1. 1

2. Unparallelled reach across 4
continents
31 free-TV channels in 10 countries
Satellite pay-TV platforms in 9 countries
2 Over 75 million mini-pay subscriptions in 31 countries

3. With a track record of profitable
growth
Revenues & EBIT Return on capital employed
SEK million
16,000 30%
27% 34%
14,000
31%
24% 29% 29%
12,000
21% 25%
10,000 18% 21% 21%
8,000 15%
15% 15%
6,000 12%
9%
4,000
6% 6%
2,000 3%
0 0%
Revenues EBIT* Margin
3
Total EBIT excluding discontinued DTV and CDON Group operations and one-offs; ROIC excluding non-recurring items.

4. Due to a uniquely balanced
revenue mix
Segmental revenue mix 2011 revenue mix
100%
90%
80%
9%
70%
60%
50% 47% 44%
40%
30%
20%
10%
0%
2006 2007 2008 2009 2010 2011
Free-TV Scandinavia Pay-TV Nordic Emerging Markets Advertising Subscription B2B / B2C
4

5. 5 Business Segments
Free-TV Pay-TV Free-TV Pay-TV Other
Scandinavia Nordic Emerging Markets Emerging Markets Businesses
• 9 Free-TV channels • 4 satellite platforms • 19 channels • 5 satellite platforms – • Radio
• Virtual operator in Baltics, Ukraine & Russia • Modern Studios +
3rd party networks • 19 channels on 3rd party MAP
Sweden Estonia networks
Latvia
Norway
Lithuania
Bulgaria
Denmark
Czech Republic
Hungary
Ghana
5

6. And a rich & varied portfolio of
content
MTG TV channels broadcast 472,372 hours of entertainment in 2011
= 20,000 days of programming!
Hours broadcast
500,000
450,000
400,000
350,000
300,000
250,000
200,000
150,000
100,000
50,000
0
MTG RTL SBS Bonnier CME Mediaset
6

7. Shown through multiple windows
Life cycle MTG presence
Theatrical Release
Throughout the
DVD & electronic sell through
life cycle of title
Rental DVD Rental DVD
Throughout the
TVOD
life cycle of title
Pay-TV, SVOD/Catch-up 12 months
Pay TV 2nd window, SVOD/Catch-up 6 months
Free-TV 36 months
SVOD
Library
H1 H2 H1 H2 H1 H2 H1 H2 H1 H2
Yr 1 2 3 4 5 6
7

8. And combined with premium
sports rights
* **
* In Sweden & Denmark
** In Denmark & Norway

9. 9

10. Digitalisation has changed the
landscape forever
Scandinavian TV landscape
(2011)
IPTV
9%
DTT
19%
Scandinavian TV landscape
Norway –
(2005) 1 Dec 2009
Denmark – Cable
1 Nov 2009 Satellite
Sweden – 52%
Cable 55% 19%
1 Feb 2008
Satellite
19%
DTT 7%
Analogue
Terrestrial
20%
10

11. And increased the channel
universe
From one channel in 1987 to over 50 in 2012
SWEDEN DENMARK NORWAY
Competing for 162 Competing for 198 Competing for 166
11 viewing minutes per day viewing minutes per day viewing minutes per day

12. Which has boosted TV viewing
levels
Average TV Viewing per day With potential to grow
(minutes)
+50 min
200 300
280
190
260
180 240
170 +21 min 220
+5 min 200
160 180
150 160
140
140
120
130 100
2007 2011
Digitalization has increased viewing during last 71% higher viewing in US & 29% higher viewing
4 years in UK when compared to average viewing of 175
• Sweden: +3% (first to enact analogue shutdown) minutes in Scandinavia 2011
• Denmark: +34%
• Norway: +14%
12

13. And driven TV ad market growth
25%
20%
15%
10%
5%
0%
-5%
-10%
-15%
-20%
2005 2006 2007 2008 2009 2010 2011 2012E
Sweden Denmark Norway USA UK Europe incl. Russia
13

14. As a % of the total Ad Market
TV Share of Ad Market With potential to grow
25% 50%
+2.1%
+1.4%
20% +2% 40%
15% 30%
10% 20%
5% 10%
0% 0%
2008 2011
TV Share in Scandinavia was growing 94% higher TV share in US Market
from 2008 to 2011 45% higher TV share in UK Market
• 2.1% in Sweden
• 2% in Denmark …compared to average TV share of 21% in
• 1.4% in Norway
Scandinavia 2011
14

