digital marketing plan .pptx

mohamed Shihata
mohamed ShihataSenior Geophysicist, International Trainer, Technical Advisor, freelancer em Self employed (selftrainning@gmail.com,+201120828201)
DIGITAL
MARKETING
AGENCy plan
Presentation by Mohamed Shihata
Instructor
Mohamed Shihata
CONTENT
01 05
06
07
02
03
INTRODUCTION
Digital marketing
analysis Egypt
STRATEGY
Agency Profile
Compitetors
analysis
Agenda
Digital marketing steps
• preparation stage focusing on studying clients needs , study company
products &Services, Studying competitors including Stregnthes &weakness
points
• Creating Digital marketing strategy that serve company targets and follow
business plan strategy
• Creating executive plan with detected steps and schedules
• Monitoring the operation plan , evaluation results ROI, modify plan to
satisfy general strategy of company
• Evaluated results and review revenues with management team.
6
Digital marketing steps
Marketing Survey workflow
‫التسويقى‬ ‫مسح‬ ‫عمل‬ ‫خطوات‬
‫تجميع‬
‫المعلومات‬
‫تحليل‬
‫البيانات‬
‫وربطها‬
‫بتصرف‬
‫العمالء‬
‫تحليل‬
‫النتائج‬
‫بالعصف‬
‫ذهنى‬
‫مع‬
‫فريق‬
‫التسويق‬
‫تجميع‬
‫التقارير‬
‫من‬
‫قسم‬
‫المبيعات‬
‫تجميع‬
‫تقرير‬
‫عن‬
‫مطلبات‬
‫العمالء‬
‫ومشاكلهم‬
‫عرض‬
‫النتائج‬
‫مع‬
‫فريق‬
‫االدارة‬
Digital Marketing Insights in
Egypt2019
Different Estimates for the Number
of Internet Users in Egypt
Different Estimates for the Number
of Internet Users in Egypt
81% of internet users in Egypt would not
be able to live without the internet!
Finding information via
search engines leads the
activities undertaken online
(78%)
while social networking
follows shortly (77%) and
then follows, finding events
and news (57%).
Facebook Was and Remains the Undisputed King of
Social Media in Egypt
More than 83% of Facebook users
in Egypt use it daily.
Males are much more likely to use Facebook
than females (64% vs. 36%).
Facebook Has Great Opportunities for Businesses
in Egypt
33% of Facebook users like and interact with a
certain business page in order to receive
discounts, promotions, and giveaways.
42% of Facebook users may unlike or
53% may stop following a business
page for many reasons especially the
negative experience with business
products or services.
Organic Activities Dominates the Technicalities of
Digital Marketing in Egypt
• Social media management (organic activities) is the top used channel and technique
used by companies in Egypt as mentioned by 97% of the surveyed companies.
• Next comes the social media advertising (sponsored campaigns) as mentioned by 80%
of the surveyed companies.
• Among those who use social media management, the majority use it primarily for brand
awareness objectives (34%), while about 19% use it primarily for lead generation
objectives and 45% of them use it for both objectives.
• Social media advertising (sponsored campaigns) is used primary by 30% of companies
for lead generation, while 16% of them use it for brand awareness.
The Digital Marketing Activities of Companies in
Egypt Are Going to Be Run In-house
• Nearly half of the companies in Egypt allocate more than 50% of the total marketing
budget to digital marketing activities.
• In general, 84% of companies in Egypt are using both sponsored and organic digital
marketing campaigns, while just 16% are using sponsored campaigns only.
• The Egyptian market has a high potential for growth and there has been
a lot of activity over the last couple of years. Egypt is the media hub of
the whole Arab world. Startups are springing up and funds are growing
and becoming both more visible and more accessible.
Competitors analysis
Introduction
Slogan : LUXURY OF DIGITAL MARKETING
Mansa media goals To improve results of
digital marketing Strategy using latest
technology of data analysis and machine
learning .
The main target audience all luxury
companies including cosmetics, phone,
fitness, Games, Fashion Brands, Prestige Brands,
Boutique Brands
Green Mind Agency Mass Marketing share
eMarketing Egypt Mass Marketing Share
eMarketing Egypt Mass Marketing Share
Competitors study
Best competitors in SEO ( first appearance in
research )
Competitors study
Best compitotores in SEO ( first appearance
in research )
Competitors study
Best compitotores in SEO ( first appearance
in research )
Competitors study
strengths Weakness
1- strongest SEO first appearance in search engine
2- active for publications in face 53,000 likes , 4800
follow Youtube , 2700 fan in linked in.
1,616 followers inst, printerest 194 followers
3- created from 2010 great experience in market
12 yaesr
5- excellent public relation in TV meeting and
conferences
6- many varieties in services and products ,
softwares, websites designs ,…
Weakness
1- not interested in digital marketing
advertisement however it’s first rank in
google search
2- focus in applications, more practical not
interested in luxury brands
3-problems in teams need to hire many
positions however it is old company (
moderation, content writer, testing,
opportunities Threatens
1-Many companies focus in digitals
2-More than 300 clients great History attract many
clients
3-Good prices against other international
applications
4-local applications attract governments to support
1- different segments like medical programs,
education programs, commercial programs it may
effect in satisfaction of different varieties clients
need.
2- not interested in digital marketing services
Competitors study
Best competitors prices example
Digital agency profile
Vision
Mission
About us
We are company engaged in digital marketing, the
work we provide is specifically for those of you who do
business in the world of marketing. by will
immediately benefit from the knowledge and latest
technology and modern strategy of digital marketing
we provide, because we have professional expert
team that has great experiences to build several
business that now have high value
ABOUT US
01
Presentation by Aaron Loeb
SLOGaNe : LUXURY OF DIGITAL MARKETING
Mansa media goals To improve results of digital
marketing Strategy using latest technology of data
analysis and machine learning .
Help Align the Company's Business Model and Digital
Marketing Strategy To Build Consumer Trust
.
VISION
Presentation by Mohamed Shihata
Develop strategy satisfy different business
needs with a business orientation and
professional culture.
Develop integrated, continuous and
clearly directed research to improve
competence in the digital marketing
agency .
MISSION
03
Presentation by Mohamed Shihata
To become largest digital agency in Egypt use data
analysis and machine learning to improve
marketing strategy
The best market agency for luxury brands and
products company and Attracting largest luxure
companies to collaborate with us
Goals
03
Presentation by Mohamed Shihata
Types of Luxury Brands
Presentation by Mohamed Shihata
31
Promotion
Competition
Cost-Plus
Penetration
Strategy Brand
Customer
Service
Employees
Founders
Quality
online
media
onsite
Internet
Special offers
Recommendations
Gifts
Advertising
Design
Price Place
Product
People
Marketing
Strategy
Facilities
parking
Furnishing
Physical
Evidence
Direct-
indirect
Electronic
Technology process
position
Personalization
Personal
Network
Participation
Privacy
Digital
market mix
‫ال‬
‫التسويقى‬ ‫مزيج‬
‫التسويق‬ ‫لشركة‬
‫الوصف‬
‫الخطة‬ ‫فى‬ ‫عنصر‬ ‫كل‬ ‫النسبة‬
PRODUCT
‫للق‬ ‫البسيطة‬ ‫االوراق‬ ‫من‬ ‫مجموعة‬ ‫معدوم‬ ‫يكون‬ ‫يكاد‬ ‫او‬ ‫ضعيف‬ ‫المنتج‬
‫ضية‬
‫ملموسة‬ ‫غير‬ ‫الخدمة‬ ‫الن‬
1
%
PLACE
‫فيهم‬ ‫المرغوب‬ ‫للعمالء‬ ‫قريب‬ ‫مهم‬ ‫الخدمة‬ ‫مكان‬
3
%
PORMOTION
‫او‬ ‫المؤتمرات‬ ‫او‬ ‫المتخصصة‬ ‫الجرائد‬ ‫فى‬ ‫االساسية‬ ‫العوامل‬ ‫من‬ ‫الدعاية‬
‫مختلفة‬ ‫الكترونية‬ ‫دعاية‬ ‫او‬ ‫للشركات‬ ‫الزيارة‬
15
%
PRICE
‫دراس‬ ‫او‬ ‫منهم‬ ‫اقل‬ ‫سعر‬ ‫ووضع‬ ‫المنافسين‬ ‫دراسة‬ ‫على‬ ‫يعتمد‬ ‫التسعير‬
‫ة‬
‫ربح‬ ‫هامش‬ ‫ووضع‬ ‫التكاليف‬
‫االنتشار‬ ‫لسرعة‬ ‫سعر‬ ‫اقل‬ ‫االختراق‬ ‫سياسة‬ ‫او‬
‫االولى‬ ‫السياسة‬ ‫يفضل‬
"
‫المنافسين‬ ‫دراسة‬
"
10
%
PEOPLE
‫فى‬ ‫خبراء‬ ‫فريق‬ ‫وجود‬ ‫النقاط‬ ‫اهم‬ ‫من‬
‫التسويق‬
‫مدرب‬ ‫عمالء‬ ‫وخدمة‬ ‫مميز‬
‫ة‬
‫محترف‬ ‫مبيعات‬ ‫وفريق‬
15
%
PROCESS
‫سهلة‬ ‫كانت‬ ‫لو‬ ‫الخدمات‬ ‫فى‬ ‫مهمة‬ ‫نقطة‬ ‫وخطوات‬ ‫التسجيل‬ ‫عملية‬ ‫سهولة‬
‫قوية‬ ‫تنافسية‬ ‫ميزة‬ ‫اونالين‬ ‫والتسجيل‬
5
%
PHYSICAL EVIDANCE
‫ترفي‬ ‫وسائل‬ ‫من‬ ‫المادية‬ ‫الراحة‬ ‫او‬ ‫ينتظر‬ ‫وهو‬ ‫المكان‬ ‫فى‬ ‫العميل‬ ‫راحة‬
‫مهمة‬ ‫ة‬
8
%
Positioning
‫الص‬ ‫فى‬ ‫مميز‬ ‫لون‬ ‫او‬ ‫عرض‬ ‫اسلوب‬ ‫العميل‬ ‫زهن‬ ‫فى‬ ‫مكانك‬ ‫او‬ ‫هويتك‬
‫ور‬
‫على‬ ‫نشرة‬ ‫بارسال‬ ‫ممكن‬ ‫بلوجر‬ ‫فى‬ ‫مقال‬ ‫او‬ ‫وفيديو‬ ‫يتكرر‬ ‫شعار‬ ‫او‬
‫االيميل‬
12
%
Personalization
‫على‬ ‫خاصة‬ ‫العام‬ ‫وليس‬ ‫الخاص‬ ‫على‬ ‫العميل‬ ‫مع‬ ‫التحدث‬ ‫او‬ ‫الشخصنة‬
‫واالجتماعات‬ ‫االجتماعى‬ ‫التواصل‬
10
%
Personal
Network
‫طرق‬ ‫اهم‬ ‫من‬ ‫العمالء‬ ‫وادارة‬ ‫جدا‬ ‫مهمة‬ ‫االنترنت‬ ‫على‬ ‫الشخصية‬ ‫العالقات‬
‫الحديثة‬ ‫التسويق‬
‫او‬ ‫واتس‬ ‫رسائل‬ ‫وارسال‬ ‫لالدارة‬ ‫كثيرة‬ ‫برامج‬ ‫فى‬
‫فيبراو‬
SMS
‫بوك‬ ‫فيس‬ ‫او‬
10
%
Participation
‫االجتماعى‬ ‫التواصل‬ ‫مواقع‬ ‫على‬ ‫االقتراحات‬ ‫فى‬ ‫العميل‬ ‫مشاركة‬
5
%
Privacy
‫ع‬ ‫و‬ ‫الرسائل‬ ‫اخفاء‬ ‫للعميل‬ ‫السهل‬ ‫من‬ ‫االنترنت‬ ‫عصر‬ ‫فى‬ ‫مهمة‬ ‫للعميل‬ ‫الخصوصية‬
‫تقيم‬ ‫مل‬
‫التل‬ ‫على‬ ‫تالحقة‬ ‫بانك‬ ‫تشعرة‬ ‫او‬ ‫العميل‬ ‫خصوصية‬ ‫تقتحم‬ ‫رسالة‬ ‫الى‬ ‫جيد‬ ‫غير‬
‫الفيس‬ ‫او‬ ‫يفون‬
5
%
‫العمالء‬ ‫وادارة‬ ‫التسعير‬ ‫استرتيجية‬ ‫المنتج‬
‫السعر‬ ‫حساب‬ ‫أساس‬
‫السعر‬
‫متنوعة‬ ‫قانونية‬ ‫خدمات‬
.1
‫او‬ ‫القيمة‬ ‫اساس‬ ‫على‬
‫المتعلقة‬ ‫المنفعة‬
‫بالخدمة‬
.
.2
‫قدرات‬ ‫أساس‬ ‫على‬
‫الشرائي‬ ‫المستهلكين‬
‫ة‬
‫بالطلب‬ ‫وعالقتها‬
.
.3
‫مقارنة‬ ‫اساس‬ ‫على‬
‫المنافسين‬ ‫اسعار‬
‫القناة‬
‫الوصف‬
▪
LINKED IN
‫من‬ ‫مجموعة‬ ‫تجميع‬
‫المستهدفي‬ ‫الجدد‬ ‫العمالء‬
‫ن‬
▪
‫تليفونات‬ ‫تجميع‬
‫من‬ ‫وايميالت‬
‫الشركات‬ ‫مواقع‬
‫االنترنت‬ ‫على‬
‫االرقام‬ ‫تجميع‬ ‫برامج‬
‫وااليميالت‬
▪
‫العالقات‬
‫ع‬ ‫العمالء‬ ‫بيانات‬ ‫تجميع‬
‫ن‬
‫الشخص‬ ‫العالقات‬ ‫طريق‬
‫ية‬
▪
‫رسائل‬ ‫ارسال‬
‫السابقين‬ ‫للعمالء‬
‫العمالء‬ ‫ومتابعة‬
‫باستمر‬ ‫الحاليين‬
‫ار‬
‫ادارة‬ ‫برامج‬ ‫استخدام‬
‫العميل‬ ‫لمتابعة‬ ‫العمالء‬
‫مستمر‬ ‫بشكل‬
digital marketing plan .pptx
‫اإلعالن‬ ‫إستراتيجية‬
‫اإلستراتيجية‬
‫الرسالة‬ ‫إستراتيجة‬
‫الموبيل‬ ‫او‬ ‫الواتس‬ ‫على‬ ‫رسائل‬ ‫ارسال‬ ‫جدا‬ ‫مهم‬
‫للعمالء‬ ‫ومدروس‬ ‫مستمر‬ ‫بشكل‬
‫الع‬ ‫وتجعل‬ ‫المبيعات‬ ‫من‬ ‫تزيد‬
‫ميل‬
‫وضمان‬ ‫ومستمر‬ ‫العالقة‬ ‫قوى‬
‫العميل‬ ‫والء‬
‫الزيارة‬ ‫إستراتيجية‬
‫الس‬ ‫االعمال‬ ‫وعرض‬ ‫مكتبة‬ ‫فى‬ ‫العميل‬ ‫زيارة‬
‫ابقة‬
‫القناعة‬
‫فرص‬ ‫من‬ ‫وتزيد‬ ‫العالقة‬ ‫تقوى‬
‫ة‬
‫الب‬ ‫عملية‬ ‫ونجاح‬ ‫العميل‬ ‫تحول‬
‫يع‬
‫الصحف‬
‫الصحف‬ ‫وخاصة‬ ‫مقاالت‬ ‫كتابة‬ ‫جدا‬ ‫مهم‬
‫الصحف‬ ‫على‬ ‫والدعاية‬ ‫االلكترونية‬
‫التليفزيون‬
‫مهمة‬ ‫برامج‬ ‫فى‬ ‫التليفيزيون‬ ‫فى‬ ‫الظهور‬
‫المباشر‬ ‫البيع‬
‫وعرض‬ ‫العميل‬ ‫بزيارة‬ ‫المباشر‬ ‫التسويق‬ ‫مهم‬
‫مميزة‬ ‫عروض‬ ‫تجهيز‬ ‫ومحاولة‬ ‫الخدمات‬
‫اإلذاعة‬
‫المهمة‬ ‫االحداث‬ ‫فى‬ ‫خاصة‬ ‫قوية‬ ‫االذعة‬
‫المتخصصة‬ ‫الصحافة‬
‫الصحف‬ ‫فى‬ ‫اعالنات‬ ‫او‬ ‫مقاالت‬ ‫كتابة‬
‫خاص‬ ‫المجال‬ ‫فى‬ ‫قوى‬ ‫تاثير‬ ‫لها‬ ‫المتخصصة‬
‫فى‬ ‫ة‬
‫واالقتصاد‬ ‫التجارة‬ ‫مجالت‬
‫الممولة‬ ‫االعالنات‬
‫الجمهور‬ ‫وعى‬ ‫لزيادة‬ ‫مهمة‬ ‫الممولة‬ ‫االعالنات‬
‫الشركة‬ ‫والشعار‬ ‫العالمة‬ ‫ونشر‬
digital marketing plan .pptx
Tactics
‫التاريخ‬

