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Modern Healthcare 2014 Strategic Marketing Conference Slides

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03 de Out de 2014

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An Inside View on Baylor Health’s
Social Media Transition
Sandy Marsico
Principal,
Sandstorm Design
(Moderator)
Matt...

KEYNOTE SPEAKER
Sue MacInnes
Chief Market Solutions Officer,
Medline Industries

The Current Landscape

The C-Suite is looking for solutions
to address the turbulent times of
healthcare today and positioning for
the future....

What troubles CEOs
Financial Challenges
Healthcare Reform and Implementation
Patient Safety and Quality
Government Man...

CMS’ Progression of
Reimbursement Changes
PPACA
Section 3001 3008 3025
Fiscal Year
Source: CMS 5
(1)
Value Based
P...

Payers reward lower cost, higher quality care
Performance Category Bundled Payments Shared Savings
Reference: Advisory B...

A new trend in healthcare
7
Increasing
cost pressure
Healthcare
Reform
Rise of Consumerism

The rise of “consumerism”
8
Patients are making value-based choices on care
locations and physicians as they look onlin...

Hospitals & The Continuum of Care
9
Long Term
Care
Home Health
Urgent Care
Physician
Offices
Surgery
Centers
Hos...

Providers are responding in a variety of ways.
10
Enacting broad-range cost control programs
Engaging in a frenetic wav...

2010 brings rebound in hospital M&A
11
Hospital seeking safety in numbers
Hospital Merger & Acquisition Deals
2005-201...

How will your organization fuel
financial growth over the next five years?
12
Expand outpatient services .................

Regarding clinical quality improvement, which
of the following areas represents the single
greatest challenge for your o...

In which of the following areas does your
organization expect to begin or increase
investment over the next three years?...

Concerns: where to focus future efforts
15
Efficiencies and Cost/
Waste Reductions
Quality
M & As/Consolidation/
Acc...

Finding a vendor partner: Qualifications
16
Projects that combine both clinical
and supply chain initiatives
Evidence ...

21
The “Heavenly Bed” at the Westin

Transformation

23
Consumer choice requires quality care
that is accessible, cost effective and
delivers a superior patient experience.

25
Something you are born with. It isn’t
earned, or given to you by others. It
is yours. In a perfect world, everyone
...

Dignity Health
Focus on Quality Care, Advocacy, Partnering
• 40 hospitals/care centers
• Long term care, home health,
...

Partnerships that solve problems

Medline
28
More than just a
healthcare supply
company.

Dignity Branding video
30

Touchpoints with the Most Impact
31
Before

33
Proprietary Scoring System
• Products are scored based upon
the number of patient care centers
that the product wou...

34
Potential Product Options
• Community outreach
• Custom patient education,
patient care cards
• HCAHPS
• Medicati...

The product
everyone
keeps for life.
37

Examples of partnerships
that solve problems
Improving the Patient Experience

Improving the Patient Experience
39
Project: Research and design a “Quiet Kit”
that shows statistical significance in
...

40
Research: Patterns of patient experience
Dr. Trent Haywood, MD, JD
- Former CMS Medical Director
- CMO for National...

41
Research locations and process
• Initial Exploration at St. John’s Hospitals
• Grace Ibe, Sr. Director of Service
E...

42
Research findings
3 key factors in promoting a positive patient
experience that relate to HCAHP scores:
!
• Quietn...

43
CarePacs™ are pre-packed
kits containing personal
items, selected to enhance
the patient experience.

44
QuietPac™
Restful sleep is one of the most
important elements of healing.
Offer patients amenities that will
help ...

45
WellnessPac™
Create an experience that is both refreshing
and relaxing.
Contain clutter in a travel bag with remova...

46
Good ideas travel fast…

47
How the products change behaviors of
patient and staff?
EYE MASK
Create a darker environment for sleep. Signal the ...

49
White Paper

Little Things Video
53

Projects on the drawing board

69
5. Patient Gowns

71
6. Pediatric Pajamas

Taking a Totally Different Approach

“We want to film your employees
dancing with pink gloves in
support of breast cancer
awareness.”
74

Pink Glove Dance Video Here
75

What Happened Next…
76
Day 1: 8,000 views
Day 3: 25,000 views
Day 7: 95,000 views
Day 10 340,000 views
Day 14: 1 mil...

