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Innovation Workshops: Maps and monsters

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Innovation Workshops: Maps and monsters

  1. 1. Mona Patel | Noel Holmes SxSW 2017 MONSTERSMAPS
  2. 2. TRUE OR FALSE: I Love Workshops
  3. 3. HELLO my name is HELLO my name is Yogi HELLO my name is Founder HELLO my name is Boss Lady HELLO my name is HELLO my name is HELLO my name is Professor HELLO my name is Mona Patel Mommy Author “Moprah”
  4. 4. HELLO my name is Luminous Animal HELLO my name is ZAP! HELLO my name is Rain Dog HELLO my name is Jazz Flame HELLO my name is ...My Wife’s Name HELLO my name is Cap’n Lazerbeam HELLO my name is Dream Juggler HELLO my name is Noel Holmes
  5. 5. This page intentionally left blank. (Except for the above line)* *And that one.
  6. 6. THE ASK: Redesign Monkey Bars
  7. 7. “I would spend 55 minutes defining the problem and then five minutes solving it.” – Albert Einstein
  8. 8. DEFINE THE PROBLEM: What? Why? For Whom?
  9. 9. SIMPLE PERSONA: The Cautious Child “Monkey bars and swings should be removed from playgrounds. They are dangerous and we need to keep our kids safe!” My Parents Say - Avoids the monkey bars at all costs - Scared of what happened in the Will Smith movie (Concussion) - Sees no point in risking it when there are so many other things to do on a playground - Hears parents blame the town for not updating the playground with New equipment Key Traits WANT: Monkey bars removed, soft padding to fall on NEED: Safety, security
  10. 10. SIMPLE PERSONA: The Dare Devil “Monkey bars are great for a child’s development and building their confidence and autonomy.” My Parents Say - Thinks safe playgrounds are for babies - Has taken gymnastics for years and likes to show off her stuff Enjoys the challenge and thrill Key Traits “Outdoor recess equipment, like monkey bars, can encourage students to take risks. This can be “very positive for a child’s development.” WANT: NEED: Bigger, longer, crazier bars! Grow, learn, try new things, feel encouraged to do so
  11. 11. SIMPLE PERSONA: The Friend Follower “If other kids play on the monkey bars, maybe you should too. (Just don’t forget your helmet.)” My Parents Say - Can get hurt jumping off sofa just as easily as off the monkey bars - People make a big deal about everything - Wonders if kids in Africa have monkey bars Key Traits We are raising our children to be motorically incompetent.” WANT: NEED: Everyone to chill, real data before making decisions Have fun, relax, and explore things safely
  12. 12. TURBULENCE (Trends and events that present threats) BAGGAGE (Things that slow us down) JET STREAM (Trends and events that present opportunities) THRUST (Things that help us succeed) FRAMEWORK: Painstorming
  13. 13. FRAMEWORK: The Value Proposition Canvas - Same folks who created the business model canvas, which is another training course you should check out. - Plug in to the business model canvas - The whole point is about getting really explicit about the value you’re creating for potential customers Quick Facts:
  14. 14. FRAMEWORK: The Value Proposition Canvas Value Propositions Customer Segments Fit
  15. 15. VALUE MAP Fit FRAMEWORK: The Value Proposition Canvas You have complete control over this side of the canvas- only add things that create value! You have no control over this side of the canvas. CUSTOMER PROFILE Full of solutions you design to make your customer’s life better
  16. 16. FRAMEWORK: The Value Proposition Canvas GAINS Describe the more or less expected benefits the customers are seeking CUSTOMER PROFILE PAINS Describe bad outcomes, risks, and obstacles related to customer jobs JOBS What customers are trying to get done in their work and in their lives; Tasks to perform, problems to solve, needs to satisfy
  17. 17. Bodystorming is: FRAMEWORK: Bodystorming Brainstorming, but done with the body. It is fundamentally about one thing: Getting people to figure things out by trying things out. It is uniquely positioned to span empathy work, ideation, prototyping, and enactment.
  18. 18. FRAMEWORK: Problempathy Problempathy is: A way to ask you to take on the perspective of the product or service itself, viewing the Problem Space in a new way.
  19. 19. FRAMEWORK: Persona Journey
  20. 20. “What If?” Open, rhetorical, and democratic. It allows you to view ideas in their raw form without judgement and think in fresh, creative ways.
  21. 21. WHAT IF?: 3 Minutes, 3 Rounds WRITE SHARE 3 MINUTES 3 ROUNDS
  22. 22. WHAT IF?: Idea Categories Round 3: Idea Categories In third round of What If?, we constrain your options, placing you on a pre-defined path, where you must consider ideas for categories you tend to ignore. We give you a topic, category, or restraint that you must use to solve the problem.
  23. 23. FUNNEL VISION: Narrowing Ideas Funnel Vision is: All about laying out the possibilities and choosing those ideas that make the most sense. It’s not just ideas they like or think would be easy; it’s ideas that will solve the problem effectively.
  24. 24. HOW / WOW MATRIX: Idea Plotting How/Wow is: A way to plot how easy or hard an idea would be to implement. It includes factors such as time, effort, money, resources, people needed, and anything else that could potentially get in your way.