‫الفيس‬ ‫الصفحات‬ ‫تجهيز‬

‫اليوتيوب‬ ‫قناة‬ ‫اعداد‬

‫نشر‬
6
‫االسبوع‬ ‫فى‬ ‫منشورات‬

‫الشغل‬ ‫وترتيب‬ ‫الموقع‬ ‫شكل‬ ‫تجهيز‬

‫الفيس‬ ‫على‬ ‫ممول‬ ‫اعالن‬ ‫عمل‬

‫وتحديد‬ ‫المنافسين‬ ‫دراسة‬
‫الجمهور‬ ‫طبيعة‬
persona

‫االعالنات‬ ‫اداء‬ ‫تقيم‬

‫وتقسيمها‬ ‫الشركة‬ ‫بيانات‬ ‫ترتيب‬

‫العمالء‬ ‫دتا‬ ‫تجميع‬

‫جدد‬ ‫العمالء‬ ‫بيانات‬ ‫تجميع‬

‫صفحة‬ ‫العمالء‬ ‫على‬ ‫الرد‬

‫صفحات‬ ‫على‬ ‫المنشورات‬ ‫مشاركة‬
‫الكبيرة‬ ‫الجروب‬

‫الفيس‬ ‫صفحات‬ ‫استكمال‬

‫الموقع‬ ‫استكمال‬

‫نشر‬
6
‫الفيس‬ ‫على‬ ‫منشورات‬

‫تصميم‬
2
‫والفيس‬ ‫اليوتيوب‬ ‫على‬ ‫فيديو‬

‫عمل‬
2
‫الفيس‬ ‫على‬ ‫اعالن‬

‫الموقع‬ ‫على‬ ‫ونشرة‬ ‫للشركة‬ ‫بروفيل‬ ‫عمل‬

‫االعالنات‬ ‫اداء‬ ‫تقيم‬

broad cast
‫واتس‬

‫الفيس‬ ‫صفحات‬ ‫العمالء‬ ‫على‬ ‫الرد‬

‫الموقع‬ ‫محتوى‬ ‫كتابة‬ ‫فى‬ ‫مساعدة‬

‫بيان‬ ‫قاعدة‬ ‫وانشاء‬ ‫العمالء‬ ‫ترتيب‬ ‫اكمال‬
‫ات‬

‫صفحات‬ ‫على‬ ‫المنشورات‬ ‫مشاركة‬
‫الكبيرة‬ ‫الجروب‬

‫انشاء‬
bloger

‫الجديد‬ ‫بشكلة‬ ‫للموقع‬ ‫دعاية‬ ‫عمل‬

‫عمل‬
3
‫االنتشار‬ ‫لزيدة‬ ‫ممولة‬ ‫اعالنات‬

‫عمل‬
2
‫وعمل‬ ‫يوتيوب‬ ‫فيديو‬
2
‫فيس‬ ‫فيديو‬

‫نشر‬
6
‫فيس‬ ‫منشورات‬

‫ان‬ ‫لنكد‬ ‫على‬ ‫للشركة‬ ‫صفحة‬ ‫انشاء‬

‫االعالنات‬ ‫اداء‬ ‫تقيم‬

‫كتابة‬
5
‫البلوجر‬ ‫على‬ ‫مقاالت‬

‫فيس‬ ‫العمالء‬ ‫على‬ ‫الرد‬

‫الواتس‬ ‫على‬ ‫العمالء‬ ‫متابعة‬

‫وتنظيمها‬ ‫الدتا‬ ‫ترتيب‬

‫صفحات‬ ‫على‬ ‫المنشورات‬ ‫مشاركة‬
‫الكبيرة‬ ‫الجروب‬

‫الجديد‬ ‫بشكلة‬ ‫للموقع‬ ‫دعاية‬ ‫عمل‬

‫عمل‬
3
‫االنتشار‬ ‫لزيدة‬ ‫ممولة‬ ‫اعالنات‬

‫عمل‬
2
‫وعمل‬ ‫يوتيوب‬ ‫فيديو‬
2
‫فيس‬ ‫فيديو‬

‫نشر‬
8
‫فيس‬ ‫منشورات‬

‫نشر‬
2
‫لنكد‬ ‫على‬ ‫منشور‬

‫االعالنات‬ ‫اداء‬ ‫تقيم‬

‫االول‬ ‫للشهر‬ ‫شامل‬ ‫تقرير‬ ‫تجهيز‬

‫كتابة‬
5
‫البلوجر‬ ‫على‬ ‫مقاالت‬

‫فيس‬ ‫العمالء‬ ‫على‬ ‫الرد‬

‫صفحات‬ ‫على‬ ‫المنشورات‬ ‫مشاركة‬
‫الكبيرة‬ ‫الجروب‬

‫منشورات‬ ‫محتوى‬ ‫كتابة‬ ‫فى‬ ‫المساعدة‬
‫الفيس‬

‫فيس‬ ‫العمالء‬ ‫على‬ ‫والرد‬ ‫العمالء‬ ‫متابعة‬
‫واتس‬

‫ا‬ ‫وتقيم‬ ‫العمالء‬ ‫لمشاكل‬ ‫تفرير‬ ‫تقديم‬
‫الداء‬
‫لتحقي‬ ‫اليومية‬ ‫المهام‬ ‫على‬ ‫امثلة‬
‫ق‬
‫التسويق‬ ‫خطة‬ ‫اهداف‬
Management flow
circular org chart
Network org
structure
Management flow
circular org chart
Network org
structure
‫شهر‬ ‫اول‬ ‫االختبار‬ ‫بعد‬ ‫للتعديل‬ ‫قابلة‬ ‫االفتراضية‬ ‫الميزانية‬
‫التيكتيك‬
‫اقل‬
‫ميزانية‬
‫فى‬
3
‫شهور‬
‫ميزانية‬
‫متواسطة‬
3
‫شهور‬
‫ميزانية‬
‫مرتفع‬
‫ة‬
3
‫شهور‬
‫الدعاية‬
‫االلكترونية‬
10000
15000
30000
‫الهداية‬
‫والهوية‬
‫الشخصية‬
‫كروت‬
5000
15000
50000
‫الدعاية‬
‫التليفيزيونية‬
‫او‬
‫االذاعية‬
‫وصناع‬
‫ة‬
‫الفيديوهات‬
0
5000
20000
‫توظيف‬
‫موظفين‬
‫مبيعات‬
‫وخدمة‬
‫عمالء‬
45000
80000
150000
‫الموقع‬
‫االلكترونى‬
5000
10000
1500
‫مجموع‬
‫الميزانية‬
65000
125000
265000
‫تسويق‬ ‫خطة‬ ‫وضع‬ ‫خطوات‬ ‫ملخص‬

‫العمل‬ ‫نوع‬ ‫وصف‬
:
‫ل‬ ‫العلمية‬ ‫االساليب‬ ‫احدث‬ ‫استخدام‬ ‫الى‬ ‫تهدف‬ ‫الكترونى‬ ‫تسويق‬ ‫شركة‬
‫تحسين‬
‫الرفاهية‬ ‫ومنتجات‬ ‫الماركات‬ ‫على‬ ‫ونركز‬ ‫المبيعات‬ ‫وزيادة‬ ‫التسويق‬ ‫نتائج‬

‫السوق‬
-
‫الرفاهية‬ ‫بمنتجات‬ ‫المهتمية‬ ‫السوق‬ ‫من‬ ‫صغيرة‬ ‫قطعة‬ ‫على‬ ‫نركز‬

‫المنافسون‬
_
green mind- pioneer – emarket

‫العمالء‬
‫المستهدفة‬
_ _
‫والموضة‬ ‫التجميل‬ ‫وادوات‬ ‫الرفاهية‬ ‫منتجات‬ ‫بشركات‬ ‫نهتم‬

‫مجال‬
(
‫مجاالت‬ ‫أو‬
)
‫المستهدفة‬ ‫السوق‬
_
‫مواقع‬ ‫تصميم‬
-
‫الكترونى‬ ‫تسويق‬
–
‫تصميمات‬

