project analysis

Case studies
Sony center (Berlin)

Mohamed Samy
Picture taken from , http://images.google.com/imgres?imgurl=http://gigapan.org/gigapans0/15225/images/fdb546349ac0ce0ada800a6f0660efa4.jpg&imgrefurl

Location of Sony center
Berlin
Introducing surroundings
Sony Center is mainly located in- Berlin parliament
building
between 2 of major touristic place in
Berlin, Sony Center contains a mix of Berlin Brandedburger
gate
shops, restaurants, a conference
centre, hotel rooms, luxurious rented Entertaining spot
suites and condominiums, offices, art Commercial
and film museums, cinemas, an IMAX Shops

theater, and a “Sony Style” store. Free (Sony center
Building)
Wi-Fi connections are available for all
visitors. Subway
Exit
The site was originally a bustling city
center in the early 20th Century. After
World War II, the area suffered a Commercial
Shops
sharp decline and was eventually left
abandoned. As part of a Commercial Mail and
redevelopment effort for the area, open plaza

the center was constructed1.

1, http://video.sonyinsider.com/2008/09/06/sony-center-berlin/

Analyzing keyword
Related keyword: unique
Comparing Sony center with Sony center form Surrounding buildings
surrounding building
The form of Sony center
makes it one of the major
attracting buildings
compared to the
surrounding thus it acts as a
landmark

Sony center form Surrounding
buildings form
How this will affect my project 2
•My Building should have remarkable form

1)Picture taken from Google earth

Analyzing keyword
Related keyword: unique
The presence on The shading The presence of the
the Imax cinema in device makes it semi-public central
the Sony center one of the unique space and Wi-Fi
makes it one of the land marks and access to the internet
unique place in the show in the Sony attracts people to the
Berlin, center place more lively
Unique facilities

3
1 2
Imax cinema Shading devise Semi-public seating's in the central space
The presence of this 3 activities in the place make the place unique in
action compared to the surrounding buildings
1) http://farm3.static.flickr.com/2053/2216982387_dedc30291d.jpg
2) http://www.cityscouter.com/images/berlin/sony-center-berlin.jpg
3) http://www.andreas-praefcke.de/carthalia/germany/images/berlin_cinestar_2.jpg

Analyzing keyword
Related keyword: Enclosure
The geometry of the buildings
and the tent structure Entrance
surrounding a central plaza,
and a different activity on
every side of the plaza creates
sense of enclosure to the
space

Entrance

1

Center Plaza
Entrance

1)Picture taken from Bachelor student tamer Hany , independent studies course,2009,Misr international university and photoshoped my Mohamed Samy

Analyzing keyword
keyword: Sustainability- Environmental -Healthy environment
The idea of using the double glazed skin to the
building created a thermal comfort and a
sustainable and healthy environment inside the Gap between the 2
glasses
building offices,
The tent structure over the building which allows
85% (3) sunlight to the central plaza ,creates an
environmental healthy environment and protect
the central space from snow
The tent structure is design tilted and
the chosen fabric bended with 100 to
allow the snow to leak on the building 2
surfaces, this unit also rotates in angles
of 150 around a central axis, to provide
different types of shading inside plaza

The natural light entering the central
plaza is reflected by the on glass inside
the building creating a contrast and
different types of light in the central
space
2
1

1) http://photos.igougo.com/images/p290152-Berlin-Sony_Center.jpg
2) http://www.euro-inox.org/pdf/case/sony/Sony_EN.pdf
3) http://www.arup.com/_assets/_download/download11.pdf

Understanding coverage
What is it ?
Seven steel and glass
structures and a light-
flooded plaza spanned by a
spectacular roof offer space
for a modern lifestyle
The roof of the building is
designed having main arms
1
extruded from the
bounders which have
mechanical rolls inside of it
around this there is fabric,
when this fabric rotates it Fabric
gives different types of
Mechanical
shade for the central plaza
Roll

1) http://farm4.static.flickr.com/3231/2999181392_11fd94ff4e.jpg

Analyzing keyword
keyword: Liveliness
Analyzing activities in the Building activities
building shops,
restaurants,
On taking a closer look at the
a conference centre,
building program which
hotel rooms,
contains a fix used function
offices,
inside the building which
art and film museums
makes it more lively as is it is
cinemas,
working during the morning
IMAX theater,
hours and night hours due to
“Sony Style” store.
the building program that is
attracting the people to the 3
building very a enough time to
keep the place more lively

How this will affect my project
•My Building should have enough activities and building
program to attract the people for a long time

1)Picture taken from Bachelor student tamer Hany , independent studies course,2009,Misr international university and photoshoped my Mohamed Samy

Analyzing keyword
keyword: Liveliness -Integration
The presence of a central space in the
middle of the building intersecting
between 2 entrances ,this plaza
attracts people to the place due to
free seating thus this people who are
coming to the building creates
liveliness in the building
Sony center plan
The curved shape of the
building empowers the
central space in the middle
of the building

Existing
How this will affect my project
•Creating a central spot in the middle of the building with free seating
and a water element is a good idea for attracting people to the building
1