15. With rising demand & prices
Market Sold Out Ratios in prime time Market cost per thousand (indexed)
100% 120
110
95%
100
90%
90
85%
80
80%
70
75% 60
2008 2009 2010 2011 2012 ytd 2008 2009 2010 2011 2012E
15
Source: MTG research

16. The MTG Media House
Complementary Channel Profiles Average Weekly Reach (15-49)
80% -2% +19% +8%
Old & Male Old & Female
70%
60%
50%
40%
30%
20%
10%
Young & Male Young & Female
0%
Bonnier MTG SBS
2003 2011
16
Source: MMS

17. Has driven commercial target
audience share development
% Sweden (15-49) %
Denmark (15-49)
50 70.0
45
60.0
40
35 50.0
30 40.0
25
20 30.0
15 20.0
10
5 10.0
0 0.0
MTG TV4 Group SBS MTG TV2 Group SBS
%
70 Norway (15-49) 40 Q4 to date
34.0 33.2
60 35
50 30
40 25 22.2 21.3
19.2
30 20 17.7
20 15
10 10
0
5
0
Sweden Denmark Norway
17 2011 2012
MTG TV2 Group SBS

18. With TV viewing now moving
online
Viewing platform Viewing by Device
Age 15-74
50%
7% 1% +16%
45%
40%
35%
92%
30%
25%
Age 15-24 +77%
20%
1%
16%
15%
+54%
10%
+278%
5%
83% 0%
Computer Mobile Phone TV-screen Tablet
Screen
Q1 2011 Q1 2012
Traditional TV Web-TV Mobile-TV
18

19. And adding new revenue
streams
Web TV advertising market
350
300
250
MSEK
200
150
100
50
0
2009 2010 2011 2012e 2013e
Where revenue per viewer and per hour are higher than in traditional linear TV Price = 2.8x
higher online & even higher on mobile
Number of streams on MTG TV Play services
70,000,000
60,000,000
50,000,000
40,000,000
30,000,000
20,000,000
10,000,000
-
19
2010 2011 2012 2013

20. With higher audience shares
Weeks 1-40, 2012
Online share of Linear CSOV
commercial viewing (15-49)
45% 43%
38% 35%
17% 21%
TV4 numbers include TV4 premium viewing & clip sites + peak effect of Big Brother during Spring
20
Source: MMS

21. And a regional opportunity
on top
Regional share of total advertising Total regional advertising (SEK 15 bn)
(NOK / DKK / SEK billion)
15 Print, 63% Direct
advertising,
14%
10
5
Internet,
14%
0 Radio, 4%
TV, 5%
40% 60% 50% Regional TV advertising (SEK 860 mn)
• Number of regional TV3 Sweden broadcast zones
increased from 6 to 19 on February 27th 2012
MTG,
• Combined TV, Radio & Internet Ad sales packages
9%
• Local Ad prices as much as 2.13x national prices TV4,
84% Other,
• Local TV ad market up 22% y/y in 2011, compared to 7%
2.5% y/y growth for total local ad market
21
Source: IRM Media, Regional market report,2012 & MTG estimates

22. With lower growth
But healthy margins
SEK thousands
5,000 50%
4,500 45%
4,000 40%
3,500 35%
3,000 30%
2,500 25%
2,000 20%
1,500 15%
1,000 10%
500 5%
0 0%
2008 2009 2010 2011 2011 9M 2012 9M
Revenue EBIT EBIT margin
22

23. 23

24. A well-positioned portfolio
Czech
Estonia Latvia** Lithuania Bulgaria Hungary Ghana Russia
Republic
Position #1 #1 #1 #2 #2 #3 - #4
Combined
commercial
40.7% 60.6% 40.2% 40.4% 28.4% 8.2% 18.8% 8.7%***
audience share*
(15-49) (15-49) (15-49) (15-54) (18-49) (18-49) (15-49) (6-54)
(target
demographic)
Catch-up services Yes Yes Yes Yes Yes No No Yes
Sold on ’bundled’
Yes Yes Yes Yes Yes Yes N/A N/A
basis
* As at Q3 2012
24 * * Including LNT channels from Q3 2012
* * CTC Media channel only

