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Tesla motors presentation
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Tesla

  1. 1. Factor Affecting Innovation in an Organisation CREATIVITY THAT IS SALEABLE Prepared By, Mohit Singh (20181051) Supratik Dass (20181052) Deep Thumar (20181053) Dewang Tiwari (20181054) Yuvraj Singh (20181061)
  2. 2. Introduction to the Company • Founded in 2003. • Specializes in electric vehicles, lithium-ion battery energy storage and solar panel manufacturing (through the subsidiary company SolarCity). • Aimed at eventually offering electric cars at prices affordable to the average consumer. • Named for the electrical engineer and physicist Nikola Tesla. Source: https://www.forbes.com/sites/innovatorsdna/2016/08/24/teslas-innovations-are-transforming-the-auto-industry/#403873db19f7
  3. 3. Most Awarded Car of 2017
  4. 4. Factors Affecting Innovation in an Organisation STRATEGY STRUCTURE SUPPORT MECHANISM BEHAVIOUR THAT ENCOURAGE INNOVATION COMMUNICATION  Vision & Mission  Flexibility  Rewards & Recognition  Mistake handling  Idea Generation  Continuous Learning  Risk Taking  Competiveness  Support for Change  Conflict Handling  Open Communication  Purposefulness  Freedom  Autonomy  Empowerment  Decision Making  Availability of Resources  Time  Information & Technology  Creative People  Cooperative teams & Group Interaction
  5. 5. Innovation By Tesla Inc. Battery range: Tesla Roadster has a max range of 310 miles, more than twice the next competitor. Battery safety: Electric cars are at a big risk of fire given the kind of energy they store. It went with small, cylindrical batteries distributed throughout the car to reduce the energy intensity and reduce risk of fires. Recharge time: Chevy Volt takes an entire night to get you 40 miles of driving. Chevy Volt Electric Car. Tesla's supercharging promises to do 7 times that range in 30 times shorter time range. Charging station infrastructure: Addition of a massive charging network, now electric cars can be practical in rural areas as well as for road trips. Distribution network: The industry is characterized by these sleazy salesguys. But, Tesla is trying to circumvent salespersons.
  6. 6. Super-Charging Stations in US till 2014 Source: https://www.tesla.com/
  7. 7. What Makes Tesla Inc. So Innovative ? Strategy: The overarching purpose of Tesla Motors is to help to move from a mine-and-burn hydrocarbon economy towards a solar electric economy. Mission Statement “to accelerate the world’s transition to sustainable energy.” Vision statement is “to create the most compelling car company of the 21st century by driving the world’s transition to electric vehicles.” - Purpose: 1. Develop a high-end, high performance sports car to prove that electric vehicles are both stylish and efficient. Use the sports car to develop core intellectual property and patents. 2. Introduce a premium sedan that competes with brands like BMW, Mercedes and Audi 3. Produce hundreds of thousands of low cost premium electric vehicles for mass adoption
  8. 8. Structure: Tesla, Inc.’s (formerly Tesla Motors, Inc.) has an innovative problem-solving organizational culture. It creates human resource competence necessary for innovative products in the global automotive business. Tesla Inc. identifies six main features of its organizational culture: 1. Move Fast 2. Do the Impossible 3. Constantly Innovate 4. Reason from “First Principles” 5. Think Like Owners 6. We are ALL IN What business lessons can we learn from Tesla’s CEO, Elon Musk? Tesla Motors and its CEO, Elon Musk, are inextricably linked. In fact, many believe that it’s Musk himself – and the media attention, fascination and cult following he attracts – that truly makes Tesla stand out. Be relentless in the pursuit of your goals Do what will improve humanity – not what will make the most money
  9. 9.  MISTAKE HANDLING  IDEA GENERATION “All our Patents are belongs to you” – Elon Musk CEO Tesla Patent rights have been removed, in the spirit of the open source movement, for the advancement of electric vehicle technology.  CONTINUOUS LEARNING When the Model S was introduced in June 2012 it came with a "smart" air suspension system that automatically lowered the car at highway speed for better aerodynamics and range.  RISK TAKING 1. There is business risk that they hit cost overruns or time delays on Gigafactory, battery manufacture, or Model 3 production. 2. There is the financial risk that they do not sell enough 3. There is regulatory risk that self-driving cars may not be allowed. Source: https://economictimes.indiatimes.com/
  10. 10. Resources of Tesla: • Physical Resources: Tesla Factory located in California and Gigafactory located in Nevada which is anticipated to produce 500,000 cars per year in the latter half of this decade. • Time Benefits: As electric vehicle first mover, the company has been developing its supercharger network worldwide ahead of other competitors. • Technological Resources: Tesla pledges on its official site that “it will not initiate a lawsuit against any party for infringing a Tesla Patent through activity relating to electric vehicles or related equipment for so long as such party is acting in good faith.” • Human Resources: Talented and passionate top managers, for example, company Chief Technical Office--- JB Straubel who began a lifelong fascination with energy work and electric vehicles since he was 14. There are more than 13,000 employees across four continents in Tesla (About Tesla, 2016).
  11. 11. References: 1) https://www.wikipedia.org/ 2) https://www.tesla.com/ 3) https://economictimes.indiatimes.com/ 4) http://www.forbesindia.com/
  12. 12. THANK YOU!

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