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Semelhante a Content marketing - Misbah Jalal Siddiqui
Semelhante a Content marketing - Misbah Jalal Siddiqui (20)
Content marketing - Misbah Jalal Siddiqui
- 2. How I Believed the Content Marketing was!
- 3. What Content Marketing is then
- 4. What is Content Marketing ? Promoting useful and informative contentthat can help create a readership and followership Stop Feeding Search Engine! Start Creating Readership!
- 5. Why Content Marketing ? 1. To Gain Exposure on Web 2. Create Readership 3. Gain more social signals - Virality 4. Build Solid Brand 5. Social signals are new Era’s backlinks 6. Better Traffic hence more inquiries
- 6. How To Market It Choosing The Right Topic Find the relevant niche For Example: Veterinarian Industry Leads to “Animal Health & Care”
- 7. How To Market It Choosing The Right Topic What do they want to know about? For Example: Why winter tires are reliable ?
- 8. How To Market It Choosing The Right Topic What are they talking about ? For Example: Veterinarian credited with saving man's life
- 9. How To Market It Choosing The Right Topic What is Trending ? For Example: Samsung agrees to pay Apple $548 million for copying its iPhone designs http://thenextweb.com/apple/2015/12/04/samsung-agrees-to-pay-apple-548-million-for-copying-its-iphone-designs/
- 10. People’s Preferences About Blog Posts 0 1 2 3 4 5 6 7 8 UI of Blog More Graphic Trending Topic Oppurtunity to Comment Mobile Friendly Preferences
- 11. Writing for Boring Industries
- 12. Writing for Boring Industries Change your approach Informative Approach Example: http://www.telegraph.co.uk/news/health/12038592/Want- a-better-nights-sleep-Share-your-bed-with-a-pet.html Want a better night's sleep? Share your bed with a pet
- 13. Writing for Boring Industries Change your approach Humorous Approach Example: http://nymag.com/following/2015/12/this-weird-twitter- account-will-rate-your-dog.html This Weird Dog-Rating Twitter Account Gets 10/10
- 14. Finding The Right Topic
- 15. Question & Answers Community •New Ideas for Topics •Answer & Drive Traffic https://www.quora.com/
- 16. Get to Know What's Trending Nowadays •What People Are Tweeting About ? •Reliable Source To Find a Trending Topic https://www.topsy.com/
- 17. Content Marketingon Steroids •Find The Trending Topics in your industry •Beat Your Competitor •Find the Key Influencers http://buzzsumo.com/
- 18. Talk About Brands • Write Reviews about Hot Products/ Services •Product/ Service Comparison •Use the power of Hashtag to your Advantage #Cocacola #Google #IBM #Dell #Intel
- 19. Building The Launch Pad!
- 21. Build Social Profiles •Follow Relevant Audience •Sharing is Caring •Comment on other’s posts/ tweets •Create Social Relationships •Build your social Authority •Build you Author Rank
- 22. Social Profiles Diagnostics Every time you reply/share someone’s tweet or post you earn a do-followinternal link to your social profile
- 23. Social Profiles Diagnostics More mentions means more exposure!
- 24. Connect with Social Profiles Tweet / Share Properly [ your blog post title] [url of post] Via [your social profile mention]
- 25. Connect with Social Profiles Tweet / Share At the Right Time With Right People!
- 26. Connect with Social Profiles Find Industry Influencers & Audience With http://buzzsumo.com/
- 27. Connect with Social Profiles Find The Right Timing for Tweets/ Shares With http://www.followerwonk.com/
- 28. Peak Activity Hours: 19:00 to 23:00 Hit The Right Time to Tweet/ Share
- 30. Social Bookmark Your Post Stumble Upon Reddit
- 32. Points To Remember •Find a good topic from BuzSumo / Topsy •Write Article with proper approach •Tweet / Share your Article with the preferred format •Engage with your Influencers at right time with FollowerWonk •Schedule Your Tweets/ Shares with Klout •Answer Questionsat Quora relevant to your Topic •Social Bookmark •Measure your Impact with Tweetreach
- 33. Apps Used in our Tutorial https://www.quora.com/ https://www.topsy.com/ http://buzzsumo.com/ http://www.followerwonk.com/ http://www.klout.com/ http://www.tweetreach.com/
- 34. Other Apps You Can Try http://www.twitonomy.com http://www.tweriod.com https://sproutsocial.com/ https://socialcrawlytics.com
- 35. Thanks • Thanks for showing up! • Here’s what you get & give for doing so: • PDF of this presentation sent via Email. • Smile & Applause. • Remember ‘Misbah Jalal Siddiqui’ in your prayers