The document compares experiential BTL marketing to standard BTL marketing. Experiential BTL marketing provides higher customer engagement through experience-oriented platforms that create fun experiences for target groups, resulting in stronger brand recall and preference. In contrast, standard BTL marketing provides low customer engagement without a specific orientation, lower interest for target groups, and weaker brand recall and preference.

2. When we arrived into marketing business we thought we knew all there
was to know about doing BTL activities.

3. But we learned quickly that almost everything we thought we knew
about marketing business was dead wrong

4. Experiential BTL Marketing Standard BTL Marketing
• Higher Customer engagement • Very low customer engagement
• Experience Oriented Platform • No specific orientated platform
• Fun Filled experience of TG • Low level of interest in TG
• Very Strong Brand Recall • Low Brand Recall
• 45% Increased Brand Visibility • Same Fraction of Visibility
• Higher Brands preference • Low brand preference
why is experiential BTL marketing better
than Standard BTL marketing?

5. Experiential BTL
Marketing
Standard BTL
Marketing

6. We are a BTL marketing company working towards creating brand experience
through our experiential marketing tactics.
Having a 15 years of cumulative experience in the field of marketing and
promotion and having bases at Mumbai, Kolkata, Chennai and Bengaluru, we
are a ideation rich organization.
Our sole scope of work is experiential oriented BTL Brand marketing.
Lets create wonderful experiences

7. Activity
Concept
Building /
Strategic
planning
Our Process
circle
ROI Analysis,
Reporting &
activity
closure
Activity
Execution,
monitoring &
Control.

8. What we
do
BTL
Corporate events
Fabrication
Dealer & Retailer Meet
Conferences &
Corporate events
Product launches
Themed Events
Van Activation
Exhibition and
Trade shows
RWA’s Activation
Concept building
College and School
Activation
Mall & In shop
activation
Rural
Mela’s, Fair’s and
HAAT Activation
Wall Paintings
Rural Marketing
In shop Branding
In shop Fabrication
Exhibition Stall
Fabrication

9. More
BTL
activities
Initiating
loyalty and
referral
programs
Marketing
and
distribution
strategy
Kiosk setup
and sampling
Point of
sales (POS)
activation
Retail
Activation
/Tasting at
grocery
stores
Personal or
one to one
meeting
Flash Mobs
Tin Plate
Branding
Retailer
Board
installation

10. BTL Activities- Rural Activation/Marketing-
RWA, College, School & Corporate Activation
RWA, College activation turn out to be a good activity as in
this we target a specific target audience pertaining to a
product and we directly create brand awareness amongst
them.

11. VAN ACTIVATION
• The vans with there 1000 sq. Ft. branding space creates a huge visibility
exercise.
• The van activity, as a medium can be used for various activities, like
create awareness using some infotainment jigs like magic show, puppet
shows and skits.
• Market surveys and data can be collected through the van activities.
• Interactive games and product sampling can be conducted from the van.

12. BTL Activities- Rural Activation/Marketing-Haat’s Activation
• Haat’s are weekly or periodical markets that are frequented
at a local village level.
• The Haat's start from 6 am to p.m. and can be effectively
used as a medium to promote a brand.

13. BTL Activities- Rural Activation/Marketing-Mela’s Activation
• Mela's’ are very popular and are attended by rural India as they are
held annually or once in four years.
• These Mela's are held with lots of fanfare and attract a carnival
atmosphere in the respective towns.
• These Mela's can be leveraged to the maximum to promote a brand
with gates, banners, stalls, freebies and branded merchandise being
distributed or products can be sampled.

14. BTL Activities- Rural
Activation/Marketing-Wall Paintings
• Wall Paintings’ are the oldest means
of branding and is still very popular
in rural India.
• The wall paintings still command an
excellent visibility and recall value.

15. BTL Activities- Rural Activation/Marketing- Tin
Plate branding
• Tin plates are very useful in rural markets because
unlike posters they cant be easily torn off and are
nailed on the walls for month.

16. BTL Activities- Rural Activation/Marketing-
Flash Mobs
• Flash Mobs are an excellent way to hit the minds of the
people as in the initial break it creates curiosity amongst
the people and finally in the end the brand is spread out.

17. BTL Activities- Rural Activation/Marketing-
Dealer/Retailer board Installation
• Dealer/retailer board
installation is being done on pan
India basis. It helps create a
brand recall as many times it is
seen and helps in creating
brand awareness

18. BTL Activities- Rural
Activation/Marketing- Mall & Inshop
Activation
We are equipped with a full fledged team
to
Initiate mall and inshop activation. All
kinds of branding related to mall
activation is done by us,
Along with mall activities with product
demo.

19. Dealer’s And Retailers Meet
Every distribution based and channel based company needs
conferences and meets to keep associated with there
members and we at richmen are fully equipped with
elements to do a dealer/Retailer meets and parties.
We add different flavors of activities and team building
exercises to keep the channel partners involved into the
event or the meet

20. Conference's And Corporate Party’s
Corporate meeting’s and parties are essence of any
organization for team building and employee recognition
during awards, and we make the occasion just right for
these things to happen. With excusive dance
performances, to bands till anything practically possible

21. Family Day’s & Annual Day Celebration
Family day and annual day are the events which
bring company and it employees closer in terms of
celebration and not only employees but there families as
well which gives them a sense of ownership in the company.
We are just the right agency to deliver these in to your
occasions. With play area to be defined for children, area
completely concerned to ladies and other stuff so that the
occasion comes out into right prospective

22. Event Fabrication
we have two in-house
fabrication units in Meerut &
Gurgaon, which helps us in
getting any kind of
fabrication done in a fixed
time. Any possible design for
fabrication can be done at
our end.

23. Stall Fabrication
We have been into a lot of fabrication for stalls and other
needs for many companies over the years and now we offer
all kinds of fabrication for any kind of need pan India. Stall
fabrication is one of our major pillars in to BTL activation
as we are able to deliver what we design at our end.

24. In shop Fabrication
We have expertise in designing and fabricating in
shop's.
whether it is branding the in shop or making any
kind of fabrication

25. VanFabrication
We have 15 years of experience in van
fabrication, from making normal fabricated vans
to making stage vans, Medical vans etc. we can
design and fabricate the van completely according
to the need of the client.

26. THANK YOU