Introduction
Digital marketing steps
Digital Marketing Insights in Egypt 2019
Digital Marketing Insights in Egypt 2019
Digital Marketing Insights in Egypt2019
Competitors analysis
Competitors studies
Example of SWOT analysis for competitors
mohamed ShihataSenior Geophysicist, International Trainer, Technical Advisor, freelancer em Self employed (selftrainning@gmail.com,+201120828201)
4. Digital marketing steps
• preparation stage focusing on studying clients needs , study company
products &Services, Studying competitors including Stregnthes &weakness
points
• Creating Digital marketing strategy that serve company targets and follow
business plan strategy
• Creating executive plan with detected steps and schedules
• Monitoring the operation plan , evaluation results ROI, modify plan to
satisfy general strategy of company
• Evaluated results and review revenues with management team.
9. Different Estimates for the Number
of Internet Users in Egypt
81% of internet users in Egypt would not
be able to live without the internet!
Finding information via
search engines leads the
activities undertaken online
(78%)
while social networking
follows shortly (77%) and
then follows, finding events
and news (57%).
10. Facebook Was and Remains the Undisputed King of
Social Media in Egypt
More than 83% of Facebook users
in Egypt use it daily.
Males are much more likely to use Facebook
than females (64% vs. 36%).
11. Facebook Has Great Opportunities for Businesses
in Egypt
33% of Facebook users like and interact with a
certain business page in order to receive
discounts, promotions, and giveaways.
42% of Facebook users may unlike or
53% may stop following a business
page for many reasons especially the
negative experience with business
products or services.
12. Organic Activities Dominates the Technicalities of
Digital Marketing in Egypt
• Social media management (organic activities) is the top used channel and technique
used by companies in Egypt as mentioned by 97% of the surveyed companies.
• Next comes the social media advertising (sponsored campaigns) as mentioned by 80%
of the surveyed companies.
• Among those who use social media management, the majority use it primarily for brand
awareness objectives (34%), while about 19% use it primarily for lead generation
objectives and 45% of them use it for both objectives.
• Social media advertising (sponsored campaigns) is used primary by 30% of companies
for lead generation, while 16% of them use it for brand awareness.
13. The Digital Marketing Activities of Companies in
Egypt Are Going to Be Run In-house
• Nearly half of the companies in Egypt allocate more than 50% of the total marketing
budget to digital marketing activities.
• In general, 84% of companies in Egypt are using both sponsored and organic digital
marketing campaigns, while just 16% are using sponsored campaigns only.
• The Egyptian market has a high potential for growth and there has been
a lot of activity over the last couple of years. Egypt is the media hub of
the whole Arab world. Startups are springing up and funds are growing
and becoming both more visible and more accessible.
15. Introduction
Slogan : LUXURY OF DIGITAL MARKETING
Mansa media goals To improve results of
digital marketing Strategy using latest
technology of data analysis and machine
learning .
The main target audience all luxury
companies including cosmetics, phone,
fitness, Games, Fashion Brands, Prestige Brands,
Boutique Brands
22. Competitors study
strengths Weakness
1- strongest SEO first appearance in search engine
2- active for publications in face 53,000 likes , 4800
follow Youtube , 2700 fan in linked in.
1,616 followers inst, printerest 194 followers
3- created from 2010 great experience in market
12 yaesr
5- excellent public relation in TV meeting and
conferences
6- many varieties in services and products ,
softwares, websites designs ,…
Weakness
1- not interested in digital marketing
advertisement however it’s first rank in
google search
2- focus in applications, more practical not
interested in luxury brands
3-problems in teams need to hire many
positions however it is old company (
moderation, content writer, testing,
opportunities Threatens
1-Many companies focus in digitals
2-More than 300 clients great History attract many
clients
3-Good prices against other international
applications
4-local applications attract governments to support
1- different segments like medical programs,
education programs, commercial programs it may
effect in satisfaction of different varieties clients
need.
2- not interested in digital marketing services
25. We are company engaged in digital marketing, the
work we provide is specifically for those of you who do
business in the world of marketing. by will
immediately benefit from the knowledge and latest
technology and modern strategy of digital marketing
we provide, because we have professional expert
team that has great experiences to build several
business that now have high value
ABOUT US
01
Presentation by Aaron Loeb
26. SLOGaNe : LUXURY OF DIGITAL MARKETING
Mansa media goals To improve results of digital
marketing Strategy using latest technology of data
analysis and machine learning .
Help Align the Company's Business Model and Digital
Marketing Strategy To Build Consumer Trust
.