1 )http://www.lilano.de/catalog/images/sonycenter-berlin_200507DSC3050.JPG

Analyzing keyword
keyword: Transparency –Interaction- Integration

Visual transparency
The idea of having a small
balconies of the office
Balcony of the offices
building overlooking the over looking the central
space
central space in the middle of
the building adds up to the Offices Kitchen over
visual interaction between looking the central
space
the people between people
office and the central space
2
Integration with outdoor Existing
The idea of having a small balconies of the
office building overlooking the central
space in the middle of the building adds up Entrance to the central
to the visual interaction between the space without a Gate

people between people office and the
central space

1

1) http://images.google.com/imgres?imgurl=http://i1.trekearth.com/photos/51945/brauhaus.jpg&imgrefurl
2) http://www.facebook.com/home.php#/photo.php?pid=5878044&id=502705256

Conclusion from keyword
Techniques used to achieve keyword in my
project
•Unique: this keyword can be achieved by adding a unique shading
device to the free seating area
•Liveliness: 1)this keyword can be achieved my design by proposing
indoor public space with free seating area
•2)Having different types of buildings having central
space
•Interaction: this keyword can be achieved in my project
By having different activities (buildings ) in the
Same site

Case study out come to my project
Design ideas
Adding shading
Using the outdoor space that are gone
devices for
be between project as part of the design Hotel rooms
making place
to achieve the keyword liveliness Commercial Office
more pleasant
building building
for sitting and
acts as a
landmark

Hotel restaurant
Commercial shops Free seating

Art`otel hotel Berlin

The hotel is mainly surrounding by 2 Steyer
magnets that attracts the people to it stadium

,which is the museum and church and the
old palace and on the other hand the Sub way
stadium, the location of the subway close exit
Art`otel
to both the stadium and the swinger hotel

palace which are touristic places and the Commerci
al
hotel between this 2 building makes this building
Historic
al
place more lively and easily accessibly Palace
form another places Oper
a
Hous
Zwinge
e
r
Palace
Gothic
Churc
h
Museu
m

Analyzing forum- character

The forum of the hotel
encourages the sense of
enclosure inside the building and Art`otel
make it have a strong character hotel
Berlin
compared to the surrounding
buildings

How this will effect my project: to achieve a
character to my building my building should
have a forum that make it unique Art`otel
Surroundin
hotel
g building
Berlin

All sketch up drawings is drawn by Mohamed Samy

Introducing Hotel

The ground floor of the hotel
have some activities
1,indoor lounge area(atrium)
2,outdoor restaurant
3,Lobby
4,adminstration
restaurants

Lounge
area

Hotel
Commercial
restaurants Hotel
shops Entrance
restaurnat

Analyzing keywords
Keyword : Transparency-Interaction
The idea of having the ground floor as restaurant and café is
a great idea for attracting people to the area and
responding to the commercial building in front of it
The keyword transparency is also achieved in the central
lounge in the middle of the building which makes the
restaurants have 2 view the view of the street and the view
of the inner court Entrance to hotels Hotels restaurant
restaurants
restaurant(atrium
)
Commercial
Commercial building
building

Existing shot

1
Existing shot
Visual Transparency

1, http://images.google.com.eg/imgres?imgurl=http://images.travelnow.com/hotelimages

Analyzing keywords
The main entrance to the hotel walk through the
main space in the building which is the atrium where
all the activities are over looking that center ,also
the room corridor are overlooking this atrium to
achieve the keyword interaction
The plane is organized in a way that all the room and
lounge over looking the center atrium

Main Entrance
Lounge

How this will affect my project:
To achieve the keyword Interaction and
transparency in my project by making a central
atrium and all the activities around the hotel
Visual interaction
looking at it


Analyzing keywords
Keyword : Comfort
The idea of having atrium
in the center of the
building it encourage the
keyword comfort due to
the cold weather at Berlin
,and it maximized the gain
of heat to the building
The atrium should be
opened during the
summer to let the hot air
out of the building and
more fresh air inside the
building
How this affect my project:
Due to the cold weather in
Lichtenstein ,adding a atrium in
the building to maximiza the heat atrium
gain to the building 1

1, http://images.google.com.eg/imgres?imgurl=http://www.petslovershotels.com/Images/full-art-otel-berlin-mitte-by-park-plaza-Hot

Analyzing keywords

Layer 1 (interaction):the corridors overlooking the Layer 1

central space(restaurant) Layer 2

Layer2(visual transparency):the elevators of the hotel is
made of glass and over looking the central space
(restaurant)
Layer 3:the entrance to the restaurant from the Layer 3
commercial streets open in the hotel restaurant
Layer4:the restaurant in the middle is designed with Layer 4
different levels overlooking each other and each space
a different character

Analyzing keywords
Keyword : Interaction
Art`otel Interior of
The shot is taken form the interior commercial
building
of opposite commercial building
explaining how much the hotel is
trying to interact with the
surrounding potential and make use
out of it, to attract people to his Hotels
hotel restaurant

