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ELEMENTS OF PERSUASION
What does it mean to persuade? ,[object Object],[object Object]
How can people be persuaded? ,[object Object],[object Object],[object Object],[object Object],Aristotle  (384 BC-322 BC) “ [Rhetoric is] the ability, in each particular case, to see the available means of persuasion.” - Aristotle
Credibility ,[object Object],[object Object],“ My whole family smokes, and nobody ever had a heart attack,” said your neighbor, Ted.
Emotion ,[object Object]
Logic ,[object Object]
What method would you use to persuade in each situation? ,[object Object],[object Object],[object Object],[object Object]
Learn your audience. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
FORMAT Page Setup FORMAT Page Setup MLA MLA
Your entire paper should: ,[object Object],[object Object],[object Object],[object Object],[object Object]
Your first page should: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
12 pt. Times New Roman Indented paragraphs Double-spaced throughout
How to double-space: ,[object Object],[object Object],[object Object],[object Object]
What’s wrong with this formatting? Not Times New Roman Single-spaced information Bolded Title
What’s wrong with this formatting? Larger bold title Unnecessary Name Margins wider than 1”

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