESSIONII
Jeanne Tyson is a cinematographer and
filmmaker who was born and raised in
Mobile, Alabama.
Jeanne graduated from Rhodes College
with a Bachelor of Arts in Art and Theatre. She completed the
MFA program for production and cinematography at UCLA’s
School for Theatre, Film, and Television and is now based in
Los Angeles.
Jeanne has shot several features, dozens of shorts, and many
documentaries. Her work has been featured in film festivals
throughout the U.S. and abroad. Her first feature film, Against
the Grain, directed by Elias G. Mael, is currently nominated for
Best Diaspora Feature at the Africa Movie Academy Awards.
Mostrecently,Jeanneworkeddirectlywiththeexecutive
producers of the Academy Awards as their behind-
the-scenes videographer, and she is currently in
production on the feature, Limo Ride. Jeanne
also teaches three courses in cinematography
at the UCLA Extension program for
Entertainment Studies.
EILY CUMMINGS, Pi Beta Phi
BREAKOUT SESSION II
As the Marketing and Communications
Director for Pi Beta Phi, Eily Cummings
promotes and protects the Pi Phi brand.
She provides media assistance to all Pi
Phi volunteers, chapters, and alumnae, particularly in crisis
communications. Eily has marketing experience in the financial
and engineering industries. She holds a bachelor’s degree in
advertising from the University of Missouri and a master’s
degree in media communications from Webster University.
DANI HIAR, Leadership Safari
GENERAL SESSION III
Dani Hiar has spent the past 20 years
exploring what she wants to be when she
grows up. Apparently, attaining four college
degrees, which include two graphic design,
two in educational leadership, and a fifth degree (a doctorate
in education) in progress, has not helped to narrow this down.
Throughout her time in college, Dani worked as an advertising
designer for a start-up fashion magazine and the art director
for a university publications office while taking on freelance
projects. Dani has been successful integrating her two passions:
educational leadership and graphic design. For the past 18 years,
she’s been a director, developer, supervisor, instructor, producer,
and advisor, among many other roles.
Dani’s graphic design skills are built upon a foundation of event
promotion, university communications, private clients, and
pure hysteria. Pending the completion of her doctorate, Dani’s
goal is to continue to mentor young graphic designers while
pushing for innovative ways to communicate and engage with
her favorite populations: collegians and university communities.

18. 18
Meet Our
Associate Members
ChapterSpot
chapterspot.com | @chapterspot
Joe McMenemon, Business Operations
504-599-5646 | Joe@chapterspot.com
Freeport Press
freeportpress.com | @freeportpress
Phil Salvo, Regional Sales Manager
740-658-4055 | psalvo@freeportpress.com
Groopt
webgreek.com | @groopt
Brandon Ancier, Happiness Expert
425-281-2004 | brandon@groopt.com
Iacono Productions
iaconoproductions | @iaconoprod
Leslie Blye, National Account Executive
317-201-3230 | lblye@iaconoproductions.com
Maury Boyd & Associates, Inc.
mauryboyd.com | @MichaelMoxley33
Michael Moxley, Communications Consultant
317-849-6110 | moxleym@mauryboyd.com
Member Planet
memberplanet.com | @memberplanet
Matt Arnold, VP of Business Development
310-802-4608 | marnold@memberplanet.com
NPC Inc./Enivation
enivation.com
Doug Easly, Senior Account Executive
800-847-5757 | doug.easly@npcweb.com
Patriot Software Solutions, Inc.
patriotsoftware.net | @patriotsoftware
Chris Barrick, Director of Customer Relations
317-573-5431 | chris@patriotsoftware.net
PCI
publishingconcepts.com | @pcintbc
Colin Stewart, Senior Account Executive
800-395-4724 | cstewart@publishingconcepts.com
Rhyme & Reason Design, LLC
rhymeandreasondesign.com | @rhymeandreason3
Karen McKenzie, Creative Director
404-409-5501 | karen@rhymeandreasondesign.com
Shelle Design Inc.
shelledesign.com | @shelledesigninc
Michele King, President
765-938-3111 | michele@shelledesign.com
Sheridan Magazines
sheridan.com | @sheridangroup
Kelly Bell, Account Executive
757-963-7561 | kelly.bell@sheridan.com
Tria Designs, Inc.
triadesigns.com | @triadesigns
Bruce Tria, Owner & Creative Director
773-988-6304 | bruce@triadesigns.com
The Watkins Printing Company
watkinsprinting.com | @thewatkinsprint
Tamara Green, President & Co-Owner
614-297-8270 | tgreen@watkinsprinting.com
Willow Marketing
willowmarketing.com | @willowmktg
Aimee Ash, Director of Business Development
317-333-8935 | aimee@willowmarketing.com
Our Associate Members provide a variety of services to enhance fraternal marketing and communications. We are grateful for their
support, as every Associate Member is a sponsor of the 2013 Annual Conference.