‫االهداف‬
‫التسويقية‬ ‫واالغراض‬
–
‫عدد‬ ‫وجذب‬ ‫الجمهورة‬ ‫وعى‬ ‫وزيادة‬ ‫السوقية‬ ‫المكانة‬ ‫تحسين‬
‫من‬
‫الجدد‬ ‫العمالء‬

‫طرق‬
‫التسويقية‬
:
‫الممولة‬ ‫ت‬ ‫وتشمل‬
–
‫بالمحتوى‬ ‫والتسويق‬
–
‫بالمديح‬ ‫التسويق‬
-

‫ميزانية‬
‫التسويق‬
:
‫المتوسطة‬ ‫الميزانية‬
125000
‫اشهر‬ ‫ثالث‬

‫العمل‬ ‫استرتيجية‬
:
‫المنافسين‬ ‫مع‬ ‫مقارنة‬ ‫التسعير‬ ‫استرتيجية‬
-
‫الوصو‬ ‫استراتيجية‬
‫العمالء‬ ‫الى‬ ‫ل‬
‫ايميالت‬ ‫و‬ ‫واعالنات‬ ‫بيانات‬ ‫تجميع‬
.
1 de 41

Recomendados

التسويق الالكتروني por
التسويق الالكترونيالتسويق الالكتروني
التسويق الالكترونيmahmudseyhmuhammed
411 visualizações13 slides
الدبلوم الاحترافي في التسويق الرقمي por
الدبلوم الاحترافي في التسويق الرقميالدبلوم الاحترافي في التسويق الرقمي
الدبلوم الاحترافي في التسويق الرقميiClick Agency
3.6K visualizações18 slides
مدخل الى علم التسويق الإلكتروني محمد الحلاق - الاردن por
مدخل الى علم التسويق الإلكتروني   محمد الحلاق - الاردنمدخل الى علم التسويق الإلكتروني   محمد الحلاق - الاردن
مدخل الى علم التسويق الإلكتروني محمد الحلاق - الاردنMohammad Al Hallaq
854 visualizações52 slides
التسويق الرقمي .pdf por
التسويق الرقمي .pdfالتسويق الرقمي .pdf
التسويق الرقمي .pdfALSHAIMAMALTHAGAFI
162 visualizações14 slides
E marketing Seminar por
E marketing Seminar E marketing Seminar
E marketing Seminar Rana Gomaa
1.1K visualizações34 slides
مدخل الى علم التسويق الإلكتروني محمد الحلاق por
مدخل الى علم التسويق الإلكتروني   محمد الحلاقمدخل الى علم التسويق الإلكتروني   محمد الحلاق
مدخل الى علم التسويق الإلكتروني محمد الحلاقMohammad Al Hallaq
1.3K visualizações52 slides

Mais conteúdo relacionado

Similar a digital marketing plan .pptx

Digital marketing in ksa @2016 por
Digital marketing in ksa @2016Digital marketing in ksa @2016
Digital marketing in ksa @2016Ahmed Fares
25 visualizações70 slides
Introduction to digital marketing (arabic version) por
Introduction to digital marketing (arabic version)Introduction to digital marketing (arabic version)
Introduction to digital marketing (arabic version)Terkwaz Business Solutions
92 visualizações21 slides
التسويق الالكتروني por
التسويق الالكتروني التسويق الالكتروني
التسويق الالكتروني Palestinian Business Forum
8.8K visualizações15 slides
بجده بالسعوديه دورة التسويق عبر وسائل التواصل الاعلامى والاجتماعى بقيادة دكتو... por
بجده بالسعوديه دورة التسويق عبر وسائل التواصل الاعلامى والاجتماعى بقيادة دكتو...بجده بالسعوديه دورة التسويق عبر وسائل التواصل الاعلامى والاجتماعى بقيادة دكتو...
بجده بالسعوديه دورة التسويق عبر وسائل التواصل الاعلامى والاجتماعى بقيادة دكتو...Dr.Hossam Darwish
2.3K visualizações193 slides
El nada real estate marketing strategy por
El nada real estate marketing strategyEl nada real estate marketing strategy
El nada real estate marketing strategyMarketing Spirit
415 visualizações18 slides
Random 141231210144-conversion-gate02 por
Random 141231210144-conversion-gate02Random 141231210144-conversion-gate02
Random 141231210144-conversion-gate02Mohamed Mnessar
288 visualizações20 slides

Similar a digital marketing plan .pptx(20)

Digital marketing in ksa @2016 por Ahmed Fares
Digital marketing in ksa @2016Digital marketing in ksa @2016
Digital marketing in ksa @2016
Ahmed Fares25 visualizações
بجده بالسعوديه دورة التسويق عبر وسائل التواصل الاعلامى والاجتماعى بقيادة دكتو... por Dr.Hossam Darwish
بجده بالسعوديه دورة التسويق عبر وسائل التواصل الاعلامى والاجتماعى بقيادة دكتو...بجده بالسعوديه دورة التسويق عبر وسائل التواصل الاعلامى والاجتماعى بقيادة دكتو...
بجده بالسعوديه دورة التسويق عبر وسائل التواصل الاعلامى والاجتماعى بقيادة دكتو...
Dr.Hossam Darwish2.3K visualizações
El nada real estate marketing strategy por Marketing Spirit
El nada real estate marketing strategyEl nada real estate marketing strategy
El nada real estate marketing strategy
Marketing Spirit 415 visualizações
Random 141231210144-conversion-gate02 por Mohamed Mnessar
Random 141231210144-conversion-gate02Random 141231210144-conversion-gate02
Random 141231210144-conversion-gate02
Mohamed Mnessar288 visualizações
فن التسويق por Assoib Rachid
فن التسويقفن التسويق
فن التسويق
Assoib Rachid1.2K visualizações
Nell ads (advertising) por Kamal Arafeh
Nell ads (advertising)Nell ads (advertising)
Nell ads (advertising)
Kamal Arafeh150 visualizações
الإعلانات على الانترنت por Hatem Kameli
الإعلانات على الانترنتالإعلانات على الانترنت
الإعلانات على الانترنت
Hatem Kameli3.3K visualizações
E marketing and social media por HAZEM ABO ELNIL
E marketing and social mediaE marketing and social media
E marketing and social media
HAZEM ABO ELNIL1.3K visualizações
E marketing and social media por HAZEM ABO ELNIL
E marketing and social mediaE marketing and social media
E marketing and social media
HAZEM ABO ELNIL1.6K visualizações
خبير اعلان علي انستجرام - التسويق الالكتروني - بى اليدر.pdf por ssuser60fc0c1
خبير اعلان علي انستجرام -  التسويق الالكتروني - بى اليدر.pdfخبير اعلان علي انستجرام -  التسويق الالكتروني - بى اليدر.pdf
خبير اعلان علي انستجرام - التسويق الالكتروني - بى اليدر.pdf
ssuser60fc0c155 visualizações
Market with dunia por TR.Dunia Mohamed
Market with duniaMarket with dunia
Market with dunia
TR.Dunia Mohamed287 visualizações
افضل مكاتب التسويق.pdf por AhmedAbdElwanees1
افضل مكاتب التسويق.pdfافضل مكاتب التسويق.pdf
افضل مكاتب التسويق.pdf
AhmedAbdElwanees15 visualizações
خرق المفاهيم الخاطئة عن البيع المباشر: الأنظمة الهرمية الغير مشروعة في مقابل ... por QNET Ltd
خرق المفاهيم الخاطئة عن البيع المباشر: الأنظمة الهرمية الغير مشروعة في مقابل ...خرق المفاهيم الخاطئة عن البيع المباشر: الأنظمة الهرمية الغير مشروعة في مقابل ...
خرق المفاهيم الخاطئة عن البيع المباشر: الأنظمة الهرمية الغير مشروعة في مقابل ...
QNET Ltd5K visualizações
Marketing and sales training program por BE INNOVATOR
Marketing and sales training programMarketing and sales training program
Marketing and sales training program
BE INNOVATOR523 visualizações
Digital marketing.pptx por IslamNjadat
Digital marketing.pptxDigital marketing.pptx
Digital marketing.pptx
IslamNjadat2 visualizações
مهام مشرف المبيعات por osmanabdelrhman
مهام مشرف المبيعاتمهام مشرف المبيعات
مهام مشرف المبيعات
osmanabdelrhman8.5K visualizações
شركة قيمة تك - أفضل مصمم مصري في الوطن العربي.docx por MohamedAbdelBaset37
شركة قيمة تك - أفضل مصمم مصري في الوطن العربي.docxشركة قيمة تك - أفضل مصمم مصري في الوطن العربي.docx
شركة قيمة تك - أفضل مصمم مصري في الوطن العربي.docx
MohamedAbdelBaset3728 visualizações