  25. 25. OUR products/services HELP customer segment WHO WANT TO do this BY reducing/avoiding this pain AND increasing/enabling this gain FRAMEWORK: Value Ad Lib
  26. 26. ACTIVITY: Sketching Exercises FREE-FORM TIME-BASED SKETCH AEROBICS MINUTE SKETCHES
  27. 27. ACTIVITY: D2 Voting DOTS DOLLARS
  28. 28. ACTIVITY: Monsters in a Box
  29. 29. @MONAPATEL | @LUMEDAWG ANY QUESTIONS?
  30. 30. RESOURCES
  31. 31. FRAMEWORK: Painstorming SAILS (Trends and events that present threats) WIND (Trends and events that present opportunities) ANCHOR (Things that weigh us down)
  32. 32. FRAMEWORK: The Business Model Canvas
  33. 33. FRAMEWORK: The Business Model Canvas Value Propositions Customer Segments
  34. 34. Fit FRAMEWORK: The Value Proposition Canvas ASSUME OBSERVE VERIFY CUSTOMER PROFILECREATE
  35. 35. FRAMEWORK EXAMPLE: Tesla
  36. 36. FRAMEWORK EXAMPLE: Tesla CUSTOMER PROFILE JOBS - Be different from others - Convey an image of success - In sync with personal values - Personal mobility - Occasional long distance trip - Commute to work GAINS - Brand recognition - Design - Compliments from friends - Self-driving - Perform like a sports car - High safety ratings - Seating 4-5 - Range of 250km to 350km PAINS - Lack of charging stations - Fear of dead battery - Frequent charging - Lack of space - Accident and harm - Buy before price drop - Above average maintenance Upper Middle Class Male $100K+ Income
  37. 37. PRODUCTS & SERVICES FRAMEWORK: The Value Proposition Canvas A list of all the products and services a value proposition is built around
  38. 38. PAIN RELIEVERS FRAMEWORK: The Value Proposition Canvas Describe how your products and services alleviate customer pains
  39. 39. GAIN CREATORS FRAMEWORK: The Value Proposition Canvas Describe how your products and services create customer gains
  40. 40. FRAMEWORK EXAMPLE: Tesla VALUE MAP GAIN CREATORS - Performance 0-100km/h 4.5s-6.2s - High-tech feel: 17” touch screen - Focus on design & style PAIN RELIEVERS - Highest safety ever by NHTSA - Range of 350km to 450km - Charging 45-90km/hr - 5+2 seats PRODUCTS & SERVICES - Model S 60-85 kWh - 8 year battery warranty - Options
  41. 41. OUR electric sports car HELPS drivers concerned about the environment WHO WANT TO be green and look cool BY reducing emissions AND providing a fast and good-looking car. FRAMEWORK: Value Ad Lib - Tesla
  42. 42. METHODOLOGY & ACTIVITIES
  43. 43. vimeo.com/84423056
  44. 44. RELATIVECOST/DIFFICULTY HIGH LOW HIGH LOW-HANGING FRUIT STRATEGICLUXURY RELATIVE IMPORTANCE TO USABILITY Item HIGH VALUE 12 3 8 1010 09 07 0102 03 04 05 08 06 04 Item04 Item04 Item04 Item04 2x2 Matrix
  45. 45. We workshops
  46. 46. Mona Patel founder boss lady mommy author “moprah”professor yogi
  47. 47. Noel Holmes Dream Juggler Rain Dog VP Customer Experience Luminous Animal …My Wife’s Name Cap’n Lazerbeam
  48. 48. Want: monkey bars removed, soft padding to fall on Needs: safety, security
  49. 49. Daughter of Dr. Vasco Thinks safe playground are for babies Has taken gymnastics for years and likes to show off her stuff Outdoor recess equipment, like monkey bars, can encourage students to take risks. This can be “very positive for a child’s development,” according to Dr. Vasco Lopes, a child psychologist at the Child Mind Institute. “You think about kids who don’t take risks — not just with play but with any kind of social or cognitive development — you’re talking about risk for anxiety disorders,” he said. “You’re talking about kids who are not developing a sense of confidence and autonomy and that confidence in taking risks in different situations, so it can have a lot of negative consequences as they develop.” Want: bigger, longer crazier bars! Need: to grow, learn, try new things andto feel encouraged to do so
  50. 50. My theory is that the injuries reported by the Australian surgeons correlates with the still unexplained high number of playground accidents reported byASTM and comes from the same place. We are raising our children to be motorically incompetent. Want: for everyone to chill. real data before we make a decision on if monkey bars are good/bad Need: to have fun and relax and a safe exploration
  51. 51. The What If Technique Th e re a re l ot s of q u e s t i o n s th a t w i l l l e a d y o u t o th e d i s c o v e r y of n e w i d e a s a n d i n s i gh t s . O u r fa v o r it e h a p p e n s t o b e “ W h a t if ? ”. It ’s open, rhetorical, and democratic. It allows you to view ideas in their raw form without judgment and think in fresh, creative ways.
  52. 52. The Marker Challenge Better clarity through visualization - in any meeting
  53. 53. ANY QUESTIONS? @MONAPATEL @LUMEDAWG
  54. 54. RESOURCES
  55. 55. Methodology & Activities
  56. 56. vimeo.com/84423056
  57. 57. 2x2 Matrix RELATIVECOST/DIFFICULTY HIGH LOW HIGH LOW-HANGING FRUIT STRATEGICLUXURY RELATIVE IMPORTANCE TO USABILITY Item HIGH VALUE Item 12 1 2 Item3 Item4 3 4 Item5 5 8 7 1 0 6 9
  58. 58. I Would Spend 55 Minutes Defining the Problem and then Five Minutes Solving It – Albert Einstein We can save hours of defining the problem with months of coding. – Noel Holmes
  59. 59. ACTIVITY: Concept Sketching
  60. 60. DIEGO FAZIO: Pencil Drawing

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