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M NM O L L Y N O V O T N E YDIGITAL STRATEGY
143 Valley View Drive, Seneca,
IL, 61360
t: 815 546 1156 | e: molly.novotney@gmail.com | w: mollynovotney.com
P O R T F O L I O
Illinois Corn Marketing Board
Fall 2015 - Present
Social Media Management Intern
• Managed a highly-engaged community of more than 100,000 members for Illinois
Corn on Facebook and Pinterest.
• Update the Corn Corp blog with original, likeable content
Facebook
Instagram Captions
#HashtagUse
Hilarious Snapchats
Musical Taste
Networking
Skimming Articles
Social Media Writing
Mid-Day Meetings
E D U C A T I O N
@dashingdining
instagram.com/dashinganddining
linkedin.com/in/mollynovotney
4-H House Cooperative Sorority
• Coordinated events with more than 20 chapters in the largest
Greek community in the country
• Represented 4-H House on U of I Panhellenic Council
• Served D.S. Wentworth Elementary School in Englewood,
Chicago on Winter Break Greek Serve 2016
	
E X P E R I E N C E
P R O F E S S I O N A L H I G H L I G H T S E X P E R T I S E
University of Illinois
at Urbana-Champaign
2015 - 2017
Black Card Media, LLC.
August 2015 - Present
University of Illinois Foundation
Summer 2016 - Present
University of Illinois Extension
June 2015 – August 2015
Major: Agricultural Leadership Education
College of Agriculture, Consumer, and Economic Sciences
Minor: Public Relations
College of Media
C O N T A C T
Staff Writer, The Black Sheep UIUC
• Increased campus weekly page views by 785% during the 2015-2016 Academic Year.
• Create weekly satirical content parodying local and national events and topics
• Authored and shared content that was consistently in the top three “Most Read
Articles” every week, as well as an article that hit 6,700 views in one week
Student Development Representative
• Raised more than $17,000 in one semester while maintaining a pledge rate of 41%.
• Reaching out to hundreds alumni and friends of the University in one shift with
updates about various colleges and funds at all three U of I campuses
4-H Youth Development Intern
• Created an Ag Careers pilot program for the Bureau, LaSalle, Marshall, Putnam
County Unit
• Lead marketing initiatives for a four-county region
Illinois Sports Business Conference Member
• Marketing Team Member of student-run conference which
raises more than $7,000 annually for conference of over 250
students

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Digital Strategy Portfolio Molly Novotney

  • 1. M NM O L L Y N O V O T N E YDIGITAL STRATEGY 143 Valley View Drive, Seneca, IL, 61360 t: 815 546 1156 | e: molly.novotney@gmail.com | w: mollynovotney.com P O R T F O L I O Illinois Corn Marketing Board Fall 2015 - Present Social Media Management Intern • Managed a highly-engaged community of more than 100,000 members for Illinois Corn on Facebook and Pinterest. • Update the Corn Corp blog with original, likeable content Facebook Instagram Captions #HashtagUse Hilarious Snapchats Musical Taste Networking Skimming Articles Social Media Writing Mid-Day Meetings E D U C A T I O N @dashingdining instagram.com/dashinganddining linkedin.com/in/mollynovotney 4-H House Cooperative Sorority • Coordinated events with more than 20 chapters in the largest Greek community in the country • Represented 4-H House on U of I Panhellenic Council • Served D.S. Wentworth Elementary School in Englewood, Chicago on Winter Break Greek Serve 2016 E X P E R I E N C E P R O F E S S I O N A L H I G H L I G H T S E X P E R T I S E University of Illinois at Urbana-Champaign 2015 - 2017 Black Card Media, LLC. August 2015 - Present University of Illinois Foundation Summer 2016 - Present University of Illinois Extension June 2015 – August 2015 Major: Agricultural Leadership Education College of Agriculture, Consumer, and Economic Sciences Minor: Public Relations College of Media C O N T A C T Staff Writer, The Black Sheep UIUC • Increased campus weekly page views by 785% during the 2015-2016 Academic Year. • Create weekly satirical content parodying local and national events and topics • Authored and shared content that was consistently in the top three “Most Read Articles” every week, as well as an article that hit 6,700 views in one week Student Development Representative • Raised more than $17,000 in one semester while maintaining a pledge rate of 41%. • Reaching out to hundreds alumni and friends of the University in one shift with updates about various colleges and funds at all three U of I campuses 4-H Youth Development Intern • Created an Ag Careers pilot program for the Bureau, LaSalle, Marshall, Putnam County Unit • Lead marketing initiatives for a four-county region Illinois Sports Business Conference Member • Marketing Team Member of student-run conference which raises more than $7,000 annually for conference of over 250 students