Mais de mohamed Shihata

Freelancing personal sales por
Freelancing   personal salesFreelancing   personal sales
Freelancing personal salesmohamed Shihata
182 visualizações25 slides
Self-Training Organization Your Partner for Success por
Self-Training Organization Your Partner for SuccessSelf-Training Organization Your Partner for Success
Self-Training Organization Your Partner for Successmohamed Shihata
135 visualizações24 slides
Unconventional seismic interpretations using seismic attributes workshop usin... por
Unconventional seismic interpretations using seismic attributes workshop usin...Unconventional seismic interpretations using seismic attributes workshop usin...
Unconventional seismic interpretations using seismic attributes workshop usin...mohamed Shihata
842 visualizações8 slides
NEGATIVE THINKING por
NEGATIVE THINKINGNEGATIVE THINKING
NEGATIVE THINKINGmohamed Shihata
6.3K visualizações11 slides
Develop you skills por
Develop you skills  Develop you skills
Develop you skills mohamed Shihata
397 visualizações13 slides
international paper30-8f por
international paper30-8finternational paper30-8f
international paper30-8fmohamed Shihata
269 visualizações15 slides

Mais de mohamed Shihata(8)

Freelancing personal sales por mohamed Shihata
Freelancing   personal salesFreelancing   personal sales
Freelancing personal sales
mohamed Shihata182 visualizações
Self-Training Organization Your Partner for Success por mohamed Shihata
Self-Training Organization Your Partner for SuccessSelf-Training Organization Your Partner for Success
Self-Training Organization Your Partner for Success
mohamed Shihata135 visualizações
Unconventional seismic interpretations using seismic attributes workshop usin... por mohamed Shihata
Unconventional seismic interpretations using seismic attributes workshop usin...Unconventional seismic interpretations using seismic attributes workshop usin...
Unconventional seismic interpretations using seismic attributes workshop usin...
mohamed Shihata842 visualizações
NEGATIVE THINKING por mohamed Shihata
NEGATIVE THINKINGNEGATIVE THINKING
NEGATIVE THINKING
mohamed Shihata6.3K visualizações
Develop you skills por mohamed Shihata
Develop you skills  Develop you skills
Develop you skills
mohamed Shihata397 visualizações
international paper30-8f por mohamed Shihata
international paper30-8finternational paper30-8f
international paper30-8f
mohamed Shihata269 visualizações
full cv Senior geophysicist ,international instructor, technical advisor por mohamed Shihata
full cv Senior geophysicist ,international instructor, technical advisorfull cv Senior geophysicist ,international instructor, technical advisor
full cv Senior geophysicist ,international instructor, technical advisor
mohamed Shihata1.7K visualizações
Quantitative and qualitative seismic attributes interpretation por mohamed Shihata
Quantitative and qualitative seismic attributes interpretationQuantitative and qualitative seismic attributes interpretation
Quantitative and qualitative seismic attributes interpretation
mohamed Shihata2.7K visualizações