19. 19
NPC‑Enviation
Program Book Printing
Welcome Reception
Friday Lunch
Willow Marketing
FCA Intern Program
MemberPlanet
General Session I
Patriot Software Solutions
MeetOurAssociateMemberBreak
Rhyme & Reason Design
General Session IV
Associate Member
Hosts
We are grateful for the support of these Associate Members who have made many sessions and events possible through their generous
support and commitment to advancing FCA and member education.
Freeport Press
Thursday Lunch
Conference Lanyards
National Panhellenic
Communications Conference
General Session II
Groopt
General Session III
Shelle Design
Anheuser-Busch Brewery Tour
The GIN System
Cocktail Reception
ye
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20. 20
FCA Committees
MIDYEAR CONFERENCE
Plans, organizes, and implements the Midyear Conference in
November.
MEMBERSHIP
Helps members new to FCA gain a working knowledge of the
responsibilities and opportunities associated with Greek-letter
communications.
SPONSORS/ASSOCIATE MEMBERS
Recruits new associate members and sponsors of FCA
conferencesandhelpsthemgetthemostoutoftheirmembership.
Also transitions loyal sponsors to Associate Member status and
provides additional benefits.
VARNER AND FORD AWARDS
Oversees the nomination and selection process of the Varner
and Ford Awards presented during the FCA Annual Conference.
The Evin C. Varner, Jr. Award (Alpha Sigma Phi) recognizes
an outstanding fraternal communicator. This recipient should
be one who inspires others by communicating the meaning
of fraternity or fraternal cooperation. The Marilyn Simpson
Ford Award (Pi Beta Phi) recognizes members who distinguish
themselves through outstanding service to the organization.
ANNUAL CONFERENCE
Plans, promotes and conducts a successful Annual Conference,
perhaps the most visible and direct benefit to most FCA
members.
AWARDS
The Annual Awards Competition fosters healthy competition
among members and encourages the exchange of ideas to
advance the fraternal movement. The Association strives to
recognize excellence in both publications and communications.
BROWN BAG LUNCHES
Plans, promotes, and conducts the monthly Brown Bag Lunches
in Indianapolis by securing locations, selecting topics and
speakers, and encouraging attendance through emails and
social media.
INVESTMENT/GRANT
The investment and grant committee is comprised of a diverse
collection of FCA members to review, enhance and increase the
visibility/proper use of FCA’s portfolio.
MARKETING
Coordinates communication to all member organizations,
sponsors, and honorary members. Compiles, develops, and
distributesthemonthlye-news(internal),aswellasthequarterly
printed newsletter “Briefings” (external). Maintains website
and oversees social media presence, fostering conversation and
networking. Coordinates press releases as needed.
Every member is encouraged to serve on an FCA committee. If you are interested in a particular committee, feel free to contact the
chairperson or any FCA Board member. Committees will meet at lunch on Friday to begin planning for the year’s activities. For additional
information, check the Handbook of Governance, Policies and Procedures at fraternitycommunications.com.

