A2 Business Studies Resources

1. What do you remember from your
study of marketing at AS?

2. Understanding Marketing Objectives

3. Learning Objectives
By the end of the lesson you should be able to:
1. Describe a range of marketing objectives typically
set by larger organisations.
2. Explain and analyse how internal and external
factors can influence marketing objectives.

4. What are marketing objectives?
The goal of the marketing function
which come from, and are designed to
help achieve, the corporate objective.
The planning process should follow:
Corporate objectives
Marketing objectives
Market and marketing analysis
Marketing strategies
Marketing plans

5. Marketing Objectives
60 second challenge….
Write down examples of
possible marketing
objectives.

6. Marketing Objectives

7. What’s the significance?
Jonathan Ross leaves the
BBC, but where is he
going?
July 2010 he moved to ITV.
Some TV companies will
use presenters to try and
increase market share.

8. What are some of the internal
influences on marketing objectives?
Corporate
Objectives
Operational Marketing
issues Finance
Objectives
Human
Resources

9. What are some of the external
influences on marketing objectives?
Competitor
Actions
Marketing
Objectives
Technological Market
Change Factors

10. One correct answer = one chocolate!
You have 16 questions
to complete based on
internal and external
factors that affect
marketing objectives.

11. Summary Questions
Using your textbook
(page 53), complete the
following questions:

12. Finally….
What have you
remembered from this
lesson?
Catch to find out….

13. Re-cap Learning Objectives
You should now be able to:
1. Describe a range of marketing objectives typically
set by larger organisations.
2. Explain and analyse how internal and external
factors can influence marketing objectives.