1. Maximising Your
Exposure on
Google

2. Introduction
For quite a while now, Google has been the benchmark in Search Engines all around the world.
There are over 200 million searches on Google EVERY DAY!
This is why it is so important for your website to be Google friendly.
Throughout this E-Book I will discuss how to optimise your site to become Google friendly and start
gaining more traffic to your website.

3. Why is Google So
Important?
Did you know that close to 90% of people do not go past the first page of Google!
So what are you missing out if your website is sitting on page 2,3,4 or even page 5?
Google optimisation is so important for bringing quality targeted traffic to your website and bring
in potential customers.

4. Step 1 – Finding Keywords
Finding the keywords that match your businesses products and service is crucial.
Select 15-25 keywords to target. Remembering the most popular keywords are not always the
best choice.
For instance, the keyword “Personal Trainer Sydney” might get 6,600 searches in Australia every
month, but their may be a lot of competition and you might be on the 2nd or 3rd page and get
very minimal exposure.
You are better off targeting less popular keywords at first and building your way up. You are
going to get more traffic, targeting 10 keywords that you are on the 1st page for that have 1,000
searches a month then 2-3 that get 6,600 that you are outside the 1st page.

5. Step 2 – Your URL
In most cases, this is too late. We usually pick our URL first, but for those who have not built their
website, here a few tips for you:
1. Google looks at the URL as a key indicator. At least 1 keyword should be in the URL. For example
if Ted’s Personal Training URL was just www.teds.com.au that would not be very effective, but if
Ted’s URL was www.tedspersonaltraining.com.au or www.tedsptbondi.com.au that would be
much more advantageous.
2. If you are targeting purely an Australian market, which in most cases you will be, make sure your
domain name ends with .com.au and not .com, .net or even net.au. Google knows where
people are searching from and will link the domain priority in line with your domain extension.
Also remember .com.au will rank higher than .net.au

6. Step 3 – Page Title
Your website page title is very important, it is what people see when they search in Google first
and it is a chance for you to explain your business in one title.
Your page should NOT just say your “Business Name” or “Welcome”. Unless someone is searching
“welcome to your business name” that’s not a very good page title.
Lets say for example you own a Personal Training Business in Bondi in Sydney and its “Ted’s
Personal Training.” Which Page Title do you think would be more effective?
Page Title 1: Ted’s Personal Training
Page Title 2: Ted’s Personal Training | PT | Fitness | Bondi | Sydney

7. Page Title continued…
You have up to 80 characters including spaces to use in your Page Title. Any more then 80 characters
and Google may class your site as Spam.
Google will show the first 65 characters so make sure you utilise these with your keywords.

8. Meta Description
The meta description is the description in which Google reads to check its relevancy towards your
page content and keywords.
The Meta Description is a MUST if you want great Google rankings. Remember you need to have
Meta Description for each page of your website, more importantly the home page.
The description has to be relevant to the websites page content, do not try and add in extra words if
they are not if your websites page, because your rankings will suffer.
Keep your description to under 150 characters including spaces to avoid being classed as SPAM.

9. Meta Keywords
Your Meta Keywords are the 15 or so keywords that you chose earlier. Similarly with the Meta
Description, these keywords MUST be in the actual website page content or your ranking with
Google will suffer.
Separate your keywords in the Meta Keywords box with commas so Google can establish they are
separate words.
In total your 15 keywords should not be over 250 characters, including spaces and comma’s.

10. Website Page Content
The content on your actual website is very important. Make sure your website content is
relevant with your Meta Description and Meta Keywords.
The home page is your big chance to sell your self to Google. Tell them everything you have to
offer including all of the 15 keywords that you researched earlier.
If your creating Hyperlinks on the front page in the text content, then make sure the
hyperlinks have one of your keywords in there. These are known as Internal links and will help
you to rank better.
Remember Google can read text and not pictures so if you have put your keywords in a image
and thought that was enough, think again!

11. Social Media
Social Media has become not only a great business communication tool, but also a way to measure
a business’ popularity.
Think of it this way, if you have 1000 fans on Facebook and your competitor has 300, you will win
over in Google Social Media popularity. Make sure you link your websites URL to your YouTube,
Facebook, Twitter, LinkedIn and Google+ social media profiles.
You should also be sharing and posting any articles or blogs you create on your website to these
social media platforms. They will count as a backlink and will also give you great traffic.
A few more Social Media channels to share your articles or blog posts with are Stumble Upon,
Digg, Delicious and MySpace.

12. Blogs and Articles
If you are an expert in your field, why not let everyone know?
By writing frequent blog posts or articles and posting them on the website, you not only show
your customer base that you are knowledgeable in your field, you also help your Google ranking.
Google loves websites that have frequent updates, it shows them that they are up to date and
still active. It you are writing blogs daily or even weekly Google will think you are a media source
and rank you higher.
A quick tip with writing blogs is to write multiple blogs at once so it does not become an
obligation. If your posting daily, write all 7 blogs for the week in one day, or if your posting
weekly, write 4 blogs each month.

13. Landing Pages
A landing page is a page on your website that is specific to a keyword or phrase that you are
trying to attract.
For example, let’s say you were a Hairdresser in Brisbane. You realised that a lot of people were
searching the term hairdresser in Brisbane but your website was not ranked on the first page.
By creating a landing page with such as ‘www.yourwebsitename.com.au/hairdresser-brisbane’,
Google will more rank that website higher.
Remember, you still have to have the correct content on this landing page and this is where our
GrowLink package takes over. We create a new keyword specific landing page very week to
keep you ahead of your competition.

14. Backlinks
A backlink is any link that is received from another webpage. The name of the game here is
Quality over Quantity. Google has developed a system in which judges the value of backlink,
they call it PageRank.
PageRank is a system set up by Google that judges the weighting of back links based on a scale
of 0 to 10. In plain English, the higher the Page Rank of a website, the more value it has to link
to.
For example one backlink coming from a webpage that has a Page Rank of 8, 9 or 10 will more
than likely provide more value to your Google ranking then 100 links with a Page Rank of 0 or 1.
Our GrowLink package focuses only on High Quality Backlinks and not spam links that
Google may punish you for.

15. How
GrowSEO Can Help
GrowSEO was developed to make sure your website isn’t falling behind in any of the areas we
have mentioned in this E-Book. Some of the information in this E-Book can look scary and if your
not confident in doing it yourself then GrowSEO can do it for you!

16. Solution 1: GrowReport
GrowReport includes the following:
- Full Review of Current Website.
- Review Website Page Title and adjust as necessary.
- 15 Keywords that relate to the needs of your business.
- Edit your Meta Description or write a new description if necessary.
- Review Website Page Content and re-write to meet Google standards.
A GrowReport is valued at $149. For more information visit http://growseo.com.au/growreport

17. Solution 2: GrowLink
GrowLink includes the following:
- FREE SEO GrowReport Valued at $149.
- Creation of High Quality Backlinks for your website.
- Create a new landing page to target a keyword very week.
- Create quality unique Google friendly content for your new landing page.
GrowLink is an ongoing service charged at $44.95 per week.
For more information visit http://growseo.com.au/growlink