1. Commercial in Confidence
EMOTIVATION
Market analysis, SWOT analysis, potential partners and future steps
By:
Mohammad Mamouei, Loreta Butenyte, Audrey Henkels, and Clelia Calabro
Sep 2016

2. Commercial in Confidence
Table of Contents
Introduction.…….…………………………………………………………………………………………3
Focus Group Findings………..…………………………………………………………………………..4
Market Research: Board Game….………………………………………………………….…………..8
Market Research: Mobile App………………………………………………………………………....20
Market Research: Video Game………………………………………………………………………..26
Market Research: TV Show……………………………………………………………………………32
Crowdfunding Campaign……………………………………………………………………………….47
Conclusion and Recommendations…………………………………………………………………...48
Appendix
Questionnaires……………………………………………………………………………………...…...49
Board Game Research…………………………………………………………………………..……..89