66. Online Reputation Management
. Trackur is a social media monitoring tool that offers instant notifications when your brand is
mentioned. That means you can respond promptly and appropriately, even when you’re not glued to
your Facebook news feed all day.
2. Social Mention is a social media search engine that searches user-generated content such as
blogs, comments, bookmarks, events, news, videos, and ...
Naymz is a useful tool for tracking your social influence, which is closely tied to your online
reputation. The most intriguing feature is a RepScore that rates your influence across different social
networks, such as LinkedIn, Twitter, Facebook and others.
. Brandseye has a full set of features that make online reputation management simple. Get email
notifications when your brand is mentioned online, and track conversations and compare metrics
with your internal data.
. A totally free tool, SocialMention is a search engine that scours the social sphere for mentions of
your brand, or a competitor, or any key phrase you type in. You can narrow the search to blogs,
microblogs, videos, images or even questions
6. Google Alerts
. Google is always expanding its tools and applications, but Google Alerts is one that’s actually been
around for a while, and it’s still one of the most effective tools for online reputation management. Set
up alerts for any search terms you want, such as your company name or targeted phrases relevant to
your niche, then specify the types of results you want and how often
Tools to Monitor Brand Reputation