Growth marketing focuses on the entire customer lifecycle rather than individual parts of the funnel. It uses metrics and testing to implement improvements incrementally and establish goals of retaining existing customers, acquiring new customers, and increasing profits. Growth marketing differs from traditional marketing in its mindset of continual growth. Effective strategies include SEO, PPC, email marketing, content marketing, and social media marketing. A growth marketer's responsibilities include establishing growth strategies, managing acquisition campaigns, creating engaging content, analyzing data, and requiring skills in project management, growth experience, communication, and analytics.

5. WHAT IS GROWTH MARKETING?
Growth marketing isn’t about fixating on one part of your
funnel. It’s about looking at your entire customer lifecycle
and using those insights to create compounding returns
that drive more engaged customers.
“Growth marketing is removing the boundaries of
marketing to enable every aspect of the customer
experience to focus on attracting more engaged
customers.”

6. HOW DOES GROWTH MARKETING WORK?
The steps to mastering the process of growth
marketing:-
1. Define Actionable Metrics
2. Test A through Z
3. Implement Improvements Incrementally
4. Growth Marketing Best Practices
5. Establish Goals and Objectives
6. Stay Flexible

7. The Goals of Growth Marketing
The overarching goals of growth marketing are
common goals for any business:
1. Retain existing customers
2. Acquire new customers
3. Increase profits
As the business scales, growth strategies
become more efficient both from a cost and
conversion rate perspective.

8. Growth Marketing vs. Traditional Marketing
Growth marketing and traditional marketing
are very different, just as traditional
marketing is very different from digital
marketing. Growth hacking is more about
having a mindset for growth and less about
implementing tactics traditionally used in
marketing.

9. Growth Marketing Strategies To Try
For your growth marketing initiative to succeed, you need to use
the right strategies. While you can rely on a variety of traditional
and digital marketing approaches, there are several that offer
consistent performance and results for businesses.
These five strategies include:
1. SEO
2. PPC
3. Email marketing
4. Content marketing
5. Social media marketing

10. Implementation of Growth Marketing
Strategies
Implementation of Growth Marketing is takes
place as following:-
1. Awareness
2. Acquisition
3. Activation
4. Revenue
5. Retention
6. Referral

11. Examples of Growth Marketing Campaigns
Examples of Growth Marketing
Campaigns are:-
1. Loyalty
2. Referral program
3. Onboarding
4. Top of the funnel engagement

12. What does a Growth Marketer do?
As growth marketing becomes even more
ubiquitous with marketing itself, the role of what
is considered a “marketer” is shifting as well. You
probably have noticed the “growth marketer”
becoming a more common term in the industry and
on job boards. This distinction is important
because it does require a skill set different than
what you may find in a traditional marketer.

13. Responsibilities
1. Work with cross functional team (Product, Service, Sales) to
establish growth strategies to support revenue goals.
2. Create, manage and experiment with new user acquisition
campaigns.
3. Conceive and execute on a wide range of content campaigns to
drive education and engagement.
4. Manage SEO.
5. Analyze data to monitor revenue performance and uncover areas
for improvement.

14. Requirements
1.Solid project management skills; ability to lead and
collaborate with cross-functional partners, prioritize
high impact activities, and keep complex projects
moving forward.
2.Strong growth track record, with samples and results
of past campaigns.
3.Outstanding written, oral and organizational ability.
4.3+ years experience in SEO, growth marketing.
5.Proficient with Analytics.

15. About Xpert Growth Marketing Bootcamp
Program
This Bootcamp for budding entrepreneurs is
an 8 week, part-time, Virtual and intense
program that is built + led by top startup
founders. Learn Growth marketing by
working on REAL marketing scenarios and
challenges at Xpert- gain the confidence to
venture out on your own or join a growing
startup!

16. Exclusive Network of Industry Professionals
We have top marketing & growth professionals
volunteering to share their time & insights directly with
you during the program - these would be conducted as
LIVE sessions, interviews or AMA’s !

18. 1.Follow Top Growth Marketers
Choose from a list over 22+ professions based
on your preference.
2.Choose your Idols
Select from over 320+ experts, whom you wish
to follow and learn from.
3.Learn from the best
Learn from their success, failure, struggle,
tricks, opinions and advice.