21. 21
Meet Our Interns
STEVE BACKER is a first-year
graduate student studying Higher
Education Administration at
SoutheastMissouriStateUniversity.As
an undergraduate, he was active in the
Delta-Phi Zeta of Lambda Chi Alpha
where he served in various positions.
Steve also served as the Interfraternity
Council President where he was instrumental in improving
the fraternity/sorority image on the campus. He presently
works for the Southeast Missouri University Foundation and
supervises the university mentorship program. Steve is also an
intern at Phi Kappa Tau Fraternity where he manages volunteer
development. Additionally, he has interned and presented at
the AFLV Central Fraternal Leadership Conference. Steve looks
forward to joining the Southeast Missouri State Greek Life office
in the fall as the graduate assistant for fraternity/sorority life.
RANDI AMALFITANO is a junior
at New York University studying
English, Creative Writing and
Psychology. She was always interested
in joining a sorority, but she never
fathomed how far it would take her.
NYU Greek Life has given Randi an
outlet to grow and express herself,
making her a better person, leader, and friend. She is an active
member of Pi Beta Phi and the NYU Panhellenic community,
previously serving on both executive boards until she became
Panhellenic President in December 2012. Randi loves serving
on the Panhellenic Council because she not only gets a chance
to help her own chapter, she has the opportunity to help seven
others chapters as well.
MADELINE OLHOEFT is a rising
senior at The Ohio State University
majoring in Strategic Communication
with minors in Biology and General
Business, and she has specific interests
in marketing, advertising and public
relations. Madeline is a member of
Delta Delta Delta and serves as Nu
Chapter’s Vice President of Administration. Madeline has
served as sponsor chair, spirit committee chair, and a member
of the philanthropy committee. As part of the philanthropy
committee, she has worked to raise over $75,000 for St. Jude
Children’s Research Hospital. She is also a member of the Zeta
Chi chapter of Order of Omega. Madeline is from Buffalo, New
York, and enjoys sailing and spending time outdoors.
McKENZIE MULLINS is a native
of Bowling Green, Kentucky, and a
2013 graduate of Western Kentucky
University. He earned his Bachelor
of Arts in Communication Studies
and graduated as the Communication
Studies Major of the Year. McKenzie is
a member of Sigma Chi fraternity and
has served the Student Government Association as a student
senator for three years and PR Committee Chair. He is also a
member of PRSSA and Lambda Pi Eta. McKenzie served as
editor of his high school newspaper and was awarded First Place
for Newswriting at the 2009 Kentucky High School Journalism
Association’s state competition. This summer, he will intern for
US Representative Brett Guthrie (KY) in Washington, D.C.
FCA sincerely thanks Willow Marketing for its generous support of the FCA Annual
Conference Intern Program.

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Conference Committee
Committee Chair
Tracy Lyons, Omicron Delta Kappa
FCA Accolades
Teri Forsythe Sloan, Chi Psi
Intern Program
Amanda Milford, Delta Delta Delta
Emily Spicklemire, Delta Delta Delta
Logistics
Rebecca Goode, Phi Mu
Jackie Isaacson, Phi Mu
Magazine Critiques
Constance Dillon, Pi Beta Phi
Program Book
Monica Ceja, Synergos, AMC
Joanie Oben, Alpha Delta Pi
Recognition Banquet
Rachel Boison, Alpha Omicron Pi
Whitney Frazier, Alpha Omicron Pi
Registration
Nathaniel Clarkson, Sigma Nu
Whitney Frazier, Alpha Omicron Pi
Welcome Reception & Baseball Game
Teri Forsythe Sloan, Chi Psi
Jules Schenk, National Panhellenic Conference
Many thanks to our Annual Conference Committee members for their hard work to make our Annual Conference a success.

27. 27
BOARD OF DIRECTORS
President
Jennifer M. Siler, Alpha Delta Pi
Vice President of Operations
Tom McAninch, Tau Kappa Epsilon (May 2011—August 2012)
Will Haskett, Phi Kappa Psi (August 2012—Present)
Vice President of Programming
Jill Harter, Alpha Gamma Delta
Director of Finance
Will Haskett, Phi Kappa Psi(May 2011—August 2012)
Nathaniel Clarkson, Sigma Nu (August 2012—Present)
Director of Information
Bradley Carter, Alpha Tau Omega
Director of Marketing
Ashley Martin, Zeta Tau Alpha
Director of Education
Whitney Frazier, Alpha Omicron Pi
Director of Networking
Jesse Lyons, Kappa Alpha Order
Director of Recognition
Robert T. Umstadter, Beta Theta Pi
Past President
Steve Latour, Alpha Sigma Phi
COMMITTEE CHAIRS
Annual Conference
Tracy Lyons, Omicron Delta Kappa
Associate Members
WhitneyReuschling,AlphaChiOmega(May2011—August2012)
Zach Thomas (August 2012—Present)
Awards
Brandon Weghorst, Sigma Alpha Epsilon
Brown Bag Lunches
Steve Latour, Alpha Sigma Phi
Investments and Grants
Kailee Bennett, Alpha Gamma Delta
Marketing
Laura Stelsel, Kappa Alpha Theta
Membership
Lisa Thibault, Kappa Alpha Theta
Midyear Conference
Lauren Felts, Alpha Xi Delta
Nominations
Steve Latour, Alpha Sigma Phi
Varner/Ford Award
Christine Barnicki, Chi Omega
FCA Leadership

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