Learn how hard Barry Schwartz works in the SEO world to keep people up to date on what is new in Google and what is not. Then learn how this might apply to you as a Local SEO or a small business owner trying to keep track of what is going on in your Google My Business (GMB) profile or profiles.

1. Is this New?Knowing What you are up Against in the
Ever-changing Local SEO Landscape
Cindy Krum, MobileMoxie

3. Barry Schwartz
@RustyBrick

4. Barry Schwartz
@RustyBrick

5. Barry Schwartz
@RustyBrick
Barry Gets This
Question A Lot!

6. Barry Schwartz
@RustyBrick
Barry Gets This
Question A Lot!

7. Barry Schwartz
@RustyBrick
Barry Gets This
Question A Lot!

8. Barry Schwartz
@RustyBrick
Barry Gets This
Question A Lot!

9. Barry Schwartz
@RustyBrick
Barry Gets This
Question A Lot!

10. Barry Schwartz
@RustyBrick
Barry Gets This
Question A Lot!

11. Barry Schwartz
@RustyBrick
Barry Gets This
Question A Lot!

12. Barry Schwartz
@RustyBrick
Barry Gets This
Question A Lot!

13. Barry Schwartz
@RustyBrick
Barry Gets This
Question A Lot!

14. Barry Schwartz
@RustyBrick
Barry Gets This
Question A Lot!

15. Barry Schwartz
@RustyBrick
Barry Gets This
Question A Lot!

16. Barry Schwartz
@RustyBrick
Barry Gets This
Question A Lot!

17. Barry Schwartz
@RustyBrick
Barry Gets This
Question A Lot!

18. Barry Schwartz
@RustyBrick
Barry Gets This
Question A Lot!

19. Barry Schwartz
@RustyBrick
Barry Gets This
Question A Lot!

20. Barry Schwartz
@RustyBrick
Barry Gets This
Question A Lot!

21. Barry Schwartz
@RustyBrick
Barry Gets This
Question A Lot!

22. Barry Schwartz
@RustyBrick
Barry Gets This
Question A Lot!

23. Barry Schwartz
@RustyBrick
Barry Gets This
Question A Lot!

24. Barry Schwartz
@RustyBrick
Barry Gets This
Question A Lot!

25. Barry Schwartz
@RustyBrick
Barry Gets This
Question A Lot!

26. Barry Schwartz
@RustyBrick
Barry Gets This
Question A Lot!

34. https://bit.ly/Google-COVID

35. Blue Lines are
Local-focused &
Offline-focused
Changes

38. Joy Hawkins
@JoyanneHawkins

39. Lots of
Volatility
in Local
Rankings

45. 1.Businesses Errantly Being marked Temporarily Closed
2.Reviews Paused (Now Returned to Some Industries)
3.Questions & Answers Section Removed (Returned to Some Industries)
4.Photos from Users Not Showing Live
5.Review Responses Paused (Publishing again as of April 7)
6.Google paused most edits other than hours, attributes, and business descriptions
(Varies by Profile)
7.Google Posts Temporarily Permitted for Chains
8.Added Takeout & Delivery Attributes (Some Business Types)
9.Warning Labels Regarding Hours
10. Temporarily Closed Label Stopped Impacting Rankings
11. TeleHealth Links & COVID-19 Info & “Get Online Care” links
12. COVID-19 Google Post move up in the Local Panel on Desktop
13. Support/Gift Card Buttons

46. Things in the SERP
or Map Pack
• Ads - in the Map Pack
• Upgraded/Google
Guarantee/LSA
• COVID Warnings
Things in the GMB Profile
Page
• Ads for Competitors
• Integrations – Grubhub/Uber
• Hours Changes
• Posts
• Top Reviews
• Top Images
• Busy Times

47. But How Do
You Know
When These
Things are
Impacting Your
Business?

48. Tools in the Local SEO Space

49. Remember:
Visual & Design
Change to the SERP
are Often Invisible
in Tabulated Data

50. Search Query: food delivery
Testing Location: 3696 Elm Street, New Ross, Indiana, 47968, United
States

51. Search Query: food delivery
Testing Location: 3696 Elm Street, New Ross, Indiana, 47968, United
States
?
?

52. Search Query: food delivery
Testing Location: 3696 Elm Street, New Ross, Indiana, 47968, United
States

53. Search Query: food delivery
Testing Location: 3696 Elm Street, New Ross, Indiana, 47968, United
States

54. Remember:
Sometimes
Changes in the
SERP are Invisible
in Tabulated Data

55. Remember:
Sometimes
Changes in the
SERP are Invisible
in Tabulated Data

58. Search Query: food delivery
Testing Location: 3696 Elm Street, New Ross, Indiana, 47968, United
States

59. Search Query: food delivery
Testing Location: 3696 Elm Street, New Ross, Indiana, 47968, United
States

60. Search Query: food delivery
Testing Location: 3696 Elm Street, New Ross, Indiana, 47968, United
States

61. Search Query: food delivery
Testing Location: 3696 Elm Street, New Ross, Indiana, 47968, United
States

62. Who Knows What This Means?
CYGTFM?

64. Remember:
Knowledge Graph
& Featured
Snippets Can
Change from
Location to
Location
New York, NY

65. Remember:
Knowledge Graph
& Featured
Snippets Can
Change from
Location to
Location
Saratoga Springs, NY New York, NY

66. Remember:
Knowledge Graph
& Featured
Snippets Can
Change from
Location to
Location
Albany, NY New York, NY

67. Remember:
Knowledge Graph
& Featured
Snippets Can
Change from
Location to
Location
Albany, NY New York, NY

68. Remember:
Knowledge Graph
& Featured
Snippets Can
Change from
Location to
Location
White Planes, NY New York, NY

70. Remember:
SERPs Including
Knowledge Graph &
Featured Snippets
Change Based on
Subtle Things Like:
-Location
-Phone Language
-Phone OS

71. Remember:
Search Results
Change from One
Search Location To
Another

72. Who Knows What This Means?
WDTC?

73. Remember
GMB is Constantly
Experimenting the
Layout of Your
GMB Landing
Pages & Branded
SERPs

78. Remember:
Things Above &
Below the Map
Pack Can Change –
Day to Day &
Location to
Location

79. Search Query: food delivery
Testing Location: 3696 Elm Street, New Ross, Indiana, 47968, United
States

80. Search Query: food delivery
Testing Location: 3696 Elm Street, New Ross, Indiana, 47968, United
States

83. Appendix
Knowing what you are up against in
the ever-changing SEO landscape

92. Remember:
Knowledge Graph
Results Change
from One Search
Language Setting
To Another

93. Remember: Search
Results Change
from One Search
Language setting
To Another

94. Remember: Search
Results Change
from One Search
Language setting
To Another

95. Spot-check Your Google My Business
(GMB) Results
[Vide
o]

96. Track Top Google Queries From
Key Locations

99. The End