16,000 People Wearing Pink Gloves at a Concert
77
Scenes like this
would be repeated
several times over
the following...

Lexington Video
79

®
Thank you.

Confronting the Data Deluge:
How to Leverage Big, Meaningful Data to Forge Marketing Strategy
Gary Drukenmiller, Jr.
Vi...

Confronting the Data Deluge
How to Leverage Big, Meaningful Data to
Forge Marketing Strategy

About Evariant
Leading Provider of CRM/PRM
& Healthcare Analytics
Evariant combines digital
marketing solutions, big d...

BEFORE WE
GET STARTED

LET’S REVISIT
WHY
WE’RE HERE

Today’s Big Data Challenges

Multi-Channel Campaigning is Maturing
McKinsey; 2013

Multi-Channel Tactic Shift – Where Most Start
High priority Medium priority Low priority
Reach Reach
Above The Line (AT...

Multi-Channel Tactic Shift – Where Most Need to Be
High priority Medium priority Low priority
Reach Reach
Above The Lin...

Service Lines Converging
Oncology
Cardio
Size of bubble
represents revenue
Height of bubble
represents trend
10%
0...

Big Health Data…Wants To…
⟩ Measure the time and tactic(s) to achieve patient treatment/procedure.
⟩ Measure the duratio...

Big Health Data…Needs To…
⟩ Identify Methods to Improve Patient System Experience Using
CRM
⟩ Identify Factors Which Ca...

Integrated Campaign Data Has To Step In!
Campaign
Party Starts
Data
Integration
Peaks
Then
Real Fun
Begins
1 – 2 ...

And Yes…..I Mean Track Everything!!!
Simple Point-and-
Click
Visualizations
Showing Real-Time
Campaign Outcomes
Pre-...

The Impact of Big Data

Achieving a Connected Data Enterprise
Patient
Engagement
Employer
Partnerships
Provider
Relationships
Enterprise
P...

Data Fuels Multi-Channel Efforts
Patient
Data
Consumer
Data
Future Downstream
Value Analysis
Clinical
History
& C...

Unlocking Opportunity with 4 Primary Data Pools
Pharmaceutical
R&D Data
Patient
Behavior &
Sentiment Data
Clinical D...

MISSING: Integrated Market-Based Data Warehouse
Integrated Data
Warehouse
Clinical
Data
Call Center
Data
Financial ...

MISSING: One Platform Supporting It All
Traditional Marketing Digital Engagement
Follow-Up
= Nurturing &
Engagement 2-...

Social Data’s Impact

Traditional Audience Segmentation
Elevated /
Abnormal PSA
Diagnosis/ Staging
Treatment Failed
(30% post prostatectomy...

The 4 Primary Healthcare Data Pools
Pharmaceutical
R&D Data
Patient
Behavior &
Sentiment Data
Clinical Data
Activit...

The “Social Data Hub”
Accessible Data Types
Temporal sentiment
Contextual behavior
Ethnographic
P2P dialogue
Social ...

So Many Channels to Track

Multi-Channel Tactic Tagging & Tracking
Search
Engine
Marketing
Display
Advertising
Email &
Direct Mail
TV &
Radi...

Email Data and KPI’s…Live in One Place

Web Data and KPI’s…Live in Another Place

Media Data and KPI’s…Live With Your Agency

Conversion Data and KPI’s…Likely Don’t Exist At All!

Offline and Online Data Alignment?
Offline
Channels
Online
Channels
Integrated
Campaign
Approach

Delivering Integrated Campaign Analytics?
Offline Media
Ratings
Integrated
Campaign
Analytics
Real-Time Behavioral
...

Integrated Multi-Channel Analytics

Integrated Multi-Channel Media Calendar
Media
January February March April May June
Ins.
24 31 7 14 21 28 4 11 18 25 4...

Multi-Channel Campaign Tactics

45
40
35
30
25
20
15
10
5
0
Multi-Channel Impression Share – Off Platform
30,000,000 Mobile
25,000,000
20,000...

18
16
14
12
10
8
6
4
2
0
Sarcomas
Genitourinary Cancers
Gynecologic Cancer
Mesothelioma
GI Cancers
Pancreat...