VISION
Presentation by Mohamed Shihata
27. Develop strategy satisfy different business
needs with a business orientation and
professional culture.
Develop integrated, continuous and
clearly directed research to improve
competence in the digital marketing
agency .
MISSION
03
Presentation by Mohamed Shihata
28. To become largest digital agency in Egypt use data
analysis and machine learning to improve
marketing strategy
The best market agency for luxury brands and
products company and Attracting largest luxure
companies to collaborate with us
Goals
03
Presentation by Mohamed Shihata
In its 8th report on Internet users in Egypt, eMarketing Egypt compiled various statistics from several sources on the actual number of Internet users in Egypt, which ranged from 27 million according to CAPMAS and 47 million according to Northwestern University in Qatar.
In its 8th report on Internet users in Egypt, eMarketing Egypt compiled various statistics from several sources on the actual number of Internet users in Egypt, which ranged from 27 million according to CAPMAS and 47 million according to Northwestern University in Qatar.
In its 8th report on Internet users in Egypt, eMarketing Egypt compiled various statistics from several sources on the actual number of Internet users in Egypt, which ranged from 27 million according to CAPMAS and 47 million according to Northwestern University in Qatar.
In its 8th report on Internet users in Egypt, eMarketing Egypt compiled various statistics from several sources on the actual number of Internet users in Egypt, which ranged from 27 million according to CAPMAS and 47 million according to Northwestern University in Qatar.
In its 8th report on Internet users in Egypt, eMarketing Egypt compiled various statistics from several sources on the actual number of Internet users in Egypt, which ranged from 27 million according to CAPMAS and 47 million according to Northwestern University in Qatar.
In its 8th report on Internet users in Egypt, eMarketing Egypt compiled various statistics from several sources on the actual number of Internet users in Egypt, which ranged from 27 million according to CAPMAS and 47 million according to Northwestern University in Qatar.
In its 8th report on Internet users in Egypt, eMarketing Egypt compiled various statistics from several sources on the actual number of Internet users in Egypt, which ranged from 27 million according to CAPMAS and 47 million according to Northwestern University in Qatar.
Pioneer company
Streghnthes
1- strongest SEO first appearance in search engine
2- active for publications in face 53,000 likes , 4800 follow Youtube , 2700 fan in linked in. 1,616 followers inst, printerest 194 followers
3- created from 2010 great experience in market 12 yaesr
4- More than 300 clients
5- excellent public relation in TV meeting and conferences
6- many varieties in services and products , softwares, websites designs ,…
Weakness
1- not interested in digital marketing advertisement however it’s first rank in google search
2- different segments like medical programs, education programs, commercial programs it may effect in satisfaction of different varieties clients need
3- focus in application, more practical not interested in luxury brands
Pioneer company
Streghnthes
1- strongest SEO first appearance in search engine
2- active for publications in face 53,000 likes , 4800 follow Youtube , 2700 fan in linked in. 1,616 followers inst, printerest 194 followers
3- created from 2010 great experience in market 12 yaesr
4- More than 300 clients
5- excellent public relation in TV meeting and conferences
6- many varieties in services and products , softwares, websites designs ,…
Weakness
1- not interested in digital marketing advertisement however it’s first rank in google search
2- different segments like medical programs, education programs, commercial programs it may effect in satisfaction of different varieties clients need
3- focus in application, more practical not interested in luxury brands
Luxury Brands by Luxury Level
As mentioned before, the degree of luxuriousness is determined by the major luxury dimensions and constitutes one of the major means of differentiation for luxury brands (Esteve and Hieu-Dess 2005). According to this criteria and based on the World Luxury Brand Analysis, it seems reasonable to split luxury brands into the following types:
Entry-level luxury brands: As these brands rank just above the premium segment on the lowest luxury level, they are not even generally recognized as members of the luxury segment. Representative brands include Hugo Boss and Mercedes.
Medium-level luxury brands: These brands are widely recognized as members of the luxury segment, but are a step behind the forefront of luxury. Examples include Dolce & Gabbana, Escada and Moschino.
Top-level luxury brands: These brands are established beyond doubt as leading luxury brands. Examples include Armani, Cartier and Louis Vuitton.
Elite-level luxury brands: As niche brands in the top of the top segment, these brands determine the benchmark of the best quality and highest exclusivity within their category. Puiforcat, for instance, is an elite-level luxury brand within the silverware segment (Marguier 2007, p. 42). These brands target the "clientèle de connoisseurs", who do not just posses the necessary financial resources but also a "culture intellectuelle" (Lombard 1989, p. 16).