PayiQ
iQ Payments Maroc
Mobility as a Service

Who we are
• iQ Payments – founded in August 2013 - is a start-up company that will
be the industry leading mobile payment and ticketing solutions
• Owners have over 10 years experience in mobile technology for
payments methods and security solutions – the history comes from
Global Network, Elisa / Comptel, Nokia and Bentley Systems Inc.
• Fraud management is based on a license of Nokia IPR via Riskpointer and integration to
Nokia HERE map services
• We have Financial Supervisory Authority FIVA 9/02.02.01/2013 license to
act as PSP
• First contract with City of Turku Bus ticketing is in production since April
2013
April 13, 2015 © IQ Payments 2015

Our business idea and the app
New Payment Method for
• To identify and secure
• To pay safely
• To communicate and report
Our technology is based on
Cloud solutions and different
available data sources
April 13, 2015 © IQ Payments 2015
The five key factors for successful
mobile application are (and we do
this):
• Make it simple, and elegant
• Make it easy to get
• Make it wicked fast
• Make it a part of something bigger
• Make it secure

Long term Vision and business targets
• Make Our Mobile public transportation ticket and payment solution the
leading solution in Europe & Global
• First solutions implemented in Finland as references
• Providing purchase solution for Merchants and Merchant Chains by integrating
Loyalty programs
• A mobile purchase solution, which merge bonus and payment
April 13, 2015 © IQ Payments 2015

What we offer
• PayIQ is a new mobile payment and ticketing solution for
transportation and related business’ that specializes for selling digital
and physical goods in safe, secure and simple manner.
• It offers a fast, easy and secure way for consumers to pay with their
mobile phones.
April 13, 2015 © IQ Payments 2015

Market Segments – Mobility as a Service
April 13, 2015
© IQ Payments 2015
Events
- Concerts, theater
- Games etc.
Public transportation
Bus, train ,metro,
tram, car sharing, taxi
Parking
Largest potential with municipal public transportation
service providers
Possibility for quick market penetration and scale
Globally
Large Event organizers who build new payment and
ticketing service solutions and require modern and
scalable ticketing and fraud management.
The mobile parking payments are growing
strongly. Target is to integrate and enable
ticketing and management.
1.
2.
3.

Partners
• Commercial partners
• Svea Ekonomi for post paid invoices
• OP - our acquirer bank
• Solinor is our services provider for card processing
• Sofokus – web ticket services
• Point / Verifone Oy
• Sonera IP invoicing for telephone payments
• Elisa and DNA will be available in Q1 2015
• Technology partners
• Microsoft
• Genimate for ticket Validation
• Init Ag for ticket Validation
April 13, 2015 © IQ Payments 2015

Ticket sales and reading process
April 13, 2015 © iQ Payments 2015
1) User makes registration or if already
registered enters a PIN
2) Buys a ticket using the mobile application
3) Confirmation for invoicing
4) Confirmation from purchase to Mercant
5) Creditors, banks and operators make
settlement to iQ
6) iQ makes settlement to Mercant end of Month
7) Ticket info from Validator to Fraud
Management
Mercant
Ticket
Purchaser
iQ-Payment
Gateway
iQ as Payment
Services provider
Creditors
Banks
Mobile Operators
1
3
4
5
2
6
Sales Process of mobile tickets
ID
Ticket product
Validity
Also Shop
Time of purchase
Signature ( unique ID )
Ticket reader
- iQ Validator
- Init
- Genimate
7

Payment methods
April 13, 2015 © IQ Payments 2015
Payment Methods are
1. iQ Billing
1. Creditor is Svea Ekonomi
2. Card Payments
1. Visa ja MasterCard etc.
3. Operator invoicing ( IP )
1. Today Sonera, DNA ja Elisa in Q1 2015
4. We have also Wallet option
We can add new payment methods to the system

Payment process and security
• All purchases are visible in real time ( accept, reject, chargeback or pending).
• Charged payments are in user account and settlement from there is made to
merchant
• Our Card processing partner Solinor can make card registration 3D-secure –
verified by Visa and MasterCard
• Our fraud management system has over 100 different parameters to check
and minimize risk agains fraud
April 13, 2015 © IQ Payments 2015

Different tickets
April 13, 2015 © IQ Payments 2015
Different tickets are
1. A ticket for traveling
1. Single to monthly tickets
2. Combination ticket
1. Local and long haul ticket
2. Bus and theater ticket
3. Etc.