Data for Planning and ROE

Best Uses for Multi-Channel Analytics
⟩ Determine Service Line Goals
• Leads, Consults, New Starts
⟩ Calculate Marketin...

Campaign Growth Based on Analytics Data
Phase I
October 2011-
January 2012
Phase II
June-August
2012
Phase III
Jan...

Determining Estimated Facility Goal Data
30
New Patient
Screening
10
New
Starts Per
Week*
20
Consultations
Per W...

Breaking Down Campaign Budgets
Sep – Dec
Stage-1
Jan – Mar
Stage-2
Total
Digital
Enhanced paid search, social shari...

Defining ROE
⟩ ROE (return on expense) helps categorize the short term results of a
campaign such as: persons who attend...

Bariatric Campaign

Bariatric Campaign ROE Summary
Campaign Started: 1/8
Flight Time: 7 Months
After campaign end:
• Over 30 million impre...

Reconciling ROI

Defining ROI
⟩ ROI (return on investment) is a term in healthcare that should be reserved for the actual
revenue generat...

Start with a Formula
⟩ Formula has to be agreed upon with finance.
• Market Share
• Cost of Care
• Direct / Contributi...

Total Campaign ROI – All Campaigns
Front End Patient Data – ROE
- 2414 Patient Leads
- 45% Tactic Conversion Rate
- 46...

Key Takeaways

ALMOST
FORGOT…

Thank You!
Gary Druckenmiller, Jr.
Vice-President, Client Solutions
Evariant
gary.druckenmiller@evariant.com
860.321....

Scott Linabarger, senior director of Health Hub
• “Health Hub was created to achieve a specific objective—to build nation...

Measuring Cleveland Clinic’s Health Hub
• Launched in 2012
• 1.4 million visits in December 2013
• News Feed goes to 50...

Develop Clear Editorial
Guidelines

Be a Talent Scout in Your
Organization

Curate Content from
Other Sources

Curated Content
• Write a grabby headline and informative
teaser for the news site and the News Feed.
• Turn the headli...

Get the Word Out

The News Feed
What’s going out today?

Strategic Marketing:
Winning the Battle for Markets and Share
David Brudon
Director of Marketing,
University of Michig...

Quality Metrics and Strategic Marketing:
Which Hospital Would You Choose?
HOSPITAL
AWARDS QUALITY SAFETY
HOSPITAL
CMS...

Quality Searchers Among Healthcare Consumers
15.0%
Looked For Information To Judge Quality of Healthcare Provider
(Sour...

Quality is Becoming a Switching Driver
48.0%
30.6%
Reason For Changing Physicians By Generation
(Source: Truven Health...

Increasingly Cost-conscious Healthcare Consumers
Paying for and Seeking Care
(Source: Truven Health Analytics 2012, 2013...

Awareness of Ratings Crosses Generations
9.0%
Ratings’ Awareness
(Source: Truven Health Analytics 2012)
24.9% 25.8%
1...

Primary Social Media Site Usage by Generation
55.2%
65.9%
Social Media Sites Used Part 1 By Generation
(Source: Truven...

University of Colorado Health –
Using data in advertising

Bridging Differences, Building Connections:
Success Strategies for Reaching Multicultural Markets
Airica Steed
Chief Ex...

Making the Most of Mobile:
Trends, Implications and Strategies for Healthcare Marketing
Geeta Nayyar, M.D., MBA
Assista...

Tony Crimaldi
@TonyCrimaldi
Mobile Marketing Manager

Cleveland Clinic Today

Jim Rattray
Executive Vice President
Bennett Group
Boston
@jimrattray

Making Your Mark in Healthcare Marketing:
Strategies for Maximum Career Success
Craig Buffkin
Managing Partner,
The Bu...

Making Your Mark in Healthcare
Marketing

Making an Impact

WHY NOW???

#1 Patient is King

#2 Competition

#2 Competition

Case History:
• Built a more robust department
• Shared with New York Presbyterian
• Hospital and College
• Directors ...

#3 Patient Engagement/Experience

Case History:
• Recently placed their Chief Patient Experience Officer
• How the patient is engaged throughout their hea...

