1.
Improving Customer Satisfaction Whilst
Optimizing Costs Through Redesign to Value
CLIENT SUCCESS STORY

2.
CONTEXT &
OBJECTIVES
Our Client is an international food group active in over
100 countries with a large and strong brand portfolio in
supermarkets and superstores. The Client is constantly
looking for innovation and differentiation, while being
focused on delivering value to its consumers.
To ensure products are aligned to consumer needs, it
was necessary to review the product strategy and
launch a redesign to value program.
Industry: Food and Beverage
Location: Europe
Project duration: 8 months
Expertise: Portfolio Management/
Redesign to Value
THE CHALLENGE

3.
BUSINESS
CHALLENGES
EFESO was chosen because of its proven methodological
approach in Redesign to Value with numerous Clients, in
particular in the Food & Beverage industry. EFESO’s strong
track record working with Clients to align company culture
with Client values related to innovation and differentiation,
made it an obvious choice.
Very effective exercise with a
strict but necessary
methodology that allowed to
obtain significant results quickly
A project with an educational
dimension allowing all participants
to understand the composition of
an industrial cost price
Industrial Director Industrial Director

4.
RESULTS
Environmental responsibility:
• Reduction of manufacturing loss
• Optimization of the quantity of material used for packaging
Quality perceived by the consumer:
• Sourcing of local and often labeled ingredients
• Adjustment of the proportions of the recipe
• Reduction of excess ingredients such as fats, sugar, and salt
Modernization of the production tool:
• Improvement of machine efficiency
• Review of subcontracted operations
• Reduction of energy consumption
The redesign to value of the products, confirmed by a consumer survey,
helped to gain significant savings. Some of the improvement areas:

5.
HOW WE HELPED
 Together with the client we developed a multi-brand
Value Analysis and Redesign program
 Each product group followed the same systematic
steps that included redesign and training teams in the
methodology over a two-month timeframe:
➢ We started with Kick-off workshop to define the
scope of the project and the objectives to be
achieved
➢ Introduce the Redesign to Value methodology and
onboard the cross functional team including all key
departments - Marketing, Quality, R&D, Purchasing,
Production, Maintenance, etc.

6.
 Interviews to describe the perception of the
product in its context and to identify its key
features.
 This list was then submitted to a panel of
consumers who in turn established a hierarchy
according to their expectations.
 Evaluation their level of satisfaction regarding
the product by Groomers of.
 Workshops focusing on costs to features
comparing the distribution cost to customer
expectations, identification of the cost
improvement levers, the associated gains and
risks, the technical feasibility and the resources
required to implement these levers.
 The methodology helped establish a common
ground, facts, structure and language for
challenging decision making (across multiple
functions, and between Corporate and Business
Unit). After the first successes, the Client is
rolling-out the approach in a targeted manner,
for BUs or products that need it.
 The involvement and commitment of the
representatives of each key function and the
support of senior management were essential in
delivering a qualitative outcome.

7.
LET’ S WRITE YOUR OWN SUCCESS STORY TOGETHER!
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