The document provides an overview of the Asian mobile landscape, highlighting several key points: - APAC has the most mobile subscribers globally, with over 2.5 billion in 2014, and will have 4 times as many smartphone users as Western Europe by 2017. - Mobile ad spending in APAC will increase to $5.4 billion in 2014, making it the second largest region for mobile internet ad spending after North America. - Smartphone penetration has increased rapidly across Asia, surpassing many Western markets, though feature phones still dominate in emerging markets. - Top mobile activities across Asian countries include social networking, messaging, gaming, and music/video. Mobile is also increasingly impacting e-commerce,