Registeration
April 13, 2015 © IQ Payments 2015
Required info to use the solution

Different payment methods
April 13, 2015 © iQ Payments 2015

Validation process
April 13, 2015 © iQ Payments 2015
Every Merchant defines their tickets, prices of them and validation by themselves

Reciept
April 13, 2015 © iQ Payments 2015
Receipt will be send to email immediately after the ticket purchase

Example reports
April 13, 2015 © iQ Payments 2015
Timestamp Status Product PaymentType ConsumerName ConsumerCity From To StampID
2.7.2014 15:46 accept Matkailijalippu 24h IQ_BILLING Jussi Kukkonen LEHMO Lehmo Turku Bus ID 30, Bus ID 30, Bus ID 30, Bus ID 30
29.7.2014 12:44 accept Matkailijalippu 2 vrk IQ_BILLING Kai Pajari Valkeala Bussiasema Raisio Bus ID 54
0
200
400
600
800
1000
1200
1400
1600
1800
iQ Bonus iQ Billing Visa MasterCard Operator Total
Maksuvälineet
Heinäkuu Elokuu Syyskuu 19.9 asti
0
20
40
60
80
100
120
140
160
Matkailijaliput
Heinäkuu Elokuu Syyskuu 19.9 asti
Reports can be delivered also in XML format

Location based reporting
April 13, 2015 © iQ Payments 2015

Report from purchase
April 13, 2015 © iQ Payments 2015

API Interfaces
April 13, 2015 © iQ Payments 2015
iQ server hosted by
Verizon
Main features in server are:
- Fraud Management
- Businness Analysis
-Payments and ticketing
Services Layer and API
iQ
Mobile apps
- windows
-Android
- iOS
End user
Yandex Solinor Banks
Creditors
Collector
& Svea
NETS
Operators
-Sonera
API API API API API API
Mercants like shops, banks, stores etc.
Operators
-Elisa
API
Operators
-DNA
API
Redirect in
yellow
Creditors in blue
Operators in
green
Payment
methods
Ready ReadyReady
Under
development
Ready
Ticket Validation
-iQ mobile validation is ready
- Init will be next and then
Genimate
- other manufacturers will
follow
Loyalty Programs
- Cardu
- PINS

System Configuration
April 13, 2015 © iQ Payments 2015
Firewall
Cloud services provided by
Verizon
Azure
Server conf.
- Memory 4Gb
-Disk 200 Gb
- Scalability over 100,000
Transaction per second
Mobile apps can be loaded from
Google, Apple and Microsoft stores
Admin connection to servers
Servers needed
- Database server
- Application server
-Back-up Server
Requirements, if servers
installed outside Cloud
- we need 2 processors
- other req. As in our server conf.
- 100Mbits/sec redundant network
connections
- redundant power connections
- redundant cooling needed in the
datacenter

Our Customers in Finland
• City of Turku
• Including also Cities Kaarina, Naantali and Raisio
• Savonlinjat Oy – over 400 buses operating South and East part of
Finland and ticket validation with Genimate
• City of Mikkeli as part of Savonlinjat deal
• We participate in the MaaS Operator consortium
April 13, 2015 © IQ Payments 2015

City of Mikkeli
April 13, 2015 © iQ Payments 2015

And our first steps outside Finland
April 13, 2015 © IQ Payments 2015
We have agreed Letter of Intent with ADM = Autoroutes du Maroc
- We will do first a spec of implementation steps and integrations with local
- banks ( MTC and CMI )
- Then we will do proof of concept end of February and if all goes well
- we start implementation project in Spring

Additional early phase contacts
• In Russia
• In Spain
• In Malta
• In Germany
April 13, 2015 © IQ Payments 2015

iQ Payments
www.facebook.com/iqpayments
twitter.com/iqpayments
www.linkedin.com/company/iq-payments
www.payiq.net
+358 2 480 842 67
sales@iq-payments.com
Headquarters:
Raisionkaari 50
FIN-21200 Raisio, Finland