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Our Shared Humanity
and the Technological Muse:
  A 140-Character Culture

           a thesis
              by
       Laura M. Webster
http://www.flickr.com/photos/yanbing/781788511/
http://upload.wikimedia.org/wikipedia/commons/c/c3/Maslow%27s_hierarchy_of_needs.png
http://www.flickr.com/photos/ethanhein/2756672713/
user




community
http://www.flickr.com/photos/complexify/97303317/
http://www.flickr.com/photos/stabilo-boss/93136022/t
Web 1.0                                        Web 2.0

DoubleClick                                    Google AdSense
Ofoto                                          Flickr
Akamai                                         BitTorrent
mp3.com                                        Napster
Britannica Online                              Wikipedia
personal websites                              blogging
evite                                          upcoming.org and EVDB
domain name speculation                        search engine optimization
page views                                     cost per click
screen scraping                                web services
publishing                                     participation
content management systems                     wikis
directories (taxonomy)                         tagging ("folksonomy")
stickiness                                     syndication

                http://www.oreillynet.com/pub/a/oreilly/tim/news/2005/09/30/what-is-web-20.html
http://startupblog.files.wordpress.com/2008/10/social-networking-logos3.jpg
http://www.twitter.com
http://blogs.starbucks.com/cfs-filesystemfile.ashx/__key/CommunityServer.Components.UserFiles/00.00.00.21.60/coffee
http://www.twitter.com/starbucks
http://www.twitter.com/southwestair
http://www.twitter.com/comcastcares
http://www.twitter.com/zappos
http://www.twitter.com/richardatdell
so where do ad agencies fit in?
“The future is not Google-able.”
                   –William Gibson
“Technologies reshape the very ends
we use them to reach.”
                –Peter-Paul Verbeek
Human interaction is the simplicity needed in our
  increasingly technologically complex world.
Questions?

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Thesis Defense presentation