# 4 Reimbursement

The Most Important Thing for a Marketer:
• Return on Investment
– Financial
• Revenue/Patient
– Action
• Call volumes...

Multi vs. Omni Channel Marketing
Digital
– Mobile
– Website
– Search
• SEO
• SEM
Traditional
– TV
– Radio
– Out ...

Mobile
According to Commscore:
235 million
Americans use mobile devices
165 million people
Are active Android and App...

Social Media | Ice Bucket Challenge

MAKING YOUR MARK

#1 Return on Investment
• Return on Investment
– Measure Everything
– Prove what you are doing is worth the investment ...

#2 Digital Marketing Expertise

#3 Patient Engagement

#4 Manage Up, Down and Sideways
• Understand Goals
• Educate
• Persuade
• Provide results

#5 Partner

BEHIND EVERY PATIENT IS A STORY

Where are the Jobs?
• Patient Experience
• Social Media
• Digital Marketing
• Graphic Design
• Communications

How’s That Working for You?:
Metrics to Document Marketing’s Value, Results and ROI
Debbie Landers
Vice President & Chi...

ROI- Foundation of
Marketing
If you can move it, you can measure it!
172
Presenter: Jean M Hitchcock, President

Marketing Begins with Basic Questions
• Where are we trying to grow?
• Where do we have capacity?
• How can we differen...

Marketing Plans
1. Overall Goal
2. Measureable Objectives
a) Measurement
b) Timeframe
3. Tracking
a) Charges
b) App...

ROI Reporting
1. Creative Services
a) Jobs completed
b) Cost Savings
2. Call Center Activity
a) Class registrations
...

176
ROI Report Sent to Leadership Team
Every Quarter

177

178
Campaign Summaries Sent To Senior
Managers Across The System Prior
To Launch Of A Campaign

Scripps e-Newsletter
Scripps monthly e-newsletter is designed to help our
patients become more engaged in their health, ...

Kusum Sinha, MD, urgent care physician at Scripps Coastal Medical Center in Vista, was featured in
a July e-newsletter ar...

Luigi Simone, MD, family medicine physician
at Scripps Clinic Encinitas, was featured in
a July e-newsletter article cal...

Press Releases as Content Marketing
• Using Google Analytics to measure
the PR team
185
6
2
0
4
3
4
9
11
9
7 ...

Third-party partners: Everyday Health
Everyday Health expressed need for diabetes and men’s
health related content. We r...

TweetChats: #HealthTalk
with Everyday Health
Scripps’ Dr. Anil Keswani participated in
“#HealthTalk: Man Up and Put You...

Engineering a Strategic Marketing/Content Plan for a
Fragmented Media Marketplace
Kathleen Devries
Vice President, Chie...

Engineering a Strategic
Marketing/Content Plan for a
Fragmented Media Marketplace
Kathy DeVries, Chief Marketing and Co...

What is the Work of Marketing and Communications
• To help the organization know the customer inside and out, setting
up...

194
Marketing Communications Framework
Modern Healthcare Marketing Conference
September 2014

In Healthcare and other industries….
• Brands are as important as ever
– Customer need for simplification – too much com...

Marketing and Communications Strategy Refresher
Earlier view of marketing:
Marketing = Selling
The current view of mark...

203
Building a Strategic MarComm Plan
Modern Healthcare Marketing Conference
September 2014

205
Linking marketing and communications competencies to growth
Consumer Expertise
Market & Competitive Assessment
Ins...

206
Understand the Market: Referring physicians are one of the most
important customer segments in driving growth to UCM...

207
Understand the Market: UCM cancer patients are more likely to seek
second opinions and make those choices based on e...

Understand the Market: Importance of marketing and
communications in the social network
208
Brokerage and Closures - Ro...

210
Develop the Strategy: UCM referring physician four part
strategic approach
1 2 3 4
Grow Local Base
Build Loyalty ...

211
21
1
Execute: UCM Marketing and Communications has developed strategies and
tactics with large scale to build repu...

Execute: UCM and BSD’s new and expanded consumer channels
have larger scale to reach consumers and grow our programs.
21...

213
Execute: Framework by Internal: In addition, UCM and BSD’s new and
expanded consumer channels have larger scale to r...