The restaurant placed on this side of
the hotel special the side where The shot is taken from the interior go the opposite commercial
building
there is a commercial building
opposite explain how much the
Hotel
designer is trying to interact with Entrance

the surrounding potentials and
make use out of I t
Commercial
building
arcades


Analyzing keywords
Design idea
Keyword : Comfort- sustainability
During winter During Summer
Glass: the glass is closed during the Glass: the glass is opened during the
winter to maximize the heat gain to summer to allow the hot air to get
the building out
Fabric: is opened to allow the sun in
Fabric: the is closed during the
the atrium
winter to disallow the direct sun light
to the visitors

Fabric

Fabric
Glass
Glass


Conclusion outcome from project
Techniques used to achieve keyword in my
design
Comfort: the keyword comfort can be achieve in my
design by adding atrium to maximize the heat gain to the
building
Transparency: the keyword transparency can be achieved atrium Visual transparency
by having corridors overlooking the central atrium
Interaction: this keyword can be achieved in my project
by having a staggering corridors over looking each other

Atrium coverage


Case study out come to my project
Keywords to my project: Transparency-Interaction-Comfort
Comfort: atrium to achieve thermal comfort to the visitor
Interaction: 1)(Interaction with each other)staggering corridor to the rooms
2)(interaction with surrounding buildings)having the restaurants on the side
over looking the river and over looking my commercial building
3)Entrance to my restaurant through the main walk way on the river
Transparency: 1)(Visual transparency) though the staggering of the hotel corroder
2)(Visual transparency)elevators of the hotel over looking the central
atrium


Overall vision for both projects

Office
Hotel rooms
building

Hotel Hotel Hotel Hotel
Commercial building Free seating
restaurant rooms restaurant Rooms

Overall vision for both projects
Alternative 2

After understanding the main concept from Sony center coverage ,
The below coverage is trying to give a unique identity to the plaza, and trying
to connect the hotel atrium and the plaza with its forum

Location of le Meridien Lingotto
Hotel
The hotel is mainly located along a very
important commercial strip in Italy
which makes it have a very strategic
Angelis
location, moreover from the other side stadium
it have the view of the rail ways and
behind it the Angelis stadium is a magic Train railway

in the site that attract the people to the
place
The location of the hotel in between 2 le Meridien
Lingotto
main activities on both sides of the
hotel makes it a major idea to have the
keyword view and which justifies why it Commercial
have this linear layout different that the strip

surrounding buildings

1

Picture taken from Google earth

le Meridien Lingotto hotel Berlin
Analyzing keywords
Analyzing forum- character

The forum in the building gives
totally different message compared
to the surrounding building which is
the building wants to view to
surroundings commercial strip and
from the other side the rail way
station ,on the other hand most of
Le meridian Hotel
the surrounding buildings gives the
message which is they create their Surrounding buildings

internal view Internal view

Surrounding
Le meridian
buildings
Hotel

Analyzing keywords
Keyword: View
The building forum have describe the
main keyword in the hotel which is view
The land area is almost in a rectangular
shape ,which is trying to give the
message to the visitors that he is want to
make sure his hotel have a view from the
2 sides of it ,one view is the commercial
strip form the building entrance and the 1
other side is the rail way and the large Internal View
External View 1
amount of landscape (almost 30% of the
land area),in the third side he created an
internal view inside the court which have
a plenty of landscape, so the gives a
great message which is that no one
single room in the hotel doesn’t have a
External View 1
view

2
1) http://www.venere.com/img/hotel/8/8/8/6/6888/image_hotel_exterior_outside_1.jpg
2) Picture taken from Google earth

Analyzing keywords
Keyword: Varity-

The keyword Varity have been achieved in
the hotel by different views in the hotel
Rooms corridor
which is from the interior of the hotel its
overlooking the central landscape in the Hotel rooms
center of the hotel and some rooms
overlooking at it Rooms corridor
And on the other side the rooms overlooking
the commercial strip in front of the building
1
and corridors over looking the hotel entrance
Internal Views: atrium Landscape
central space
The keyword have been achieved in
another part which he created 2 internal
very important spaces ,first the landscape
center plaza and the central atrium ,by this
he created 2 major important space to be
used for view or used for restaurants to
the hotel


Analyzing keywords
Keyword: Transparency

Visual Transparency:
The key word transparency is achieved in Rooms corridor
the project by having the corridors
overlooking each other and over looking Hotel rooms

the central plaza in the middle of the hotel
Layers of vision: Rooms corridor

Room: over looking ,1,corridors on the
other side2,the plaza in the center of the
1
hotel Hotel rooms
Corridor:(looking)
Corridors:(looking)1,the other corridors on looking,1,corridor,2
1,corridors,2,centra
,centeral
the other side,2,the rooms ,3,the central l palza
plaza3,other rooms
on the other side
plaza

2
2) Sketch up drawing is drawn my Mohamed Samy

le Meridien Lingotto hotel Conclusion
outcome to project
Keyword achieving

By creating 2 central plaza (landscape central plaza, atrium Plaza)in my project it will
achieve my main keyword in the project Transparency, variety, view)

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