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SOSTAC MODELDeveloped by 
“To fail to plan is to plan to fail”
Situation analysis 
STAGE 1 WHERE ARE WE NOW? (20% of planning time) 
How are we performing? 
What are our distinctive c...
Objectives 
STAGE 2 WHERE DO WE WANT TO GO? (5%) 
Business Mission? 
Business Objectives? 
Marketing Objectives –Busine...
Strategy 
STAGE 3 
STRATEGY HOW DO WE GET THERE? (45% ) 
Segmentation –How do we want to divide up the market(s)? 
Targe...
Tactics 
STAGE 4 TACTICAL PLAN (30%) 
HOW DO WE IMPLEMENT THE STRATEGY? 
Which Communication Tools are we going to use? ...
Action 
STAGE 5 ACTION PLAN WHO, WHAT, WHEN? 
Who is going to do what? 
When are they going to do it? 
What is the reso...
Control 
STAGE 6 KEEPING TRACK OF PROGRESS 
Do action performance measurements relate to objectives? 
Responsibility for...
The Full SOSTAC model) 
3M’s of 
Men 
Money 
Minutes
Need some help or want to know more? 
Email : support@clickperfect.co.in 
Call me on: +91-8447183364 
Tweet me: @shamsh...
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What Is The SOSTAC Model Of Marketing? By PR Smith – Download PDF

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Free dowbnload p r smith's sostac® planning model pr smith's marketing planning system - SOSTAC® - situation analysis, in pdf detail of what is sostac planning method.

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What Is The SOSTAC Model Of Marketing? By PR Smith – Download PDF

  1. 1. SOSTAC MODELDeveloped by “To fail to plan is to plan to fail”
  2. 2. Situation analysis STAGE 1 WHERE ARE WE NOW? (20% of planning time) How are we performing? What are our distinctive competitive (marketing) advantages? How effective is our Marketing Mix? Are we focusing on the best segments with the right type of customer? Are we using the most appropriate channels for communication and distribution? What uncontrollable event(s) or trend(s) can impact my business?
  3. 3. Objectives STAGE 2 WHERE DO WE WANT TO GO? (5%) Business Mission? Business Objectives? Marketing Objectives –Business Development? Marketing Communication Objectives? The SMART Test for Objectives Make sure your objectives are practical and measurable. Do they fit the following criteria? Specific (with numbers) Measurable (monitor progress and confirm achievement) Actionable (can we do it?) Reasonable (realistically attainable) Timed (incorporate deadlines)
  4. 4. Strategy STAGE 3 STRATEGY HOW DO WE GET THERE? (45% ) Segmentation –How do we want to divide up the market(s)? Targeting –Which segments of the market do we wish to focus upon? Positioning –How do we want to be perceived in each different target segment?
  5. 5. Tactics STAGE 4 TACTICAL PLAN (30%) HOW DO WE IMPLEMENT THE STRATEGY? Which Communication Tools are we going to use? How are we going to use them? What message(s) do we wish to communicate? Are we being consistent across different tools and messages? Do we have the necessary resources/budgets?
  6. 6. Action STAGE 5 ACTION PLAN WHO, WHAT, WHEN? Who is going to do what? When are they going to do it? What is the resource allocation for the action? What are the key performance measurements? How is performance going to be recorded?
  7. 7. Control STAGE 6 KEEPING TRACK OF PROGRESS Do action performance measurements relate to objectives? Responsibility for measurement? Frequency of measurement? Resources for measurement? Review of measurements? Actions on variance?
  8. 8. The Full SOSTAC model) 3M’s of Men Money Minutes
  9. 9. Need some help or want to know more? Email : support@clickperfect.co.in Call me on: +91-8447183364 Tweet me: @shamsheranjum http://www.clickperfect.co.in

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