digital marketing plan .pptx

  • 3. CONTENT 01 05 06 07 02 03 INTRODUCTION Digital marketing analysis Egypt STRATEGY Agency Profile Compitetors analysis Agenda
  • 4. Digital marketing steps • preparation stage focusing on studying clients needs , study company products &Services, Studying competitors including Stregnthes &weakness points • Creating Digital marketing strategy that serve company targets and follow business plan strategy • Creating executive plan with detected steps and schedules • Monitoring the operation plan , evaluation results ROI, modify plan to satisfy general strategy of company • Evaluated results and review revenues with management team.
  • 6. Marketing Survey workflow ‫التسويقى‬ ‫مسح‬ ‫عمل‬ ‫خطوات‬ ‫تجميع‬ ‫المعلومات‬ ‫تحليل‬ ‫البيانات‬ ‫وربطها‬ ‫بتصرف‬ ‫العمالء‬ ‫تحليل‬ ‫النتائج‬ ‫بالعصف‬ ‫ذهنى‬ ‫مع‬ ‫فريق‬ ‫التسويق‬ ‫تجميع‬ ‫التقارير‬ ‫من‬ ‫قسم‬ ‫المبيعات‬ ‫تجميع‬ ‫تقرير‬ ‫عن‬ ‫مطلبات‬ ‫العمالء‬ ‫ومشاكلهم‬ ‫عرض‬ ‫النتائج‬ ‫مع‬ ‫فريق‬ ‫االدارة‬
  • 8. Different Estimates for the Number of Internet Users in Egypt
  • 9. Different Estimates for the Number of Internet Users in Egypt 81% of internet users in Egypt would not be able to live without the internet! Finding information via search engines leads the activities undertaken online (78%) while social networking follows shortly (77%) and then follows, finding events and news (57%).
  • 10. Facebook Was and Remains the Undisputed King of Social Media in Egypt More than 83% of Facebook users in Egypt use it daily. Males are much more likely to use Facebook than females (64% vs. 36%).
  • 11. Facebook Has Great Opportunities for Businesses in Egypt 33% of Facebook users like and interact with a certain business page in order to receive discounts, promotions, and giveaways. 42% of Facebook users may unlike or 53% may stop following a business page for many reasons especially the negative experience with business products or services.
  • 12. Organic Activities Dominates the Technicalities of Digital Marketing in Egypt • Social media management (organic activities) is the top used channel and technique used by companies in Egypt as mentioned by 97% of the surveyed companies. • Next comes the social media advertising (sponsored campaigns) as mentioned by 80% of the surveyed companies. • Among those who use social media management, the majority use it primarily for brand awareness objectives (34%), while about 19% use it primarily for lead generation objectives and 45% of them use it for both objectives. • Social media advertising (sponsored campaigns) is used primary by 30% of companies for lead generation, while 16% of them use it for brand awareness.
  • 13. The Digital Marketing Activities of Companies in Egypt Are Going to Be Run In-house • Nearly half of the companies in Egypt allocate more than 50% of the total marketing budget to digital marketing activities. • In general, 84% of companies in Egypt are using both sponsored and organic digital marketing campaigns, while just 16% are using sponsored campaigns only. • The Egyptian market has a high potential for growth and there has been a lot of activity over the last couple of years. Egypt is the media hub of the whole Arab world. Startups are springing up and funds are growing and becoming both more visible and more accessible.
  • 15. Introduction Slogan : LUXURY OF DIGITAL MARKETING Mansa media goals To improve results of digital marketing Strategy using latest technology of data analysis and machine learning . The main target audience all luxury companies including cosmetics, phone, fitness, Games, Fashion Brands, Prestige Brands, Boutique Brands
  • 16. Green Mind Agency Mass Marketing share
  • 17. eMarketing Egypt Mass Marketing Share
  • 18. eMarketing Egypt Mass Marketing Share
  • 19. Competitors study Best competitors in SEO ( first appearance in research )
  • 20. Competitors study Best compitotores in SEO ( first appearance in research )
  • 21. Competitors study Best compitotores in SEO ( first appearance in research )
  • 22. Competitors study strengths Weakness 1- strongest SEO first appearance in search engine 2- active for publications in face 53,000 likes , 4800 follow Youtube , 2700 fan in linked in. 1,616 followers inst, printerest 194 followers 3- created from 2010 great experience in market 12 yaesr 5- excellent public relation in TV meeting and conferences 6- many varieties in services and products , softwares, websites designs ,… Weakness 1- not interested in digital marketing advertisement however it’s first rank in google search 2- focus in applications, more practical not interested in luxury brands 3-problems in teams need to hire many positions however it is old company ( moderation, content writer, testing, opportunities Threatens 1-Many companies focus in digitals 2-More than 300 clients great History attract many clients 3-Good prices against other international applications 4-local applications attract governments to support 1- different segments like medical programs, education programs, commercial programs it may effect in satisfaction of different varieties clients need. 2- not interested in digital marketing services