Measure Results: ROE particular measures and the push and pull
of content
217
Engage Contribute Participate Create
Vis...

219
Finally - Improving MarComm Process and Aligning Content
Management
Modern Healthcare Marketing Conference
Septemb...

221
Marketing Communications Framework
Modern Healthcare Marketing Conference
September 2014

Case Study: UCM BSD used Lean to Improve the flow of Content
in Marketing Communications
We created a purpose and data s...

FY15 MarComm Improvement Focus – Road Map
• Content sharing:
MarComm Huddle
• Metrics and
Measurements: moving
from a...

Kaizen Event Title: Marketing Information Process Improvement
Start Date: 24-Feb-14
Event Scope:
6. Establish the monit...

MarComm Huddle – If you want to know any and all things going on
at UCM BSD, attend the weekly huddle!
Started March 1
...

High visibility: Managing for Daily Improvement Boards -
Metrics/Post-Kaizen Monitoring
Modern Healthcare Marketing Conf...

Case Study: Vanderbilt Content Team
227
Marketing Managers
News and Comm
Relations/Network
Interests
and Needs
of o...

Vanderbilt Medical Center – Content Team Roles
228
Strategic Direction
Community
Management
Platform Management
Cont...

Vanderbilt Content Structure
229
Content Infrastructure
•Daily huddle
•On-call schedule
•Weekly content meetings
•Ro...

Thinking about Your Healthcare Organization
• Consider your organization’s process improvement programs
EXERCISE
– What...

Feel free to contact me
• Kathy DeVries
– Kathleen.devries@uchospitals.edu
– Phone: 773-702-2208
– Mobile: 773-294-058...

Moving from “Showing and Telling” to
“Engaging and Listening”
• Search engine
marketing (SEM) and
optimization (SEO)
...

Owning Your Position
in the Marketplace
Dave Brudon, Director of Marketing

The Reality – 1998 Market Study
Rate U-M for:
• Having the latest technology: 75%
• Quality of doctors: 61%
• Friendli...

Our response:

“The consumer isn't a moron. She is your wife.”
― David Ogilvy, Confessions of an Advertising Man

We did a little better next time out.

Expectations Of Hospitals X (Community) and Y (AMC)
Source: “How consumers think about AMCs” by Klein and Partners, Inc. ...

2005 – Start of “The Michigan Difference”

Best Place to Seek Medical Treatment in Michigan
50%
45%
40%
35%
30%
25%
20%
15%
10%
5%
0%
2005 2007 2008 2011...

Final thoughts
• As Harrison McCann, co-founder of McCann Erickson, said in 1912
advertising really is the, “truth well ...

University of Colorado Health’s
social platforms
Twitter – 5 accounts
Facebook – 5 accounts
Google Plus – 2 accounts
...

Snapshot of data
from social
analytics tool.

Partnership
with local
newspaper –
both online
and in print.
62k readers –
print –
monthly
4.2 million
impression...

Sample videos

Pushing the Marketing Envelope:
Specialized Marketing Strategies that Generate Results – the Hidden Power of
B2B Collabo...

A Regional Collaborative Alliance of
Independent Hospitals in Central and South Georgia

 Archbold Medical Center
 John D. Archbold Memorial Hospital (Thomasville)
 Mitchell County Hospital (Camilla)
 Gra...

Membership
 30 Hospitals
 16 Health
Systems
 Approximately
2,000 Physicians
 Approximately
22,000
Employees
...

You Have More Options Than You Realize
Nonequity
Collaborative
Arrangements
Joint Venture–
Less Than 50% Equity
With...

Stratus Healthcare
Stratus Governing Board
16 Physician Representatives
16 Executive Representatives
Clinical
Service...

Questions?

The Synergistic Role of a
Non-Profit
Michael D. Lutz, M.D. FACS
President, MIU Men’s Health Foundation

Introduction
• University of Michigan
• Chicago Medical School
• Henry Ford Hospital
• Prostate Cancer / Men’s Health ...

Michigan Institute of Urology
• Largest Multi-Subspecialty Urology Practice in Michigan
• Founding Member of LUGPA
• Pa...

