2. @mhijazi
WHAT IS E-COMMERCE?
E-commerce is a type of industry where the
buying and selling of products or services is
conducted over electronic systems such as
the Internet.
3. @mhijazi
INCENTIVES TO BUY ONLINE
Comparison shopping
Wider selection
Better prices
Reviews from other shoppers
Saving effort & time
13. @mhijazi
STUDY IN LEBANON
16%
21%
46%
17%
0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50%
Very often
Moderately often
Not very often
Never
HOW OFTEN DO YOU PURCHASE ONLINE?
Source: Cloud961
15. @mhijazi
STUDY IN LEBANON
Security of the website
24%
Fraud
18%
Shipping costs
18%
Taxes
11%
Condition of the product
15%
Not meeting expectations
14%
FACTORS THAT DETER USERS FROM BUYING
ONLINE
Source: Cloud961
16. @mhijazi
WEBSITE SECURITY IN LEBANON
Hacker was easily able to:
Get free plane tickets from Middle East Airlines (MEA),
only one that responded to hacker’s warning
Get free movie tickets from VOX and Grand Cinemas
Change user type to “administrator” on Scoopcity
Download Maguy Farah’s book for free
Hacking Bank Audi’s Online Payment (used by most
companies in Lebanon)
20. @mhijazi
BRANDS ARE TRYING TO BUILD
CONSUMERS’ TRUST FOR E-COMMERCE
Fits.me introduces a virtual fitting room where users enter their exact
measurements and get the feeling of how the clothes will look on them.
21. @mhijazi
BRANDS ARE TRYING TO BUILD
CONSUMERS’ TRUST FOR E-COMMERCE
On Qvit.com, users can
create an avatar that
has the exact same
body as them and then
try on clothes.
22. @mhijazi
BRANDS ARE TRYING TO BUILD
CONSUMERS’ TRUST FOR E-COMMERCE
Glasses.com app
on smartphones
allows users to
create a 3D version
of themselves and
try up to 4 pair of
glasses
simultaneously and
compare them.
23. @mhijazi
BRANDS ARE TRYING TO BUILD
CONSUMERS’ TRUST FOR E-COMMERCE
IKEA designed an
application that
allows users to
virtually place a
piece of furniture in
their room.