  • 25. We are company engaged in digital marketing, the work we provide is specifically for those of you who do business in the world of marketing. by will immediately benefit from the knowledge and latest technology and modern strategy of digital marketing we provide, because we have professional expert team that has great experiences to build several business that now have high value ABOUT US 01 Presentation by Aaron Loeb
  • 26. SLOGaNe : LUXURY OF DIGITAL MARKETING Mansa media goals To improve results of digital marketing Strategy using latest technology of data analysis and machine learning . Help Align the Company's Business Model and Digital Marketing Strategy To Build Consumer Trust . VISION Presentation by Mohamed Shihata
  • 27. Develop strategy satisfy different business needs with a business orientation and professional culture. Develop integrated, continuous and clearly directed research to improve competence in the digital marketing agency . MISSION 03 Presentation by Mohamed Shihata
  • 28. To become largest digital agency in Egypt use data analysis and machine learning to improve marketing strategy The best market agency for luxury brands and products company and Attracting largest luxure companies to collaborate with us Goals 03 Presentation by Mohamed Shihata
  • 29. Types of Luxury Brands Presentation by Mohamed Shihata
  • 30. 31
  • 31. Promotion Competition Cost-Plus Penetration Strategy Brand Customer Service Employees Founders Quality online media onsite Internet Special offers Recommendations Gifts Advertising Design Price Place Product People Marketing Strategy Facilities parking Furnishing Physical Evidence Direct- indirect Electronic Technology process position Personalization Personal Network Participation Privacy Digital market mix
  • 32. ‫ال‬ ‫التسويقى‬ ‫مزيج‬ ‫التسويق‬ ‫لشركة‬ ‫الوصف‬ ‫الخطة‬ ‫فى‬ ‫عنصر‬ ‫كل‬ ‫النسبة‬ PRODUCT ‫للق‬ ‫البسيطة‬ ‫االوراق‬ ‫من‬ ‫مجموعة‬ ‫معدوم‬ ‫يكون‬ ‫يكاد‬ ‫او‬ ‫ضعيف‬ ‫المنتج‬ ‫ضية‬ ‫ملموسة‬ ‫غير‬ ‫الخدمة‬ ‫الن‬ 1 % PLACE ‫فيهم‬ ‫المرغوب‬ ‫للعمالء‬ ‫قريب‬ ‫مهم‬ ‫الخدمة‬ ‫مكان‬ 3 % PORMOTION ‫او‬ ‫المؤتمرات‬ ‫او‬ ‫المتخصصة‬ ‫الجرائد‬ ‫فى‬ ‫االساسية‬ ‫العوامل‬ ‫من‬ ‫الدعاية‬ ‫مختلفة‬ ‫الكترونية‬ ‫دعاية‬ ‫او‬ ‫للشركات‬ ‫الزيارة‬ 15 % PRICE ‫دراس‬ ‫او‬ ‫منهم‬ ‫اقل‬ ‫سعر‬ ‫ووضع‬ ‫المنافسين‬ ‫دراسة‬ ‫على‬ ‫يعتمد‬ ‫التسعير‬ ‫ة‬ ‫ربح‬ ‫هامش‬ ‫ووضع‬ ‫التكاليف‬ ‫االنتشار‬ ‫لسرعة‬ ‫سعر‬ ‫اقل‬ ‫االختراق‬ ‫سياسة‬ ‫او‬ ‫االولى‬ ‫السياسة‬ ‫يفضل‬ " ‫المنافسين‬ ‫دراسة‬ " 10 % PEOPLE ‫فى‬ ‫خبراء‬ ‫فريق‬ ‫وجود‬ ‫النقاط‬ ‫اهم‬ ‫من‬ ‫التسويق‬ ‫مدرب‬ ‫عمالء‬ ‫وخدمة‬ ‫مميز‬ ‫ة‬ ‫محترف‬ ‫مبيعات‬ ‫وفريق‬ 15 % PROCESS ‫سهلة‬ ‫كانت‬ ‫لو‬ ‫الخدمات‬ ‫فى‬ ‫مهمة‬ ‫نقطة‬ ‫وخطوات‬ ‫التسجيل‬ ‫عملية‬ ‫سهولة‬ ‫قوية‬ ‫تنافسية‬ ‫ميزة‬ ‫اونالين‬ ‫والتسجيل‬ 5 % PHYSICAL EVIDANCE ‫ترفي‬ ‫وسائل‬ ‫من‬ ‫المادية‬ ‫الراحة‬ ‫او‬ ‫ينتظر‬ ‫وهو‬ ‫المكان‬ ‫فى‬ ‫العميل‬ ‫راحة‬ ‫مهمة‬ ‫ة‬ 8 % Positioning ‫الص‬ ‫فى‬ ‫مميز‬ ‫لون‬ ‫او‬ ‫عرض‬ ‫اسلوب‬ ‫العميل‬ ‫زهن‬ ‫فى‬ ‫مكانك‬ ‫او‬ ‫هويتك‬ ‫ور‬ ‫على‬ ‫نشرة‬ ‫بارسال‬ ‫ممكن‬ ‫بلوجر‬ ‫فى‬ ‫مقال‬ ‫او‬ ‫وفيديو‬ ‫يتكرر‬ ‫شعار‬ ‫او‬ ‫االيميل‬ 12 % Personalization ‫على‬ ‫خاصة‬ ‫العام‬ ‫وليس‬ ‫الخاص‬ ‫على‬ ‫العميل‬ ‫مع‬ ‫التحدث‬ ‫او‬ ‫الشخصنة‬ ‫واالجتماعات‬ ‫االجتماعى‬ ‫التواصل‬ 10 % Personal Network ‫طرق‬ ‫اهم‬ ‫من‬ ‫العمالء‬ ‫وادارة‬ ‫جدا‬ ‫مهمة‬ ‫االنترنت‬ ‫على‬ ‫الشخصية‬ ‫العالقات‬ ‫الحديثة‬ ‫التسويق‬ ‫او‬ ‫واتس‬ ‫رسائل‬ ‫وارسال‬ ‫لالدارة‬ ‫كثيرة‬ ‫برامج‬ ‫فى‬ ‫فيبراو‬ SMS ‫بوك‬ ‫فيس‬ ‫او‬ 10 % Participation ‫االجتماعى‬ ‫التواصل‬ ‫مواقع‬ ‫على‬ ‫االقتراحات‬ ‫فى‬ ‫العميل‬ ‫مشاركة‬ 5 % Privacy ‫ع‬ ‫و‬ ‫الرسائل‬ ‫اخفاء‬ ‫للعميل‬ ‫السهل‬ ‫من‬ ‫االنترنت‬ ‫عصر‬ ‫فى‬ ‫مهمة‬ ‫للعميل‬ ‫الخصوصية‬ ‫تقيم‬ ‫مل‬ ‫التل‬ ‫على‬ ‫تالحقة‬ ‫بانك‬ ‫تشعرة‬ ‫او‬ ‫العميل‬ ‫خصوصية‬ ‫تقتحم‬ ‫رسالة‬ ‫الى‬ ‫جيد‬ ‫غير‬ ‫الفيس‬ ‫او‬ ‫يفون‬ 5 %
  • 33. ‫العمالء‬ ‫وادارة‬ ‫التسعير‬ ‫استرتيجية‬ ‫المنتج‬ ‫السعر‬ ‫حساب‬ ‫أساس‬ ‫السعر‬ ‫متنوعة‬ ‫قانونية‬ ‫خدمات‬ .1 ‫او‬ ‫القيمة‬ ‫اساس‬ ‫على‬ ‫المتعلقة‬ ‫المنفعة‬ ‫بالخدمة‬ . .2 ‫قدرات‬ ‫أساس‬ ‫على‬ ‫الشرائي‬ ‫المستهلكين‬ ‫ة‬ ‫بالطلب‬ ‫وعالقتها‬ . .3 ‫مقارنة‬ ‫اساس‬ ‫على‬ ‫المنافسين‬ ‫اسعار‬ ‫القناة‬ ‫الوصف‬ ▪ LINKED IN ‫من‬ ‫مجموعة‬ ‫تجميع‬ ‫المستهدفي‬ ‫الجدد‬ ‫العمالء‬ ‫ن‬ ▪ ‫تليفونات‬ ‫تجميع‬ ‫من‬ ‫وايميالت‬ ‫الشركات‬ ‫مواقع‬ ‫االنترنت‬ ‫على‬ ‫االرقام‬ ‫تجميع‬ ‫برامج‬ ‫وااليميالت‬ ▪ ‫العالقات‬ ‫ع‬ ‫العمالء‬ ‫بيانات‬ ‫تجميع‬ ‫ن‬ ‫الشخص‬ ‫العالقات‬ ‫طريق‬ ‫ية‬ ▪ ‫رسائل‬ ‫ارسال‬ ‫السابقين‬ ‫للعمالء‬ ‫العمالء‬ ‫ومتابعة‬ ‫باستمر‬ ‫الحاليين‬ ‫ار‬ ‫ادارة‬ ‫برامج‬ ‫استخدام‬ ‫العميل‬ ‫لمتابعة‬ ‫العمالء‬ ‫مستمر‬ ‫بشكل‬