The Practice of Urology
• The Decision: Private vs. Employed
• Developing a Plan for Growth
• Role of Community Service

Large Urology Groups
• Development of Integrated Service Lines
• Intra-Referral to Designated Subspecialist
• Ancillary...

Community Outreach
• Why???
• Branding / Identity / Mission
• Non-Profit Status

MIU Men’s Health Foundation
• Mission
• Board Development
• Mission Partners / Sponsors
• Sources for Funding
• Event...

MIU Men’s Health Foundation
• Primary Events
• Run for the Ribbon
• Men’s Health Event
• Comedy Nights
• Sporting Eve...

The Synergy
• Separate but the Same
• Branding Benefits
• Co-Promotion
• Fundraising

Fight Like a Man
• Registered Trademark
• Co-Branding / Marketing Benefits
• Enhanced Corporate Partnerships
• Chapter...

Fight Like a Man Chapters

Fight Like a Man Chapters
ATLANTA

Fight Like a Man Chapters
VANCOUVER

Fight Like a Man Chapters
ORLANDO

Fight Like a Man Chapters
LOUISVILLE

Fight Like a Man Chapters

Fight Like a Man Chapters

Fight Like a Man Chapters

Fight Like a Man International
INTERNATIONAL

International Men’s Health Summit

The Relentless Power of PR:
Pitching the HCO’s Story in a Changing Media Landscape
Cathy Barry-Ipema
Senior Vice Presid...

