1. Digital Reputation
An introduction.

2. Plan
∗ What is “digital reputation”?
∗ Why is it important?
∗ Some key facts and figures
∗ Some examples
∗ Going viral
∗ Strategies to maintain your reputation

3. What is Digital Reputation?
∗ Write down your thoughts on what you think digital
reputation is.
∗ Share with your neighbour.
∗ We will share these as a class.

4. Definition – Digital Reputation
∗ Cybersmart.gov.au defines digital reputation as:
∗ “…your behaviours in the online environment and by
the content that you post about yourself and others.”
∗ This can include pages you like, pins you pin, comments
on friends’ pages, and photos you upload.

5. Where does yours come from
∗ On the butchers paper provided, in a group of 4, write
down as many types of social media you use, and any
other online interactions.

6. Why is your digital reputation
important?
∗ According to a CareerBuilder survey 37% of employers
use social media to screen applicants
∗ Of those, about half of employers found something in
a candidate’s profile that caused them not to hire an
applicant
∗ Some reasons given included:
∗ Evidence of poor communication skills
∗ Posts dissing previous employers
∗ Racist or otherwise discriminatory posts

7. Something to think about
http://www.youtube.com/watch?v=8SuUghBAC7o

8. Examples
∗ A man was fired from a Taco Bell in America for licking
taco shells and posting on his facebook.
∗ A woman in New Zealand was fired from her
administration job after describing herself as a “very
expensive paperweight”
∗ Some Australian examples

9. Going Viral
∗ Think about what it means to “go viral”
∗ http://www.diyphotography.net/photo-used-5thgrade-social-experiment-goes-viral-showing-how-viralfacebook-photos-can-get/
∗ What are some unexpected outcomes from this
experiment?
∗ Name 3 things you might consider with regard to viral
pics and videos

10. Strategies
∗ Let’s brainstorm some strategies together!
∗ Think about:
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How do I find out about how I’m perceived online?
What steps could I take to limit who can view my stuff?
How do I protect my accounts?
How can I create a positive digital reputation?