  • 35. ‫اإلعالن‬ ‫إستراتيجية‬ ‫اإلستراتيجية‬ ‫الرسالة‬ ‫إستراتيجة‬ ‫الموبيل‬ ‫او‬ ‫الواتس‬ ‫على‬ ‫رسائل‬ ‫ارسال‬ ‫جدا‬ ‫مهم‬ ‫للعمالء‬ ‫ومدروس‬ ‫مستمر‬ ‫بشكل‬ ‫الع‬ ‫وتجعل‬ ‫المبيعات‬ ‫من‬ ‫تزيد‬ ‫ميل‬ ‫وضمان‬ ‫ومستمر‬ ‫العالقة‬ ‫قوى‬ ‫العميل‬ ‫والء‬ ‫الزيارة‬ ‫إستراتيجية‬ ‫الس‬ ‫االعمال‬ ‫وعرض‬ ‫مكتبة‬ ‫فى‬ ‫العميل‬ ‫زيارة‬ ‫ابقة‬ ‫القناعة‬ ‫فرص‬ ‫من‬ ‫وتزيد‬ ‫العالقة‬ ‫تقوى‬ ‫ة‬ ‫الب‬ ‫عملية‬ ‫ونجاح‬ ‫العميل‬ ‫تحول‬ ‫يع‬ ‫الصحف‬ ‫الصحف‬ ‫وخاصة‬ ‫مقاالت‬ ‫كتابة‬ ‫جدا‬ ‫مهم‬ ‫الصحف‬ ‫على‬ ‫والدعاية‬ ‫االلكترونية‬ ‫التليفزيون‬ ‫مهمة‬ ‫برامج‬ ‫فى‬ ‫التليفيزيون‬ ‫فى‬ ‫الظهور‬ ‫المباشر‬ ‫البيع‬ ‫وعرض‬ ‫العميل‬ ‫بزيارة‬ ‫المباشر‬ ‫التسويق‬ ‫مهم‬ ‫مميزة‬ ‫عروض‬ ‫تجهيز‬ ‫ومحاولة‬ ‫الخدمات‬ ‫اإلذاعة‬ ‫المهمة‬ ‫االحداث‬ ‫فى‬ ‫خاصة‬ ‫قوية‬ ‫االذعة‬ ‫المتخصصة‬ ‫الصحافة‬ ‫الصحف‬ ‫فى‬ ‫اعالنات‬ ‫او‬ ‫مقاالت‬ ‫كتابة‬ ‫خاص‬ ‫المجال‬ ‫فى‬ ‫قوى‬ ‫تاثير‬ ‫لها‬ ‫المتخصصة‬ ‫فى‬ ‫ة‬ ‫واالقتصاد‬ ‫التجارة‬ ‫مجالت‬ ‫الممولة‬ ‫االعالنات‬ ‫الجمهور‬ ‫وعى‬ ‫لزيادة‬ ‫مهمة‬ ‫الممولة‬ ‫االعالنات‬ ‫الشركة‬ ‫والشعار‬ ‫العالمة‬ ‫ونشر‬
  • 37. Tactics ‫التاريخ‬  ‫الفيس‬ ‫الصفحات‬ ‫تجهيز‬  ‫اليوتيوب‬ ‫قناة‬ ‫اعداد‬  ‫نشر‬ 6 ‫االسبوع‬ ‫فى‬ ‫منشورات‬  ‫الشغل‬ ‫وترتيب‬ ‫الموقع‬ ‫شكل‬ ‫تجهيز‬  ‫الفيس‬ ‫على‬ ‫ممول‬ ‫اعالن‬ ‫عمل‬  ‫وتحديد‬ ‫المنافسين‬ ‫دراسة‬ ‫الجمهور‬ ‫طبيعة‬ persona  ‫االعالنات‬ ‫اداء‬ ‫تقيم‬  ‫وتقسيمها‬ ‫الشركة‬ ‫بيانات‬ ‫ترتيب‬  ‫العمالء‬ ‫دتا‬ ‫تجميع‬  ‫جدد‬ ‫العمالء‬ ‫بيانات‬ ‫تجميع‬  ‫صفحة‬ ‫العمالء‬ ‫على‬ ‫الرد‬  ‫صفحات‬ ‫على‬ ‫المنشورات‬ ‫مشاركة‬ ‫الكبيرة‬ ‫الجروب‬  ‫الفيس‬ ‫صفحات‬ ‫استكمال‬  ‫الموقع‬ ‫استكمال‬  ‫نشر‬ 6 ‫الفيس‬ ‫على‬ ‫منشورات‬  ‫تصميم‬ 2 ‫والفيس‬ ‫اليوتيوب‬ ‫على‬ ‫فيديو‬  ‫عمل‬ 2 ‫الفيس‬ ‫على‬ ‫اعالن‬  ‫الموقع‬ ‫على‬ ‫ونشرة‬ ‫للشركة‬ ‫بروفيل‬ ‫عمل‬  ‫االعالنات‬ ‫اداء‬ ‫تقيم‬  broad cast ‫واتس‬  ‫الفيس‬ ‫صفحات‬ ‫العمالء‬ ‫على‬ ‫الرد‬  ‫الموقع‬ ‫محتوى‬ ‫كتابة‬ ‫فى‬ ‫مساعدة‬  ‫بيان‬ ‫قاعدة‬ ‫وانشاء‬ ‫العمالء‬ ‫ترتيب‬ ‫اكمال‬ ‫ات‬  ‫صفحات‬ ‫على‬ ‫المنشورات‬ ‫مشاركة‬ ‫الكبيرة‬ ‫الجروب‬  ‫انشاء‬ bloger  ‫الجديد‬ ‫بشكلة‬ ‫للموقع‬ ‫دعاية‬ ‫عمل‬  ‫عمل‬ 3 ‫االنتشار‬ ‫لزيدة‬ ‫ممولة‬ ‫اعالنات‬  ‫عمل‬ 2 ‫وعمل‬ ‫يوتيوب‬ ‫فيديو‬ 2 ‫فيس‬ ‫فيديو‬  ‫نشر‬ 6 ‫فيس‬ ‫منشورات‬  ‫ان‬ ‫لنكد‬ ‫على‬ ‫للشركة‬ ‫صفحة‬ ‫انشاء‬  ‫االعالنات‬ ‫اداء‬ ‫تقيم‬  ‫كتابة‬ 5 ‫البلوجر‬ ‫على‬ ‫مقاالت‬  ‫فيس‬ ‫العمالء‬ ‫على‬ ‫الرد‬  ‫الواتس‬ ‫على‬ ‫العمالء‬ ‫متابعة‬  ‫وتنظيمها‬ ‫الدتا‬ ‫ترتيب‬  ‫صفحات‬ ‫على‬ ‫المنشورات‬ ‫مشاركة‬ ‫الكبيرة‬ ‫الجروب‬  ‫الجديد‬ ‫بشكلة‬ ‫للموقع‬ ‫دعاية‬ ‫عمل‬  ‫عمل‬ 3 ‫االنتشار‬ ‫لزيدة‬ ‫ممولة‬ ‫اعالنات‬  ‫عمل‬ 2 ‫وعمل‬ ‫يوتيوب‬ ‫فيديو‬ 2 ‫فيس‬ ‫فيديو‬  ‫نشر‬ 8 ‫فيس‬ ‫منشورات‬  ‫نشر‬ 2 ‫لنكد‬ ‫على‬ ‫منشور‬  ‫االعالنات‬ ‫اداء‬ ‫تقيم‬  ‫االول‬ ‫للشهر‬ ‫شامل‬ ‫تقرير‬ ‫تجهيز‬  ‫كتابة‬ 5 ‫البلوجر‬ ‫على‬ ‫مقاالت‬  ‫فيس‬ ‫العمالء‬ ‫على‬ ‫الرد‬  ‫صفحات‬ ‫على‬ ‫المنشورات‬ ‫مشاركة‬ ‫الكبيرة‬ ‫الجروب‬  ‫منشورات‬ ‫محتوى‬ ‫كتابة‬ ‫فى‬ ‫المساعدة‬ ‫الفيس‬  ‫فيس‬ ‫العمالء‬ ‫على‬ ‫والرد‬ ‫العمالء‬ ‫متابعة‬ ‫واتس‬  ‫ا‬ ‫وتقيم‬ ‫العمالء‬ ‫لمشاكل‬ ‫تفرير‬ ‫تقديم‬ ‫الداء‬ ‫لتحقي‬ ‫اليومية‬ ‫المهام‬ ‫على‬ ‫امثلة‬ ‫ق‬ ‫التسويق‬ ‫خطة‬ ‫اهداف‬
  • 38. Management flow circular org chart Network org structure
  • 39. Management flow circular org chart Network org structure
  • 40. ‫شهر‬ ‫اول‬ ‫االختبار‬ ‫بعد‬ ‫للتعديل‬ ‫قابلة‬ ‫االفتراضية‬ ‫الميزانية‬ ‫التيكتيك‬ ‫اقل‬ ‫ميزانية‬ ‫فى‬ 3 ‫شهور‬ ‫ميزانية‬ ‫متواسطة‬ 3 ‫شهور‬ ‫ميزانية‬ ‫مرتفع‬ ‫ة‬ 3 ‫شهور‬ ‫الدعاية‬ ‫االلكترونية‬ 10000 15000 30000 ‫الهداية‬ ‫والهوية‬ ‫الشخصية‬ ‫كروت‬ 5000 15000 50000 ‫الدعاية‬ ‫التليفيزيونية‬ ‫او‬ ‫االذاعية‬ ‫وصناع‬ ‫ة‬ ‫الفيديوهات‬ 0 5000 20000 ‫توظيف‬ ‫موظفين‬ ‫مبيعات‬ ‫وخدمة‬ ‫عمالء‬ 45000 80000 150000 ‫الموقع‬ ‫االلكترونى‬ 5000 10000 1500 ‫مجموع‬ ‫الميزانية‬ 65000 125000 265000
  • 41. ‫تسويق‬ ‫خطة‬ ‫وضع‬ ‫خطوات‬ ‫ملخص‬  ‫العمل‬ ‫نوع‬ ‫وصف‬ : ‫ل‬ ‫العلمية‬ ‫االساليب‬ ‫احدث‬ ‫استخدام‬ ‫الى‬ ‫تهدف‬ ‫الكترونى‬ ‫تسويق‬ ‫شركة‬ ‫تحسين‬ ‫الرفاهية‬ ‫ومنتجات‬ ‫الماركات‬ ‫على‬ ‫ونركز‬ ‫المبيعات‬ ‫وزيادة‬ ‫التسويق‬ ‫نتائج‬  ‫السوق‬ - ‫الرفاهية‬ ‫بمنتجات‬ ‫المهتمية‬ ‫السوق‬ ‫من‬ ‫صغيرة‬ ‫قطعة‬ ‫على‬ ‫نركز‬  ‫المنافسون‬ _ green mind- pioneer – emarket  ‫العمالء‬ ‫المستهدفة‬ _ _ ‫والموضة‬ ‫التجميل‬ ‫وادوات‬ ‫الرفاهية‬ ‫منتجات‬ ‫بشركات‬ ‫نهتم‬  ‫مجال‬ ( ‫مجاالت‬ ‫أو‬ ) ‫المستهدفة‬ ‫السوق‬ _ ‫مواقع‬ ‫تصميم‬ - ‫الكترونى‬ ‫تسويق‬ – ‫تصميمات‬  ‫االهداف‬ ‫التسويقية‬ ‫واالغراض‬ – ‫عدد‬ ‫وجذب‬ ‫الجمهورة‬ ‫وعى‬ ‫وزيادة‬ ‫السوقية‬ ‫المكانة‬ ‫تحسين‬ ‫من‬ ‫الجدد‬ ‫العمالء‬  ‫طرق‬ ‫التسويقية‬ : ‫الممولة‬ ‫ت‬ ‫وتشمل‬ – ‫بالمحتوى‬ ‫والتسويق‬ – ‫بالمديح‬ ‫التسويق‬ -  ‫ميزانية‬ ‫التسويق‬ : ‫المتوسطة‬ ‫الميزانية‬ 125000 ‫اشهر‬ ‫ثالث‬  ‫العمل‬ ‫استرتيجية‬ : ‫المنافسين‬ ‫مع‬ ‫مقارنة‬ ‫التسعير‬ ‫استرتيجية‬ - ‫الوصو‬ ‫استراتيجية‬ ‫العمالء‬ ‫الى‬ ‫ل‬ ‫ايميالت‬ ‫و‬ ‫واعالنات‬ ‫بيانات‬ ‫تجميع‬ .