Modern Healthcare 2014 Strategic Marketing Conference Slides

Modern Healthcare 2014 Strategic Marketing Conference Slides

Modern Healthcare 2014 Strategic Marketing Conference Slides

Modern Healthcare 2014 Strategic Marketing Conference Slides

Modern Healthcare 2014 Strategic Marketing Conference Slides

Modern Healthcare 2014 Strategic Marketing Conference Slides

Modern Healthcare 2014 Strategic Marketing Conference Slides

Modern Healthcare 2014 Strategic Marketing Conference Slides

Modern Healthcare 2014 Strategic Marketing Conference Slides

Modern Healthcare 2014 Strategic Marketing Conference Slides

Modern Healthcare 2014 Strategic Marketing Conference Slides

Modern Healthcare 2014 Strategic Marketing Conference Slides

Modern Healthcare 2014 Strategic Marketing Conference Slides

Modern Healthcare 2014 Strategic Marketing Conference Slides

Modern Healthcare 2014 Strategic Marketing Conference Slides

Modern Healthcare 2014 Strategic Marketing Conference Slides

Modern Healthcare 2014 Strategic Marketing Conference Slides

Modern Healthcare 2014 Strategic Marketing Conference Slides

Modern Healthcare 2014 Strategic Marketing Conference Slides

Modern Healthcare 2014 Strategic Marketing Conference Slides

Modern Healthcare 2014 Strategic Marketing Conference Slides

Modern Healthcare 2014 Strategic Marketing Conference Slides

Modern Healthcare 2014 Strategic Marketing Conference Slides

Modern Healthcare 2014 Strategic Marketing Conference Slides

Modern Healthcare 2014 Strategic Marketing Conference Slides

Modern Healthcare 2014 Strategic Marketing Conference Slides

Modern Healthcare 2014 Strategic Marketing Conference Slides

Modern Healthcare 2014 Strategic Marketing Conference Slides

Modern Healthcare 2014 Strategic Marketing Conference Slides

Modern Healthcare 2014 Strategic Marketing Conference Slides

Modern Healthcare 2014 Strategic Marketing Conference Slides

Modern Healthcare 2014 Strategic Marketing Conference Slides

Modern Healthcare 2014 Strategic Marketing Conference Slides

Modern Healthcare 2014 Strategic Marketing Conference Slides

Modern Healthcare 2014 Strategic Marketing Conference Slides

Modern Healthcare 2014 Strategic Marketing Conference Slides

Modern Healthcare 2014 Strategic Marketing Conference Slides

Modern Healthcare 2014 Strategic Marketing Conference Slides

Modern Healthcare 2014 Strategic Marketing Conference Slides

Modern Healthcare 2014 Strategic Marketing Conference Slides

Modern Healthcare 2014 Strategic Marketing Conference Slides

Modern Healthcare 2014 Strategic Marketing Conference Slides

Modern Healthcare 2014 Strategic Marketing Conference Slides

Modern Healthcare 2014 Strategic Marketing Conference Slides

Modern Healthcare 2014 Strategic Marketing Conference Slides

Modern Healthcare 2014 Strategic Marketing Conference Slides

Modern Healthcare 2014 Strategic Marketing Conference Slides

Modern Healthcare 2014 Strategic Marketing Conference Slides

Modern Healthcare 2014 Strategic Marketing Conference Slides

Modern Healthcare 2014 Strategic Marketing Conference Slides

Modern Healthcare 2014 Strategic Marketing Conference Slides

Modern Healthcare 2014 Strategic Marketing Conference Slides

Modern Healthcare 2014 Strategic Marketing Conference Slides

Modern Healthcare 2014 Strategic Marketing Conference Slides

Modern Healthcare 2014 Strategic Marketing Conference Slides

Modern Healthcare 2014 Strategic Marketing Conference Slides

Modern Healthcare 2014 Strategic Marketing Conference Slides

Modern Healthcare 2014 Strategic Marketing Conference Slides

Modern Healthcare 2014 Strategic Marketing Conference Slides

Modern Healthcare 2014 Strategic Marketing Conference Slides

Modern Healthcare 2014 Strategic Marketing Conference Slides

Modern Healthcare 2014 Strategic Marketing Conference Slides

Modern Healthcare 2014 Strategic Marketing Conference Slides

Modern Healthcare 2014 Strategic Marketing Conference Slides

Modern Healthcare 2014 Strategic Marketing Conference Slides

Modern Healthcare 2014 Strategic Marketing Conference Slides

Modern Healthcare 2014 Strategic Marketing Conference Slides

Modern Healthcare 2014 Strategic Marketing Conference Slides

Modern Healthcare 2014 Strategic Marketing Conference Slides

Modern Healthcare 2014 Strategic Marketing Conference Slides

Modern Healthcare 2014 Strategic Marketing Conference Slides

Modern Healthcare 2014 Strategic Marketing Conference Slides

Modern Healthcare 2014 Strategic Marketing Conference Slides

Modern Healthcare 2014 Strategic Marketing Conference Slides

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Modern Healthcare 2014 Strategic Marketing Conference Slides

03 de Out de 2014

• •

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Thank you for joining us at the inaugural Strategic Marketing Conference, which took place Sept. 23 and 24 in Chicago. We hope you enjoyed the education, engaging in discussions and extending your professional networks.

Click here to view the program guide and agenda from the Strategic Marketing Conference:
http://www.modernhealthcare.com/assets/pdf/CH96416919.PDF

About the Conference:

Modern Healthcare's Strategic Marketing Conference is a two day educational conference that was held September 23 and 24, 2014 at the Hyatt Regency Chicago.
This year’s conference presented thought leaders in healthcare marketing who helped to guide healthcare marketers, focusing on consumer-driven, reform-led and economically necessary challenges. Modern Healthcare's Strategic Marketing Conference is an opportunity for healthcare marketing executives on the provider and supplier side to interact and collaborate on best practices. Throughout two days, the conference provides a unique opportunity for healthcare marketing executives and agencies representing providers, insurers, suppliers and advocacy groups to interact and collaborate on best practices.

Modern Healthcare

Thank you for joining us at the inaugural Strategic Marketing Conference, which took place Sept. 23 and 24 in Chicago. We hope you enjoyed the education, engaging in discussions and extending your professional networks.

Click here to view the program guide and agenda from the Strategic Marketing Conference:
http://www.modernhealthcare.com/assets/pdf/CH96416919.PDF

About the Conference:

Modern Healthcare's Strategic Marketing Conference is a two day educational conference that was held September 23 and 24, 2014 at the Hyatt Regency Chicago.
This year’s conference presented thought leaders in healthcare marketing who helped to guide healthcare marketers, focusing on consumer-driven, reform-led and economically necessary challenges. Modern Healthcare's Strategic Marketing Conference is an opportunity for healthcare marketing executives on the provider and supplier side to interact and collaborate on best practices. Throughout two days, the conference provides a unique opportunity for healthcare marketing executives and agencies representing providers, insurers, suppliers and advocacy groups to interact and collaborate on best practices.

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