25. With scale operations in key
markets
70% Commercial Audience Share Financial performance (SEK million)
(Baltics, Czech Republic & Bulgaria)
2,000 30%
60%
1,800
25%
50% 1,600
1,400 20%
40%
1,200 15%
30% 1,000
800 10%
20% 600 5%
400
10% 0%
200
0% 0 -5%
2006 2007 2008 2009 2010 2011 2012 Q3 2008 2009 2010 2011 2011 9M 2012 9M
Estonia (15-49) Latvia (15-49)*
Lithuania (15-49) Czech Republic (15-54) Revenue EBIT EBIT margin
Bulgaria (18-49)
• Clear market leadership in Baltics with 47% pan-Baltic target group share of viewing
• Completed acquisition of LNT free-TV group in Latvia in June 2012
• Investments in schedule & new Prima Love channel boosted target audience share in Czech Republic & enabled
advertising market share gains
25 • Higher target audience share in Bulgaria enables market share gains
• Ad markets have stabilised but not returned to sustained growth yet
* Includes the consolidated LNT operations from Q3 2012

26. And equivalent consumer pricing
Shopping list Shopping list
BGN EUR
Salami 4.79 Salami 3.48
Frozen fish 10.43 Frozen fish 8.55
Coffee 11.82 Coffee 5.34
Chocolate 4.14 Chocolate 2.24
Vodka 23.99 Difference: Vodka 8.91
Shower Gel 2.75 -6.4% Shower Gel 1.39
Detergent 8.46 Detergent 2.8
Powder 15.59 Powder 11.89
81.97 BGN = 41.9 EUR 44.6 EUR
Bulgaria Germany
26
Source: METRO Cash & Carry monthly catalogues

27. But low contact cost / ad spend
CPT dynamics (2011)
2.0
TV Ad spend per capita (SEK’000, 2011)
1.5
1.0
0.5
0.0
27 Source: MTG research

28. So the opportunity is clear
GDP growth in MTG EM territories Forecast GDP growth in MTG CEE
(indexed) territories
400 5.0%
350
4.0%
300
250 3.0%
200
150 2.0%
100
1.0%
50
0 0.0%
Estonia Latvia Lithuania
GDP TV Ad Market Bulgaria Czech Hungary
TV Ad market has outperformed Nominal GDP development
by a factor of 1.28
20 Source: IMF, TNS/MTG estimates

29. Returning market opportunity
CEE TV ad markets where MTG is present
10
9 SEK 8.6 billion
8
SEK 2.2 billion
7
SEK 6.4 billion
6
5
4
3
2
1
0
2008 2011
29
Sources: Zenith Optimedia 2012/MTG Estimates

30. The African opportunity
Free-TV
Channels
Production
House
Pay-TV
Channels
30

31. Well positioned
For market recovery
2,500
2,000
1,500
1,000
500
0
2006 2007 2008 2009 2010 2011 2011 9M 2012 9M
-500
Revenue EBIT
31

32. 32

33. Technology changes consumer
behaviour
Gatekeeper
Virtual Operator
Owned & Operated Viasat Channels in Independent
in 3rd Party
Satellite Platform 3rd Party Networks Internet
Networks
Environment
33

34. Via…sat…ellite
Premium satellite subscribers (000’s) Premium satellite ARPU (SEK)
800 6,000
700 5,000
600
4,000
500
400 3,000
300 2,000
200
1,000
100
0 0
2006 2007 2008 2009 2010 2011 2012 2006 2007 2008 2009 2010 2011 2012
Q3 Q3
Value-added services (000’s)
• Premium satellite ARPU growth reflects price
400
increases & penetration of VAS
350
300 • Increased competition in Denmark & change
250 in subscriber mix in Norway negatively
200 affecting premium satellite subscriber base
150
• Continued focus on offering – launch of new
100
50
HD & catch-up channels / rebranding of Viasat
0
Film – to moderate satellite subscriber
dec-07 dec-08 dec-09 dec-10 dec-11 9M 2012 decline & drive ARPU growth
34 Multi-room PVR HD

