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Standard subjects for ad visuals

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Mohammad Eissa
Mohammad Eissa

Standard subjects for ad visuals and headline role ain advertising

Marketing
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Standard subjects for Ad visuals
Product alone
Package containing the product
How to use the product
Product in use
Comparison of products
Product features
Humor
User Benefit
Negative appeal
Testimonial
Purpose of the Visual
Capture attention
Qualify readers
ID the ad’s subject
Arouse interest
Create a good impression
Show the product
Emphasize product features
Clarify copy claims
Support copy claims
Provide campaign continuity
Types of Headlines
Benefit headlines
News/information headlines
Provocative headline
Question headline
Command headline
Role of headlines
Engage The audience
Attract attention
Direct Attention
Explain The visual
Present Selling message

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Standard subjects for ad visuals