2. :Contents:
• Introduction
• Vision & Mission
• Product / Service profile
• Functional strategies
• Competitors Information
• SWOT Analysis
• Future growth & prospects
• Conclusion

3. • ICICI Limited was established in 1955 by the World Bank.
• ICICI Bank has grown from a development bank to a financial
conglomerate and has become one of the largest public financial
institutions in India.
• ICICI Bank has financed all the major sectors of the economy,
covering 6,848 companies and 16,851 projects. As of March
31,2000.
• ICICI Bank has grown from a development bank to a financial
conglomerate and has become one of the largest public financial
institutions in India.
Introduction To ICICI Bank
(Industrial Credit and Investment Corporation of India)

4. Type Private
Industry Banking, Financial Services
Founded 1955
Head Quarters Mumbai, Maharashtra, India
Key people
Mr. M. K. Sharma (Chairman)
Mrs. Chanda Kochhar (MD & CEO)
Products
Credit cards, consumer banking,
corporate banking, finance and
insurance, investment banking,
wealth management, personal loans
and payment solutions,
Area served Worldwide
Number of employees 84096 (2017)

5. Vision:
To be the leading provider of financial services in India and a
major global bank.
• be the banker of first choice for our customers by delivering high
quality, world-class products and services.
• expand the frontiers of our business globally.
• play a proactive role in the full realisation of India’s potential.
• maintain a healthy financial profile and diversify our earnings
across businesses and geographies.
• maintain high standards of governance and ethics.
• contribute positively to the various countries and markets in which
we operate.
• create value for our stakeholders.
Mission:
We will leverage our people, technology,
speed and financial capital to:

6. • Travellers Cheque
• Card (Credit cards, Debit cards, Travel cards, Corporate
cards, Prepaid cards, Business cards)
• Loan ( Home loan, Personal loan, Two Wheeler loan, Car
loan)
• Investment
• Insurance
• NRI Banking
• Deposit
• Business Banking
• Personal Banking
Products and Services:

7. Competitors:
• State Bank Of India(SBI)
• HDFC
• Kotak Mahindra
• Bank Of Baroda
• IDBI Bank
• Punjab National Bank
• Axis Bank

8. SWOT Analysis:
Strength:
• 2nd largest private bank.
• Successfully diversified it’s operations.
• Listed in NYSE (New York Stock Exchange).
• Considered as a pioneer in usage of internet services.
• Aggressive and innovation marketing strategies.

9. SWOT Analysis:
Weakness:
• Primarily targets upper middle class and upper class
of the society.
• Higher service charges.
• Poor customer service.
• Focus only on high end customers.
• Transaction cost.

10. SWOT Analysis:
Opportunities:
• New IT and ITES companies.
• Dissatisfied customers of other bank.
• Business advising for smaller players.
• Expanding business to the middle and lower income
groups.

11. SWOT Analysis:
Threats:
• Dissatisfied customers.
• Ever improving nationalized bank.
• Advent of MNC banks.
• More and more banks are coming up.

12. • Strategy to comprehensively cover an
identified rural geography with branches.
• Branches at major agricultural markets.
• Franchisees, MFI & corporate partners.
• Multi-product suite for catering to various
customer segment.
• Savings and investment products.
Future Growth & Prospects:

13. Conclusion:
• ICICI Bank Proves to be an ideal & leading other
banks by using latest technology and variety of
services.
• On the basis of few techniques applied for the
financial analysis of the ICICI bank we can arrive at a
conclusion that the financial position and overall
performance of the bank is satisfactory.
• Income of a bank has increased over a period but not
in the same pace as of expenses. But the bank has
succeeded in maintaining a reasonable profitability
position.