35. A platform agnostic approach
Viasat premium subscribers (Nordic)
1,400
1,200
1,000
800
600
400
~1.6m ~4.2m
households 200
households
0
Scandinavian Scandinavian 2006 2007 2008 2009 2010 2011 2012
satellite satellite & Virtual Q3
universe Operator agreements Premium satellite 3'rd party network
(IPTV, cable)
1991 2008 2009 2010 2010 2012
35
Sources: Viasat Broadcasting research

36. Entertainment at your command
First to Market with Full Service
‘Over-The-Top’ Solution Mobile
Set -Top Box
• Anytime
Access all services ‘on demand’
• Anywhere Tablet Media
Players
Access subscription online
PC/Mac
• Any Device
Enjoy subscription on multiple
devices in and out of home
Game consoles
Embedded
TV Set
Applications OTT Set-Top box
36

37. Now opens up a whole new
universe
Satellite Virtual Operator OTT
~1.6 million ~4.2 million ~9.0 million
90% of Swedish households have over 2 MB/s broadband
connection speeds
37

38. Future sales growth to be driven
by current investments
(SEK million)
5,000 50%
4,500 45%
4,000 40%
3,500 35%
3,000 30%
2,500 25%
2,000 20%
1,500 15%
1,000 10%
500 5%
0 0%
2006 2007 2008 2009 2010 2011 2011 9M 2012 9M
Revenue EBIT EBIT margin
• Increasing investments in Nordic pay-TV content, premium channels and Viaplay online pay-TV service currently
expected to result in Nordic pay-TV EBIT margin of approximately 15% in Q4 2012 and 10-12% for full year 2013.
The total Nordic premium pay-TV subscriber base (excluding Viaplay) is currently expected to continue to decline in
Q4 2012 and for the full year 2013 due to the ongoing decline in the DTH subscriber base and lower than anticipated
growth in the third party network subscriber base, and result in stable quarter on quarter total Nordic pay-TV sales in
Q4 2012 and stable year on year sales for the full year 2013. The fast growing Viaplay online pay-TV service is
38 expected to continue to grow its subscribers and revenues throughout this period

39. 39

40. Expanding horizons
2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
Countries 7 11 15 22 23 24 25 25 28 31
Channels 2 3 5 6 7 8 10 15 19 23
Satellite platforms
40 Baltics Ukraine Russia

41. With a huge opportunity
Satellite pay-TV households in Cable & IPTV households,
Eastern Europe (million) Eastern Europe (2011, million)
40 60
35 50
30
40
25
20 30
15
20
10
10
5
0 0
Source: Screen Digest 2012
41

42. Driven by fundamentals
Pay-TV penetration Relative TV market size
80%
Eastern Europe (%) (USD million)
60% Russia
40%
1,211
20%
0% 4,458
Cable DTH (pay) IPTV TV advertising market Pay TV market
Eastern Europe Western Europe
Share of total pay-TV revenues
40%
29% 29%
30%
21%
20%
7,296
10% 9,414 31,361
5% 3% 5% 5% 38,838
1% 0% 2%
0%
Russia Ukraine Poland Sweden Western
Europe
TV advertising market Pay TV market
42
On-demand revenue Premium pay revenue
Source: Screen Digest 2012

43. That we are capitalising on
Viasat satellite subscribers Mini-pay subscriptions (millions)
Baltics, Ukraine, Russia (000’s)
600 80,000
500 70,000
60,000
400
50,000
300
40,000
200
30,000
100 20,000
0 10,000
2006 2007 2008 2009 2010 2011 2012 2006 2007 2008 2009 2010 2011 2012
Q3 Q3
43

44. By establishing leading
positions
Share of viewing – Free TV and Viasat Top 10 pay-TV channels in Russia
channels (Russia, 25-44*) (monthly reach, million people)
16
13.1
TV 1000 Russian Kino 21.2
11.3
10.7
10.6
12 TV 1000 20.6
9.5
Discovery Channel 19.4
8 Animal Planet 17.9
5.5
Moya Planeta 15.5
3.8
2.8
2.7
4
2.4
Eurosport
2.0
14.1
1.9
1.9
1.9
1.3
National Geographic 13.2
0
Viasat History 12.2
Sony Entertainment TV 11.9
Dom Kino 11.0
0 10 20 30
44 * Russia 100,000+, 1/1/2012-30/4/2012, 05:00:00 - 29:00:00
Source: TNS Russia 2012, Screen Digest 2012