Notas do Editor

  1. In its 8th report on Internet users in Egypt, eMarketing Egypt compiled various statistics from several sources on the actual number of Internet users in Egypt, which ranged from 27 million according to CAPMAS and 47 million according to Northwestern University in Qatar.
  2. In its 8th report on Internet users in Egypt, eMarketing Egypt compiled various statistics from several sources on the actual number of Internet users in Egypt, which ranged from 27 million according to CAPMAS and 47 million according to Northwestern University in Qatar.
  3. In its 8th report on Internet users in Egypt, eMarketing Egypt compiled various statistics from several sources on the actual number of Internet users in Egypt, which ranged from 27 million according to CAPMAS and 47 million according to Northwestern University in Qatar.
  4. In its 8th report on Internet users in Egypt, eMarketing Egypt compiled various statistics from several sources on the actual number of Internet users in Egypt, which ranged from 27 million according to CAPMAS and 47 million according to Northwestern University in Qatar.
  5. In its 8th report on Internet users in Egypt, eMarketing Egypt compiled various statistics from several sources on the actual number of Internet users in Egypt, which ranged from 27 million according to CAPMAS and 47 million according to Northwestern University in Qatar.
  6. In its 8th report on Internet users in Egypt, eMarketing Egypt compiled various statistics from several sources on the actual number of Internet users in Egypt, which ranged from 27 million according to CAPMAS and 47 million according to Northwestern University in Qatar.
  7. In its 8th report on Internet users in Egypt, eMarketing Egypt compiled various statistics from several sources on the actual number of Internet users in Egypt, which ranged from 27 million according to CAPMAS and 47 million according to Northwestern University in Qatar.
  8. Pioneer company Streghnthes 1- strongest SEO first appearance in search engine 2- active for publications in face 53,000 likes , 4800 follow Youtube , 2700 fan in linked in. 1,616 followers inst, printerest 194 followers 3- created from 2010 great experience in market 12 yaesr 4- More than 300 clients 5- excellent public relation in TV meeting and conferences 6- many varieties in services and products , softwares, websites designs ,… Weakness 1- not interested in digital marketing advertisement however it’s first rank in google search 2- different segments like medical programs, education programs, commercial programs it may effect in satisfaction of different varieties clients need 3- focus in application, more practical not interested in luxury brands
  9. Pioneer company Streghnthes 1- strongest SEO first appearance in search engine 2- active for publications in face 53,000 likes , 4800 follow Youtube , 2700 fan in linked in. 1,616 followers inst, printerest 194 followers 3- created from 2010 great experience in market 12 yaesr 4- More than 300 clients 5- excellent public relation in TV meeting and conferences 6- many varieties in services and products , softwares, websites designs ,… Weakness 1- not interested in digital marketing advertisement however it’s first rank in google search 2- different segments like medical programs, education programs, commercial programs it may effect in satisfaction of different varieties clients need 3- focus in application, more practical not interested in luxury brands
  10. Luxury Brands by Luxury Level As mentioned before, the degree of luxuriousness is determined by the major luxury dimensions and constitutes one of the major means of differentiation for luxury brands (Esteve and Hieu-Dess 2005). According to this criteria and based on the World Luxury Brand Analysis, it seems reasonable to split luxury brands into the following types: Entry-level luxury brands: As these brands rank just above the premium segment on the lowest luxury level, they are not even generally recognized as members of the luxury segment. Representative brands include Hugo Boss and Mercedes. Medium-level luxury brands: These brands are widely recognized as members of the luxury segment, but are a step behind the forefront of luxury. Examples include Dolce & Gabbana, Escada and Moschino. Top-level luxury brands: These brands are established beyond doubt as leading luxury brands. Examples include Armani, Cartier and Louis Vuitton. Elite-level luxury brands: As niche brands in the top of the top segment, these brands determine the benchmark of the best quality and highest exclusivity within their category. Puiforcat, for instance, is an elite-level luxury brand within the silverware segment (Marguier 2007, p. 42). These brands target the "clientèle de connoisseurs", who do not just posses the necessary financial resources but also a "culture intellectuelle" (Lombard 1989, p. 16).