45. And launching new channels
• All 3 channels available in Russia,
Ukraine & CIS
• TV1000 Premium HD – Premium tier movie
channel with focus on first run premieres of
award winning films from Hollywood studios and
independent local distributors
• TV1000 Megahit HD – Premium movie channel
featuring first run premieres of the latest
blockbuster titles from Hollywood and Russia
• TV1000 Comedy HD – dedicated to US
comedy movies
Content from major Hollywood studios
45

46. And new services
Ukrainian pay-TV market penetration Ukrainian TV market structure
(%) (2011)
35%
30%
25% Cable
20%
39% DTH (pay)
15%
10% 58% IPTV
5%
DTH (freeview)
0%
1% 2%
Cable DTH IPTV
• Substantial market opportunity – Europe’s 6th largest country by population
• Pay-TV penetration in 2011 is still low, at close to 19.5% of TV HHs
• Addressable market for DTH – 15.4 million non-cable HHs
46

47. Investing in growth
Revenue split Total segment revenue & EBIT
2011 1,000 (SEK million) 50%
900 45%
800 40%
700 35%
600 30%
44% 500 25%
400 20%
56% 300 15%
200 10%
100 5%
0 0%
2006 2007 2008 2009 2010 2011 2011 2012
9M 9M
Satellite Channels Revenue EBIT
• Increasing investments in Russian and Ukrainian pay-TV content, HD channels and pre-paid satellite service in
Ukraine currently expected to boost Emerging Markets pay-TV revenue growth levels and result in segment operating
losses of less than SEK 20 million in Q4 2012 and less than SEK 50 million for full year 2013
47

48. 48

49. Cash is king
Net operating cash flow Dividends received from CTC Media
(SEKm) (SEKm)
140
2,500 100%
120
2,000 80%
100
1,500 60% 80
60
1,000 40%
40
500 20%
20
0 0% 0
Q1 Q3 Q1 Q3 Q1 Q3
2010 2010 2011 2011 2012 2012
Net operating cash flow % of EBITDA converted
49

50. Enables deleveraging
Net Debt Available Liquid Funds
(SEKm) (SEKm)
4,500 7,000
4,000 6,000
3,500
5,000
3,000
2,500 4,000
2,000 3,000
1,500
2,000
1,000
500 1,000
0 0
50

51. With complementary M&A
Transactions to date
2000: Acquisition of 95% of Hungarian operation
2001: Acquisition of 75% of DTV in Russia
2002: Acquisition of 36% of CTC Media in Russia
2005: Acquisition of 50% of Prima TV in Czech Republic
2006: Acquisition of 100% of Slovenian operation
2007: Acquisition of 50% of Diema channels in Bulgaria
2008: Divestment of 100% of DTV to CTC in Russia
2008: Acquisition of 50% of satellite pay-TV platform in Ukraine
2008: Acquisition of 100% of Nova TV in Bulgaria
2010: Acquisition of 50% of satellite pay-TV platform in Russia
2010: Acquisition of additional 35% of Viasat Ukraine
2011: Distribution of 100% of CDON Group to MTG shareholders
2012: Divestment of 100% of Bet24.com
2012: Acquisition of 100% of LNT in Latvia
2012: Acquisition of 53% of Paprika Latino in CEE
2012: Acquisition of 80% of Zitius in Sweden
2012: Announced acquisition of 50% of TV 2 Sport in Denmark
(closing subject to regulatory approval)
51

52. And shareholder returns
• Primary focus is on growth and reinvesting cash flow into operations + M&A
• Balanced with TSR commitment – reflected in newly adopted policy to distribute at
least 30% of recurring net profit as annual ordinary dividend
Cash distribution
(SEK)
40.00
Buybacks (value per share)
35.00
CDON spin-off
30.00
Extraordinary dividend per
25.00
share
20.00 Ordinary dividend per share
15.00 Net cash flow per share
10.00 EPS adj (excluding one-offs)
5.00
30% of EPS adj (excluding one-
0.00 offs)
2006 2007 2008 2009 2010 2011
52

53. For Further Information, please visit www.mtg.se or contact:
MTG Investor Relations
Email: investor.relations@mtg.se
Nasdaq OMX: ‘MTGA’, ‘MTGB’
53

54. 54